What Hobsons - Intersect does

PowerSchool CCLR (Naviance), formerly the Hobsons Naviance product line, is a K-12 college, career, and life readiness platform sold to school districts under a SaaS subscription model. The platform helps students from elementary through high school explore careers, plan multiyear courses aligned to graduation requirements, set goals, and submit college applications electronically. It integrates directly with PowerSchool's Student Information System to ground pathways in each student's academic record, GPA, transcripts, and course history. Supporting 8 million+ students and processing 25 million+ college applications annually, the product is sold via direct enterprise field sales and through PowerSchool's partner network as part of the broader Connected K-12 Operating System.

The product's technology stack is cloud-based and includes AI-powered personalization through PowerBuddy AI, which provides 24/7 student assistance and AI-assisted letter of recommendation drafting for educators. Additional capabilities include electronic document sharing to thousands of colleges, work-based learning tracking (internships, apprenticeships, job shadows), individualized learning plans, and analytics dashboards for administrators. The platform supports multi-language family engagement and is deployed across school districts in the United States, Canada, Australia, the United Kingdom, India, Mexico, and South Africa.

The business operates as a product line within PowerSchool's broader K-12 software portfolio, with no standalone financials disclosed. Revenue is generated through district-wide SaaS subscriptions on a per-student or site-based licensing structure, with a consultative enterprise sales motion targeting K-12 decision-makers. Named customers include Hamilton Southeastern Schools (IN), Dekalb County School District, and Putnam County School System. The product is now co-branded as PowerSchool CCLR (Naviance), reflecting the post-acquisition integration of the former Hobsons Naviance business into PowerSchool's Connected K-12 Operating System.

Name

Hobsons - Intersect

Legal name

PowerSchool

Website

https://hobsons.com

Company type

Private

Operating status

Operating

Short description

PowerSchool CCLR (Naviance), formerly Hobsons Naviance, is a K-12 SaaS platform that helps school districts deliver college, career, and life readiness planning to students from elementary through high school, integrating with PowerSchool SIS.

Ownership category

akta.pro rank

Product category

K-12 Education Technology

NAICS

Educational Services (611)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Career & College Readiness Platforms (Guidance, Planning, Scholarships) (EDAJAMAO)

akta.pro secondary industry

Degree Planning, Course Planning & Academic Progress Monitoring (EDAFAMAI)

Keywords

• K-12 education technology
• College readiness platform
• Student success software
• Career readiness tools
• College application processing

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: Cloud-based software-as-a-service platform sold to K-12 school districts on a subscription basis. District-wide implementation with per-student or site-based licensing.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Hobsons Intersect, now part of PowerSchool as CCLR (College, Career, and Life Readiness), is a K-12 education technology platform that helps school districts guide students through college exploration, college application processing, career planning, and individualized learning plans. The platform combines AI-powered personalization with work-based learning connections and electronic college application processing to support millions of students and educators.

Product overview

PowerSchool CCLR (Naviance) is a unified College, Career, and Life Readiness platform designed for K-12 education. The product integrates with PowerSchool SIS to connect student academic records, GPA, transcripts, and course history to college and career planning. Key capabilities include personalized student pathways, career exploration tools, college application management, and AI-powered assistance through PowerBuddy AI. The platform supports students from elementary through high school with age-appropriate planning tools and provides educators with streamlined workflows and reporting dashboards.

Differentiator

Problem solved

Functional benefit

Brands

• Naviance: College, Career, and Life Readiness (CCLR) solution that helps students link their passions to clear pathways and build stronger postsecondary plans.

Products and services

• PowerSchool CCLR (formerly Naviance / Hobsons Intersect)

Quantifiable outcome

• 40 million teachers supported through AI-powered tools
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• PowerSchool SIScoreTechnology or IntegrationNaviance CCLR integrates with PowerSchool SIS, connecting student academic records, GPA, transcripts, and course history to college and career planning, ensuring pathway recommendations are grounded in each student's personal academic situation.
• PowerSchool Partner NetworkcoreChannel Partner/ Reseller/ DistributorStrategic partner program enabling resellers and implementation partners to deploy and support PowerSchool solutions including CCLR across school districts.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kuder: Kuder offers career planning, assessments, and education planning tools used by K-12 schools and agencies. It is a long-standing competitor in the K-12 CCR and career assessment category alongside Naviance.
• SchooLinks: SchooLinks is a college and career readiness platform built for K-12 districts, offering course planning, college application management, and career exploration. It competes head-to-head with Naviance CCLR for district-wide CCR deployments.
• SCOIR: SCOIR provides college and career readiness tools to high schools, including application management, transcript delivery, and counselor workflows. It directly competes with Naviance CCLR on the college application and counselor productivity layer.
• Xello: Xello is a leading K-12 college, career, and future-readiness platform serving districts in North America and internationally. It directly competes with Naviance CCLR on college and career planning, individual learning plans, and student engagement workflows.
• MajorClarity: MajorClarity is a K-12 college, career, and life readiness platform emphasizing career exploration and work-based learning. It overlaps with Naviance CCLR's career exploration and work-based learning connection modules.

Broad incumbents

• College Board BigFuture: College Board's BigFuture provides free college and career planning tools tightly integrated with AP, SAT, and college admissions. As a free incumbent resource, it constrains pricing power for paid CCR platforms like Naviance CCLR.
• Common App: Common App is the dominant college application platform used by hundreds of colleges and millions of applicants. It competes with the application-processing portion of Naviance CCLR and shapes the broader college admissions workflow that CCLR plugs into.
• Parchment (Instructure): Parchment is a leading electronic transcript and credential exchange provider integrated with many SIS and college admissions systems. It is adjacent/comparable to Naviance CCLR's electronic document sharing and application infrastructure.

Emerging players

• Cappex: Cappex (a College Board company) offers college search, scholarship, and admissions tools aimed at students. It is an emerging/niche player in the same college discovery and admissions workflow category as Naviance CCLR.

Others

• PowerSchool (parent context): PowerSchool is the dominant K-12 student information system vendor and the parent platform integrating Naviance CCLR. It is included as the broader ecosystem/host platform rather than a direct competitor in CCR.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/MyPowerSchool
• Facebookfacebook.com/powerschool
• LinkedInlinkedin.com/company/10114126

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hobsons - Intersect