Kp Tissue
KP Tissue Inc. (TSX: KPT) is a publicly traded Canadian holding company holding a 12% economic interest in Kruger Products Inc., Canada's largest tissue manufacturer, serving consumer retail, away-from-home commercial, and US private label customers across approximately 435,000 metric tons of annual capacity.
- Company typePublic
- Founded2012
- HeadquartersMississauga, Canada
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Kp Tissue does
KP Tissue Inc. is a publicly traded Canadian holding company (TSX: KPT) that holds a 12.0% economic interest in Kruger Products Inc., with the remaining 88% indirectly owned by privately-held Kruger Inc. (founded 1904). KP Tissue itself has no direct employees or operating management; Kruger Products Inc. administers the business under an Administration Agreement and is Canada's largest tissue manufacturer, operating approximately 44% of Canadian tissue production capacity through 10 FSC-certified production facilities, including 6 paper mills (5 in Canada, 1 in the US at Memphis).
The operating business manufactures and sells toilet paper, facial tissue, paper towels, and napkins across three segments: the consumer market (approximately 86% of FY2021 consolidated revenues), the away-from-home commercial market (approximately 17% of FY2022 consolidated revenues, ~30% Canadian share), and private label manufacturing for retailers (a growth vector since 2004, particularly in the US). Core technology is TAD (Through-Air-Drying) tissue manufacturing, with a 55,000 metric ton TAD machine at Memphis and a 70,000 metric ton TAD machine at the Sherbrooke, Quebec plant (commissioned end of January 2021). Consumer brands include Cashmere, Purex, SpongeTowels, White Swan, Bonterra, and the licensed Scotties brand in Canada, plus White Cloud in the US; commercial brands include Esteem, Embassy, and Chalet.
Revenue is generated primarily through branded and private label tissue sales via retail distribution (grocery, mass, club, pharmacy, convenience, online) for consumer markets and direct commercial sales for away-from-home accounts. KP Tissue's own revenue consists of distributions received from Kruger Products Inc. and is not separately disclosed; the operating company operates at roughly 435,000 metric tons of combined annual tissue capacity (~3,000 employees across Canada and the US). The company emphasizes sustainability as a positioning lever, with a Redesign 2030 initiative targeting reduced GHG emissions, water consumption, and certified fiber sourcing.
Kp Tissue firmographics
Firmographics- Name
- Kp Tissue
- Legal name
- KP Tissue Inc.
- Website
- https://kptissueinc.com
- Company type
- Public
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- KP Tissue Inc. (TSX: KPT) is a publicly traded Canadian holding company holding a 12% economic interest in Kruger Products Inc., Canada's largest tissue manufacturer, serving consumer retail, away-from-home commercial, and US private label customers across approximately 435,000 metric tons of annual capacity.
- Ownership category
- akta.pro rank
Kp Tissue industry classification
Industry- Product category
- Tissue Products
- NAICS
- Sanitary Paper Product Manufacturing (322291)
- SIC
- Papers & Allied Products (2600)
- akta.pro primary industry
- Consumer Tissue Paper (Facial, Toilet, Paper Towels, Napkins) (IMAMAGAA)
- akta.pro secondary industry
- Tissue Converting & Private Label Manufacturing (IMAMAGAH)
Keywords
Where Kp Tissue is headquartered
LocationHeadquarters
- HQ city
- Mississauga
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Kp Tissue business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Tissue Product Sales: KP Tissue Inc. holds a 12.0% economic interest in Kruger Products Inc. and generates revenue through distributions from its investment. Kruger Products Inc. manufactures and sells tissue products (toilet paper, facial tissues, paper towels, napkins) under owned brands (Cashmere, Purex, SpongeTowels, White Swan, Bonterra) and licensed brands (Scotties), and produces private label products for retailers. Revenue is generated through three segments: consumer market (86% of consolidated revenues as of 2021), away-from-home market (17% of consolidated revenues as of 2022), and private label market.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels2 records
Kp Tissue product offering
Product offeringCore offering
KP Tissue Inc. is a holding company that holds a 12.0% economic interest in Kruger Products Inc., which manufactures and sells tissue products — toilet paper, facial tissues, paper towels, and napkins — under owned brands (Cashmere, Purex, SpongeTowels, White Swan, Bonterra), the licensed Scotties brand, and private label programs for retailers. Operations span the Canadian and US consumer market, the commercial Away-From-Home market, and US/Canadian private label manufacturing using TAD technology at facilities in Memphis and Sherbrooke.
Product overview
KP Tissue Inc. is a publicly listed holding company (TSX: KPT) that owns a 12.0% economic interest in Kruger Products Inc., Canada's largest tissue product manufacturer. The company operates through three primary market segments: Consumer Market (approximately 86% of consolidated revenues as of FY2021), Away-From-Home Market (approximately 17% of consolidated revenues), and Private Label Market. The product portfolio spans consumer tissue brands including Cashmere, Purex, Scotties, SpongeTowels, White Swan, Bonterra, and White Cloud (US); commercial Away-From-Home brands including EsteemMD, EmbassyMD, White SwanMD, and ChaletMD; as well as private label tissue products for US and Canadian retailers. Kruger Products operates ten FSC-certified production facilities with six manufacturing plants (five in Canada, one in the US) with combined annual tissue paper capacity of approximately 350,000 metric tons, representing about 44% of Canada's annual tissue paper production capacity.
Differentiator
Problem solved
Functional benefit
Brands
- Cashmere: Premium tissue brand for Canadian consumer market
- Purex
- Scotties
- SpongeTowels
- White Swan
- Bonterra
- White Cloud
- Esteem
- Embassy
- Chalet
Products and services
- Cashmere Premium Canadian consumer tissue product brand offering toilet paper, facial tissue, paper towels, and paper napkins.
- Purex Mid-tier Canadian consumer tissue product brand offering toilet paper, facial tissue, paper towels, and paper napkins.
- Scotties Licensed Canadian consumer tissue product brand (long-term license) offering facial tissues and related tissue products.
- SpongeTowels Canadian consumer paper towel brand.
- White Swan Tissue product brand serving both Canadian consumer households and commercial Away-From-Home customers.
- Bonterra Canadian consumer tissue brand positioned as eco-friendly and made with environmentally sustainable materials.
- White Cloud US consumer market tissue product brand (toilet paper, paper towels, napkins) representing Kruger Products' US market presence.
- Esteem Commercial tissue brand serving the Away-From-Home market including foodservice, property management, healthcare, manufacturing, education, and hospitality sectors.
- Embassy Commercial tissue brand serving the Away-From-Home market including foodservice, property management, healthcare, manufacturing, education, and hospitality sectors.
- Chalet Commercial tissue brand serving the Away-From-Home market including foodservice, property management, healthcare, manufacturing, education, and hospitality sectors.
- Private Label Tissue Products (US and Canada) Custom-manufactured store-brand tissue products (toilet paper, paper towels, napkins, facial tissue) for US and Canadian retailers, leveraging TAD technology at the Memphis facility for premium quality.
Companies that use Kp Tissue
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Kp Tissue technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Kp Tissue partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Toronto Maple LeafsminorKruger Products became the Official Tissue of the Toronto Maple Leafs NHL hockey team, providing brand visibility and marketing association with a major Canadian sports franchise. Partnership announced December 19, 2019.
Scale indicators12 records
Recent moves9 records
Expansion highlights5 records
Kp Tissue competitors and assessment
Company assessmentBroad incumbents
- Essity Aktiebolag: Global hygiene and health company (Tork AFH brand, Tempo consumer brand) with significant North American presence. Highly comparable in AFH tissue (Tork) and adjacent personal care/hygiene product categories.
- Kimberly-Clark Corporation: Global personal care and tissue incumbent owning Kleenex, Cottonelle, and Scotties (in the US) and operating major North American tissue manufacturing. Direct brand overlap with Scotties licensed by Kruger in Canada and broad consumer/AFH tissue portfolio.
- Georgia-Pacific LLC: Major North American tissue and paper products manufacturer (Quilted Northern, Brawny, Angel Soft) with deep retail and AFH relationships. Overlaps with Kruger across consumer tissue and away-from-home channels.
- The Procter & Gamble Company: Global consumer staples incumbent owning leading premium tissue brands Charmin and Bounty. Overlaps with Kruger in branded consumer tissue but operates across a vastly broader portfolio of categories and geographies.
Direct peers
- Clearwater Paper Corporation: North American tissue and paperboard manufacturer producing private label tissue, consumer branded tissue, and away-from-home products. Closely comparable product mix (tissue-led, including private label) and similar North American geographic exposure.
- Sofidel Group: European-headquartered tissue manufacturer with significant North American production footprint (including integrated tissue and converting operations in the US). Comparable in product portfolio (consumer, AFH, private label) and TAD/conventional manufacturing technology.
- First Quality Enterprises: Privately held North American manufacturer of tissue, hygiene, and absorbent products with a strong private label tissue franchise. Comparable in private label tissue capabilities and US retail customer base.
- Cascades Inc. Canadian-headquartered manufacturer of tissue, hygiene, and packaging products with significant North American tissue operations. Most directly comparable peer given Canadian manufacturing base, tissue focus, and overlap with both consumer and away-from-home channels.
Emerging players
- WEPA Industrieholding GmbH: European family-owned tissue manufacturer with growing North American presence. Comparable in consumer and AFH tissue product mix, though geographic focus is primarily European.
Regional players
- Irving Personal Care (J.D. Irving): Canadian-based manufacturer of tissue and personal care products serving North American retail and AFH markets. Comparable in Canadian tissue manufacturing footprint and product mix, though smaller in scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Kp Tissue social profiles
Digital presenceKp Tissue financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kp Tissue leadership team
Management profileNumber of profiles
Profiles7 records
Kp Tissue subsidiaries and ownership
Company hierarchySubsidiaries1 record
Kp Tissue funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kp Tissue M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kp Tissue
What does Kp Tissue do?
KP Tissue Inc. is a holding company that holds a 12.0% economic interest in Kruger Products Inc., which manufactures and sells tissue products — toilet paper, facial tissues, paper towels, and napkins — under owned brands (Cashmere, Purex, SpongeTowels, White Swan, Bonterra), the licensed Scotties brand, and private label programs for retailers. Operations span the Canadian and US consumer market, the commercial Away-From-Home market, and US/Canadian private label manufacturing using TAD technology at facilities in Memphis and Sherbrooke.
Is Kp Tissue a public or private company?
Kp Tissue is a public company. It is classified as public and is currently operating.
When was Kp Tissue founded?
Kp Tissue was founded in 2012. It employs 1,001 to 5,000 people.
Where is Kp Tissue based?
Kp Tissue is headquartered in Mississauga, Canada, in the North America region.
How does Kp Tissue make money?
One revenue line is on record: tissue Product Sales.
Who are Kp Tissue's main competitors?
Broad incumbents on record are Essity Aktiebolag, Kimberly-Clark Corporation, Georgia-Pacific LLC and The Procter & Gamble Company. Direct peers are Clearwater Paper Corporation, Sofidel Group, First Quality Enterprises and Cascades Inc.. WEPA Industrieholding GmbH is listed as an emerging player. Irving Personal Care (J.D. Irving) is listed as a regional player.
Does Kp Tissue have an API?
No public API is recorded for Kp Tissue.
What industry is Kp Tissue in?
Kp Tissue's product category is Tissue Products. Its primary akta.pro industry code is IMAMAGAA, Consumer Tissue Paper (Facial, Toilet, Paper Towels, Napkins), with a secondary code of IMAMAGAH, Tissue Converting & Private Label Manufacturing. Its NAICS code is 322291 and its SIC code is 2600.