Natural Crunch

What Natural Crunch does

Natural Crunch, the trading name of NATURTEC FOOD & WELLNESS, is a Spanish B2B food ingredient company founded in 2011 and headquartered in Benahadux, Spain. It transforms fresh fruits and vegetables into high value-added crunchy ingredients for the food industry using a proprietary low-temperature drying process that preserves nutritional content and intensifies flavor without additives. Inputs are exclusively organic, drawing on seasonal overstocking and cosmetically imperfect ("ugly") produce that would otherwise be wasted.

The commercial proposition spans three layers: a portfolio of 20+ ready-developed crunchy ingredients (sweet potato, apple, onion, olives, pepper, tomato, blueberries, mango, zucchini, beetroot, carrot, orange, pineapple) sold as bulk inputs to food manufacturers; a co-creation service for customized ingredient development running from concept testing through industrial scaling; and a consumer-facing sub-brand, VitaSnack, that packages the same technology into on-the-go healthy snacks. The company processes approximately 240 tonnes of fresh raw material per year and operates at 25,000+ packs/day capacity across an export footprint covering more than 25 countries.

The business runs a sales-led B2B motion targeting snack manufacturers, breakfast/granola/yogurt producers, and food service toppings buyers, with no retail or direct-to-consumer distribution; pricing is quote-based and not publicly disclosed. The company is privately held, has 11-50 employees, took a single Crowdcube round of approximately $383,231 in December 2020, and discloses no financial metrics, patents, or named customer logos.

Name

Natural Crunch

Legal name

NATURTEC FOOD & WELLNESS

Website

https://naturalcrunch.es

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Natural Crunch (legal entity NATURTEC FOOD & WELLNESS) is a Spain-based B2B food ingredient company that uses low-temperature drying to convert organic fruits and vegetables into crunchy ingredients and snacks for food manufacturers, foodservice buyers, and consumers across 25+ countries.

Ownership category

akta.pro rank

Product category

Food Ingredients

NAICS

Dried and Dehydrated Food Manufacturing (311423), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Food Manufacturing (311)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)

akta.pro industry

PRIMARYAFAKAIAL

Dried Fruit & Fruit Snacks Manufacturing

Agriculture & Food Production/Food Processing & Manufacturing/Snack Foods Manufacturing (Chips, Nuts, Popcorn)

SECONDARYAFAKAIAI

Seaweed & Dried Vegetable Snacks Manufacturing

Agriculture & Food Production/Food Processing & Manufacturing/Snack Foods Manufacturing (Chips, Nuts, Popcorn)

Keywords

• Crunchy fruit ingredients
• Vegetable snack ingredients
• Low-temperature drying
• Clean label food
• Co-creation food innovation

Headquarters

HQ city

Benahadux

HQ country

Spain

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. B2B Ingredient Sales: Direct sale of ready-developed crunchy fruit and vegetable ingredients to food industry manufacturers. Revenue is generated through bulk ingredient orders with co-creation projects available for customized development.
2. Co-creation and Custom Ingredient Development: Innovation partnership service where Natural Crunch works with clients to develop customized ingredients tailored to specific needs, including concept testing, prototyping, technical feasibility, and industrial scaling.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Natural Crunch (legal name NATURTEC FOOD & WELLNESS) manufactures crunchy fruit and vegetable ingredients using a proprietary low-temperature drying process. The company supplies food manufacturers with organic, clean-label, additive-free ingredient solutions, operates a consumer-facing VitaSnack sub-brand, and provides co-creation services for new product development.

Product overview

Natural Crunch is a food ingredient company that transforms fresh fruits and vegetables into high value-added crunchy ingredients for the food industry. Their core product is Crunchy Ingredients, which serve as additions for breakfast, toppings for salads, smoothie bowls, and desserts. They also offer VitaSnack as their consumer-facing snack sub-brand, and provide Co-creation Projects services for customized ingredient development. The company focuses exclusively on organic crops and seasonal produce, including Sweet Potato, Apple, Onion, Olives, Pepper, Tomato, Blueberries, Mango, Zucchini, Beetroot, Carrot, Orange, and Pineapple.

Differentiator

Problem solved

Functional benefit

Brands

• VitaSnack: A product line of healthy snacks crafted with 100% natural, seasonal fruits and vegetables, offering a crunchy and delicious way to snack. The brand is positioned as a healthy treat and on-the-go solution.

Products and services

• Crunchy Ingredients Bulk crunchy fruit and vegetable ingredients (100% fruit/vegetable, organic, additive-free) supplied to food manufacturers for use in snacks, breakfast products, toppings, and other applications. Produced via low-temperature drying with capacity of 240 tonnes/year.
• VitaSnack Consumer-facing brand of healthy, on-the-go snack packs made from crunchy fruit/vegetable pieces. Production capacity of 25,000+ packs per day.
• Co-Creation Projects Custom product development service in which the company partners with food industry clients to co-develop new crunchy fruit/vegetable ingredient applications tailored to client briefs.

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Döhler Group: German-headquartered global producer of natural ingredients, flavors, and fruit preparations for food and beverage manufacturers. Overlaps with Natural Crunch's B2B ingredient proposition but operates at vastly broader scale and scope.
• Cargill Food Ingredients: One of the world's largest diversified food ingredient suppliers, including fruit, sweetener, and texturizing ingredients for CPG manufacturers. Provides a comparable value chain position though vastly broader portfolio and scale.

Direct peers

• Agrana Fruit: Austria-headquartered global supplier of fruit preparations, fruit juice concentrates, and customized fruit inclusions for dairy, bakery, and ice cream industries. Comparable B2B ingredient model with co-development and bespoke formulation services.
• Bare Snacks: Brand of baked and freeze-dried fruit/vegetable crisps sold in retail, applying similar gentle processing to deliver crunchy, clean-label snacks. Comparable in core dried fruit/vegetable processing technology, though more consumer-channel oriented.
• Graceland Fruit: U.S. supplier of infused, dried, and freeze-dried fruit ingredients and toppings for bakery, cereal, and dairy manufacturers. Comparable B2B ingredient focus with custom product development capabilities.
• SunOpta: Global plant-based food and beverage company specializing in fruit-, vegetable-, and nut-based ingredients for B2B customers. Closely comparable in serving health-and-wellness-oriented food manufacturers with clean-label, sustainably sourced ingredients.
• Van Drunen Farms: U.S.-based contract manufacturer and supplier of dried fruit and vegetable ingredients to the food industry. Highly comparable to Natural Crunch as a B2B ingredient partner offering customized drying and processing solutions for CPG and foodservice customers.
• Natierra (Nature's All Foods): Producer of freeze-dried fruits, vegetables, and snacks marketed globally under both retail and ingredient brands. Closely comparable in the crunchy dried fruit/vegetable category and clean-label positioning.
• Tree Top Inc. U.S. cooperative supplying apple, fruit, and vegetable-based ingredients and purees for beverage, bakery, and snack manufacturers. Comparable B2B ingredient model with co-development of fruit-based inclusions for CPG customers.

Regional players

• Frubaco Frutas y Hortalizas: Spanish producer and exporter of dried, frozen, and processed fruits and vegetables serving European food manufacturers. Closely comparable in geography and product mix to Natural Crunch, particularly in the dried Mediterranean produce category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Natural Crunch