What YourTango does

YourTango, operating through its legal entity Tango Publishing Corporation (Nevada, USA), is an independent digital media publishing platform founded in 2006 and headquartered in Las Vegas, NV. The company produces editorial content organized across vertical hubs including Love, Zodiac/Horoscope, Self, Family, Entertainment & News, Health & Wellness, and Career & Money, primarily targeting a female-skewing audience interested in relationships, dating, marriage, divorce recovery, self-improvement, astrology, and lifestyle topics. Content is produced via a hybrid model combining an internal editorial team, freelance contributors, and a vetted Experts Network of licensed mental health and relationship professionals whose work is subject to medical-review oversight.

The core product is a web-based CMS-driven publishing platform (yourtango.com) with adjacent products including multiple email newsletters, a podcast series (notably the iHeartMedia-co-produced 'Open Relationships: Transforming Together'), interactive features such as the Love-o-Matic fact generator, and a Masterclass Experiences vertical. Distribution spans owned website, seven social media platforms, email newsletters, and third-party podcast platforms. Reach is reported at over 20 million consumers monthly.

The business model is advertising-supported with revenue diversified across programmatic/PMP, direct IO, native advertising, branded content, video pre-roll, display, podcast sponsorships, virtual and live events, and brand survey partnerships. The platform is free for readers; no subscription paywall is present. GTM is product-led: organic SEO-driven traffic, social engagement, and newsletter sign-ups feed an audience that is then monetized through advertiser-facing media placements across formats. The company employs 51-100 staff and operates under founder/CEO Andrea Miller with no disclosed institutional ownership or parent company.

Name

YourTango

Legal name

Tango Publishing Corporation

Website

https://yourtango.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

YourTango (Tango Publishing Corporation) is an independent, ad-supported digital media platform publishing editorial content on relationships, love, astrology, and lifestyle topics, reaching over 20 million consumers monthly through its website, newsletters, podcasts, and seven social media channels.

Ownership category

akta.pro rank

Product category

Digital Media Publishing

NAICS

Periodical Publishers (513120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Web Search Portals and All Other Information Services (519290)

SIC

Services-Advertising (7310)

akta.pro primary industry

News & Content Aggregation Portals (BPAMAAAI)

akta.pro secondary industry

Newsletter & Email Digest Aggregators (MPACAKAG)

Keywords

• Digital media publishing
• Online editorial content
• Relationship advice content
• Lifestyle digital media
• Branded content advertising

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Advertising: The primary revenue stream is advertising across multiple formats including programmatic/PMP, direct IO-based, native advertising, branded content, video pre-roll and display ads. The platform offers media placements to brands seeking to reach their 20mm+ monthly consumers.
2. Sponsored Content: Branded content and sponsored articles created in partnership with advertisers, integrated into the editorial experience.
3. Podcast Sponsorships: Revenue from podcast content including sponsorships, such as the 'Open Relationships: Transforming Together' podcast collaboration with iHeartMedia.
4. Virtual & Live Events: Revenue generated from virtual and live event sponsorships and partnerships.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

YourTango is a digital media publishing platform that delivers free editorial content across relationship advice, astrology/horoscopes, self-improvement, family, health and wellness, career, and entertainment categories. The platform distributes content via its website, email newsletters, podcasts, and social media channels to over 20 million consumers monthly, and monetizes primarily through advertising, branded content, podcast sponsorships, and event partnerships.

Product overview

YourTango is a digital media publishing platform operated by Tango Publishing Corporation. Its core offering is a content platform delivering editorial articles, quizzes, horoscopes, and expert advice across relationship/lifestyle categories. The portfolio includes a primary content platform (yourtango.com), multiple newsletter products (YourTango Daily, Daily Horoscopes, The Relationship Fitness Newsletter, The New Woo), a podcast series (featuring the iHeartMedia co-produced 'Open Relationships: Transforming Together'), an Expert Advice network of vetted contributors, an Editorial Internship program, and a freelance contributor program. Content spans Love, Zodiac, Horoscope, Self, Family, Entertainment & News, Health & Wellness, and Career & Money verticals.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Reaches 20mm+ consumers monthly
• +1 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• iHeartMediacoreStrategic or Co-development Partner · 5 October 2023YourTango announced a groundbreaking new podcast 'Open Relationships: Transforming Together' in collaboration with iHeartMedia. This represents a significant content partnership for original podcast production and distribution through iHeartMedia's extensive network.
• MediaFire (Brand & Capabilities Overview)minorOthersYourTango references a downloadable brand and capabilities overview document hosted on MediaFire for advertiser information purposes.
• DurexminorGTM or Marketing PartnerHistorical survey partnership with Durex revealing insights on sexual satisfaction and heart health connection, published June 25, 2013.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Knot Worldwide: The Knot (and its sister brand WeddingWire) operates the leading digital media and marketplace for weddings and relationships. It shares YourTango's relationship-content category and advertiser base, though it is more commerce-oriented via vendor marketplaces.
• Brides: Brides (part of Dotdash Meredith) is a digital publisher focused on weddings, relationships, and love-related content. It overlaps directly with YourTango's 'Love' vertical and competes for advertisers seeking relationship-content audiences.
• PureWow: PureWow is a women's lifestyle digital media brand covering relationships, wellness, fashion, and entertainment. It shares YourTango's female-skewed audience, content categories (love, family, career & money), and ad-supported monetization model.
• Mindbodygreen: Mindbodygreen is a digital media publisher focused on wellness, relationships, and self-improvement content targeted primarily at women. It monetizes through advertising and branded content, directly overlapping YourTango's editorial verticals (love, self, health & wellness) and audience.
• SheKnows: SheKnows is a long-running women's lifestyle digital publisher covering parenting, relationships, entertainment, and wellness. It competes for the same female audience and advertiser budgets as YourTango, with overlapping content verticals and ad-driven revenue.
• CafeMom: CafeMom is a digital media platform targeting women with content on parenting, relationships, and lifestyle. It overlaps with YourTango's female audience and family/relationship verticals and operates on a similar ad-supported model.

Broad incumbents

• PopSugar: PopSugar is a large multi-vertical digital media company targeting millennial and Gen Z women with content on entertainment, relationships, wellness, and lifestyle. It shares YourTango's female-skewed audience and ad-driven model but operates at significantly greater scale.
• Refinery29: Refinery29 is a broad women's lifestyle digital media brand covering relationships, wellness, entertainment, and culture. It is larger and better-capitalized than YourTango and serves overlapping advertiser and audience segments with a wider content portfolio.

Emerging players

• Astrology.com: Astrology.com is a long-running astrology and horoscope content site. YourTango's 'Zodiac' and 'Horoscope' verticals overlap directly with this peer, though Astrology.com is more narrowly focused on astrology rather than full lifestyle content.
• Horoscope.com: Horoscope.com is a digital publisher specializing in daily horoscopes, zodiac content, and astrology readings. It competes specifically with YourTango's horoscope/astrology newsletters and category pages for the same astrology-seeking audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/YourTango
• YouTubeyoutube.com/@yourtango
• Facebookfacebook.com/YourTango
• LinkedInlinkedin.com/company/yourtango
• Instagraminstagram.com/yourtango
• TikToktiktok.com/@yourtango
• Pinterestpinterest.com/yourtango

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YourTango