RAREFORM
- Company typePrivate
- Founded2012
- HeadquartersSanta Monica, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
RAREFORM firmographics
Firmographics- Name
- RAREFORM
- Legal name
- Rareform
- Website
- https://rareform.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
RAREFORM industry classification
Industry- Product category
- Sustainable Bags and Accessories
- NAICS
- All Other Miscellaneous Retailers (459999)
- SIC
- Retail-Apparel & Accessory Stores (5600), Plastics, Foil & Coated Paper Bags (2673)
- akta.pro primary industry
- Tech & Utility Accessories (Phone Cases, Watch Bands, Key Holders) (CRAAAJAK)
Keywords
Where RAREFORM is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Markets served
RAREFORM business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct Product Sales: One-time purchase model for upcycled bags and accessories including totes, backpacks, slings, coolers, organizers, and stationery. Products range from $18-$125+ with current summer sale discounts up to 40% off.
- Corporate/Bulk Orders: Custom and bulk order program for corporate clients seeking branded or custom upcycled bags. Supports corporate gifting and team orders.
- Wholesale: Wholesale program available for retailers and partners to carry Rareform products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Totes - Blake Tote, Hudson Tote, Zippered Blake Tote, Mini Blake Tote |
| Unit Pricing | Pay-as-you-go | Backpacks - Everyday Backpack, Mini Everyday Backpack |
| Unit Pricing | Pay-as-you-go | Sling Bags - Zion, Large Zion, Sydney |
| Unit Pricing | Pay-as-you-go | Coolers - Beck, Sierra, Mini Beck |
| Unit Pricing | Pay-as-you-go | Duffles - Weekender, Mini Weekender, Union |
| Unit Pricing | Pay-as-you-go | Organizers - Frankie Pouch, Charlie Pouch, Vienna Toiletry Bag, Munich Toiletry Bag, Utility Pouch |
| Unit Pricing | Pay-as-you-go | Minis - Salvador Luggage Tag, Charlie Coin Pouch, Blake Keychain |
| Unit Pricing | Pay-as-you-go | Stationery - Oliver Notebook, Otis Pen Pouch |
| Unit Pricing | Multi-year contract | Corporate Bulk Orders |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
RAREFORM product offering
Product offeringCore offering
RAREFORM collects discarded billboard vinyl from across the U.S. and hand-cuts it into durable, waterproof, one-of-a-kind bags and accessories. The product range includes totes, backpacks, sling bags, coolers, duffles, organizers/pouches, stationery, and mini accessories. Products are sold direct-to-consumer via a Shopify storefront, with additional corporate bulk-order and wholesale programs for businesses and retailers.
Product overview
RAREFORM is a sustainable fashion brand that transforms retired U.S. billboards into one-of-a-kind bags and accessories. Founded in 2012, the company collects over 90% of discarded billboards in the U.S. and upcycles them into waterproof, lightweight vinyl bags. The product portfolio centers on the core bag category with multiple style lines including Totes (Blake Tote, Hudson Tote, Mini Blake Tote, Zippered Blake Tote), Sling Bags (Zion, Large Zion, Sydney), Backpacks (Everyday, Mini Everyday), Duffles (Weekender, Mini Weekender, Union), and Coolers (Beck, Mini Beck, Sierra). Supporting accessory lines include Organizers (Charlie Pouch, Frankie Pouch, Vienna Toiletry Bag, Munich Toiletry Bag, Utility Pouch), Stationery (Oliver Notebook, Otis Pen Pouch), and Minis (Blake Keychain, Charlie Coin Pouch, Salvador Luggage Tag). Products are categorized into pattern types: Patchwork, Classics, All Black, and Rare Finds. The company is B Corp certified and uses an e-commerce platform powered by Shopify.
Differentiator
Problem solved
Functional benefit
Products and services
- Blake Tote An everyday tote bag and signature RAREFORM product, hand-cut from upcycled U.S. billboard vinyl; available in standard and zippered versions for individual consumers.
- Zippered Blake Tote A zippered version of the signature Blake Tote, offering added security for everyday carry, made from upcycled billboard vinyl.
- Hudson Tote An extra-large carry-all tote bag for consumers needing higher capacity, made from upcycled billboard vinyl.
- Mini Blake Tote A compact grab-and-go version of the Blake Tote for smaller essentials, made from upcycled billboard vinyl.
- Zion Sling Bag A hands-free essentials sling bag with adjustable fit, designed for everyday carry and made from upcycled billboard vinyl.
- Large Zion Sling Bag An extra-large version of the Zion sling bag that carries more essentials while preserving hands-free convenience, made from upcycled billboard vinyl.
- Sydney Sling Bag A travel-focused sling bag for travelers needing easy access to essentials, made from upcycled billboard vinyl.
- Everyday Backpack A versatile everyday backpack with side slip pockets and a trolley sleeve, made from upcycled billboard vinyl.
- Mini Everyday Backpack A compact version of the Everyday Backpack for lighter loads, made from upcycled billboard vinyl.
- Beck Cooler Bag An insulated, leakproof picnic cooler bag that holds 18 cans, made from upcycled billboard vinyl.
- Sierra Cooler Bag A party-size insulated cooler bag that holds 40 cans, designed for larger gatherings and made from upcycled billboard vinyl.
- Mini Beck Cooler Bag A lunch-sized insulated cooler bag holding 12 cans, portable for daily use and made from upcycled billboard vinyl.
- Weekender Duffle A travel carry-on duffle bag designed for short trips, made from easy-to-clean upcycled billboard vinyl.
- Mini Weekender Duffle An overnight bag-sized version of the Weekender Duffle for shorter trips, made from upcycled billboard vinyl.
- Union Duffle A gym and travel duffle bag designed for versatile use cases, made from upcycled billboard vinyl.
- Charlie Pouch An essential everyday organizer pouch that is lightweight and packable, made from upcycled billboard vinyl.
- Frankie Pouch An all-day organizer pouch designed for versatile everyday carry needs, made from upcycled billboard vinyl.
- Vienna Toiletry Bag A hanging toiletry bag for travel convenience, made from upcycled billboard vinyl.
- Munich Toiletry Bag An original dopp kit-style toiletry organizer that is compact and travel-ready, made from upcycled billboard vinyl.
- Utility Pouch A compact organizer pouch for small items that is portable and packable, made from upcycled billboard vinyl.
- Oliver Notebook An original notebook with wipeable pages offering organized, convenient stationery, with upcycled billboard vinyl cover material.
- Otis Pen Pouch A mini pen pouch for organizing writing instruments that is compact and portable, made from upcycled billboard vinyl.
- Salvador Luggage Tag A compact luggage identification tag for travelers, made from upcycled billboard vinyl.
- Blake Keychain A small keychain accessory featuring RAREFORM's upcycled billboard vinyl.
- Charlie Coin Pouch A mini coin pouch for storing small items and coins, made from upcycled billboard vinyl.
- Corporate Bulk Order Program A custom and bulk order program for corporate clients seeking branded or custom upcycled bags, supporting corporate gifting, team bags, and event swag.
- Wholesale Program A wholesale program that allows retailers and boutique partners to carry Rareform upcycled bags and accessories in their stores.
Quantifiable outcome
- Products are eco-friendly and vegan
- +1 more outcomes
Companies that use RAREFORM
Customer profileSegments3 records
Ideal customer profiles3 records
RAREFORM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
RAREFORM partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ShopifycoreE-commerce platform powering rareform.com online store. Shopify provides the technical infrastructure for product listings, shopping cart, checkout, and order management.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
RAREFORM competitors and assessment
Company assessmentDirect peers
- FREITAG: Swiss pioneer of upcycled bags made from decommissioned truck tarpaulins. Closest direct peer to RAREFORM — both brands transform large-format industrial materials into unique, durable, weather-resistant bags sold DTC with a strong sustainability narrative.
- Baggu: Reusable bags and accessories brand with sustainability positioning and broad price-point coverage. Competes directly with RAREFORM in the eco-conscious everyday carry and tote category, with comparable DTC e-commerce distribution.
- Herschel Supply Co. Vancouver-based lifestyle bag brand offering backpacks, totes, and travel bags. Overlaps with RAREFORM's product categories (totes, backpacks, duffles) and appeals to a similar urban, design-conscious customer base.
- Fjällräven: Swedish outdoor brand specializing in backpacks, daypacks, and travel bags with a sustainability heritage. Comparable to RAREFORM in everyday carry, outdoor, and travel bag categories with a strong values-driven brand story.
- STATE Bags: NY-based bag brand offering backpacks, totes, and kids' bags with a social mission component. Direct competitor in the lifestyle bags space with a similar DTC focus and values-led positioning.
- Lo & Sons: Travel-focused bag brand offering weekenders, carry-ons, and everyday totes with a premium design sensibility. Comparable to RAREFORM's travel/duffle and tote categories and shared DTC distribution model.
- Topo Designs: Colorado-based bag and outdoor accessories brand with a sustainability and design-forward ethos. Overlaps with RAREFORM in backpacks, totes, and travel bags, distributed through DTC and select wholesale.
Broad incumbents
- Patagonia: Large established sustainable apparel and outdoor brand with a broad accessories and bags portfolio. Not a direct competitor in upcycled billboard bags but represents the incumbent sustainability benchmark and a potential competitive threat if it expands into upcycled product lines.
Emerging players
- Bag-all: Eco-focused reusable bags and pouches brand with strong design aesthetic and sustainability positioning. Comparable to RAREFORM's organizer, pouch, and reusable bag categories, with a similar DTC-led approach.
- United By Blue: Sustainable outdoor brand offering bags and accessories with a B-Corp-style mission tied to environmental cleanup. Comparable to RAREFORM in eco-driven values and bag/accessories product categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
RAREFORM social profiles
Digital presenceRAREFORM compliance and trust
Trust signalCompliance1 record
RAREFORM financial estimates
Financial estimateRevenue estimate
Valuation estimate
RAREFORM leadership team
Management profileNumber of profiles
Profiles1 record
RAREFORM funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RAREFORM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RAREFORM
What does RAREFORM do?
RAREFORM collects discarded billboard vinyl from across the U.S. and hand-cuts it into durable, waterproof, one-of-a-kind bags and accessories. The product range includes totes, backpacks, sling bags, coolers, duffles, organizers/pouches, stationery, and mini accessories. Products are sold direct-to-consumer via a Shopify storefront, with additional corporate bulk-order and wholesale programs for businesses and retailers.
Is RAREFORM a public or private company?
RAREFORM is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RAREFORM founded?
RAREFORM was founded in 2012. It employs 11 to 50 people.
Where is RAREFORM based?
RAREFORM is headquartered in Santa Monica, United States, in the North America region.
How does RAREFORM make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are corporate/Bulk Orders and wholesale.
Who are RAREFORM's main competitors?
Direct peers on record are FREITAG, Baggu, Herschel Supply Co., Fjällräven, STATE Bags, Lo & Sons and Topo Designs. Patagonia is listed as a broad incumbent. Emerging players are Bag-all and United By Blue.
Does RAREFORM have an API?
No public API is recorded for RAREFORM.
What industry is RAREFORM in?
RAREFORM's product category is Sustainable Bags and Accessories. Its primary akta.pro industry code is CRAAAJAK, Tech & Utility Accessories (Phone Cases, Watch Bands, Key Holders). Its NAICS code is 459999 and its SIC code is 5600.