Pennsylvania Homecare Association (PHA)

What Pennsylvania Homecare Association (PHA) does

Pennsylvania Homecare Association (PHA), founded in 1971 and headquartered in Harrisburg, PA, is a statewide nonprofit membership association representing nearly 700 home health, home care, and hospice providers across the Commonwealth of Pennsylvania. Its mission centers on bringing care home through five service pillars: advocacy, education, regulatory support, business solutions, and workforce development. The organization is governed by a Board of Directors of at least 19 voting members drawn from member agencies, and operates with a small professional staff of 11-50.

PHA's product surface is an integrated association platform rather than a unified software product. Core offerings include My Learning Center (an online training platform for direct care workers and family caregivers, rebuilt in partnership with Nevvon in July 2024), an Education Library of 83+ on-demand webinars, the Annual Conference, Affinity Groups (OLTL, ODP, Private Pay, Pediatric), a Provider Help Desk, a Job Board, a Provider Directory, Member Portal, an Advocacy Toolkit, and HomePAC (the political action committee with eight contribution tiers). The technology stack is association-management oriented: member portal, online LMS, job board, provider directory, and advocacy action center.

Revenue is generated through tiered annual provider membership dues (based on agency gross revenue), fixed-price business partner membership at $1,250 annually, paid educational events with member and non-member pricing, HomePAC contributions, and tax-deductible donations to the affiliated Pennsylvania Foundation for Home Care and Hospice (a 501(c)(3)). Customer segments span four groups: home-based care providers (primary), vendor business partners, consumers/families seeking care, and direct care workers seeking training and employment. Distribution is single-country/domestic, concentrated exclusively in Pennsylvania, and delivered via direct membership sales, an online provider directory, self-serve learning portals, and annual in-person events including the annual conference and Public Policy Summit.

Name

Pennsylvania Homecare Association (PHA)

Legal name

Pennsylvania Homecare Association

Website

https://pahomecare.org

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

Pennsylvania Homecare Association (PHA) is a statewide nonprofit membership association, founded in 1971, that represents nearly 700 home health, home care, and hospice providers across Pennsylvania, delivering advocacy, education, regulatory support, business solutions, and workforce development services to its members.

Ownership category

akta.pro rank

Headquarters

HQ city

Lemoyne

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Provider Membership Dues: Annual dues for provider members providing non-medical home care, home health, and hospice services in Pennsylvania. Dues are based on agency's gross revenue.
2. Business Partner Membership Dues: Annual dues at $1,250 for vendors and organizations supporting the home health care industry.
3. Education Programs and Events: Revenue from educational webinars, training sessions, and annual conference registrations. Members receive free or discounted access to educational content.
4. HomePAC Contributions: Political action committee contributions from members at various levels (Capitol Club $2,500+, Blue Diamond Club $1,500-$2,499, Diamond Club $1,000-$1,499, Platinum Club $500-$999, Gold Club $250-$499, Silver Club $100-$249, Bronze Club $25-$99).
5. Foundation Donations and Grants: Tax-deductible contributions to the Pennsylvania Foundation for Home Care and Hospice (501(c)(3) nonprofit) to support home care in Pennsylvania.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

PHA is a statewide nonprofit membership association that serves nearly 700 home health, home care, and hospice providers in Pennsylvania through annual membership, advocacy before state and federal policymakers, regulatory guidance, an online learning management system (My Learning Center), workforce development programs, affinity groups, an annual conference and webinars, an affiliated foundation grant program, and a political action committee (HomePAC).

Product overview

The Pennsylvania Homecare Association (PHA) is a statewide membership organization offering a platform of services centered on five pillars: advocacy, education, regulatory support, business solutions, and workforce development. The portfolio includes My Learning Center (online training managed with Nevvon), HomePAC (political advocacy), the Job Board/Career Center, Annual Conference, Provider Help Desk, Affinity Groups, Provider Directory, Member Portal, Education Library with 83+ webinars, Home Care Grant Programs, and the Advocacy Toolkit. These are association services, not a unified software product.

Differentiator

Problem solved

Functional benefit

Brands

• Pennsylvania Foundation for Home Care and Hospice: A 501(c)(3) nonprofit organization created to promote and support home health, home care, and hospice services in Pennsylvania through awareness, financial assistance, and grants.
• HomePAC
• My Learning Center
• Faces of Home Care

Products and services

• Provider Membership Annual membership for organizations providing non-medical home care, home health, and hospice services in Pennsylvania, with dues scaled to agency gross revenue. Includes advocacy representation, regulatory help desk, online training, affinity groups, and exclusive business partner discounts.
• Business Partner Membership Annual membership at $1,250 for vendors and organizations that support—but do not directly deliver—home- and community-based care in Pennsylvania. Includes directory listing, event sponsorship opportunities, advertising access, and exposure to nearly 700 provider agencies.
• My Learning Center Free online training platform offering courses for direct care workers and family caregivers on topics essential for providing quality home care. Built and managed in partnership with Nevvon.
• HomePAC PHA's political action committee that accepts member contributions and supports policymakers who champion the home care and hospice industry in Pennsylvania. Contribution tiers range from Bronze ($25–$99) to Capitol Club ($2,500+).
• Annual Conference Annual in-person event—Pennsylvania's top gathering for home-based care providers—drawing hundreds annually for networking, educational sessions, and industry updates.
• Affinity Groups Member-only forums—including OLTL, Private Pay, Pediatric, ODP, and other affinity groups—that bring peers together around shared service lines for peer learning, best-practice sharing, and operational problem-solving.
• Job Board / Career Center Online career center connecting job seekers with home-based care providers across Pennsylvania and supporting member agencies' recruitment efforts.
• Education Library (Webinars) On-demand library of 83+ recorded webinars covering home care, home health, hospice, compliance, finance, workforce development, and professional development. Free or discounted for members; non-member rates $49–$299 per session.
• Provider Directory Public searchable directory that helps consumers find home care, home health, and hospice providers throughout Pennsylvania, while also serving as a marketing channel for member agencies.
• Home Care Grant Program Foundation-administered financial assistance program that enables home-based care agencies to provide temporary care to individuals who demonstrate need but are not yet eligible for Medicaid or other payment programs.
• South Central Pennsylvania Home Care Grant Geography-restricted grant program, established through Partnership for Better Health funding, available to home-based care providers serving eligible zip codes in South Central Pennsylvania.
• Advocacy Toolkit (Home Care Works) Resource enabling members and supporters to take advocacy action through email campaigns, story sharing, legislator calls, letter-to-the-editor templates, and meeting scheduling tools.

Quantifiable outcome

• Over 300 media hits annually across 145 unique outlets
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• CaribouminorStrategic or Co-development Partner · 11 April 2025Partnership with Caribou to celebrate Pennsylvania caregivers through the Magic Moments Program recognizing outstanding direct care workers.
• Pennsylvania HCBS AssociationcoreStrategic or Co-development Partner · 22 December 2024Partnership for executive leadership collaboration between PHA and Pennsylvania HCBS Association to strengthen the home and community-based services industry voice.
• NevvoncoreTechnology or Integration · 31 July 2024Nevvon was selected to build and manage PHA's next-generation Learning Management System (My Learning Center) for workforce development and caregiver training programs.
• AmeriHealth CaritascoreStrategic or Co-development Partner · 8 November 2023AmeriHealth Caritas invested over $355,000 in Pennsylvania to improve training and support for home caregivers through PHA's My Learning Center program. The initiative included expanding web-based training for caregivers and funding legal assistance programs for at-risk seniors to address workforce shortages.
• Corporate Partners (18+ listed)minorOthersCorporate partners include HHA Exchange, Vitable Health, The Gimbal, Nevvon, BIPC, Caribou, NY Best Medical, MB Healthcare Consultants, Enzo Health, isolved, kanTime, RemoteFocus, PRN Funding, Duncan Group, AZ Billing, Artek Insurance, Caresify, CareConnect Mobile - providing business solutions, exclusive discounts, and advertising opportunities for members.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• National Association for Home Care & Hospice: The leading national trade association for home care and hospice providers. Closely comparable to PHA as the federal-level counterpart representing the same provider categories, with overlapping advocacy, education, and member-service functions.
• Home Care Association of America: National trade association representing private-duty home care providers. Comparable to PHA in advocating for non-medical home care agencies, delivering education/training, and convening providers across the U.S.
• Texas Association for Home Care & Hospice: State-level home care and hospice association analogous to PHA. Operates with similar advocacy, education, and member service model for home health, hospice, and personal care providers in Texas.
• Illinois HomeCare & Hospice Council: State-level home care and hospice association. Closely parallel to PHA in mission, structure, and offerings (advocacy, education, member benefits) for Illinois-based home health, hospice, and personal care providers.
• California Association for Health Services at Home: California state trade association for home health, hospice, and home care providers. Functionally analogous to PHA with parallel advocacy, education, and member service model in the largest U.S. home care market.
• Ohio Council for Home Care & Hospice: Ohio state-level home care and hospice association. Closely comparable to PHA as a regional peer serving home health, hospice, and personal care providers with similar advocacy and education programming.
• New Jersey Home Health Care Association: New Jersey state-level home health association. Direct regional peer to PHA serving home health providers in a neighboring state with similar reimbursement and workforce policy environment.
• Visiting Nurse Associations of America (VNAA): National association for nonprofit visiting nurse associations and home health providers. Comparable to PHA's nonprofit membership model and overlapping provider base in home health and hospice services.

Broad incumbents

• LeadingAge: National association representing aging services providers including home and community-based services. Larger incumbent with overlapping PHA provider categories (especially aging-focused home care) but broader scope including senior housing and skilled nursing.
• American Health Care Association: National association representing skilled nursing and post-acute care providers. Larger, more established industry association with overlapping policy and advocacy infrastructure but different primary provider focus than PHA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pahomecareassoc
• Facebookfacebook.com/PennsylvaniaHomecareAssociation
• LinkedInlinkedin.com/company/pennsylvania-homecare-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pennsylvania Homecare Association (PHA)