Hapticmedia

Name

Hapticmedia

Legal name

Hapticmedia

Website

https://hapticmedia.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

3D Product Visualization and Configuration Software

NAICS

Software Publishers (5132), Commercial Photography (541922), Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL)

akta.pro secondary industries

Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN), Outsourced Art/Audio Production Services (2D/3D, Animation, VFX, Audio/VO) (MPAFAKAM), Graphic Design & Visual Content Production (BPAFAIAC)

Keywords

• 3D product configurators
• Augmented reality ecommerce
• Virtual try-on technology
• Digital twin creation
• Luxury product visualization

Headquarters

HQ city

Strasbourg

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Custom Software Development & Consulting: Tailor-made services ranging from 3D modeling to digital project support. Includes consulting, 3D modeling, custom material creation, 3D scanning, and ongoing support services. Projects typically span 3-6 months with dedicated project management.
2. SaaS Platform (Apviz): Licensing of proprietary 3D visualization platform Apviz for managing 3D products throughout their lifecycle. Includes cloud hosting, data access, product lifecycle and version management, and domain-name whitelist protection.
3. 3D Asset Management: Digital asset management for 3D models providing tools to manage 3D projects throughout entire product lifecycle. Access to data at any time with worldwide replicated servers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Hapticmedia sells a proprietary 3D visualization and product configuration platform (Apviz) that lets brands render photorealistic, real-time 3D product experiences on ecommerce sites and in stores. Its solutions span 3D product configurators, virtual try-on (AR), digital twin modeling, virtual photography, made-to-order configurators, and 3D asset management, sold primarily to luxury and premium brands and to manufacturers of complex customizable products.

Product overview

Hapticmedia offers a unified platform-based product portfolio centered on Apviz, their proprietary SaaS 3D management and configuration platform. The core offering consists of 3D Product Configurator and 3D Ecommerce solutions that add interactive 3D experiences to online stores. These integrate with Digital Twin/3D Product Modeling services for creating realistic digital replicas of premium products. Virtual Try-On (VTO) technology enables AR-powered product try-on experiences for watches, jewelry, and glasses. The Made to Order/Custom Product Configurator and Virtual Photography modules extend the platform for mass customization and automated product imagery. The Digital Customer Experience Transformation solution ties these capabilities together as an omnichannel offering for luxury and premium brands. The company serves clients across jewelry, watchmaking, cosmetics, fashion, furniture, sports equipment, and manufacturing industries.

Differentiator

Problem solved

Functional benefit

Brands

• Apviz: Proprietary SaaS 3D visualization and asset management platform developed by Hapticmedia for product configurators and digital twin management.

Products and services

• Apviz Proprietary SaaS 3D management and configurator platform from Hapticmedia that enables brands to create and manage 3D product visualization, customization experiences, and virtual try-on capabilities. It serves as the core technology platform underlying most Hapticmedia solutions, with cloud hosting, worldwide replicated servers, product lifecycle and version management, GraphQL API, and enterprise security.
• 3D Product Configurator Visual configurator solution that empowers customers to visualize, customize, and understand complex products easily. Designed to boost conversions and reduce returns for complex products by simplifying customization and supporting confident buying decisions.
• 3D Ecommerce Solution that adds powerful 3D experiences to ecommerce sites with a fast, secure, native web component that integrates seamlessly with any CMS platform without plugins, enabling product rendering directly in browsers.
• Digital Twin / 3D Product Modeling Service that creates realistic digital twins of premium products with high-precision 3D modeling and material scanning, specializing in hyper-realistic simulation of complex materials including leather, metals, crystals, and precious stones.
• Virtual Try-On (VTO) Augmented reality technology enabling customers to virtually try products on themselves (watches, jewelry, glasses) or in their space (furniture). Uses markerless face, wrist, and hand tracking without requiring application downloads and is fully compatible with Android, iOS, Mac, and PC.
• Virtual Photography Automated product photography solution that transforms 3D product models into hundreds of high-quality product photos covering all custom configurations with a single click, generating photorealistic images indistinguishable from traditional studio shots.
• Made to Order / Custom Product Configurator 3D configurator offering for made-to-order products that shows customers realistic previews of their exact design before production, supporting engraving, embroidery, fabric simulation, and custom printing visualization including sublimation, flocking, and screen printing.
• 3D Asset Management Digital asset management capability within Apviz that manages 3D products throughout their entire lifecycle, with cloud hosting, worldwide replicated servers, version management, and on-demand data access.
• Styl'IA (AI Kitchen Configurator) AI-powered 3D kitchen configurator co-developed by Hapticmedia with Cuisinella/Schmidt Groupe that combines generative AI with 3D visualization to produce personalized kitchen designs and has won multiple innovation awards.

Quantifiable outcome

• +30% average sales conversion for brands using 3D configurators
• +6 more outcomes

Named customers22 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability6 records

Feature7 records

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Sayduck: Sayduck provides a 3D/AR SaaS platform for ecommerce visualization with native Shopify and Magento plugins, comparable to Hapticmedia's lightweight web-component integrations and targeting similar mid-market brands.
• Obsess: Obsess builds immersive 3D and AR shopping experiences for fashion and beauty brands, positioning AR/3D storefronts as a category similar to Hapticmedia's luxury ecommerce visualization; it serves an overlapping luxury/Fashion customer base with an emerging-player footprint.

Broad incumbents

• Adobe (Substance 3D / Aero): Adobe's Substance 3D and Aero products, integrated into Creative Cloud, give enterprise brands an incumbent path to 3D/AR content; as a broad incumbent it competes with Hapticmedia's Apviz for enterprise design and ecommerce teams already standardized on Adobe tooling.

Direct peers

• Emersya: Emersya provides a 3D and AR product configurator platform used by apparel, jewelry, and home goods brands for ecommerce visualization; it competes directly with Hapticmedia for mid-market and enterprise 3D commerce mandates.
• Cappasity: Cappasity (now Cappacity) provides 3D product imaging and AR/3D viewer tools for ecommerce with the '82% of PDP visitors activate 3D view' benchmark cited in Hapticmedia's own materials, making it a closely overlapping technical competitor.
• Threekit: Threekit is a direct competitor offering a 3D product configurator and visualization platform for ecommerce, with category-leading enterprise wins and significantly more venture funding; it competes head-to-head with Hapticmedia's Apviz for the same luxury and premium brand customers.
• Configura: Configura's CET Designer platform powers space-planning and configuration for furniture, kitchen, and material-intensive categories; it directly overlaps with Hapticmedia's furniture/kitchen configurator use cases (Schmidt Groupe, Cuisinella, Provost).
• Scalable Graphics: Scalable Graphics builds WebGL-based real-time 3D visualization (often referred to in industry around the WebGL configurator space), overlapping with Hapticmedia's native WebGL configurator architecture and target customer profile.
• Vntana: Vntana offers a 3D asset management and visualization platform with Shopify/ecom integrations similar to Apviz, targeting brand marketers seeking plug-and-play 3D/AR experiences on ecommerce storefronts.
• Marxent: Marxent's VisualCommerce platform delivers 3D product configurators and AR experiences primarily for furniture and home improvement retailers, closely comparable to Hapticmedia's furniture configurator and AR/VTO offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/hapticmedia
• YouTubeyoutube.com/channel/UCpmNvOLRSOj6bIrmVDL4JRw
• Facebookfacebook.com/hapticmediahq
• LinkedInlinkedin.com/company/hapticmedia
• Instagraminstagram.com/hapticmediahq

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hapticmedia