Scoop Wholefoods

What Scoop Wholefoods does

Scoop Wholefoods is a privately held Australian zero-waste wholefoods retailer founded in August 2013 by Jeremy and Bettina Kirk with a first store in Mosman, Sydney. The company operates a network of 18 physical retail locations across Australia (Sydney, Melbourne, Canberra, Newcastle, Orange, Tasmania), Singapore (Tanglin Mall, Orchard Road), and the United Kingdom (Bristol, Bath), supplemented by an e-commerce platform and airport retail via a WHSmith partnership. Its core offering is bulk pantry staples and eco-friendly household products sold by weight or unit through in-store refill stations, spanning 770+ products across 19 categories including chocolates, nuts and nut butters, grains, flours, superfoods, teas, spices, dried fruits, oils, and natural personal care items.

The underlying retail model combines zero-waste packaging infrastructure (bulk dispensing and refill stations) with a curated assortment sourced from 100+ certified organic and ethical suppliers, complemented by an in-house content library of 276 wholefood recipes and active social media presence across Instagram, TikTok, Facebook, and Pinterest. In 2022 the company launched Scoop Whole Beauty, Australia's first refillable in-store makeup line, which expanded online in 2023. The company is family-run, employs 22 people, operates with a documented carbon-neutral energy footprint across all stores with a stated 2028 full carbon-neutrality target, and is pursuing international growth through a franchise model alongside its owned retail base.

Name

Scoop Wholefoods

Legal name

Scoop Wholefoods

Website

https://scoopwholefoods.com.au

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Scoop Wholefoods is an Australian zero-waste wholefoods retailer operating 18 stores across Australia, Singapore, and the UK plus e-commerce, selling 770+ bulk and eco-friendly products to health-conscious, environmentally aware consumers through refill stations and a franchise model.

Ownership category

akta.pro rank

Product category

Specialty Organic Foods Retail

NAICS

Specialty Food Retailers (4452), All Other Specialty Food Retailers (445298), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Bulk Food & Refill Stores (Package-Free/Zero-Waste) (CRAHAMAA)

akta.pro secondary industries

Natural/Organic Bulk & Supplement Grocers (CRAHAMAF), Online Specialty Grocery (Organic/Health/Ethnic/Gourmet) (CRAHAIAE), Natural/Organic Supermarkets & Chains (CRAHAEAA)

Keywords

• Organic wholefoods retail
• Zero-waste bulk shopping
• Refillable household products
• Eco-friendly grocery stores
• Sustainable pantry essentials

Headquarters

HQ city

Mosman

HQ country

Australia

HQ region

Oceania

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales of Wholefoods and Eco Products: Revenue is generated through physical retail store sales of organic and natural wholefoods, eco-friendly household products, and sustainable goods. Products are sold by weight (bulk) or unit, with customers bringing their own containers or using in-store provided options. Additional revenue stream includes the Scoop Whole Beauty line launched in 2022.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Scoop Wholefoods sells organic, natural, and sustainable wholefoods and eco-friendly household products through 18 physical retail stores with zero-waste bulk/refill stations and an e-commerce platform. The product range spans 770+ items across 19 categories including bulk pantry staples, handcrafted chocolates, seeds, flours, nut butters, oils, teas, dried fruits, eco-friendly cleaning products, and natural personal care items. The company also operates the Scoop Whole Beauty sub-brand, Australia's first refillable in-store makeup line, and offers franchise opportunities for international expansion.

Product overview

Scoop Wholefoods is a natural and organic wholefoods retailer offering eco-friendly household products and sustainable living essentials. The core offering consists of physical retail stores (18 locations worldwide) and an e-commerce platform featuring bulk pantry staples, fresh produce, and refillable home care products. Their product portfolio spans 770+ products across 19 categories including chocolates (handcrafted 100% dark supreme bark, organic dark chocolate leaves, chocolate-coated nuts and fruits), beans and lentils (adzuki beans, chickpeas, lentils), nuts and nut butters (almond butter, peanut butter), seeds, grains (quinoa, rice, oats, buckwheat), flours (almond meal, chickpea flour, oat flour), superfoods (acai, matcha, spirulina, ashwagandha), teas, spices, dried fruits, sugars (coconut sugar, maple syrup), oils (extra virgin olive oil), and personal care/soap room products (kaolin clay, rose hip oil, cleaning products). In 2022, the company launched Scoop Whole Beauty, a refillable in-store makeup sub-brand expanded to online in 2023. The company emphasizes zero-waste packaging stations, ethical supply chain sourcing from certified organic producers, and carbon-neutral operations with a target of full carbon neutrality by 2028.

Differentiator

Problem solved

Functional benefit

Brands

• Scoop Whole Beauty: Australia's first refillable in-store makeup line, launched in 2022, which expanded online in 2023

Products and services

• Scoop Wholefoods retail stores and online shop Physical retail stores and an e-commerce platform offering natural and organic wholefoods, eco-friendly household products, and refillable pantry staples across 770+ products in 19 categories. Features zero-waste bulk dispensing, refill stations, and curated sustainable goods for health-conscious consumer households.
• Scoop Whole Beauty Refillable in-store makeup line offering eco-friendly beauty products positioned as Australia's first refillable makeup brand; expanded to online sales in 2023.
• Scoop Wholefoods Franchise Program Franchise/licensed operator program enabling entrepreneurs and partner families to open Scoop Wholefoods stores in new neighbourhoods and international markets, supporting the brand's global expansion strategy.

Quantifiable outcome

• 20 million+ plastic bags saved through zero-waste shopping model
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered minor and core.

• WHSmithminorChannel Partner/ Reseller/ Distributor · 1 January 2020Airport retail partnership placing Scoop Wholefoods stores in WHSmith locations at Australian airports, enabling high-traffic retail presence for travellers.
• Half CutcoreStrategic or Co-development PartnerEnvironmental partnership supporting reforestation and environmental regeneration initiatives. Scoop Wholefoods has planted over 1200 trees through this partnership, aligning with their carbon neutral goals.
• Seabin ProjectcoreStrategic or Co-development PartnerOcean conservation initiative partnership focused on removing marine debris and supporting ocean health. Aligns with Scoop's environmental mission of protecting the planet.
• DTM (Timber Manufacturer)minorStrategic or Co-development PartnerTimber manufacturer partnership for sustainable store construction materials. DTM provides materials made to last from sustainable sources for building Scoop retail locations.
• Local Community OrganisationsminorStrategic or Co-development PartnerVarious partnerships with local community organisations across operating regions supporting environmental education and sustainable living initiatives.

Scale indicators8 records

Recent moves15 records

Expansion highlights5 records

Direct peers

• Bulk Barn: Canada's largest bulk food retailer with 300+ stores operating a self-serve bulk model. Closest international analogue to Scoop's zero-waste refill concept and franchise-style retail footprint.
• The Source Bulk Foods: Australia's other major bulk/zero-waste wholefoods retailer with a similar refill-store model, product range, and target customer. Directly competes head-to-head with Scoop across ANZ and represents the closest comparable in scale, model, and category.
• Unwrapped: Australian zero-waste bulk retailer offering refillable pantry staples and eco-friendly household goods, directly overlapping with Scoop's core offering and target customer in the ANZ market.

Regional players

• Real Food Network: Online specialty organic/wholefoods retailer offering bulk pantry staples and natural products. Comparable to Scoop's e-commerce extension but lacks the physical bulk-dispensing retail experience.
• Infinity Foods: UK-based natural and organic wholefoods retailer with bulk offerings. Overlaps with Scoop's UK operations (Bristol/Bath) and assortment but operates only in the UK market.

Broad incumbents

• Whole Foods Market: Global natural/organic supermarket chain owned by Amazon. Overlaps with Scoop on natural/organic assortment and ethically sourced supply but operates at vastly greater scale and a traditional packaged format.
• Harris Farm: Australian fresh-format grocer with strong organic/natural assortment and growing refill/zero-waste initiatives. Competes with Scoop for the health-conscious ANZ shopper from a supermarket rather than specialty bulk format.

Emerging players

• Alfons & albert: Australian zero-waste bulk retailer focused on refillable pantry and eco-home products. Direct niche overlap with Scoop on refillable format but at smaller scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xinstagram.com/scoopwholefoods
• Facebookfacebook.com/ScoopWholefoods
• Instagraminstagram.com/scoopwholefoods
• TikToktiktok.com/@scoopwholefoods
• Pinterestau.pinterest.com/scoopwholefoods
• LinkedInlinkedin.com/company/scoop-wholefoods

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scoop Wholefoods