Cappasity
Cappasity is a cloud-based 3D/AR platform that lets e-commerce retailers, marketplaces, and brands capture, embed, and stream interactive product views, serving SMB and enterprise customers globally via tiered SaaS pricing and SDK integrations.
- Company typePrivate
- Founded2014
- HeadquartersSanta Clara, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Cappasity does
Cappasity, founded in 2013–2014 and headquartered in Santa Clara, California, operates a cloud-based platform that enables e-commerce retailers, marketplaces, and brands to create, embed, and stream interactive 3D and AR views of their products. The platform spans consumer capture tools (3DShot on iOS and Android, Easy 3D Scan), merchant-facing SaaS for catalog integration, AR shopping experiences, virtual try-on, an analytics layer (Cappasity.AI), and a recently introduced Mertsy SDK for embedding 3D/AR into third-party classifieds and marketplace apps. A granted U.S. patent (US20190019327A1) underpins the underlying 3D capture and streaming method, and the company supports an NFT loyalty product that lets retailers tokenize engagement with their 3D catalogs.
The business runs on a tiered SaaS pricing model ranging from a free tier through Professional ($14.99/month), Business ($34.99/month), Large Store ($99.99/month), and custom Enterprise contracts, with an additional revenue lever from enterprise SDK deployments and NFT loyalty integrations. Go-to-market combines a self-serve SMB funnel with enterprise sales into brand and marketplace accounts, supported by a global photography partner network spanning 30+ countries. Named customers include Samsonite, Saint Laurent, ba&sh, TSUM, Jazmin Chebar, CarSwitch, Guérin Joaillerie, Zumper, and SHOES 53045, alongside platform integrations with Shopify, OpenSea, Zumper, Willhaben, CarSwitch, Kufar, and Flatfox. The company is led by founder and CEO Kosta Popov, with Alex Chegaev as CTO and Elina Minina as CBDO, and operates with a headcount of 11–50 employees on total disclosed funding of roughly $7.45M across rounds through 2021.
Cappasity firmographics
Firmographics- Name
- Cappasity
- Legal name
- Cappasity Inc.
- Website
- https://cappasity.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cappasity is a cloud-based 3D/AR platform that lets e-commerce retailers, marketplaces, and brands capture, embed, and stream interactive product views, serving SMB and enterprise customers globally via tiered SaaS pricing and SDK integrations.
- Ownership category
- akta.pro rank
Cappasity industry classification
Industry- Product category
- 3D/AR Product Visualization Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)
Keywords
Where Cappasity is headquartered
LocationHeadquarters
- HQ city
- Santa Clara
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Cappasity business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Tiered subscription model providing access to the 3D content creation and hosting platform. Plans range from free starter tier to professional and business tiers with increasing storage, bandwidth, and feature access.
- Affiliate Program: Recurring commission program where affiliates earn 20% of referred customer subscriptions. Platinum Partners receive up to 15% recurring commissions on enterprise deal revenue.
- Enterprise Licensing: Custom enterprise agreements with volume-based pricing, dedicated support, and API access for large-scale deployments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Starter - Free tier for small e-commerce stores |
| Subscription | Monthly | Professional - $14.99/month for growing e-commerce businesses |
| Subscription | Monthly | Business - $34.99/month for established e-commerce operations |
| Subscription | Monthly | Large Store - $99.99/month for high-volume retailers |
| Subscription | Multi-year contract | Enterprise - Custom pricing for large-scale deployments |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Cappasity product offering
Product offeringCore offering
Cappasity provides a cloud-based 3D product imaging platform that enables online retailers, classifieds, and marketplaces to create, embed, host, and analyze interactive 3D product views, AR holograms, and virtual try-on experiences. The end-to-end solution combines a SaaS content management and analytics platform with Easy 3D Scan software, a 3DShot mobile app, and the Mertsy SDK, supported by a global network of certified 3D photography partners.
Product overview
Cappasity is a comprehensive 3D product imaging platform consisting of two main components: the Cappasity SaaS platform for managing, displaying, and analyzing 3D content, and Easy 3D Scan client software for creating 3D Views. The platform enables retailers to bring in-store browsing experiences to online retail through interactive 3D images, AR shopping capabilities, and Virtual Try-on features. Cappasity.AI provides enterprise-grade 3D analytics, while the 3DShot mobile app enables on-the-go 3D content creation. For developers, the Mertsy SDK and public API allow integration of 3D capabilities into classifieds, marketplaces, and e-commerce platforms. The platform also supports NFT-based loyalty programs. Pricing tiers serve both small businesses (under 500 SKUs) and Enterprise clients requiring unlimited storage, API customization, and premium CDN.
Differentiator
Problem solved
Functional benefit
Products and services
- Cappasity SaaS Platform End-to-end cloud platform for fast production, easy embedding, and powerful analysis of 3D content. Provides interactive in-store browsing experience for customers with 3D product images, improving conversion by more than 30%, with CDN distribution and analytics. Target customers are e-commerce retailers, brands, classifieds, and marketplaces.
- Easy 3D Scan Client-based software for creating 3D Views in 3 minutes using any digital camera. Produces 3D content 10x faster and enables upload of thousands of SKUs in 3D daily to online stores. For e-commerce sellers, brands, and 3D photography professionals.
- 3DShot App Mobile application for creating and sharing interactive 3D Views and recording 3D reviews. Available for iOS and Android, enabling anyone to create professional 3D product images, 360 car images, and real estate views with a smartphone. For car dealers, individual sellers, real estate agents, and small businesses.
- Mertsy SDK Mobile SDK enabling classifieds, marketplaces, and e-commerce platforms to integrate 3D product image capture and display directly into their mobile apps and websites. First mobile digitizing solution for goods, vehicles, and real estate aimed at classifieds and marketplace operators.
- Cappasity.AI 3D analytics tool for Enterprise clients that tracks customer behavior, showing how users interact with 3D views. Algorithms analyze data to provide insights for improving products, conversion, and assortment decisions. For enterprise e-commerce retailers and brands.
Quantifiable outcome
- 30%+ improvement in conversion rates when using 3D product views compared to static images
- +2 more outcomes
Companies that use Cappasity
Customer profileNamed customers8 records
Segments7 records
Ideal customer profiles3 records
Cappasity technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability4 records
Feature4 records
Cappasity partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- ZumpercoreIntegration partnership enabling landlords on Zumper, the largest privately owned rental platform in North America, to create interactive 3D Views of real estate listings using the Cappasity 3DShot app.
- FlatfoxcoreReal estate sellers and landlords on Flatfox can now upload Cappasity 3D/360° content to enhance property listings with interactive virtual tours.
- KufarcoreCappasity 3D Digitizing Technology is now available to Kufar users, enabling enhanced product visualization across the classifieds platform.
- WillhabencoreWillhaben integrates Cappasity 3DShot for the remote demonstration of cars, allowing automotive sellers to showcase vehicles with interactive 3D views.
- CarSwitchcoreCarswitch integrates with Cappasity 3D for remote demonstration of used cars, enabling buyers to inspect vehicles virtually before purchase.
- ba&shcoreLuxury French fashion retailer ba&sh uses the Cappasity platform to provide customers with immersive 3D product visualization of fashion items.
- IFA ParisminorFashion education partnership with IFA Paris enabling students to build digital portfolios using Cappasity 3D technology.
- New York Academy of ArtminorPartnership with the New York Academy of Art for sculpture students to digitize their portfolios using Cappasity 3D technology.
- Philadelphia Fashion IncubatorminorPartnership supporting emerging fashion designers with 3D visualization technology for their portfolios and e-commerce presence.
- Las Positas CollegeminorGeology department at Las Positas College uses Cappasity 3D models for educational purposes, demonstrating technology versatility beyond retail.
- Convyr StudiosminorPremium photography partner providing professional 3D scanning services to Cappasity customers in select markets.
- Sheriff ParisminorPremium photography partner based in Paris offering high-end 3D scanning services for luxury brands.
- kallenberg.artminorPremium photography partner providing specialized 3D scanning services for e-commerce and retail clients.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Cappasity competitors and assessment
Company assessmentDirect peers
- Threekit: Threekit is a 3D and AR product visualization platform for e-commerce and manufacturing, offering interactive 3D product configurators, virtual photography, and AR shopping. It is the closest direct competitor to Cappasity's SaaS platform and Easy 3D Scan offering, serving similar enterprise retailers.
- Obsess: Obsess builds immersive 3D and AR shopping experiences and virtual stores for brands and retailers. It directly overlaps with Cappasity's AR shopping and virtual try-on offerings for fashion and luxury customers like Samsonite and Saint Laurent.
- Vntana: Vntana provides 3D and AR product visualization, automated 3D asset management, and a marketplace for 3D models targeting enterprise e-commerce. Like Cappasity, it focuses on embedding interactive 3D views into retail websites and marketplaces.
- Emersya: Emersya is a SaaS platform for creating, configuring, and displaying interactive 3D and AR product experiences online. It competes directly with Cappasity in product visualization for e-commerce, particularly in fashion, furniture, and consumer goods.
- Sayduck: Sayduck provides 3D and AR product visualization tools and managed content services for retailers and brands. It is comparable to Cappasity's combination of SaaS platform plus photography partner network for 3D content creation.
- Marxent (VisualCommerce): Marxent's VisualCommerce platform powers 3D product configurators and AR shopping experiences for furniture and home goods retailers. Comparable to Cappasity in targeting mid-market and enterprise retail with interactive 3D commerce solutions.
Broad incumbents
- Sketchfab (Epic Games): Sketchfab, owned by Epic Games, is the largest platform for publishing and embedding 3D models, including AR/VR viewing. It serves as broader infrastructure for 3D content distribution, partially overlapping with Cappasity's hosting and embeddable viewer capabilities.
- Shopify (AR/3D features): Shopify offers built-in AR product visualization features for merchants on its platform. As Cappasity's e-commerce integrations include Shopify, Shopify's native AR tools represent both a distribution channel and a competitive incumbent for SMB merchants.
- Adobe (Substance 3D / Aero): Adobe's Substance 3D and Aero products address 3D content creation and AR experiences, broadly overlapping with Cappasity's 3D imaging and AR shopping tools. Adobe is a much larger incumbent selling into the same enterprise creative and retail markets.
Emerging players
- 8th Wall (Niantic): 8th Wall provides a web-based AR development platform enabling immersive AR experiences in the browser. It overlaps with Cappasity's AR shopping and Mertsy SDK direction, but is more developer-focused and serves a broader set of AR use cases beyond retail.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Cappasity social profiles
Digital presenceCappasity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cappasity leadership team
Management profileNumber of profiles
Profiles3 records
Cappasity funding detail
Funding detailFunding overview
Funding rounds8 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cappasity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cappasity
What does Cappasity do?
Cappasity provides a cloud-based 3D product imaging platform that enables online retailers, classifieds, and marketplaces to create, embed, host, and analyze interactive 3D product views, AR holograms, and virtual try-on experiences. The end-to-end solution combines a SaaS content management and analytics platform with Easy 3D Scan software, a 3DShot mobile app, and the Mertsy SDK, supported by a global network of certified 3D photography partners.
Is Cappasity a public or private company?
Cappasity is a private company. It is classified as venture growth investor backed and is currently operating.
When was Cappasity founded?
Cappasity was founded in 2014. It employs 11 to 50 people.
Where is Cappasity based?
Cappasity is headquartered in Santa Clara, United States, in the North America region.
How does Cappasity make money?
Three revenue lines are on record. SaaS Subscription is the primary driver. The others are affiliate Program and enterprise Licensing.
Who are Cappasity's main competitors?
Direct peers on record are Threekit, Obsess, Vntana, Emersya, Sayduck and Marxent (VisualCommerce). Broad incumbents are Sketchfab (Epic Games), Shopify (AR/3D features) and Adobe (Substance 3D / Aero). 8th Wall (Niantic) is listed as an emerging player.
Does Cappasity have an API?
Yes. Cappasity offers a public API and SDK for developers to integrate 3D content into websites, mobile apps, and AR applications. The API enables auto-embedding of 3D Views and 3D models, catalog synchronization, and integration into AR applications. SDK available in PHP with documentation at GitHub repositories. Developer documentation is at github.com/CappasityTech/API.
What industry is Cappasity in?
Cappasity's product category is 3D/AR Product Visualization Software. Its primary akta.pro industry code is MPAFAFAF, XR/AR/VR/MR Development Frameworks & Toolchains. Its NAICS code is 5182 and its SIC code is 7372.