YWCA Greater Green Bay

What YWCA Greater Green Bay does

YWCA Greater Green Bay is a 501(C)(3) nonprofit organization founded circa 1919-1920 in Green Bay, Wisconsin, operating under the national YWCA mission of eliminating racism, empowering women, and promoting peace, justice, freedom, and dignity for all. The organization delivers a diversified portfolio of community programs organized around four pillars: Social Justice & Advocacy, Economic Advancement, Early Childhood Education, and Health & Safety. Core programs include state-licensed childcare with an anti-bias curriculum for ages 6 weeks to 5 years, the Women's Empowerment Center (mentoring, job training, leadership development), the free Women's Career Closet, the TechGYRLS STEM summer program for girls, Spanish-language wellness classes through Salud Para Todos, and Intercultural Development training for local professionals. The organization serves approximately 54,540 women, children, and families annually, with 700+ families, members, and visitors passing through its Madison Street facility each week.

The business model is a hybrid donations-and-program-fee structure typical of community-based nonprofits. Revenue is generated through donations and fundraising (including the multi-tier Women of Vision membership program ranging from $125 to $5,000+ annually, which has cumulatively raised over $1.5 million since 1993), recurring membership fees for fitness center and aquatics access, program fees (including a $10/month Salud Para Todos pass for non-members), and event-based fundraising via the annual Women of Vision Luncheon. Distribution is primarily direct at the 230 S Madison St headquarters, supplemented by partnerships with 12+ community organizations (including TechGYRLS delivery at external sites) and signature events. The technology stack is minimal and operational: a ReClique program registration platform, Constant Contact for email marketing, and a Squarespace-hosted website, with no proprietary AI or software products.

Name

YWCA Greater Green Bay

Legal name

YWCA Greater Green Bay

Website

https://ywcagreenbay.org

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

51–100 employees

Short description

YWCA Greater Green Bay is a 501(C)(3) nonprofit founded circa 1919 that delivers childcare, women's empowerment, youth STEM, wellness, and social justice programming to roughly 54,540 women, children, and families annually across Brown County, Wisconsin.

Ownership category

akta.pro rank

Product category

Community Social Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (611620)

SIC

Services-Membership Organizations (8600), Services-Child Day Care Services (8351)

akta.pro primary industry

Aqua Fitness Classes (HSADABAL)

Keywords

• Community social services
• Nonprofit women empowerment
• Early childhood education
• STEAM youth programs
• Community wellness programs

Headquarters

HQ city

Green Bay

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Donations and Fundraising: The organization relies heavily on donations from individuals and organizations to fund its programs and services. The Women of Vision membership program collects annual gifts from members to support YWCA's community service programs.
2. Membership Fees: YWCA offers various membership levels starting at $125 annually for Women of Vision, ranging up to $5,000+. General memberships are also available for access to fitness and wellness programs.
3. Program Fees: Fees charged for various programs including Salud Para Todos passes for non-members ($10/month minimum), event tickets, and sponsorship packages for signature events.
4. Event Fundraising: Annual signature fundraising events including the Women of Vision Luncheon generate revenue through ticket sales, table sponsorships, silent auctions, and corporate sponsorships.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

YWCA Greater Green Bay is a 501(C)(3) nonprofit organization that delivers direct social services to women, children, and families in the Greater Green Bay area. Its core offerings include affordable state-licensed childcare with anti-bias curriculum, a Women's Empowerment Center providing mentoring and job training, the Women's Career Closet providing free professional attire, the TechGYRLS summer STEAM program for girls, Spanish-language wellness classes through Salud Para Todos, aquatics and fitness center programming, social justice and racial equity advocacy, and the Women of Vision annual giving and luncheon program.

Product overview

YWCA Greater Green Bay is a nonprofit social services organization offering a diverse portfolio of programs organized around four core mission areas: Social Justice & Advocacy, Economic Advancement, Early Childhood Education, and Health & Safety. The core programs include TechGYRLS® (a S.T.E.M.M. summer program for girls), Early Childhood Education/Childcare (state-licensed care with anti-bias curriculum), the Women's Empowerment Center (mentoring, job training, and leadership development), and the Women's Career Closet (free professional clothing and financial literacy). Supporting programs include Salud Para Todos (Spanish-language wellness classes), Private Swim Lessons, Youth & Family Programs, Fitness Center services, and the annual Women of Vision Luncheon fundraiser. The organization also offers a Women of Vision membership program for philanthropists and the Sharon Resch Scholarship for women pursuing higher education.

Differentiator

Problem solved

Functional benefit

Brands

• TechGYRLS: Summer program that empowers girls to explore S.T.E.M.M. through hands-on activities, creativity, teamwork, and fun.
• Women of Vision
• Women's Empowerment Center
• Women's Career Closet
• Madison Street Boutique

Products and services

• TechGYRLS Summer STEM Program A summer STEMM (Science, Technology, Engineering, Mathematics, Medicine) program that empowers girls through hands-on activities, creativity, teamwork, and fun. Delivered at 12 partner organizations in Green Bay.
• Early Childhood Education / Childcare State-licensed childcare for children ages 6 weeks to 5 years in a family-like atmosphere, offering anti-bias curriculum and developmental learning through creative play.
• Women's Empowerment Center Community center providing one-on-one mentoring, job training, leadership development, and personal growth workshops for women of all economic backgrounds. Free of charge and no membership required.
• Women's Career Closet Free service providing work-appropriate clothing to women in need to help them start their careers, along with financial literacy classes. Available at the Madison Street Boutique.
• Salud Para Todos Spanish-language exercise classes offered 7 times per week, including healthy cooking/living classes and language tables. Non-member passes available from $10/month.
• Private Swim Lessons Individual swimming instruction for children and adults at YWCA facilities.
• Youth and Family Programs School-age programs providing learning through play, homework help, service-learning projects, gym activities, weekly swimming lessons, and field trips for children ages 5-12.
• Personalized Training One-on-one fitness training sessions tailored to individual member goals and needs.
• Women of Vision Membership Annual philanthropic giving program for women committed to eliminating racism and empowering women. Membership tiers: Friend $125-$249, Associate $250-$499, Leader $500-$999, Visionary $1,000-$4,999, Founder $5,000+.
• Women of Vision Luncheon Annual signature fundraising event connecting supporters with YWCA's mission to eliminate racism and empower women and girls, featuring speakers, awards, and silent auctions.
• Sharon Resch Scholarship Award Annual $500 scholarship award for women over 18 seeking to continue higher education, created and funded by Sharon Resch.
• Wisdom and Wellness Monthly workshops, educational presentations, and social gatherings for community members to learn new hobbies and connect.

Quantifiable outcome

• 54,540 women, children and families served annually
• +5 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor.

• Thornberry Creek at OneidaminorOthersEvent venue partner for Women of Vision Luncheon 2023. Located at 4470 N. Pine Tree Road, Hobart, WI 54155.
• StonewoodminorOthersEvent venue partner for Women of Vision Luncheon 2024. Located at 850 Kepler Dr, Green Bay, WI 54311.
• Bellin HealthminorOthersHealth partner providing photo stop at Women of Vision Luncheon 2023. Bellin Health is a healthcare provider in the Green Bay area.
• WBAY Action 2 NewsminorOthersMedia partner providing event host (Aisha Morales, WBAY Morning and Noon News Anchor) for Women of Vision Luncheon.
• Asian American Resource Center (AARC)minorStrategic or Co-development PartnerCommunity resource hub serving Asian American community in Northeast Wisconsin, founded by YWCA event speaker Tara Yang. Potential collaboration partner for diversity and equity initiatives.
• Circles-Green BayminorStrategic or Co-development PartnerLeadership building program for poverty alleviation. YWCA program participant Elisa Mandarim is involved with Circles-Green Bay, indicating ongoing partnership in serving women moving forward.
• Nkauj Zaj Dance AcademyminorStrategic or Co-development PartnerHmong dance team partnering with YWCA to provide safe and nurturing space for young girls to pursue Hmong dance. Partnership provides cultural programming for youth.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• YWCA USA: National YWCA umbrella organization that provides shared advocacy, curriculum, and brand standards to YWCA Greater Green Bay. Functions as a broader incumbent in the women's empowerment and racial-justice space rather than a direct local competitor.

Direct peers

• Salvation Army of Greater Green Bay: Local chapter of a national social services nonprofit offering overlapping community programming (family support, basic needs, youth services) in the same Green Bay market. Competes for donor dollars and volunteer engagement.
• Girls Inc. National nonprofit focused on empowering girls through education and advocacy — closely parallels YWCA's TechGYRLS and women's empowerment missions. Competes for corporate sponsorships, foundation grants, and female-donor segments.
• YWCA of Metropolitan Chicago: Larger Midwest YWCA affiliate operating childcare, STEM programming, economic empowerment, and fitness/wellness services. Comparable program mix, donor-tier structure, and event-based fundraising model.
• YMCA of Greater Green Bay: Direct competitor in the same Green Bay market offering a near-identical bundle of fitness center, pool, swim lessons, childcare, and youth programming. Compares to YWCA Greater Green Bay on facility type, pricing model, target demographics, and donor/membership pool.
• YWCA Minneapolis: Sister YWCA chapter in the Upper Midwest operating an overlapping portfolio of women's empowerment, early childhood education, racial justice, and aquatics programming. Directly comparable in mission, funding model, and program structure to YWCA Greater Green Bay.
• YWCA Southeast Michigan: Regional YWCA affiliate delivering comparable women's empowerment, racial equity, childcare, and youth programming. Operates as a benchmark for mid-sized YWCA chapter economics and program depth.
• Boys & Girls Clubs of Green Bay: Local youth-development nonprofit serving overlapping demographics (children, families, at-risk youth) in the same Green Bay market. Competes for corporate sponsorships, grants, and donor dollars against YWCA.

Regional players

• United Way of Brown County: Local umbrella-funder and donor aggregator in the same Green Bay/Brown County geography. Directly comparable on fundraising mechanics, employer-giving campaigns, and nonprofit grant-allocation influence.
• Big Brothers Big Sisters of Northeast Wisconsin: Regional youth-mentoring nonprofit serving similar at-risk youth and family demographics in Northeast Wisconsin. Comparable on volunteer-driven service model, fundraising events, and donor-base overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ywca-green-bay

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YWCA Greater Green Bay