Life Circle Health Services
Life Circle Health Services is a vertically integrated home healthcare and eldercare provider operating across 11+ Indian cities, delivering trained caregivers, nurses, physiotherapists, and dementia/palliative care to 7,000+ senior and post-hospitalization families via a mobile-first platform with AI-assisted matching and 24-hour replacement guarantees.
- Company typePrivate
- Founded2013
- HeadquartersHyderabad, India
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Life Circle Health Services does
Life Circle Health Services is a vertically integrated home healthcare and eldercare provider operating across 11+ major Indian cities, with operational headquarters in Hyderabad and registered office in New Delhi. The company delivers professional caregiving, home nursing, dementia care, palliative care, physiotherapy, and medical equipment rental services to elderly individuals, post-hospitalization patients, and chronically ill clients through trained, background-verified caregivers dispatched to family homes. As of the data window, the company reports having served 7,000+ families and delivered 10,000+ care days monthly, supported by a network of 2,000+ trained caregivers and nurses.
The company's core product is the Life Circle Home Healthcare Platform, a mobile-first service accessible via website (lifecircle.in), native iOS/Android applications, and phone support, with AI-assisted caregiver matching, real-time family updates, and dedicated care manager coordination for each family. Three wholly-owned subsidiary brands complete the training-to-deployment stack: CareVidya Academy (classroom and field caregiver training with 1,000+ graduates), CareTube App (gamified multilingual digital skilling), and CareJobs.in (caregiver job portal). Pricing operates on a unit basis across daily shifts (Rs 2,400-3,000 for skilled nursing), monthly packages (Rs 28,000-35,000 for care attendants), and flexible hourly/daily/monthly bundles, with 24-hour caregiver replacement guarantees and 24x7 support helplines.
The business model is direct-to-consumer B2C, supplemented by institutional credibility built through partnerships with Groupe SOS (France), DBS Foundation (Singapore), the Government of India's SAGE program, NITI Aayog, CII, and UN Women's Asia-Pacific Care Accelerator. The company has raised limited disclosed capital to date — a 2016 USD 150,000 investment from SOS Group and a 2024 DBS Foundation Impact Beyond Award grant of SGD 500,000 (~Rs 3 crore) — and operates with a small internal team of 11-50 employees supplemented by a large network/gig caregiver pool. The company is led by Founder & CEO Anant Kumar (ex-founder of LifeSpring Hospitals) and Co-Founder Priya Anant, with international board representation including former Groupe SOS and Orange executive François Comet.
Life Circle Health Services firmographics
Firmographics- Name
- Life Circle Health Services
- Legal name
- Life Circle Health Services Pvt Ltd
- Website
- https://lifecircle.in
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Life Circle Health Services is a vertically integrated home healthcare and eldercare provider operating across 11+ Indian cities, delivering trained caregivers, nurses, physiotherapists, and dementia/palliative care to 7,000+ senior and post-hospitalization families via a mobile-first platform with AI-assisted matching and 24-hour replacement guarantees.
- Ownership category
- akta.pro rank
Life Circle Health Services industry classification
Industry- Product category
- Home Healthcare and Eldercare Services
- NAICS
- Home Health Care Services (6216), Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Home Health Care Services (8082)
- akta.pro primary industry
- Live-In Care (Single Caregiver, 24-Hour Presence) (HSABAHAB)
- akta.pro secondary industries
- 24/7 Rotating Shift In-Home Care (Multiple Caregivers) (HSABAHAA), Live-In & 24/7 In-Home Care (HLADAGAI), Conversation, Cognitive Stimulation & Activity Facilitation (HSABAAAB), Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB), Dementia Personal Care (ADLs) Support (HSABAEAB), Routine In-Home Hospice Care (HSABAFAA)
Keywords
Where Life Circle Health Services is headquartered
LocationHeadquarters
- HQ city
- Hyderabad
- HQ country
- India
- HQ region
- Asia
Offices16 records
Markets served
Life Circle Health Services business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Home Nursing Services: Professional nursing care at home including injections, wound dressing, IV therapy, catheter care, tracheostomy support, and post-surgery recovery. Billed on daily shift basis with live-out and live-in options.
- Elder Care Services: Daily assistance with mobility, hygiene, medication, companionship, and emotional support delivered by trained caregivers. Flexible hourly, daily, or monthly packages.
- Home Attendant Services: Bedside patient care and daily living support for post-hospital recovery and long-term care needs.
- Specialized Care Services: Dementia care, palliative care, and physiotherapy at home services addressing specific medical conditions with trained specialists.
- Medical Equipment Rental: Rental of medical equipment including hospital beds, oxygen concentrators, walkers, wheelchairs, and BiPAP machines for home care support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Care Attendant Services |
| Unit Pricing | Pay-as-you-go | Skilled Nursing Services |
| Unit Pricing | Daily | Home Nursing Live-Out (Chennai) |
| Unit Pricing | Daily | Home Nursing Live-In (Chennai) |
| Subscription | Monthly | Flexible Care Packages |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Life Circle Health Services product offering
Product offeringCore offering
Life Circle Health Services delivers professional home healthcare and eldercare services in India, providing trained caregivers, nurses, physiotherapists, and palliative care experts directly to families' homes across 11+ cities. Its vertically integrated offering combines caregiver recruitment, training (via CareVidya Academy and CareTube App), certification, AI-assisted matching, and managed home care services including home nursing, elder care, attendant care, dementia care, palliative care, physiotherapy, patient care, and medical equipment rental.
Product overview
Life Circle Health Services operates as a full-stack eldercare company combining caregiver training, certification, placement, and managed home care under one brand. The core offering is the Life Circle Home Healthcare Platform, which integrates with CareVidya Academy for structured caregiver training, CareTube App for gamified digital skilling, and the Life Circle Mobile App for real-time caregiver monitoring and family communication. The company offers a comprehensive suite of home care services including Home Nursing, Elder Care, Home Attendant Services, Dementia Care, Palliative Care, Physiotherapy at Home, Patient Care, and Medical Equipment Rental, all delivered by trained, verified caregivers and nurses across 14 major Indian cities.
Differentiator
Problem solved
Functional benefit
Brands
- CareVidya Academy: Caregiver training academy offering classroom, field, and digital programs; over 1,000 caregivers trained.
- CareTube
Products and services
- Home Nursing Services
Quantifiable outcome
- 7,000+ families served with growing monthly expansion
- +5 more outcomes
Companies that use Life Circle Health Services
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles1 record
Life Circle Health Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Life Circle Health Services partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, secondary and minor.
- Groupe SOS (France)coreEurope's largest social enterprise network with expertise in elderly care, social inclusion, and healthcare services. Partnership focuses on studying international best practices, gaining exposure to community-based dignity-first care frameworks, and strengthening long-term vision for sustainable ageing care in India.
- IFCI SAGE Ventures & Senior Aging Growth Engine (SAGE)coreGovernment of India initiative catalyzing elderly care innovations by supporting startups and scaling impactful ventures. Life Circle recognized as Seniorcare Ageing Growth Engine participant.
- UN Women Asia Pacific Care AcceleratorcoreEmpowering women-led, care-focused enterprises to drive gender equity and innovation in caregiving. Partnership supports professionalizing caregiving workforce and women's economic empowerment in India's care economy.
- National Institute of Social Defence (NISD)secondaryMinistry of Social Justice initiative strengthening geriatric care skilling and caregiver training standards in India.
- Confederation of Indian Industry (CII)coreCII Affiliated Home Healthcare Company status (Certificate Number CIES-202502200302) valid from 20 February 2025 to 19 February 2027. Validates governance, innovation, and long-term care delivery standards.
- HSSC Technical CommitteesecondaryLife Circle contributes to shaping India's home and residential care standards as member of HSSC Technical Committee under Ministry of Skill Development.
- Asia-Pacific Care Economy ForumsecondaryFeatured among Asia's leading care enterprises at forum advancing inclusive, dignified, and tech-enabled home care for elders and women's economic empowerment.
- TransformCare Investment Initiative Asia Pacific (TCII AP)secondaryJoint initiative by UN Women India and UN Women Knowledge and Partnerships Centre, Republic of Korea, with support from Ministry of Gender Equality and Family of Republic of Korea and European Union. Focuses on sustainable financing models for care economy.
- Selangor International Care SummitminorInternational forum where Priya Anant shared insights on blending heart, tech, and impact in home healthcare.
- Krishna Kanta Handiqui State Open University (KKHSOU)secondaryCo-founder Priya Anant contributes to geriatric care curriculum development to advance eldercare education and skills training in India.
- UN Women Digital Mentorship ProgrammesecondaryLife Circle joins national mentorship program for youth skills and women empowerment initiatives.
- CareVidya AcademycoreProprietary training platform with 1,000+ caregivers trained through classroom and field programs. Curriculum covers professional caregiving skills including mobility, hygiene, nutrition, medication, dementia care, and emergency response.
- CareTube AppcoreGamified, multilingual caregiver training platform enabling inclusive skilling for caregivers across different language backgrounds. Part of integrated training ecosystem.
Scale indicators16 records
Recent moves6 records
Expansion highlights6 records
Life Circle Health Services competitors and assessment
Company assessmentDirect peers
- Care24: Mumbai-based home healthcare provider focused on attendants, nurses, and eldercare packages. Closely comparable service catalog and city-level delivery model to Life Circle.
- Portea Medical: India's largest home healthcare company offering doctor visits, nursing, physiotherapy, and eldercare packages in 20+ cities. Directly comparable to Life Circle in service mix, target customers (seniors/post-hospitalization), and DTC delivery model, but with broader service breadth and deeper institutional capital.
- Apollo HomeCare: Hospital-backed home healthcare arm of Apollo Hospitals offering nursing, attendant, physiotherapy, and eldercare across major metros. Direct peer leveraging clinical credibility and doctor referrals from a parent hospital chain.
- HCAH (HealthCare at Home India) / Nightingales: Backed by Burman family and others, HCAH/Nightingales delivers home nursing, eldercare, ICU-at-home, and rehabilitation services across metros in India. Most direct head-to-head on eldercare and post-hospitalization service lines, with similar pricing bands and caregiver-led model.
Others
- Caremark India: Franchise-driven personal/home care services model. Treated as ecosystem reference — a different ownership structure but overlapping category with Life Circle's non-medical elder care arm.
- Home Instead (India/franchise): Global franchise specializing in non-medical elder home care with Indian franchise presence. Comparable in elder-focused home care but typically lighter on clinical/skilled nursing than Life Circle.
Emerging players
- Zoctr Health: Aggregator and home healthcare delivery platform offering nursing, attendant, and elder care services in metros. Comparable offerings and target customer to Life Circle, though more marketplace-model than vertically integrated.
Broad incumbents
- Antara Senior Living (Max Group): Operator of senior living communities and care services from the Max Group, overlapping Life Circle on the elderly customer segment and dignity-first care positioning, though it primarily serves assisted/independent living rather than in-home delivery.
- Max@Home (Max Healthcare): Hospital-system-affiliated home health and equipment rental service attached to a large North India hospital chain. Competes on eldercare/nursing/post-discharge services, primarily in Delhi NCR and North India — direct overlap with Life Circle's strongest geographies.
Regional players
- Guardian Angel Network (GAIN): India-based home healthcare provider specializing in attendant and nursing services. Comparable services but typically smaller city footprint than Life Circle.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Life Circle Health Services social profiles
Digital presenceLife Circle Health Services compliance and trust
Trust signalCompliance2 records
Life Circle Health Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Life Circle Health Services leadership team
Management profileNumber of profiles
Profiles8 records
Life Circle Health Services subsidiaries and ownership
Company hierarchySubsidiaries3 records
Life Circle Health Services funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Life Circle Health Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Life Circle Health Services
What does Life Circle Health Services do?
Life Circle Health Services delivers professional home healthcare and eldercare services in India, providing trained caregivers, nurses, physiotherapists, and palliative care experts directly to families' homes across 11+ cities. Its vertically integrated offering combines caregiver recruitment, training (via CareVidya Academy and CareTube App), certification, AI-assisted matching, and managed home care services including home nursing, elder care, attendant care, dementia care, palliative care, physiotherapy, patient care, and medical equipment rental.
Is Life Circle Health Services a public or private company?
Life Circle Health Services is a private company. It is classified as venture growth investor backed and is currently operating.
When was Life Circle Health Services founded?
Life Circle Health Services was founded in 2013. It employs 11 to 50 people.
Where is Life Circle Health Services based?
Life Circle Health Services is headquartered in Hyderabad, India, in the Asia region.
How does Life Circle Health Services make money?
Five revenue lines are on record. Home Nursing Services are the primary driver. The others are elder Care Services, home Attendant Services, specialized Care Services and medical Equipment Rental.
Who are Life Circle Health Services's main competitors?
Direct peers on record are Care24, Portea Medical, Apollo HomeCare and HCAH (HealthCare at Home India) / Nightingales. Others are Caremark India and Home Instead (India/franchise). Zoctr Health is listed as an emerging player. Broad incumbents are Antara Senior Living (Max Group) and Max@Home (Max Healthcare). Guardian Angel Network (GAIN) is listed as a regional player.
Does Life Circle Health Services have an API?
No public API is recorded for Life Circle Health Services.
What industry is Life Circle Health Services in?
Life Circle Health Services's product category is Home Healthcare and Eldercare Services. Its primary akta.pro industry code is HSABAHAB, Live-In Care (Single Caregiver, 24-Hour Presence), with a secondary code of HSABAHAA, 24/7 Rotating Shift In-Home Care (Multiple Caregivers). Its NAICS code is 6216 and its SIC code is 8082.