Graceland Fruit
Graceland Fruit, founded 1973 in Frankfort, Michigan, is a privately held B2B specialty ingredient manufacturer producing proprietary infused dried fruit ingredients (cranberries, cherries, blueberries, apples, sweet potatoes, strawberries, beets), cranberry juice concentrate, and Soft-N-Frozen fruit for food manufacturers and foodservice distributors in 60+ countries.
- Company typePrivate
- Founded1973
- HeadquartersFrankfort, United States
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Graceland Fruit does
Graceland Fruit, Inc. is a privately held US specialty ingredient manufacturer founded in 1973 in Frankfort, Michigan, originally as an agricultural cooperative of Michigan Montmorency tart cherry growers. The company has evolved into one of the world's largest producers and global distributors of premium dried fruit ingredients, supplying Consumer Packaged Foods manufacturers, foodservice manufacturers and distributors, and international food companies across more than 60 countries. Its product portfolio centers on proprietary infused dried fruit ingredients (cranberries, cherries, blueberries, apples, sweet potatoes, strawberries, and beets), complemented by all-natural cranberry juice concentrate and Soft-N-Frozen fruit ingredients.
The company's core technology is a proprietary infused drying and cutting process developed in 1988, which it claims as the world's first commercial infused fruit drying tunnel, paired with patented slicing and dicing technology. Production occurs at a 230,000 square foot processing facility operating 363 days per year, equipped with three commercial infusion and drying systems, optical laser sorters, and sensor-based food sorting equipment installed in 2021. The firm holds multiple food safety and quality certifications (BRCGS, USDA Organic, Non-GMO Project, Kosher, Halal, Gluten-Free, Allergen-Free) and operates a wholly-owned Graceland Fruit China subsidiary in Shanghai.
Graceland Fruit operates a B2B ingredient sales model with revenue mechanics based on bulk ingredient and private label sales. Go-to-market combines direct sales from the Frankfort headquarters with a network of eight named food ingredient distributors across North America (Dadant & Company, Haile Resources, J.F. Kelly Inc., H&W Ingredients, Gehrke Company, Klass Ingredients, Processor's Choice, Pro Ingredients) and international sales coverage for Asia Pacific, Russia, South Africa, Israel, India, and other markets. Pricing is not publicly disclosed and is customized by volume and product specification. Customer segments are predominantly enterprise food manufacturers across bakery, beverages and smoothies, cereals, confectionery, dairy, jams and sauces, nutrition and snack bars, salads and toppings, and trail mix applications.
Graceland Fruit firmographics
Firmographics- Name
- Graceland Fruit
- Legal name
- Graceland Fruit, Inc.
- Website
- https://gracelandfruit.com
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Graceland Fruit, founded 1973 in Frankfort, Michigan, is a privately held B2B specialty ingredient manufacturer producing proprietary infused dried fruit ingredients (cranberries, cherries, blueberries, apples, sweet potatoes, strawberries, beets), cranberry juice concentrate, and Soft-N-Frozen fruit for food manufacturers and foodservice distributors in 60+ countries.
- Ownership category
- akta.pro rank
Graceland Fruit industry classification
Industry- Product category
- Dried Fruit Ingredients
- NAICS
- Dried and Dehydrated Food Manufacturing (311423), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)
- akta.pro primary industry
- Dried Fruit & Fruit Snacks Manufacturing (AFAKAIAL)
- akta.pro secondary industries
- Juice Concentrates & Fruit Bases (AFAFAGAB), Juice & Nectar Production (Including Juice Drinks) (AFAFABAC)
Keywords
Where Graceland Fruit is headquartered
LocationHeadquarters
- HQ city
- Frankfort
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Graceland Fruit business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Infused Dried Fruit Ingredients: Primary revenue stream from producing and selling infused dried fruit ingredients including cranberries, cherries, blueberries, apples, sweet potatoes, and strawberries to food manufacturers
- Juice Concentrate: Cranberry juice concentrate used to add rich color and intense flavor to food, beverage, health, and wellness products
- Private Label and Bulk Ingredient Sales: Bulk ingredient and private label sales across eastern United States and international markets including Australia, New Zealand, Israel, Canada, India, Southeast Asia, Russia, and South Africa
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Graceland Fruit product offering
Product offeringCore offering
Graceland Fruit produces and globally distributes premium infused dried fruit ingredients (cranberries, cherries, blueberries, apples, strawberries, sweet potatoes, and beets) made via a proprietary infusion and drying process, all-natural cranberry juice concentrate, and Soft-N-Frozen fruit ingredients. Products are sold as bulk ingredients and private label to food manufacturers, foodservice companies, and international customers for use in bakery, beverages, cereals, confectionery, dairy, jams/sauces, nutrition bars, salads, and snacks.
Product overview
Graceland Fruit is a leading producer and global distributor of premium quality dried fruit ingredients for the food industry. The company's core product line consists of Infused Dried Fruit Ingredients (including apples, blueberries, cherries, cranberries, sweet potatoes, strawberries, and beets) produced using a proprietary infusion and drying process, complemented by Cranberry Juice Concentrate. The company also offers Soft-N-Frozen Fruit Ingredients and Precision Cut sizing options. Products are sold as bulk ingredients to food manufacturers and foodservice providers worldwide, serving applications in bakery, beverages, cereals, confectionery, dairy, jams and sauces, nutrition bars, salads, and trail mixes.
Differentiator
Problem solved
Functional benefit
Brands
- Soft-N-Frozen: Soft frozen fruit ingredients product line acquired from Rich Products Corporation in 1996.
- Precision Cut
Products and services
- Infused Dried Fruit Ingredients Premium quality dried fruit ingredients produced via a proprietary infusion and drying process, available in apples, blueberries, cherries, cranberries, sweet potatoes, strawberries, and beets for commercial food applications.
- Infused Dried Apples Dried apple ingredients delivering exceptional flavor, texture, color, and performance for commercial food applications. Product of USA.
- Infused Dried Blueberries Premium dried blueberry ingredients available in cultivated and wild varieties, offering whole and precision diced options. Product of USA and Canada.
- Infused Dried Cherries Boldly tart, deeply red infused dried Montmorency cherries that add rich flavor, distinct texture, and natural nutrition. Product of USA.
- Infused Dried Cranberries Premium dried cranberry ingredients including standard and jumbo whole options, delivering exceptional flavor and color. Product of USA.
- Infused Dried Sweet Potatoes NEW product line of dried sweet potato ingredients for commercial food applications.
- Cranberry Juice Concentrate All-natural cranberry juice concentrate used to add rich color and intense flavor to food, beverage, health, and wellness products.
- Soft-N-Frozen Fruit Ingredients Soft frozen fruit ingredients acquired via FREEZEFLO technology from Rich Products Corporation, offering alternative texture and application options for commercial food applications.
Quantifiable outcome
- Products featuring tart cherries are up by 113% in the market
- +2 more outcomes
Companies that use Graceland Fruit
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Graceland Fruit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Graceland Fruit partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Habitat for Humanity of Benzie CountycoreStrategic partnership addressing the critical shortage of affordable housing in Benzie County. Graceland Fruit donated approximately 40 acres of land for development of affordable workforce housing. First phase targeted at 23 homesites, expandable to 65 based on demand. Joint venture responsible for development including grants, financing, permits, construction, family selection, and homeowner financing.
- Quality Obsessed GrowerscorePartnership with quality-obsessed growers for exceptional fresh fruit sourcing. Growers meet global food safety and traceability requirements and deploy industry-leading good agricultural, environmental sustainability, and social accountability practices.
Scale indicators7 records
Recent moves11 records
Expansion highlights5 records
Graceland Fruit competitors and assessment
Company assessmentDirect peers
- Mariani Packing Company: Family-owned producer of premium dried fruits including raisins, dried cranberries, and specialty fruit ingredients for the global food industry. Direct competitor in the premium dried fruit ingredient category serving the same CPG and foodservice manufacturers.
- Sun-Maid Growers of California: California grower cooperative and global supplier of dried fruit ingredients (raisins, dried cranberries, mixed fruit) to food manufacturers and foodservice. Comparable as a cooperative-origin, B2B dried fruit ingredient supplier with similar product overlap and customer base.
- Ocean Spray Cranberries: Farmer-owned cooperative and the world's largest cranberry processor, selling cranberry ingredients, juices, and dried fruit to food manufacturers globally. Directly comparable to Graceland's cranberry ingredient business and juice concentrate line, with overlapping grower-cooperative heritage.
- Fruit d'Or: Quebec-based cranberry and wild blueberry processor specializing in organic and conventional fruit ingredients for the global food industry. Comparable as a premium dried fruit ingredient supplier focused on berries with strong export orientation.
- Decas Cranberry Products: Family-owned cranberry ingredient manufacturer producing sweetened dried cranberries, cranberry concentrate, and ingredient products for B2B food customers. Closest direct competitor in the sweetened dried cranberry ingredient space Graceland pioneered.
Broad incumbents
- Tree Top Inc. Apple grower cooperative supplying apple juice, puree, and dried fruit ingredients to food manufacturers worldwide. Comparable as a B2B fruit ingredient supplier with similar cooperative roots; notably, Graceland's Senior Director of Sales previously spent 17 years at Tree Top.
- Diamond Foods: Established branded snacks and ingredient company producing nuts, dried fruit, and culinary ingredients with broad retail and foodservice distribution. Overlaps Graceland in dried fruit culinary applications but operates a wider branded portfolio.
- Wonderful Pistachios & Halos: Vertically integrated grower-processor of pistachios, almonds, and Halos mandarins with significant B2B ingredient sales. Comparable as a large-scale, vertically integrated tree-crop processor serving global food manufacturers, though in adjacent snack categories.
- Cargill: One of the world's largest agricultural commodity and food ingredient companies, producing dried fruits, juices, concentrates, and sweeteners for global food manufacturers. Overlaps Graceland in juice concentrate and bulk dried fruit ingredients but at vastly greater scale and breadth.
- Welch's: Farmer-owned producer of grape juice, juice concentrate, and fruit-based ingredients for food and beverage manufacturers. Comparable as a juice concentrate producer with farmer-cooperative origins and global B2B ingredient distribution.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Graceland Fruit social profiles
Digital presenceGraceland Fruit compliance and trust
Trust signalCompliance10 records
Graceland Fruit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Graceland Fruit leadership team
Management profileNumber of profiles
Profiles12 records
Graceland Fruit subsidiaries and ownership
Company hierarchySubsidiaries1 record
Graceland Fruit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Graceland Fruit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Graceland Fruit
What does Graceland Fruit do?
Graceland Fruit produces and globally distributes premium infused dried fruit ingredients (cranberries, cherries, blueberries, apples, strawberries, sweet potatoes, and beets) made via a proprietary infusion and drying process, all-natural cranberry juice concentrate, and Soft-N-Frozen fruit ingredients. Products are sold as bulk ingredients and private label to food manufacturers, foodservice companies, and international customers for use in bakery, beverages, cereals, confectionery, dairy, jams/sauces, nutrition bars, salads, and snacks.
Is Graceland Fruit a public or private company?
Graceland Fruit is a private company. It is classified as unknown and is currently operating.
When was Graceland Fruit founded?
Graceland Fruit was founded in 1973. It employs 251 to 500 people.
Where is Graceland Fruit based?
Graceland Fruit is headquartered in Frankfort, United States, in the North America region.
How does Graceland Fruit make money?
Three revenue lines are on record. Infused Dried Fruit Ingredients are the primary driver. The others are juice Concentrate and private Label and Bulk Ingredient Sales.
Who are Graceland Fruit's main competitors?
Direct peers on record are Mariani Packing Company, Sun-Maid Growers of California, Ocean Spray Cranberries, Fruit d'Or and Decas Cranberry Products. Broad incumbents are Tree Top Inc., Diamond Foods, Wonderful Pistachios & Halos, Cargill and Welch's.
Does Graceland Fruit have an API?
No public API is recorded for Graceland Fruit.
What industry is Graceland Fruit in?
Graceland Fruit's product category is Dried Fruit Ingredients. Its primary akta.pro industry code is AFAKAIAL, Dried Fruit & Fruit Snacks Manufacturing, with a secondary code of AFAFAGAB, Juice Concentrates & Fruit Bases. Its NAICS code is 311423 and its SIC code is 2030.