Social Market

Name

Social Market

Legal name

Social Market, Inc DBA MintLocke

Website

https://socialmarket.tech

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Social Market, Inc. (DBA MintLocke) operates a self-custodial automated Bitcoin investing platform that uses an AI agent to execute goal-based investment strategies for individual retail investors on Coinbase's Base blockchain.

Ownership category

akta.pro rank

Product category

Automated Cryptocurrency Investing

NAICS

Funds, Trusts, and Other Financial Vehicles (525)

SIC

Finance Services (6199)

akta.pro primary industry

Smart Contract Wallets / Account Abstraction (MPC/AA, social recovery, paymasters) (FSAPACAB)

akta.pro secondary industry

Tokenized Real-World Assets & On-Chain Treasuries (tokenized T-bills, money markets, cash management) (FSAPAEAJ)

Keywords

• Automated bitcoin investing
• Self-custody crypto wallet
• Goal-based crypto savings
• Ai investing agent
• Non-custodial crypto platform

Headquarters

HQ city

Pflugerville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Platform Services: Fees are disclosed before each transaction; specific fee structure not publicly listed. The platform operates as a non-custodial software tool executing user-configured automation strategies. Revenue derived from transaction execution and strategy management services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Social Market, Inc. (DBA MintLocke) operates a self-serve, non-custodial automated Bitcoin investing platform. Users set a financial goal and contribution schedule, and the platform's AI agent (Locke Mode) executes Bitcoin purchases under strategies such as Steady, Smart Buy, and Trend Following, with all assets settling into the user's own self-custodial wallet on the Base blockchain. The platform also offers goal-based savings with USDC yield at 3% APY for short-term horizons (under one year).

Product overview

MintLocke is a unified automated Bitcoin investing platform operated by Social Market, Inc. The core product consists of MintLocke (the overall platform/brand) and Locke Mode (the AI agent automation engine). Users set financial goals (house down payment, retirement, etc.), and Locke Mode autonomously executes Bitcoin investment strategies toward those goals with self-custody. The platform offers three investment strategies: Steady (consistent cadence buys), Smart Buy (sizes up based on market conditions), and Trend Following (momentum-based). The roadmap includes expanding to PAX Gold (tokenized gold), blue-chip tokens on Base, and tokenized real-world assets (treasuries and stocks), all following the same goal-based automation model with self-custody.

Differentiator

Problem solved

Functional benefit

Products and services

• MintLocke Automated Bitcoin Investing Platform A self-serve, non-custodial automated Bitcoin investing platform for individual retail investors. Users set a financial goal and recurring contribution, and the platform's AI agent (Locke Mode) executes Bitcoin purchases under configurable strategies, with all assets settling into the user's own self-custodial wallet on the Base blockchain. The platform also offers goal-based savings with USDC yield at 3% APY for horizons under one year.
• Locke Mode (AI Investing Agent) The AI-powered investing automation engine of MintLocke that monitors markets continuously, executes strategies (Steady, Smart Buy, Trend Following), sizes buy amounts based on conditions such as BTC's position relative to its 30-day average, and provides reasoning for each buy decision. Users can approve each buy or let the agent run autonomously toward their configured financial goal.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Base (Coinbase L2)coreTechnology or IntegrationBase blockchain serves as the primary infrastructure layer for MintLocke's operations, hosting all automated investing workflows and tokenized assets (cbBTC, USDC, planned PAXG and other tokens). All goal-based automation runs on Base with user custody maintained.
• CoinbasecoreTechnology or IntegrationCoinbase provides cbBTC (Coinbase-wrapped Bitcoin), a 1:1 backed wrapped asset on Base that enables DeFi integration while remaining redeemable for native Bitcoin. cbBTC is a primary instrument used in MintLocke's automated investing strategies.
• WalletConnectcoreTechnology or IntegrationWalletConnect protocol enables secure wallet connections between MintLocke users and the platform's self-custodial infrastructure, allowing users to connect their own wallets for automated investing while maintaining control.

Recent moves5 records

Expansion highlights4 records

Regional players

• Relai: Relai is a European Bitcoin-only app offering automated recurring purchases with self-custody, providing a comparable product model in a different geographic market.
• Bitnob: Bitnob provides Bitcoin savings, investing, and payments for emerging markets, comparable to MintLocke's goal-based savings and automated investing features with a regional focus on Africa.

Emerging players

• Amber: Amber is an AI-driven crypto wealth management platform that uses algorithmic strategies for automated investing, comparable to MintLocke's Locke Mode AI agent approach, though broader in asset coverage.
• Fold: Fold is a Bitcoin financial services and rewards platform with recurring buys and treasury management, overlapping MintLocke's automation and goal-based savings positioning.

Direct peers

• Strike: Strike provides Bitcoin payments and automated buying for retail users with self-custody options, directly competing in the same retail Bitcoin automation category as MintLocke.
• River Financial: River is a Bitcoin-focused financial services platform offering automated recurring purchases and self-custody, closely matching MintLocke's Bitcoin-first value proposition.
• Swan Bitcoin: Swan offers automated Bitcoin buying and self-custody with retirement accounts, making it the closest direct competitor to MintLocke's automated Bitcoin investing model with goal-based savings features.

Broad incumbents

• Binance Auto-Invest: Binance's Auto-Invest product offers automated recurring purchases of crypto assets including Bitcoin, competing directly with MintLocke's automated investing concept at massive incumbent scale.
• Cash App (Block): Cash App offers retail Bitcoin buying with a simple UX and recurring purchase features, representing the dominant incumbent in retail Bitcoin accumulation that MintLocke is positioning against.
• Coinbase Wallet: Coinbase Wallet is the self-custodial companion to the Coinbase exchange and the underlying provider of cbBTC and Base infrastructure MintLocke relies on, making it both a partner-adjacent competitor and a platform risk.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/somadapp
• Facebookfacebook.com/mintlocke
• LinkedInlinkedin.com/company/socialmarketdottech
• Instagraminstagram.com/mintlocke

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Social Market