Little Farms
Little Farms is a Singapore-based specialty grocery retailer and cafe operator running eight neighborhood markets and five dining concepts, selling all-natural and organic produce, meat, seafood, and pantry staples directly to health-conscious Singapore consumers via retail stores, e-commerce delivery, and the Avocado Club loyalty program.
- Company typePrivate
- Founded2015
- HeadquartersSingapore, Singapore
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Little Farms does
Little Farms is a Singapore-based specialty grocery retailer and cafe operator founded in 2015, with its first store opening at Valley Point Shopping Centre in February 2016. As of 2025 the company operates eight neighborhood market locations across prime Singapore districts — River Valley, Katong, Holland Village, Tanjong Pagar, Tanglin Mall (its 6,800 sqft flagship), Serangoon Garden, and Sentosa — alongside five integrated all-day dining concepts (Cafe, Bistro, Bar + Grill, Table, River Valley Cafe). The offering centers on all-natural and organic produce, high-welfare meats, seafood, dairy, and pantry staples, sourced directly from named independent farms and suppliers in Australia, Europe, and New Zealand with farm-to-table traceability. Little Farms also runs an e-commerce platform (littlefarms.com) with mobile app, free same-day delivery for orders over SGD 100, and the Avocado Club loyalty program that unifies points across grocery and dining, including Double Points Tuesdays. Revenue is generated through retail grocery sales (one-time purchase, per-unit/per-kg pricing) and restaurant/café transaction revenue, supported by a private-label 'Little Farms Brand' spanning produce, meat, dairy, bakery, deli, ready meals, and freezer categories, plus curated third-party brands. The company is privately held, headquartered in Singapore, and employs 51-100 people, having raised its first institutional growth round of $20.5M led by Asia Partners Fund Management with Panther Mountain Capital participation (announced May 2026) and an earlier investment from Heliconia Capital Management in April 2023.
Little Farms firmographics
Firmographics- Name
- Little Farms
- Legal name
- Little Farms
- Website
- https://littlefarms.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Little Farms is a Singapore-based specialty grocery retailer and cafe operator running eight neighborhood markets and five dining concepts, selling all-natural and organic produce, meat, seafood, and pantry staples directly to health-conscious Singapore consumers via retail stores, e-commerce delivery, and the Avocado Club loyalty program.
- Ownership category
- akta.pro rank
Little Farms industry classification
Industry- Product category
- Specialty Grocery Retail
- NAICS
- All Other Specialty Food Retailers (445298), Limited-Service Restaurants (722513)
- SIC
- Retail-Grocery Stores (5411), Retail-Eating Places (5812)
- akta.pro primary industry
- Natural Specialty Food Stores (Gluten-Free, Vegan, Keto, Allergy-Friendly) (CRAHAEAE)
- akta.pro secondary industry
- Freshly Made Grab-and-Go (Sandwiches, Wraps, Salads) (CRAHAKAA)
Keywords
Where Little Farms is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices8 records
Markets served
Little Farms business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Retail Grocery Sales: Sale of all-natural and organic produce, meats, seafood, dairy, and grocery items through physical stores and online delivery. Products include private label (Little Farms brand) as well as curated third-party brands.
- Restaurant/Cafe Dining: Five all-day dining concepts including cafes, bistros, bar and grill, and table service restaurants located at various Little Farms store locations, serving breakfast, brunch, and dinner using the same fresh produce sold in stores.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing across categories |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Little Farms product offering
Product offeringCore offering
Little Farms is a Singapore-based specialty grocer that sells all-natural and organic produce, meats, seafood, dairy, and pantry items through eight physical neighborhood stores and an e-commerce delivery platform offering free same-day delivery for orders over SGD 100. The company also operates five integrated all-day dining restaurant concepts (Café, Bistro, Bar + Grill, Table) at its retail locations, serving breakfast through dinner using the same fresh produce sold in stores. A private-label line (Little Farms Brand) spans fresh produce, meat, seafood, bakery, deli items, ready-made meals, and frozen foods, complemented by the Avocado Club loyalty program unifying retail and dining channels.
Product overview
Little Farms operates as a multi-channel specialty grocery retailer in Singapore, combining an e-commerce platform with eight physical neighborhood stores and five all-day dining restaurant concepts. The core offering centers on online grocery delivery of all-natural and organic produce, with the Little Farms house brand providing private-label products across fresh produce, meat, seafood, dairy, bakery, deli items, ready-made meals, and frozen foods. Physical store operations include specialized butcher counters and in-store cafes. The Avocado Club loyalty program unifies customer engagement across all channels, offering points, Double Points Tuesdays, and member-only promotions. The company positions itself as a premium health-focused grocer, emphasizing ethically sourced products with full supply chain traceability from Australia, Europe, and worldwide suppliers.
Differentiator
Problem solved
Functional benefit
Brands
- Little Farms Brand: The company's house brand for private label products including fresh produce, meat, seafood, dairy, deli items, ready-made meals, and pantry staples
Products and services
- Online Grocery Delivery Singapore-based online grocery delivery service offering all-natural and organic produce, meats, seafood, dairy, pantry items, health and wellness products, and gift hampers, with free same-day delivery for orders over SGD 100 island-wide. Targeted at Singapore residents seeking fresh, ethically sourced groceries.
- Physical Retail Grocery Stores Eight neighborhood grocery stores located across Singapore (River Valley, Katong, Holland Village, Tanjong Pagar, Tanglin Mall, Serangoon Garden, Sentosa), specializing in all-natural and organic produce, meats, seafood, dairy, and grocery. Some locations include in-store butcher counters and feature the Tanglin Mall flagship with a live artisanal bakery by Starterlab.
- Little Farms Cafes and Restaurants Five all-day dining restaurant concepts including Little Farms Café, Little Farms Bistro, Little Farms Table, Little Farms Bar + Grill, and Little Farms River Valley Café, serving breakfast, brunch, and dinner using fresh produce sourced from the Little Farms retail supply chain.
- Little Farms Brand House (Private Label) Products Private-label house brand product line including fresh produce, meat, seafood, dairy, bakery, deli items, dips, ready-made meals, frozen foods, drinks, and household essentials sold under the Little Farms name across both in-store and online channels in Singapore.
Companies that use Little Farms
Customer profileSegments2 records
Ideal customer profiles2 records
Little Farms technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Little Farms partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Independent farmers and suppliers (Australia, Europe)coreLongstanding relationships with independent suppliers and farmers in Australia, Europe and worldwide. Products sourced directly from farms and suppliers whenever possible, maintaining full traceability through control of supply chain from origin to last-mile delivery.
- Mt Barker Free Range ChickencoreAustralia's first RSPCA Approved Meat Chicken producer, supplying free-range chicken from Western Australia. Chickens are free to roam during day and sheltered at night, fed natural grains and pastures.
- Bostock BrotherscoreNew Zealand organic free-range chicken producer. Ben and George Bostock grew up on family organic apple orchard in Hawke's Bay. Chickens roam among apple trees in French chalets, no chemicals, antibiotics, hormones, or genetic modification.
- O'ConnorcorePremium beef supplier raising free-range cattle by farming collectives in Gippsland, Australia. Products are grass-fed, MSA graded with marble score 4+, antibiotic-free, hormone-free, and GMO-free.
- StarterlabminorArtisanal bakery partner operating within the Tanglin Mall flagship store, providing live artisanal bakery offerings.
Scale indicators6 records
Recent moves13 records
Expansion highlights5 records
Little Farms competitors and assessment
Company assessmentDirect peers
- Green Common: Asia-focused plant-based and organic grocer with flagship retail-plus-café stores. Highly comparable to Little Farms given its premium positioning, omnichannel model and integration of dining within grocery retail.
- Erewhon Market: California-based premium natural foods grocer famous for cafe-integrated stores and curated wellness SKUs. Highly comparable operating model — small-box specialty retail plus in-store dining, premium pricing, and strong private label.
- Huber's Butchery: Singapore heritage butcher and gourmet grocer with an in-store butcher counter and curated imported meats, cheeses and groceries. Comparable on premium meat specialty, traceability messaging and high-touch retail experience.
- Ryan's Grocery: Singapore-based specialty grocer focused on imported organic, natural and free-range produce, meats and groceries. Closest direct competitor to Little Farms in the premium natural-foods niche within Singapore, sharing the same expat- and health-conscious customer base and curated imported assortment.
Broad incumbents
- RedMart (Lazada): Online grocery arm of Lazada Singapore offering island-wide delivery. Competes with Little Farms' e-commerce channel, but lacks the curated premium-natural positioning and integrated retail/dining experience.
- FairPrice Finest: NTUC FairPrice's premium banner operating across Singapore. Overlaps with Little Farms in health-conscious and imported SKUs, but distributes this across a much larger store network and a broader value-tier portfolio.
- Cold Storage Singapore: Long-established Singapore premium grocery banner under the Dairy Farm Group. Competes directly for premium and imported-assortment basket share, but operates at materially larger scale and broader assortment.
- Whole Foods Market: Global benchmark for premium natural/organic grocery retail under Amazon. Comparable assortment philosophy and supply-chain focus, but at vastly larger scale and with broader geographic footprint.
- Sprouts Farmers Market: US specialty natural foods retailer focused on health-oriented, fresh-assortment grocery. Comparable on category mix and value-within-premium positioning, though it operates a far larger regional store base.
Regional players
- Scoop Wholefoods: Australia-based independent specialty grocer focused on certified organic, bulk and local produce. Comparable assortment and values-led positioning; not a direct competitor (different geography) but a useful benchmark for premium organic retail.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Little Farms financial estimates
Financial estimateRevenue estimate
Valuation estimate
Little Farms leadership team
Management profileNumber of profiles
Little Farms funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Little Farms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Little Farms
What does Little Farms do?
Little Farms is a Singapore-based specialty grocer that sells all-natural and organic produce, meats, seafood, dairy, and pantry items through eight physical neighborhood stores and an e-commerce delivery platform offering free same-day delivery for orders over SGD 100. The company also operates five integrated all-day dining restaurant concepts (Café, Bistro, Bar + Grill, Table) at its retail locations, serving breakfast through dinner using the same fresh produce sold in stores. A private-label line (Little Farms Brand) spans fresh produce, meat, seafood, bakery, deli items, ready-made meals, and frozen foods, complemented by the Avocado Club loyalty program unifying retail and dining channels.
Is Little Farms a public or private company?
Little Farms is a private company. It is classified as venture growth investor backed and is currently operating.
When was Little Farms founded?
Little Farms was founded in 2015. It employs 51 to 100 people.
Where is Little Farms based?
Little Farms is headquartered in Singapore, Singapore, in the Asia region.
How does Little Farms make money?
Two revenue lines are on record. Retail Grocery Sales are the primary driver. The others are restaurant/Cafe Dining.
Who are Little Farms's main competitors?
Direct peers on record are Green Common, Erewhon Market, Huber's Butchery and Ryan's Grocery. Broad incumbents are RedMart (Lazada), FairPrice Finest, Cold Storage Singapore, Whole Foods Market and Sprouts Farmers Market. Scoop Wholefoods is listed as a regional player.
Does Little Farms have an API?
No public API is recorded for Little Farms.
What industry is Little Farms in?
Little Farms's product category is Specialty Grocery Retail. Its primary akta.pro industry code is CRAHAEAE, Natural Specialty Food Stores (Gluten-Free, Vegan, Keto, Allergy-Friendly), with a secondary code of CRAHAKAA, Freshly Made Grab-and-Go (Sandwiches, Wraps, Salads). Its NAICS code is 445298 and its SIC code is 5411.