New Orleans Saints

Name

New Orleans Saints

Website

https://neworleanssaints.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Professional Sports Entertainment

NAICS

Sports Teams and Clubs (711211), Spectator Sports (7112)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

American Football Leagues (MPAKAAAB)

Keywords

• Professional football team
• NFL game tickets
• Sports merchandise sales
• Premium stadium hospitality
• Fan engagement content

Headquarters

HQ city

Metairie

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Distribution channels4 records

Marketing channels5 records

Core offering

The New Orleans Saints operate a professional NFL football franchise, delivering live game entertainment at Caesars Superdome in New Orleans and through NFL+ streaming. Revenue and fan engagement are generated via season and single-game ticket sales, premium suites, official team merchandise, and digital content products including the Saints Mobile App and a multi-show podcast network.

Product overview

The New Orleans Saints is an NFL football franchise whose product offering consists of the professional football team and related fan engagement services. The core 'product' is the NFL football season and games, supplemented by digital content products including podcasts (Saints Podcast, Going Long Podcast, The Great Debate Podcast, Calls of the Game), a mobile application, and event coverage including the NFL Draft and Training Camp. These products collectively serve to engage fans, provide team content, and drive ticket/merchandise sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Saints Mobile App
• Saints Podcast
• Going Long Podcast with Chase Daniel
• The Great Debate Podcast
• Calls of the Game
• Saints Live Game Tickets and Premium Suites

Quantifiable outcome

• 21 consecutive seasons of ticket sellouts demonstrating sustained fan loyalty
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Community CoffeeminorStrategic or Co-development Partner · 27 June 2026Community Coffee partnered with the Saints to host Military Appreciation Day, providing gift boxes for 300 active-duty service members, veterans, and their families at the Ochsner Performance Center in Metairie.
• Venture GlobalminorStrategic or Co-development Partner · 23 June 2026Venture Global has partnered with the Saints to host offseason workouts at various high schools across Louisiana, engaging with student athletes and local communities.
• Ochsner HealthcoreStrategic or Co-development Partner · 15 June 2026Ochsner Health operates the Ochsner Sports Performance Center in Metairie where the Saints conduct practices and workouts. Also serves as presenting sponsor for various team events.
• Rouses MarketsminorGTM or Marketing Partner · 15 June 2026Rouses Markets is the presenting sponsor of Saints Training Camp 2026, supporting the team's annual summer training camp activities.
• SeatGeekcoreGTM or Marketing Partner · 15 June 2026SeatGeek is the official ticketing partner for the Saints, with the Account Manager link on the team website directing to SeatGeek platform.
• Caesars EntertainmentcoreGTM or Marketing Partner · 14 May 2026Caesars Superdome naming rights partnership - the team's home stadium is named after Caesars Entertainment, a major casino and entertainment company.
• Louisville Kings (UFL)minorStrategic or Co-development PartnerThe Saints signed kicker Tanner Brown from the UFL champion Louisville Kings, following his standout season where he set a single-season record with 29 field goals and was named the league's top scorer.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cleveland Browns: Heritage NFL franchise operating in a smaller market with comparable reliance on regional fan loyalty and legacy brand equity rather than large-market sponsorship upside.
• Buffalo Bills: Mid-market NFL franchise known for sustained sellouts, intense regional loyalty, and a passionate fan base — a structural analogue to the Saints' franchise value drivers.
• Tennessee Titans: Mid-sized Southern NFL franchise with a similar market profile, stadium-revenue model, and reliance on national TV and sponsorship pools for growth.
• Atlanta Falcons: Same NFC South division rival as the Saints; also a Southern professional American football franchise with comparable market size and venue-based revenue model.
• Houston Texans: Southern NFL franchise with a similar operating footprint, suite-driven revenue model, and comparable competitive position within its division.
• Minnesota Vikings: Mid-market NFL team with a domed stadium, comparable payroll structure, and a similar media market size often benchmarked against New Orleans in league valuation reports.
• Indianapolis Colts: Mid-sized market NFL franchise with comparable revenue mix from ticket sales, sponsorships, and league-shared media rights, often grouped with the Saints in valuation cohorts.
• Carolina Panthers: NFC South division rival of the Saints; directly competes in the same league, schedule, and division standings, sharing revenue pools and broadcast windows.
• Tampa Bay Buccaneers: NFC South division rival of the Saints; professional American football team in the same market tier and shared revenue distribution framework.
• Jacksonville Jaguars: Smaller-market NFL franchise, frequently cited alongside the Saints as a comparable mid-tier team with international game hosting (London) and similar revenue constraints.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/saints
• Facebookfacebook.com/neworleanssaints
• LinkedInlinkedin.com/company/new-orleans-saints

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Orleans Saints