Seeds of Tao

What Seeds of Tao does

Seeds of Tao is a privately held, bootstrapped education and incubation platform founded in 2019 by Joshua and Emily Prieto, headquartered in Herriman, Utah, and serving individual impact entrepreneurs building regenerative enterprises. The company delivers its offerings through a three-tier framework called the United Learning Lab: Tier 1 comprises Massive Open Online Courses (MOOC) on six core regenerative business tenets (marketing and message, finances and funding, cultural forces, personal development, organizational management, natural capital management); Tier 2 consists of six-month cohort-based incubation programs for early-stage entrepreneurs; and Tier 3 is a planned network of Bio-Regional Hubs for local retreats and supply chain weaving.

The underlying technology is built primarily on the Kajabi platform for course delivery, content management, and community hosting, supplemented by Zoom for live events, Typeform for community registration, and podcast distribution across Apple Podcasts, Spotify, Stitcher, Google Podcasts, and iHeart Radio. Proprietary content assets include the Harmonic Storytelling Method (a six-step brand storytelling framework), the Six Core Tenets of Regenerative Business curriculum, and the regenBEN Map — a crowdsourced visualization tool mapping regenerative enterprises across bioregions, earth systems, service categories, enterprise stages, industries, and enterprise structures.

Revenue is generated through a combination of one-time course purchases (StorySeed Marketing and Message Course at $750 lifetime access), a subscription library at $17/month, and undisclosed incubator cohort fees. Free offerings — including the regenBEE Community, monthly masterclasses, and the 140+ episode Seeds of Tao Podcast — serve as top-of-funnel acquisition channels funneling users into paid programs. The company has 1-10 employees, no disclosed institutional funding beyond a $250,000 Newchip Accelerator investment in April 2022, and no disclosed revenue figures.

Name

Seeds of Tao

Legal name

Seeds of Tao

Website

https://seedsoftao.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Seeds of Tao is a bootstrapped education and incubation platform founded in 2019 that serves individual impact entrepreneurs building regenerative enterprises through tiered online courses, six-month incubator cohorts, a podcast, community programs, and a crowdsourced regenerative-economy mapping tool.

Ownership category

akta.pro rank

Product category

Regenerative Entrepreneurship Education

NAICS

Educational Support Services (61171), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAMAHAA

Entrepreneurship Foundations & Startup Basics

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Entrepreneurship & Business Enrichment

SECONDARYEDAMAHAG

Marketing, Branding & Sales Skills

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Entrepreneurship & Business Enrichment

SECONDARYEDAMAHAD

Innovation & Design Thinking Programs

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Entrepreneurship & Business Enrichment

SECONDARYEDAMAHAC

Youth Business Incubators & Accelerators

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Entrepreneurship & Business Enrichment

Keywords

• Regenerative entrepreneurship education
• Impact entrepreneur training
• Sustainability business courses
• Permaculture business programs
• Regenerative enterprise incubation

Headquarters

HQ city

Herriman

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Course Sales: One-time purchase of premium courses like StorySeed Marketing and Message Course. Students pay $750 for lifetime access to course materials including video lessons, workbooks, and live weekly office hours. Alternative subscription access available at $17/month for access to all courses in the United Learning Library.
2. Incubation Programs: Six-month cohort-based incubation programs for early-stage impact entrepreneurs. Programs provide structured environment, guidance, resources, and community support. Pricing not explicitly disclosed.
3. Community Membership: Free community access (regenBEE Community) with premium resources and events available to members. The community serves as both a free lead magnet and a recurring engagement channel.
4. Masterclass Events: Monthly free masterclass events hosted for community members, with recordings held in the Resource Commons. Premium access to full masterclass catalog provided to community members.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Seeds of Tao operates an education and incubation platform (United Learning Lab) for impact entrepreneurs building regenerative enterprises. It delivers tiered support through massive open online courses (MOOC), six-month cohort-based incubator programs, and bio-regional hubs, supplemented by a free community (regenBEE), monthly masterclasses, Regenpreneur Think Tank sessions, and a podcast. Core curriculum covers six tenets: marketing and message, finances and funding, cultural forces and flows, personal development, organizational management, and natural capital management.

Product overview

Seeds of Tao is an education and incubation platform for regenerative entrepreneurs built on Kajabi. The core offering is the United Learning Lab, which provides tiered support through Massive Open Online Courses (MOOC), 6-month incubator programs, and bio-regional hubs. The platform offers structured courses including StorySeed Marketing and Message Course ($747) and Adaptive Way Yellow Belt, alongside free resources like the DreamSeed Mini-Course and Brand Archetype Quiz. Community programs include monthly Masterclasses, Regenpreneur Think Tank sessions (held on Zoom), and the RegenBEE Community and Resource Commons. The company also maintains a podcast with over 150 episodes distributed across major platforms. A notable platform feature is the RegenBEN Map for visualizing the regenerative business ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• United Learning Lab

Quantifiable outcome

• Podcast reaches impact entrepreneurs globally through Apple Podcasts, Spotify, Stitcher, Google Podcasts, and iHeart Radio
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor.

• Re-visionminorOthersOne of several organizations listed as 'weaving work with' Seeds of Tao. Re-vision appears in the partner logo section of the website.
• ThinkminorOthersOne of several organizations listed as 'weaving work with' Seeds of Tao in the partner logo section.
• PEI (Permaculture Research Institute)minorOthersPermaculture Research Institute featured in the partner logo section as part of the regenerative movement network.
• GRC (Green Rez-dez Code / or another org)minorOthersOrganization featured in partner logo section of the Seeds of Tao website.
• Synthetic Papa Press / Syn PressminorOthersPublishing/media partner featured in the partner logo section.
• Mathias Boissonot, Laura Duarte, Dr. Simon Schillebeeckx, and Rafael AldonminorStrategic or Co-development PartnerCollaborators on the Earth Systems category of the regenBEN map, who have begun mapping the regenerative economy and contributed frameworks for representing regenerative enterprises' contributions to specific earth systems.
• Climate FoundationminorOthersFeatured podcast guest organization working on marine permaculture and kelp forest regeneration. Climate Foundation is mentioned as a collaborator on small projects with Seeds of Tao.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Maven: Maven operates a cohort-based online learning platform featuring expert-led courses for professionals and entrepreneurs. Like Seeds of Tao, it monetizes through premium cohort-based courses with an emphasis on community and live interaction, although Maven targets a much broader range of professional topics.
• Reforge: Reforge runs cohort-based, premium-priced programs for product, growth, and engineering professionals. Its structure of paid cohort programs, expert instructors, and an active alumni community closely mirrors Seeds of Tao's tiered model (MOOC → incubator), and both rely on high-touch, subscription-style engagement.
• B School (Marie Forleo): Marie Forleo's B School is an annual online business education program for entrepreneurs, using video courses, live workshops, and a community. It is a direct competitor in the 'entrepreneur education' category, with a similar model of high-ticket annual program plus a broader content engine (MarieTV, podcast).
• Impact Hub: Impact Hub is a global network of impact-focused incubators, accelerators, and co-working spaces supporting social entrepreneurs. Seeds of Tao's incubation programs and bioregional hubs are conceptually aligned with Impact Hub's mission and structure, although Impact Hub operates physical locations while Seeds of Tao is digital-first.
• Gaia University: Gaia University offers degree and non-degree programs in regenerative design, permaculture, and ecological entrepreneurship. It targets a similar regenerative/permie audience as Seeds of Tao, with comparable content around permaculture principles applied to business and livelihood design.
• Permaculture Research Institute: PRI is a globally recognized permaculture education and certification body. Seeds of Tao is explicitly listed as weaving work with PRI, and both serve the same permaculture practitioner base, with PRI focused on canonical Permaculture Design Certificates and Seeds of Tao focused on regenerative entrepreneurship applications.

Broad incumbents

• Mindvalley: Mindvalley is a large online personal development and education platform offering premium courses, memberships, and live events. It is a broad incumbent in the same 'premium online learning for transformation' space that Seeds of Tao occupies, but at significantly larger scale and broader topic coverage.
• MasterClass: MasterClass is a streaming education platform featuring celebrity-instructor video courses across many categories. It overlaps with Seeds of Tao on premium-priced video-based learning for self-improvement and entrepreneurship, but operates at vastly larger scale with a much broader content catalog.
• Skillshare: Skillshare is a subscription-based online learning community with project-based video classes, including in entrepreneurship and creative business. It is a broader incumbent in the online course subscription space where Seeds of Tao's $17/month United Learning Library competes, but at much larger scale and lower price point.
• Coursera: Coursera is a major online education platform partnering with universities and organizations to deliver courses, certificates, and degrees. While not a direct competitor in regenerative entrepreneurship, it represents a broad incumbent in the online learning space that any education platform must compete with for learner attention and willingness to pay.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCufnDvlHF9NHzEL4c3ECZUA
• Facebookfacebook.com/seedsoftao

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seeds of Tao