What Horoscope.com does

Horoscope.com, Inc. operates a content and commerce platform for astrology, tarot, numerology, and psychic-related services, serving approximately 15 million users across its web platform (horoscope.com), mobile applications on iOS and Android, and dedicated e-commerce storefront (store.horoscope.com). The platform offers free daily horoscopes across categories including general, love, career, health, money, and Chinese zodiac; an extensive tarot reading library covering love, career, dream, zen, angel, past-life, and other themes; numerology reports; free personalized birth charts; and interactive divination games. Premium personalized reports — including the 2026 Tarot Reading, 2026 Numerology Forecast, and 2026 Premium Horoscope — are priced between $13.39 and $24.80 and offered as discounted one-time purchases or annual subscriptions. The company also monetizes through affiliate commissions on psychic reading referrals routed to partner Keen.com, and through brand advertising against a 65% female, spiritually-inclined audience.

The company is headquartered in San Francisco at 182 Howard Street #826 (with a registered address at 126 South Park) and operates as a wholly-owned subsidiary of Ingenio LLC. Distribution is multilingual, with English and French on horoscope.com and Spanish-language content served through the sibling brand Horoscopo.com. EU and UK representative offices (Berlin and Norwich respectively) are maintained for GDPR compliance. Platform engagement metrics include 8 million monthly unique visitors, 100 million monthly pageviews, 4.5 million email subscribers, and more than 2 million social media followers. The technology stack is web-based with mobile app distribution; the company employs a small (11-50) in-house team including engineering, content marketing, revenue operations, and a dedicated AI Specialist supporting AI-powered summarization and process-automation tools used for chat and voice transcript processing.

Name

Horoscope.com

Legal name

Horoscope.com, Inc.

Website

https://horoscope.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Horoscope.com is a San Francisco-based astrology and spiritual-wellness media platform serving 15 million users with free daily horoscopes, tarot readings, numerology reports, premium personalized subscriptions, and affiliate-referred psychic services via Keen.com.

Ownership category

akta.pro rank

Product category

Astrology and Spiritual Wellness Content

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Information (51)

SIC

Services-Advertising (7310)

akta.pro primary industry

Social/UGC Feed Aggregators (Multi-Source Feeds) (MPACAKAC)

Keywords

• Daily horoscope readings
• Tarot card readings
• Numerology forecasts
• Astrology content platform
• Birth chart analysis

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Advertising: The platform generates revenue by connecting brands with its engaged audience of 15 million users. Partner examples include custom zodiac-themed playlists for streaming services, dedicated email campaigns, and native advertising within partner apps.
2. Premium Content Subscriptions: Premium personalized readings and subscriptions sold through store.horoscope.com. Examples include 2026 Tarot Reading at $17.59 one-time or $15.99/year subscription, Numerology Forecasts, Birth Charts, and annual horoscope reports.
3. Affiliate Referrals: Referral partnerships with third-party psychic reading services such as Keen.com, earning commissions for directing users to purchase psychic readings.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Horoscope.com operates a digital astrology and spiritual wellness platform that publishes free daily horoscopes, tarot readings, numerology forecasts, and personalized birth chart reports for individual consumers. It monetizes its audience through advertising, premium annual subscription reports (e.g., 2026 Tarot Reading, Numerology Forecast, Premium Horoscope) sold via store.horoscope.com, and affiliate referrals to third-party psychic services through partner Keen.com. The platform distributes content through its owned web properties, mobile apps on iOS/Android, and a 4.5M-subscriber email list.

Product overview

Horoscope.com is a comprehensive astrology and spiritual wellness platform offering a multi-product portfolio. The core offerings include free daily horoscopes across multiple categories (general, love, career, health, money), Chinese horoscopes, numerology readings, and free birth charts. The platform features an extensive tarot section with diverse readings including love, unique (angel, past lives), forecast (daily/weekly/monthly), and specialty types (breakup, dream, career, zen, white magic). Premium offerings are available through the Horoscope.com Store, including 2026 Tarot Reading, Numerology Forecast, and Premium Horoscope subscriptions. Additional services include live psychic readings (via Keen.com partnership), interactive divination games, and educational astrology articles. The platform operates as the flagship of Horoscope.com, Inc., the media division of San Francisco-based Ingenio LLC, serving 15 million users with content available in English and French.

Differentiator

Problem solved

Functional benefit

Brands

• Horoscopo.com: Spanish-language version of the horoscope platform.

Products and services

• Daily Horoscopes Free daily, weekly, and yearly horoscope readings covering general, love, career, health, money, Chinese zodiac, and planetary categories for all twelve zodiac signs. Targeted at individual users seeking daily astrological guidance.
• Tarot Readings Comprehensive tarot reading services including love tarot, daily tarot, monthly tarot, true love, love potential, breakup, dream, inner animal, gems oracle, career, zen, white magic, yes/no, and live readings. For individual users seeking divination-based guidance.
• Numerology Readings Numerology readings and calculations based on birth dates and names, providing insights into personality traits and life paths. Targeted at individual users interested in numerological self-discovery.
• Free Birth Chart Free personalized birth chart service providing detailed astrological natal charts based on user-supplied birth information (date, time, location). For individual users seeking deeper astrological self-understanding.
• 2026 Tarot Reading Premium personalized annual tarot subscription offering a 13-card spread (1 card per month) with month-by-month insights into 2026 themes, challenges, and blessings. Sold via store.horoscope.com.
• 2026 Numerology Forecast Premium annual numerology forecast delivering an 11+ page personalized report on Personal Year numbers' influence on love, career, finances, health, and growth for 2026.
• 2026 Premium Horoscope Comprehensive premium annual horoscope subscription providing detailed personalized predictions for 2026 across all life areas (love, career, money, health, etc.).
• Personalized Birth Chart Premium Reading Premium in-depth natal chart reading with deeper astrological interpretations and personalized insights sold through the store.horoscope.com e-commerce platform.
• Zodiac Signs Reference Reference pages covering all twelve zodiac signs with detailed personality traits, date ranges, and astrological information for individual users learning about zodiac signs.
• Psychic Readings (Keen Partnership) Live psychic reading services for love, relationships, tarot, and other consultations provided through a referral partnership with Keen.com. Promoted to Horoscope.com users with $1 promotional offers.
• Horoscope.com Games Interactive divination games including magic 8-ball, fortune cookie, love compatibility, love match, cupid's oracle, name compatibility, ask the genie, love fairy, crystal ball, and luck meter for entertainment purposes.
• Astrology Articles Educational astrology articles covering topics such as Mercury retrograde, Saturn return, horoscope dates, planets, and celebrity birthdays. Free content used for SEO and audience engagement.

Quantifiable outcome

• 15 million users engage with astrology content for insights across career, relationships, finances, and wellness

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• KeencoreChannel Partner/ Reseller/ DistributorKeen.com provides psychic reading services promoted on Horoscope.com. Users are referred to Keen for $1 Psychic Reading promotional offers. The partnership allows Horoscope.com to offer live psychic readings while earning referral commissions.
• Streaming services (partnership examples)minorGTM or Marketing PartnerCustom Zodiac-Themed Playlists created for a leading streaming service, blending astrology with personalized music experiences. These are cited as examples of successful brand partnerships.
• Major credit card brands (partnership examples)minorGTM or Marketing PartnerDedicated Email Campaigns created for a major credit card brand, reaching users directly in their inboxes. These are cited as examples of successful brand partnerships.
• Online dating apps (partnership examples)minorGTM or Marketing PartnerNative Advertising & Sponsored Content strategically placed within a top online dating app, seamlessly integrating with user experience. These are cited as examples of successful brand partnerships.
• Horoscopo.comminorOthersSpanish-language astrology portal under the Horoscope.com family of brands, extending reach to Spanish-speaking audiences.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Astrology.com: Astrology.com is the closest direct competitor — a long-established web-based astrology and horoscope content platform offering daily horoscopes, tarot readings, birth charts, and premium reports. Same audience, same product categories, and the same freemium-plus-premium subscription model as Horoscope.com.
• Co-Star Astrology: Co-Star is a mobile-native astrology app that uses AI to generate hyper-personalized daily horoscopes and birth-chart readings for younger demographics. Direct competitor in the same vertical but differentiated by modern mobile-first UX and AI personalization — represents the existential competitive threat to legacy web players.
• Sanctuary Astrology: Sanctuary is a mobile astrology and psychic platform offering on-demand readings from live astrologers alongside AI-generated horoscopes. Comparable as a competitor expanding into live advisor services — a category where Horoscope.com currently relies on its Keen.com partnership.
• The Pattern: The Pattern is a mobile astrology app providing personalized compatibility and life-pattern insights. Comparable as a younger, mobile-first competitor in the same personalization-niche of the astrology market.
• Keen.com: Keen is a psychic-readings marketplace that is both Horoscope.com's partner and a direct competitor for end-user spend on spiritual guidance. The referral relationship demonstrates direct overlap in serving users seeking tarot and psychic readings online.
• Cafe Astrology: Cafe Astrology is a long-running astrology content site offering free birth charts, horoscopes, and reports. Comparable as a content-driven, SEO-led astrology property competing for the same organic-search astrology traffic.
• Kasamba: Kasamba is a psychic-readings marketplace offering tarot, astrology, and spiritual advisor sessions. Comparable as an affiliate-style competitor competing for the same end-user spend on paid spiritual readings that Horoscope.com routes through Keen.

Broad incumbents

• Gaia (spiritscience): Gaia operates a subscription-based streaming platform for yoga, meditation, and spiritual/new-age content. Comparable as a broader spiritual-wellness media company targeting overlapping audience interests in spirituality and personal growth.
• Mindbody: Mindbody is a leading wellness-services SaaS platform for fitness, wellness, and alternative-healing practitioners. Comparable as an adjacent infrastructure player in the broader spiritual/wellness vertical where Horoscope.com's users spend on related services.

Emerging players

• Chani App: Chani is a subscription astrology app focused on queer, feminist, and progressive audiences with daily horoscopes, birth charts, and moon-phase content. Comparable as a premium subscription astrology competitor targeting a similar female-skewed demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/horoscopedotcom
• LinkedInlinkedin.com/company/horoscope-com-inc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Horoscope.com