Todo Verde

What Todo Verde does

Todo Verde is a Latina-owned, plant-based Mexican food brand founded in 2015 by chef Jocelyn Ramirez and headquartered in Los Angeles, California. The company develops and sells chef-curated, true-to-culture Mexican taco seasoning blends — Al Pastor, Carnitas, and Tinga — formulated with Non-GMO, vegan, and gluten-free ingredients designed for home cooks seeking authentic regional Mexican flavors without artificial additives. Beyond its core seasoning trio, Todo Verde offers a published plant-based Mexican cookbook ("La Vida Verde"), variety packs and bundles, gift cards, and interactive online and in-person cooking classes hosted by the founder.

Name

Todo Verde

Legal name

Todo Verde Shop

Website

https://todoverde.org

Company type

Private

Founded year

2015

Operating status

Acquired

Headcount range

1–10 employees

Short description

Latina-owned plant-based Mexican seasoning brand offering chef-crafted Al Pastor, Carnitas, and Tinga taco blends. It sells DTC online, via wholesale platforms, and at natural grocery chains including Sprouts and Fresh Thyme, supplemented by cooking classes and a published cookbook.

Ownership category

akta.pro rank

Product category

Mexican Seasonings & Specialty Foods

NAICS

Food Manufacturing (311)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Dips, Salsas, Relishes & Chutneys Manufacturing (AFAKADAM)

Keywords

• Mexican taco seasonings
• Plant-based spice blends
• Vegan Mexican foods
• Authentic Latin seasonings
• Specialty CPG condiments

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales through owned Shopify storefront at todoverde.org, offering seasoning products, cookbooks, bundles, and gift cards with subscription options
2. Wholesale/Retail Distribution: Bulk sales to retailers through wholesale platforms (Faire, Airgoods, KeHE, Podfoods) and direct wholesale inquiries; products sold in 6-pack and 12-pack formats
3. Amazon Marketplace Sales: Sales through Amazon storefront with promotional discount codes (TODOVERDE15 for 15% off)
4. Cooking Classes and Events: Interactive vegan Mexican cooking classes hosted by founder Jocelyn Ramirez, offered both online (Zoom) and in-person; includes team-building events, corporate trainings, speaking engagements, and food justice conversations

Pricing tiers

Go-to-market motion3 records

Distribution channels10 records

Marketing channels7 records

Core offering

Todo Verde manufactures and sells chef-crafted, plant-based Mexican taco seasoning blends (Al Pastor, Carnitas, Tinga) directly to consumers through its owned e-commerce store, Amazon, and wholesale/retail channels in natural and specialty grocery stores across the US. The brand also offers a published plant-based Mexican cookbook, bundled gift sets, digital gift cards, and live online and in-person cooking classes led by founder Jocelyn Ramirez.

Product overview

Todo Verde is a Latina-owned plant-based Mexican food brand offering a portfolio of chef-crafted taco seasoning products. The core product line consists of three distinct true-to-culture taco seasoning flavors: Al Pastor (inspired by Mexico City street tacos), Carnitas (inspired by Michoacán-style carnitas), and Tinga (inspired by Puebla-style tinga). These seasonings are sold individually, in variety packs (3-pack and 6-pack), and bundled with the La Vida Verde Cookbook. The company also offers cooking classes with founder Jocelyn Ramirez, an online cookbook, and gift cards. The products are Non-GMO Verified, vegan, and gluten-free, with a focus on clean ingredients and authentic Mexican flavors. Distribution includes direct-to-consumer sales via their Shopify store and Amazon, wholesale through Faire and other distributors, and retail availability at Sprouts, Fresh Thyme, Lassen's, Bristol Farms, and other natural food retailers.

Differentiator

Problem solved

Functional benefit

Products and services

• Al Pastor Taco Seasoning Chef-crafted authentic Al Pastor seasoning featuring fruity ancho and mild guajillo chiles, earthy achiote, and sweet pineapple for true-to-culture Mexican street taco flavors; Non-GMO, vegan, gluten-free; each packet makes 6-8 tacos; for home cooks seeking authentic Mexican flavor.
• Carnitas Taco Seasoning Authentic Carnitas seasoning with aged black garlic, meaty porcini mushrooms, and warming cumin inspired by Michoacán-style slow-cooked carnitas; Non-GMO, vegan, gluten-free; for home cooks seeking umami-rich Mexican taco flavor.
• Tinga Taco Seasoning Traditional Tinga seasoning featuring bold chipotle morita, sweet panela, and tangy tomato inspired by Coyoacán-style Tinga de Pollo; Non-GMO, vegan, gluten-free; for home cooks seeking smoky, rich Mexican taco flavor.
• Variety Taco Seasoning 3-Pack Gift set featuring one sachet each of Al Pastor, Carnitas, and Tinga seasonings; each packet seasons 12-16 oz of protein or vegetables and makes 8-10 tacos; ideal for gourmet gift boxes and taco night kits.
• Taco Trio Variety Seasoning Set Award-winning variety set of all three taco seasonings (Al Pastor, Carnitas, and Tinga) in 6-pack or 12-pack options featuring regional authentic Mexican flavors from Mexico City, Michoacán, and Puebla.
• La Vida Verde Cookbook (signed copy) Bestselling plant-based Mexican cookbook authored by Jocelyn Ramirez featuring 60 plant-based recipes inspired by her Abuelita's cooking, including Queso Fresco, Tortillas Hechas a Mano, Tacos de Yaca Carnitas, and moles; vegan and gluten-free.
• Ultimate Taco Lover's Bundle Value bundle combining the signed La Vida Verde Cookbook with a 6-pack Variety Seasoning Set (2 each of Al Pastor, Carnitas, and Tinga); includes free shipping.
• Online Shop Gift Card Digital gift card redeemable for seasoning products, bundles, La Vida Verde Cookbook, private cooking classes, and 1-1 small business consulting with Jocelyn Ramirez; never expires.
• Cooking Classes Interactive vegan Mexican cooking classes hosted by Chef Jocelyn Ramirez, available online via Zoom or in-person; classes cover traditional Mexican dishes, include ingredient bundles and merchandise, and are offered for corporate team-building, school events, and speaking engagements on food justice and entrepreneurship.

Quantifiable outcome

• 20-minute meal preparation time
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Nemi SnackscoreStrategic or Co-development Partner · 20 January 2026Nemi Snacks (cactus snack maker) merged with Todo Verde and Tuyyo Foods to form a combined entity. All three brands are women-owned and led by Latina and Native American entrepreneurs.
• Tuyyo FoodscoreStrategic or Co-development Partner · 16 January 2026Three women-owned CPG brands (Nemi Snacks, Todo Verde, and Tuyyo Foods) completed a merger under the Tuyyo Foods name. The combined entity is headquartered in Los Angeles, California and is led by Latina and Native American entrepreneurs. The merger aims to expand product offerings, streamline operations, and strengthen brand values.
• Fresh Thyme MarketcoreChannel Partner/ Reseller/ DistributorFresh Thyme Market retail deal secured after Todo Verde won the Fresh Thyme innovation pitch event. Products will be available at Fresh Thyme Market stores.
• FairecoreChannel Partner/ Reseller/ DistributorWholesale distribution partner enabling retailers to purchase Todo Verde products with 50% off first order, free returns, and 60-day payment terms for eligible retailers.
• AirgoodsminorChannel Partner/ Reseller/ DistributorWholesale platform for independent retailers, handling domestic US sales.
• Sprouts Farmers MarketcoreChannel Partner/ Reseller/ DistributorProducts launched in 40 Southern California Sprouts locations as part of Innovation Set. Goal is to secure permanent placement based on customer demand.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Spicewalla: Chef-driven, small-batch spice-blend company founded by a former Charleston restaurant chef. Directly comparable as a DTC-first, chef-curated spice brand selling premium blends in retail and online channels.
• Diaspora Co. Story-driven, single-origin spice brand with strong founder narrative, DTC + retail distribution, and mission-led positioning. Comparable operating model and premium-price, identity-led spice branding.
• Burlap & Barrel: Single-origin spice company selling directly to consumers and specialty retailers, with chef-collaborator brand building. Comparable premium-DTC spice positioning and selective retail placement.
• Masienda: Direct-to-source masa and Mexican pantry company selling heirloom corn, tortillas, and seasonings to chefs and home cooks. Comparable authentic-Mexican pantry positioning and chef-driven brand narrative.

Emerging players

• Siete Foods: Mexican-American heritage-driven food brand in adjacent pantry categories (tortillas, chips, sauces). Comparable Latina-led, authentic-Mexican, clean-label positioning and mass-retail trajectory.
• Tia Lupita Foods: Latina-founded Mexican food brand with hot sauces and pantry products in natural retail. Comparable founder-driven, culturally-rooted Mexican CPG at similar early-stage scale.
• Somos Foods: Mexican-inspired ready meals and pantry startup in natural retail. Comparable authentic-Mexican positioning, DTC + retail model, and similar scale of team and capital.

Broad incumbents

• McCormick & Company: Global seasoning and spice manufacturer and the dominant buyer of mass-market taco-seasoning shelf space. Comparable as the incumbent pricing and distribution competitor in the same category.
• Old El Paso (General Mills): Mass-market Mexican meal-kit and seasoning brand owned by General Mills. Comparable category incumbent competing for the same shelf and the same home-cook dollar.
• Heritage Foods USA / Spice House: Established specialty spice retailer/blender with broad assortment and omnichannel presence. Comparable premium-spice, retail-and-DTC operation with overlapping customer base of home gourmands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/todoverdeLA
• Instagraminstagram.com/todoverde
• LinkedInlinkedin.com/company/todoverde

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Todo Verde