Pebblebee

What Pebblebee does

Pebblebee is a Seattle-based consumer electronics company founded in 2013 by former Boeing engineer Daniel Daoura that designs and sells Bluetooth Low Energy item finders and connected personal safety devices for consumer and SMB end users. The core product line comprises the Clip 5 keychain tracker ($34.99), Card 5 ultra-thin wallet tracker ($34.99), Halo personal safety device ($49.99 sale / $59.99 MSRP), and Link Labels QR-code return stickers ($8.99-$19.99); the entire Gen 5 portfolio is certified for both Apple Find My and Google Find Hub, uses rechargeable batteries (USB-C or Qi, 12-18 months per charge), carries IP66 ratings, and includes a free Alert safety feature on Clip 5 with an optional Alert Live subscription ($24.99/year) for live GPS sharing to up to five Safety Circle contacts. Pebblebee has filed 30+ patents, claims millions of units sold across 100+ countries, and operates a proprietary Safe Haven personal-safety platform that bundles its hardware, Alert/Alert Live software, and Safety Circle contact graph.

The company operates a direct-to-consumer go-to-market via its own Shopify storefront (pebblebee.com) and the Amazon marketplace, with localized fulfillment from US, EU, and UK warehouses; a Creator Collective affiliate program (8-12% commission tiers, 1,000-follower minimum) drives creator-led acquisition, and curated bundles (Family, Travel, Bag Security, Personal Safety) lift average order value. Revenue is generated primarily through one-time hardware sales at $8.99-$59.99 price points, supplemented by a small but growing recurring subscription stream from Alert Live and by an environmental-impact positioning (tree-planting per order via Greenspark, earth-positive operations since April 2025) that functions as brand and pricing-power support.

Pebblebee has remained privately held since founding with no recent disclosed funding round (the last reported capital event dates to 2019, with prior Keiretsu Forum participation in 2015) and no institutional investor roster; ownership is concentrated with founder/CEO Daniel Daoura and CTO/co-founder Nick Pearson-Franks. The company has earned tier-1 third-party endorsements from CNN Underscored, ZDNET, Macworld, and 9to5Google, but provides no public revenue, ARR, headcount, or burn figures, leaving unit economics an open inference question.

Name

Pebblebee

Website

https://pebblebee.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Pebblebee is a Seattle-based consumer electronics company that designs Bluetooth item finders and personal safety devices compatible with both Apple Find My and Google Find Hub, selling direct-to-consumer and via Amazon across more than 100 countries.

Ownership category

akta.pro rank

NAICS

Small Electrical Appliance Manufacturing (335210)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Personal Safety Wearables (SOS, fall detection) (CRACAIAH)

akta.pro secondary industry

Wearable Medical Alert Devices (Pendants, Watches, Bands) (HSAHAHAI)

Keywords

• Bluetooth item finders
• Personal safety devices
• Crowdsourced location tracking
• Qr code return labels
• Wireless rechargeable trackers

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Hardware Sales — Trackers: Pebblebee's primary revenue stream is the sale of Bluetooth tracker hardware. Current products include Clip 5 ($34.99), Card 5 ($34.99), Halo ($49.99 sale / $59.99 MSRP), and Link Labels ($8.99-$19.99 for 5-pack and 20-pack). These are one-time hardware purchases; no subscription is required for core Find My / Find Hub tracking functionality.
2. Alert Live Subscription: An optional paid subscription providing live location sharing to 5 Safety Circle contacts and extended Alert features. Included free for 12 months with Halo purchase ($24.99 value). Priced at $24.99/year for Clip 5 users who want to upgrade from the free Alert tier. Provides recurring subscription revenue on top of one-time hardware sales.
3. Bundles and Accessory Sales: Pebblebee sells curated bundles combining multiple trackers (e.g., Family Pack, Travel Bundle, Bag Security Bundle) at discounted prices vs. buying individually. Bundle pricing ranges from ~$19.99 to ~$139.96. Additional accessories (carabiner, wireless charger) are also available.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Pebblebee designs, manufactures, and sells Bluetooth Low Energy item finders (Clip 5, Card 5) and a personal safety device (Halo) that natively integrate with Apple Find My and Google Find Hub networks. Products are rechargeable, IP66-rated, and managed through the Pebblebee mobile app. The Safe Haven initiative adds an Alert panic-button system, Safety Circle SMS notifications, and an optional Alert Live subscription with live GPS sharing.

Product overview

Pebblebee offers a portfolio of Bluetooth item finders and personal safety devices that integrate with both Apple Find My and Google Find Hub networks. The core product lineup includes Clip 5 (compact clip-on tracker), Card 5 (ultra-thin wallet tracker), and Halo (personal safety device with emergency features). Supporting products include Link Labels (QR code return labels), and the Alert/Alert Live safety features. The ecosystem is unified through the Safe Haven initiative, which connects item finding with personal safety capabilities including Safety Circle notifications. Products are rechargeable, water-resistant (IP66), and work cross-platform without subscription requirements for basic tracking.

Differentiator

Problem solved

Functional benefit

Brands

• Safe Haven: Personal safety initiative by Pebblebee encompassing Halo, Clip 5, Alert, Alert Live, and Safety Circle features for connected personal safety.
• Evercolor

Quantifiable outcome

• Up to 500 ft (150m) direct Bluetooth range — nearly double many competitors
• +5 more outcomes

Named customers8 records

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature10 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Earth LungsminorStrategic or Co-development Partner · 22 April 2025Earth Lungs is an environmental restoration and reforestation organization. Announced alongside Greenspark on Earth Day 2025 as part of Pebblebee's expanded sustainability commitment. The specific scope of Earth Lungs initiatives relative to Greenspark is not detailed, but the partnership represents Pebblebee's commitment to supporting multiple reforestation and environmental causes.
• GreensparkcoreStrategic or Co-development Partner · 21 April 2025Greenspark is a climate action platform that powers Pebblebee's environmental impact tracking. Through this partnership, Pebblebee plants at least one tree for every order received, with additional trees planted during promotional periods (5 trees per order during Earth Week 2026). Greenspark also tracks and displays Pebblebee's impact metrics (trees planted, plastic recovered, earth-positive months) on a public dashboard. This partnership is central to Pebblebee's sustainability brand positioning.
• Apple (Find My Network)coreTechnology or IntegrationPebblebee is an Apple-certified partner in the Find My network. All Gen 5 products (Clip 5, Card 5, Halo) are MFi-certified for integration with Apple Find My on iOS. This gives Pebblebee access to the Apple Find My network of hundreds of millions of iOS devices for crowdsourced item finding. The partnership requires Pebblebee to meet Apple's interoperability standards and certification requirements.
• Google (Find Hub Network)coreTechnology or IntegrationPebblebee is a certified partner in Google's Find Hub network for Android. All Gen 5 products work natively with Google's Find Hub / Find My Device ecosystem, giving Pebblebee access to the Android device network for crowdsourced finding. Pebblebee is listed by Google/9to5Google as a top Android Find Hub tracker. The partnership required certification and testing to Google's interoperability standards.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Eufy (Anker) SmartTrack: Anker's tracker brand offering Apple Find My compatibility at competitive price points, often bundled with Anker's broader charging and smart-home accessory portfolio.
• Rolling Square AirCard: Specialist maker of ultra-thin rechargeable wallet trackers. Closest direct competitor to Pebblebee's Card 5 on form factor and value proposition.
• Nomad Tracking Card Air: Premium thin-format tracker card using Apple's Find My network. Named alongside Pebblebee Card 5 as a top Android Find Hub tracker by 9to5Google.
• KeySmart SmartCard: KeySmart's rechargeable tracking card positioned for wallets and travel gear. Competes head-to-head with Card 5 on size, battery life, and Find My/Find Hub support.
• UGreen FineTrack: Accessory-maker UGreen's tracker line, frequently cited in the same comparison reviews as Pebblebee for Find My and Google Find Hub compatibility.
• Chipolo: Slovenian Bluetooth tracker maker with both Find My–certified and Google Find Hub devices plus its own network. Closest direct peer on dual-network compatibility, price points, and form factors.
• Tile (Life360): Pioneer Bluetooth tracker brand now owned by Life360, offering its own crowdsourced network and a broader family/family-safety platform. Direct competitor with overlapping hardware and a subscription/location-services model.

Broad incumbents

• Apple AirTag: Apple's first-party Bluetooth tracker integrated with the Find My network. The dominant incumbent in the iOS ecosystem and the primary competitive reference point for Pebblebee's cross-platform positioning.
• Samsung Galaxy SmartTag2: Samsung's first-party tracker using the SmartThings Find network, tightly integrated with Galaxy devices. A platform-incumbent competitor analogous to AirTag but for the Samsung/Android ecosystem.

Emerging players

• Garmin inReach Mini 2: Satellite-based personal safety and SOS device with subscription service. Comparable to Pebblebee's Halo as a connected personal-safety product, though operating in a higher-ASP, outdoor/adventure category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/pebblebee
• Facebookfacebook.com/pebblebee
• Instagraminstagram.com/pebblebee
• Xx.com/pebblebee
• LinkedInlinkedin.com/company/pebblebee

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pebblebee