Brown County United Way

Name

Brown County United Way

Legal name

Brown County United Way

Website

https://browncountyunitedway.org

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Community Human Services

NAICS

Other Individual and Family Services (624190), Civic and Social Organizations (8134), Social Advocacy Organizations (8133)

SIC

Services-Social Services (8300)

akta.pro primary industry

Community Centers & Neighborhood Support Services (BPAGAEAL)

akta.pro secondary industries

Disability Services & Independent Living Support (BPAGAEAG), Housing Assistance & Homeless Services (BPAGAEAB)

Keywords

• Community fundraising campaigns
• Human services coordination
• Mobile resource delivery
• Nonprofit grant programs
• Community helpline services

Headquarters

HQ city

Green Bay

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Annual Campaign Fundraising: Annual workplace and community fundraising campaigns. In 2021, raised $4,153,049 (increased from $3,567,376 in 2020). First campaign in 1925 raised $17,582.
2. Corporate and Foundation Grants: Grant funding from government sources (e.g., $999,737 Wisconsin Equitable Recovery Grant in 2021) and private foundations for specific initiatives.
3. Community Investment Returns: Returns from investments made in local nonprofit programs through System of Care Grants, Neighborhood Partnership Grants, and other community investment vehicles. In 2021, invested $1,169,325 across four pillars.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Brown County United Way is a 501(c)(3) nonprofit that mobilizes workplace giving campaigns, corporate and foundation grants, and community volunteers to fund and deliver human services in Brown County, Wisconsin. It operates the 211 Wisconsin helpline (call, text, chat, search), the HubCAP Mobile Resource Connector (three mobile vehicles bringing services into neighborhoods), community schools programs, digital access initiatives (Techquity Wisconsin), and direct grant programs to local nonprofits across health, education, financial wellbeing, and community connection pillars.

Product overview

Brown County United Way operates as a nonprofit community services organization rather than a technology product company. Its portfolio consists of human services programs including the 211 Hotline (24/7 information and referral), ALICE research initiative, Community Schools Initiative, HubCAP mobile resource program, Techquity Wisconsin device access program, and various grant programs (System of Care, Neighborhood Partnership, Non-Profit Leadership Grants). Additional offerings include the Community Champions volunteer program and 211 Wisconsin Data Dashboard. These programs work together to address community needs in health, education, financial wellbeing, and housing across Brown County, Wisconsin.

Differentiator

Problem solved

Functional benefit

Brands

• ALICE: Asset Limited, Income Constrained, Employed - a research methodology and advocacy framework identifying households above the poverty level but below the basic cost of living
• HubCAP
• Community Champions
• City East Center

Products and services

• 211 Wisconsin Helpline 24/7 information and referral helpline (call, text, chat, online search) connecting Brown County residents with community health and human services.
• HubCAP Mobile Resource Connector Mobile service delivery program bringing health, early childhood, education, economic support, and housing services directly to underserved neighborhoods via three mobile vehicles staffed by community navigators.
• Community Schools Initiative
• Techquity Wisconsin Device Access Program Statewide device access and navigation program providing long-term loaned laptops or tablets and one-on-one digital support to help eligible residents succeed in work, school, and healthcare.
• System of Care Grants Grant funding for local nonprofit programs that provide direct services to individuals and families in need across Brown County, supporting health, education, financial wellbeing, and community connection.
• Neighborhood Partnership Grants Grant funding for local improvements to physical spaces in neighborhoods, supporting community development and neighborhood revitalization.
• Non-Profit Leadership Grants Grants supporting leaders across Brown County nonprofit organizations to strengthen organizational capacity and community impact.
• Community Champions Volunteer Program Volunteer affinity group of community-minded individuals united by commitment to strengthen Brown County through advocacy, education, and action on local challenges.
• 211 Wisconsin Social Determinants of Health Dashboard Public dashboard providing access to six years of filterable 211 Wisconsin data about the public health landscape and how community members are affected.
• ALICE Research and Advocacy Initiative Research and advocacy initiative raising awareness about households who are employed but struggle to afford basic necessities, providing data and resources to address financial hardship.
• Workplace Giving Campaigns Annual workplace and community fundraising campaigns that engage local businesses and employees in supporting Brown County United Way's community programs.

Quantifiable outcome

• 38,000+ households (35%) served below ALICE Threshold
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

20 partnerships are on record, tiered core and flagship.

• AARP Foundation Tax-AidecoreStrategic or Co-development Partner · 4 February 2026Partners to provide free, IRS-certified tax preparation services at City East Center. Expands access to critical financial support for households across Brown County. Open to taxpayers of all ages and income levels.
• Green Bay PackersflagshipStrategic or Co-development Partner · 22 August 2025Community partner recognized with Community Impact Award for combined COVID-19 relief efforts with Greater Green Bay Community Foundation. Host venue for Centennial Gala at Lambeau Field Atrium.
• City of Green BaycoreStrategic or Co-development Partner · 23 February 2021Key partner in Mobile Resource Connector Initiative. The initiative brings essential human services to where people live and work using three mobile vehicles. The City collaborates with BCUW and 20+ agencies to deliver health, early childhood, education, economic support, and housing services.
• YWCA Greater Green BaycoreStrategic or Co-development Partner · 23 February 2021Partner in Mobile Resource Connector Initiative and HubCAP programs. Provides Women's Empowerment Center services including career readiness, digital literacy, and Career Closet. Partners on family nights, professional development workshops, and mental health tools for students.
• Boys and Girls Club of Greater Green BaycoreStrategic or Co-development Partner · 23 February 2021Partner in Mobile Resource Connector Initiative. Co-hosts Career Ties program at City East Center for youth ages 12-18 focusing on workforce readiness, career exploration, and financial literacy.
• Greater Green Bay Labor CouncilcoreStrategic or Co-development Partner · 23 February 2021Co-sponsors annual diaper drive with BCUW. The 14th annual drive collected nearly 119,000 diapers, pullups, and wipes for Brown County families. Partnership combines labor and community resources for family support.
• Northeast Wisconsin Technical College (NWTC)coreStrategic or Co-development Partner · 23 February 2021Partners on Pathways to Learning program at City East Center. NWTC advising and recruitment staff provide on-site educational opportunity information. Collaborates on digital literacy class offerings.
• Green Bay Area Public School DistrictcoreStrategic or Co-development Partner · 23 February 2021Anchor partner in Community Schools Initiative. BCUW reinvested $150,000 for 2025-26 school year (third year of investment). Supports community schools that serve families through integrated services.
• Achieve Brown CountycoreStrategic or Co-development Partner · 23 February 2021Partner in Mobile Resource Connector Initiative working to advance community solutions that strengthen every person and community in Brown County.
• Encompass Early Education & CarecoreStrategic or Co-development Partner · 23 February 2021Partner in Mobile Resource Connector Initiative. Originally known as Green Bay Day Nursery, Encompass is one of the original partner agencies from the 1925 Green Bay Community Chest founding.
• The Salvation ArmycoreStrategic or Co-development Partner · 23 February 2021Partner in Mobile Resource Connector Initiative. Original partner agency from the 1925 Green Bay Community Chest founding. Continues as key human services partner.
• Catholic Charities of the Diocese of Green BaycoreStrategic or Co-development Partner · 23 February 2021Partner in Mobile Resource Connector Initiative providing social services and community support as part of the multi-agency collaboration.
• United Way Wisconsin NetworkcoreStrategic or Co-development PartnerStatewide network partner for Techquity Wisconsin program. BCUW is proud to partner with United Way Wisconsin network to bring statewide device access and navigation program to Brown County residents.
• Kimberly-ClarkflagshipStrategic or Co-development PartnerFlagship donor for 14th Annual Brown County Diaper Drive. Major corporate partner supporting families with young children in Brown County through essential product donations.
• Covering WisconsincoreStrategic or Co-development PartnerPartners on HubCAP events to connect community members with health insurance and other programs that support health. Provides enrollment assistance and resource connection.
• Bergstrom AutomotiveflagshipStrategic or Co-development PartnerMajor corporate supporter and George F. Kress Award recipient. Donated 2021 Subaru Crosstrek for United Way Car Sweepstakes. Long-standing community partner.
• HumanaflagshipStrategic or Co-development PartnerR.C. Nelson Award recipient at 2021 Annual Celebration. Adam Jackson accepted the award representing Humana's workplace campaign support.
• Associated BankflagshipStrategic or Co-development PartnerW. Heraly MacDonald Award recipient Laurie Riedy Timmerman is retired from Associated Bank. Represents bank's long-term campaign support.
• Greater Green Bay Community FoundationflagshipStrategic or Co-development PartnerCommunity Impact Award recipient with Green Bay Packers for combined COVID-19 relief efforts. Key community foundation partner for regional impact.
• Imperial SuppliescoreStrategic or Co-development PartnerPartner on 5th Annual Summer Sendoff Book Drive at Howe Elementary Community School. Corporate partner supporting education initiatives and emerging leaders programs.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• United Way of Dane County: United Way chapter serving Dane County, Wisconsin—operates the same model of annual workplace campaigns, 211 referral services, and community grantmaking. Highly comparable in mission, funding mechanism, and program portfolio.
• United Way of Greater Milwaukee & Waukesha: Larger Wisconsin United Way chapter operating annual campaigns, 211 helpline, ALICE research, and community investment grantmaking. Closely comparable operating model with a denser urban service area.
• United Way Fox Cities: Adjacent Wisconsin United Way chapter serving the Fox Cities region. Operates the same annual campaign, ALICE research, and community investment programs, making it one of the closest geographic and operational analogs.
• Greater Green Bay Community Foundation: Local community foundation serving the same Brown County geography. Co-recipient with the Green Bay Packers of BCUW's Community Impact Award for COVID-19 relief efforts. Comparable as a regional grantmaking and community investment intermediary.
• United Way of Marathon County: Wisconsin United Way chapter with similar annual campaign and community investment model. BCUW even refers Door/Kewaunee nonprofit partners to its 211 helpline, evidencing close operational familiarity.

Broad incumbents

• United Way Worldwide: National umbrella organization for the United Way network—BCUW operates as an affiliate. Comparable as the broader parent brand/movement but with national rather than regional scope and significantly larger scale.
• Community Foundation for the Fox Valley Region: Regional community foundation operating grantmaking and donor services in NE Wisconsin. Comparable as a community investment vehicle but with broader geographic scope and different funding mechanics (endowment-based vs. annual campaign).

Others

• Feeding America Eastern Wisconsin: Regional food bank serving the same 211 referral network and community partner ecosystem. Operates as a direct partner agency in BCUW's Mobile Resource Connector Initiative and shares the same ALICE-targeted population.
• YMCA of Greater Green Bay: Community services organization operating in the same Brown County geography. Functions as part of BCUW's referral ecosystem and shares overlapping community wellness, youth, and family programming mandates.
• Boys & Girls Club of Greater Green Bay: Direct Mobile Resource Connector Initiative partner agency. Co-hosts Career Ties program at BCUW's City East Center and serves the same youth and family populations targeted by BCUW's education and financial wellbeing pillars.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/BrownCountyUW
• LinkedInlinkedin.com/company/browncountyunitedway

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brown County United Way