ThinkAnalytics
ThinkAnalytics provides AI-powered content discovery, personalization, metadata enrichment, and advertising intelligence for TV broadcasters, streaming platforms, and OEMs. Its unified ThinkMediaAI platform serves 85+ tier-1 customers across 500 million viewers in 47 languages.
- Company typePrivate
- Founded2001
- HeadquartersGlasgow, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What ThinkAnalytics does
ThinkAnalytics is a Glasgow-headquartered, privately held AI software company founded in 2001 (originally spun out from Nasdaq-listed Gentia) that builds content discovery, personalization, metadata enrichment, and advertising intelligence solutions for TV broadcasters, streaming platforms, pay-TV operators, and OEMs. Its flagship platform, ThinkMediaAI, is a unified AI system combining content, audience, and metadata intelligence; it is built on over 20 years of proprietary media AI research and powers more than 8 billion daily personalized recommendations across 500 million viewers in 47 languages for 85+ tier-1 service providers. The company's proprietary ContentDNA framework analyzes more than 40,000 curated metadata attributes per title, while the ThinkMetadataAI agentic AI system automates metadata creation across entire content catalogs. Customers include Liberty Global, Deutsche Telekom, Vodafone, DirecTV, Sony Pictures Entertainment, Channel 4, Tata Play, Dish TV India, Rogers, TELUS, MBC Group, stc, BritBox, Crunchyroll, and Astro.
The underlying technology stack includes multimodal AI (video, audio, text, structured data), computer vision, NLP, generative AI, predictive analytics, and autonomous agents, all deployed as a managed SaaS service on AWS. The platform is offered as three integrated modules: ThinkDiscovery (real-time personalization and search), ThinkAdvertising (privacy-safe first-party audience intelligence for ad yield), and ThinkMetadata (catalog enrichment and standardization). ThinkAnalytics holds an Emmy Award for technical innovation in content recommendation and is an AWS Advanced Partner with the platform listed on the AWS Marketplace.
The company operates a B2B subscription SaaS business model with enterprise field sales targeting tier-1 broadcasters, streamers, and OEMs globally, supported by professional services for deployment and integration. Regional offices in Los Angeles, Singapore, and Pune support sales, partnerships, and operations across EMEA, North America, and APAC. The go-to-market combines direct enterprise sales, AWS Marketplace distribution, OEM/embedded deployments, and event-driven pipeline generation at IBC, NAB, and Connected TV World Summit. Privacy compliance spans GDPR, CCPA, and VPPA, which is a critical requirement given the platform's handling of viewer behavioral data.
ThinkAnalytics firmographics
Firmographics- Name
- ThinkAnalytics
- Legal name
- ThinkAnalytics (UK) Ltd
- Website
- https://thinkanalytics.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ThinkAnalytics provides AI-powered content discovery, personalization, metadata enrichment, and advertising intelligence for TV broadcasters, streaming platforms, and OEMs. Its unified ThinkMediaAI platform serves 85+ tier-1 customers across 500 million viewers in 47 languages.
- Ownership category
- akta.pro rank
ThinkAnalytics industry classification
Industry- Product category
- AI Content Discovery & Personalization Software
- NAICS
- Software Publishers (5132), Web Search Portals and All Other Information Services (51929)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Media & Content Personalization (News, Video, Music, Podcasts) (HDAAAGAB)
- akta.pro secondary industries
- Search, Discovery & Ranking Personalization (HDAAAGAE), Generative AI & LLM Solutions Services (RAG, Agents, Copilots) (BPAEAHAG)
Keywords
Where ThinkAnalytics is headquartered
LocationHeadquarters
- HQ city
- Glasgow
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
ThinkAnalytics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS/Platform Licensing: ThinkAnalytics offers its ThinkMediaAI platform as a fully managed SaaS service deployed on AWS, as well as within a customer's AWS instance. The platform is available in the AWS Marketplace. Customers pay subscription fees for access to the unified AI platform covering discovery, advertising, and metadata modules.
- Advertising Intelligence & Audience Solutions: Revenue is generated through ThinkAnalytics' advertising solutions (ThinkAdvertising), which help media owners monetize first-party viewing data by creating privacy-safe audience segments that raise CPMs, expand premium inventory, and improve ad yield across linear, CTV, and streaming environments.
- Metadata Enrichment Services: ThinkMetadata and ThinkMetadataAI provide AI-powered metadata enrichment and standardization services for content catalogs, enabling media owners to activate enriched content data across discovery, advertising, and packaging use cases.
- Professional Services & Consulting: ThinkAnalytics deploys AWS Certified consultants for implementation and integration projects. Case studies describe deployments involving migration, integration, and optimization services for Liberty Global, Deutsche Telekom, and Tata Play.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
ThinkAnalytics product offering
Product offeringCore offering
ThinkAnalytics sells ThinkMediaAI, a unified AI platform that delivers real-time personalized content recommendations, AI-driven metadata enrichment, and privacy-safe advertising audience intelligence for TV broadcasters, streaming platforms, and OEMs. The platform processes 8B+ daily recommendations for 500M+ viewers across 47 languages and combines ThinkDiscovery for personalization, ThinkMetadata for content tagging, and ThinkAdvertising for audience monetization.
Product overview
ThinkAnalytics offers ThinkMediaAI, a unified AI platform that combines three integrated solutions: ThinkMetadata for AI-powered metadata enrichment and standardization (40K+ attributes via ContentDNA), ThinkAdvertising for privacy-safe audience intelligence and addressable advertising activation, and ThinkDiscovery for AI-driven content personalization and recommendations. ThinkMetadataAI provides agentic AI for automated metadata cataloging. Think360 serves as the underlying Emmy Award-winning content discovery platform. The platform processes 8B+ daily recommendations serving 500M+ viewers across 47 languages.
Differentiator
Problem solved
Functional benefit
Brands
- ThinkMediaAI: Unified AI platform combining content discovery, personalization, analytics, and monetization for TV and streaming.
- ThinkMetadata
- ThinkAdvertising
- ThinkDiscovery
- ContentDNA
- ThinkMetadataAI
- Think360
Products and services
- ThinkMediaAI Unified AI-powered platform combining content discovery, personalized recommendations, advertising intelligence, and metadata enrichment in a single modular solution. Powers 8B+ daily recommendations across 500M+ viewers in 47 languages for TV and streaming operators.
- ThinkMetadata AI-powered metadata enrichment and standardization solution that transforms raw content and ad creative into structured, activation-ready intelligence. Uses ContentDNA to automatically tag content across 40,000+ attributes including mood, theme, character type, setting, and scenarios for media owners and studios.
- ThinkAdvertising AI-powered audience intelligence solution that activates privacy-safe, first-party audiences built from real-time viewing behavior. Transforms behavioral signals into high-value segments for behavioral, contextual, and addressable advertising across linear and streaming environments for broadcasters and streamers.
- ThinkDiscovery AI-powered personalization and content discovery solution delivering personalized recommendations, search optimization, dynamic curation, and FAST channel personalization. Increases watch time, retention, and viewer satisfaction across all screens for TV and streaming platforms.
- Think360 Emmy Award-winning content discovery and viewer engagement platform enabling personalized experiences across TV, catch-up, FAST, and streaming services. Uses proprietary ML and AI technology to power recommendations, navigation, search, and personalization for video service providers.
Quantifiable outcome
- 10x ad engagement improvement reported by customers using ThinkAdvertising
- +7 more outcomes
Companies that use ThinkAnalytics
Customer profileNamed customers18 records
Segments5 records
Ideal customer profiles3 records
ThinkAnalytics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability13 records
Feature6 records
ThinkAnalytics partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Knowledge NetworkcoreKnowledge Network, British Columbia's public educational broadcaster and streaming service, went live with ThinkMediaAI for AI-powered personalization, intelligent search, and content recommendations. The deployment transforms viewer and content data into real-time intelligence, delivering personalized experiences at the user level through anonymized profiling and a dynamic UI. Knowledge Network's editorial and curation teams also benefit from ThinkMediaAI insights for decision-making, A/B testing, and automation tools.
- BitmovincoreBitmovin and ThinkAnalytics formed a strategic partnership to integrate Bitmovin's AI Scene Analysis into the ThinkMediaAI platform. The integration enables streaming platforms to transform raw video into rich, structured metadata at the scene level. Capabilities include hyper-personalized short-form content clipping, intelligent scene-aware ad marker insertion, and scene-based content discovery for recommendations and search. The partnership addresses the challenge of unlocking catalog value by capturing granular contextual information about content scene-by-scene.
- Dish TV IndiacoreDish TV India partnered with ThinkAnalytics to deploy ThinkMediaAI across its Watcho OTT aggregation platform, serving personalized recommendations across 24+ OTT apps and live TV in 12 languages for millions of paying subscribers. The deployment enables Watcho to evolve from a content aggregator to a comprehensive entertainment platform offering curated and immersive experiences, with real-time profiling and dynamic UI tailored to individual users.
- AstrocoreAstro, Malaysia's leading media and content company, deployed ThinkMediaAI on its sooka streaming service for personalized user experience, enhanced content discovery, and editorial curation. Astro went live with ThinkMediaAI at the end of April 2025 and is already reporting increased usage and viewing time. The deployment covers a mix of free ad-supported channels (FAST) and premium streaming services featuring global and local live sports, Asian entertainment, children's entertainment, and curated local originals.
- Amazon Web Services (AWS)coreThinkAnalytics is an AWS Advanced Partner. The Think360/ThinkMediaAI platform integrates with Amazon Personalize, Amazon EC2, Amazon RDS, AWS Lambda, Amazon S3, Amazon VPC, Amazon CloudWatch, AWS CloudTrail, Amazon Route 53, and AWS Fargate, among other services. The platform is available in the AWS Marketplace as a fully managed SaaS service or for deployment in a customer's AWS environment. AWS-certified consultants support customer deployments.
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
ThinkAnalytics competitors and assessment
Company assessmentBroad incumbents
- TiVo (Xperi): TiVo/Xperi provides personalized content recommendations, program guides, and metadata services for pay-TV operators globally. It competes with ThinkAnalytics in IPTV/pay-TV personalization across both consumer-facing and OEM deals.
- FreeWheel (Comcast): FreeWheel provides ad serving, SSP, and monetization technology for premium video across CTV and OTT. It is an incumbent in the same advertising-monetization layer that ThinkAdvertising targets.
- Invidi (IBM Watson Advertising): Invidi, now part of IBM Watson Advertising, provides addressable TV advertising technology. It directly overlaps with ThinkAdvertising's addressable and audience-based TV ad targeting capabilities.
- Nexxen: Nexxen offers a programmatic advertising platform spanning CTV, video, and audio. Its audience targeting and CTV monetization capabilities compete with ThinkAdvertising's addressable-TV and contextual segments.
- Ooyala (Dalet): Ooyala, now part of Dalet, provides OTT video platform and content management solutions for broadcasters. It overlaps with ThinkAnalytics' content discovery and personalization deployments, especially in European tier-1 operators.
- Comscore: Comscore offers TV/cross-platform audience measurement, advertising ratings, and content metadata. It overlaps with ThinkAnalytics' audience-intelligence and advertising attribution capabilities within broadcaster/CTV workflows.
Direct peers
- IRIS.TV: IRIS.TV is a content data platform that enables video-level contextualization and personalization for CTV and OTT. It directly competes with ThinkAnalytics' ThinkMetadata and ThinkDiscovery modules by offering video-level metadata and audience targeting.
- Gracenote (Nielsen): Gracenote provides content metadata, TV programming data, and audience targeting for broadcasters and streamers. It is the closest direct competitor to ThinkAnalytics' discovery and metadata modules, with overlapping taxonomy and personalization capabilities.
Emerging players
- Cedato: Cedato is a video recommendation and monetization platform for publishers and OTT services. It targets similar personalization and session-based video recommendations that overlap with ThinkDiscovery for mid-market publishers.
Others
- Broadpeak: Broadpeak provides CDN and streaming infrastructure for pay-TV and OTT operators. It is an adjacent technology vendor enabling personalized content delivery in environments where ThinkDiscovery drives the recommendation logic.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights8 records
Customer concentration
ThinkAnalytics social profiles
Digital presenceThinkAnalytics compliance and trust
Trust signalCompliance4 records
ThinkAnalytics financial estimates
Financial estimateRevenue estimate
Valuation estimate
ThinkAnalytics leadership team
Management profileNumber of profiles
Profiles4 records
ThinkAnalytics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ThinkAnalytics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ThinkAnalytics
What does ThinkAnalytics do?
ThinkAnalytics sells ThinkMediaAI, a unified AI platform that delivers real-time personalized content recommendations, AI-driven metadata enrichment, and privacy-safe advertising audience intelligence for TV broadcasters, streaming platforms, and OEMs. The platform processes 8B+ daily recommendations for 500M+ viewers across 47 languages and combines ThinkDiscovery for personalization, ThinkMetadata for content tagging, and ThinkAdvertising for audience monetization.
Is ThinkAnalytics a public or private company?
ThinkAnalytics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ThinkAnalytics founded?
ThinkAnalytics was founded in 2001. It employs 51 to 100 people.
Where is ThinkAnalytics based?
ThinkAnalytics is headquartered in Glasgow, United Kingdom, in the Europe region.
How does ThinkAnalytics make money?
Four revenue lines are on record. SaaS/Platform Licensing is the primary driver. The others are advertising Intelligence & Audience Solutions, metadata Enrichment Services and professional Services & Consulting.
Who are ThinkAnalytics's main competitors?
Broad incumbents on record are TiVo (Xperi), FreeWheel (Comcast), Invidi (IBM Watson Advertising), Nexxen, Ooyala (Dalet) and Comscore. Direct peers are IRIS.TV and Gracenote (Nielsen). Cedato is listed as an emerging player. Broadpeak is listed as an others.
Does ThinkAnalytics have an API?
No public API is recorded for ThinkAnalytics.
What industry is ThinkAnalytics in?
ThinkAnalytics's product category is AI Content Discovery & Personalization Software. Its primary akta.pro industry code is HDAAAGAB, Media & Content Personalization (News, Video, Music, Podcasts), with a secondary code of HDAAAGAE, Search, Discovery & Ranking Personalization. Its NAICS code is 5132 and its SIC code is 7372.