Toronto Maple Leafs
The Toronto Maple Leafs are an Original Six NHL franchise owned by MLSE that plays at Scotiabank Arena in Toronto, monetizing tickets, broadcasting, merchandise, sponsorships, and community programs while undergoing a 2026 organizational overhaul under new GM John Chayka.
- Company typePrivate
- Founded1917
- HeadquartersToronto, Canada
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Toronto Maple Leafs does
The Toronto Maple Leafs Hockey Club is an Original Six National Hockey League (NHL) franchise founded in 1917 and headquartered at Scotiabank Arena (40 Bay St., Toronto), with the Ford Performance Centre serving as its practice and player-development facility. The team competes in the NHL's Atlantic Division and operates the Toronto Marlies, its wholly owned American Hockey League (AHL) affiliate that won the 2026 Calder Cup. The franchise is privately held under MLSE (Maple Leafs Sports & Entertainment), a diversified sports conglomerate that is not publicly traded.
The Maple Leafs generate revenue through five primary streams: ticket sales (single-game, season memberships, and premium suites at the 18,800+ capacity Scotiabank Arena), broadcast rights shared from NHL national and regional deals (Sportsnet, NHL TV streaming), licensed merchandise sold through NHL Shop, NHL Auctions, and team stores, corporate sponsorship and advertising partnerships (anchored by the Scotiabank arena naming-rights deal), and community-driven programs including the Maple Leafs 50/50 charitable raffle supporting the MLSE Foundation. Distribution runs through Ticketmaster for ticketing, a proprietary Account Manager platform for season ticket holders, the Fan Access membership program, and a multi-channel social and content marketing presence (Twitter, Facebook, Instagram, YouTube, NHL.com, Leafs Nation Network video hub).
The franchise is in a transitional phase following a disastrous 2025-26 season (32-36-14, last in the Atlantic Division, first playoff miss since 2016). Ownership initiated a sweeping organizational overhaul in May 2026, dismissing GM Brad Treliving and head coach Craig Berube, then appointing John Chayka as GM, Mats Sundin as Senior Executive Advisor, Jim Hiller as the 41st head coach, Judd Brackett as AGM of player evaluation, and Freddie Hamilton as Chief of Staff. The reset coincided with winning the 2026 NHL Draft Lottery and selecting Gavin McKenna first overall, executing the Woll/Benoit trade with Philadelphia, and acquiring defenseman Darren Raddysh on an eight-year, $68 million contract — together signaling an aggressive multi-year rebuild.
Toronto Maple Leafs firmographics
Firmographics- Name
- Toronto Maple Leafs
- Legal name
- Toronto Maple Leafs Hockey Club
- Website
- https://mapleleafs.com
- Company type
- Private
- Founded year
- 1917
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- The Toronto Maple Leafs are an Original Six NHL franchise owned by MLSE that plays at Scotiabank Arena in Toronto, monetizing tickets, broadcasting, merchandise, sponsorships, and community programs while undergoing a 2026 organizational overhaul under new GM John Chayka.
- Ownership category
- akta.pro rank
Toronto Maple Leafs industry classification
Industry- Product category
- Professional Sports Entertainment
- NAICS
- Sports Teams and Clubs (711211)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.) (MPAKABAA)
- akta.pro secondary industries
- Franchise Ownership Groups & Multi-Club Organizations (Multi-team owners, holding companies) (MPAKABAJ), Team Sports Matches (Club & National) (MPAGAMAB)
Keywords
Where Toronto Maple Leafs is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Toronto Maple Leafs business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Ticket Sales: Revenue from single-game tickets, season ticket memberships, and premium suite rentals at Scotiabank Arena (capacity 18,800+). The team operates multiple ticket tiers and membership packages.
- Broadcasting Rights: Revenue sharing from NHL national and regional broadcast deals. Games aired on Sportsnet and other networks.
- Merchandise Sales: Licensed merchandise including jerseys, apparel, and collectibles sold through NHL Shop, NHL Auctions, and team stores.
- Sponsorship & Advertising: Corporate sponsorship deals, advertising partnerships, and naming rights. Team website features Scotiabank as a sponsor partner.
- Community Programs: Revenue generated from community initiatives including Maple Leafs 50/50 raffle benefiting MLSE Foundation and various charitable programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Single game tickets |
| Subscription | Annual | Season Memberships |
| Subscription | Annual | Premium Suites |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Toronto Maple Leafs product offering
Product offeringCore offering
The Toronto Maple Leafs operate a professional NHL hockey franchise that delivers live game entertainment at Scotiabank Arena in Toronto. The team sells single-game tickets and season memberships through Ticketmaster, premium suites for corporate entertainment, licensed merchandise via NHL Shop and NHL Auctions, broadcast content via NHL TV, and operates the Fan Access member platform and Maple Leafs 50/50 charitable raffle. The franchise also develops talent through its AHL affiliate, the Toronto Marlies, and runs youth hockey development programs.
Product overview
The Toronto Maple Leafs operates as a single unified product (professional NHL hockey franchise) with supporting sub-products and platforms. The core offering is NHL hockey games at Scotiabank Arena, supported by ticket/membership products, the Leafs Nation Network video platform featuring 'The Leaf: Blueprint' documentary series, the Toronto Marlies AHL affiliate, Maple Leafs 50/50 charitable raffle, hockey development programs, merchandise sales, and the Fan Access membership program. These products collectively serve to deliver game entertainment, engage fans, develop talent, and generate revenue through various channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Toronto Maple Leafs Hockey Games The primary product offering is professional NHL hockey games played at Scotiabank Arena in Toronto, Ontario. The team competes in the Atlantic Division of the Eastern Conference.
- Tickets and Memberships
Quantifiable outcome
- NHL's longest Stanley Cup drought at 59+ years
- +1 more outcomes
Companies that use Toronto Maple Leafs
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Toronto Maple Leafs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Toronto Maple Leafs partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship and core.
- ScotiabankflagshipScotiabank is the naming rights partner for Scotiabank Arena, the home arena of the Toronto Maple Leafs. The partnership provides Scotiabank prominent brand visibility during games and events at the venue.
- TicketmastercoreOfficial ticketing partner providing the digital ticketing infrastructure for ticket sales, membership management, and Account Manager platform for season ticket holders.
- MLSE FoundationcoreThe Maple Leafs participate in MLSE Foundation's charitable initiatives including the Maple Leafs 50/50 raffle, supporting community programs and sports development across Toronto.
- Ford Performance CentrecoreThe Ford Performance Centre (operated by Lakeshore Arena) serves as the practice facility for the Toronto Maple Leafs and Toronto Marlies, providing state-of-the-art training and development infrastructure.
- Toronto MarliescoreThe Toronto Marlies are the AHL affiliate of the Maple Leafs, serving as the primary development platform for prospects. The Marlies won the 2026 Calder Cup championship.
- NHLflagshipThe NHL is the governing league for the Toronto Maple Leafs, providing broadcast rights, scheduling, and official league operations including NHL TV streaming and NHL Shop e-commerce platforms.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Toronto Maple Leafs competitors and assessment
Company assessmentDirect peers
- Detroit Red Wings: Original Six NHL franchise with overlapping fan-base demographics and Original Six brand heritage. Comparable across AHL development structure, premium hospitality product, and broadcast-revenue capture.
- Chicago Blackhawks: Original Six NHL team sharing the dynasty-era heritage narrative. Comparable in national U.S. brand reach, multi-tier sponsorship, and historical championship positioning relative to current on-ice outcomes.
- Boston Bruins: Original Six NHL franchise with similar Northeast market dynamics, deep season-ticket waiting lists, and large-arena economics (TD Garden). Comparable in fan-monetization maturity and Original Six brand value.
- Edmonton Oilers: Western Canadian NHL franchise with Rogers Place as a comparable large-market, modern arena. Comparable in Canadian-market dynamics, Rogers/Hockey Night in Canada broadcast relationships, and similar player-development challenges at the AHL level.
- New York Rangers: Original Six NHL franchise operating in a top-tier U.S. media market. Directly comparable across premium-ticket economics, sponsorship depth, global brand recognition, and Original Six historical valuation premium.
- Vancouver Canucks: Western Canadian NHL franchise also operating under MLSE-adjacent Canadian-market dynamics. Comparable in season-membership economics, regional broadcast rights, and Pacific/NHL rivalry with the Maple Leafs.
- Montreal Canadiens: The other Original Six Canadian NHL franchise and Toronto's most direct on-ice rival. Comparable in Original Six heritage, Canadian-market dynamics, season-membership model, and broadcast-rights profile through the same NHL umbrella.
- Los Angeles Kings: Large-market NHL franchise at Crypto.com Arena. Directly comparable as a big-market peer the Maple Leafs competed against for Jim Hiller (former Kings head coach) and in similar premium-suite and corporate-hospitality economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Toronto Maple Leafs social profiles
Digital presenceToronto Maple Leafs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Toronto Maple Leafs leadership team
Management profileNumber of profiles
Profiles5 records
Toronto Maple Leafs subsidiaries and ownership
Company hierarchySubsidiaries1 record
Toronto Maple Leafs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Toronto Maple Leafs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Toronto Maple Leafs
What does Toronto Maple Leafs do?
The Toronto Maple Leafs operate a professional NHL hockey franchise that delivers live game entertainment at Scotiabank Arena in Toronto. The team sells single-game tickets and season memberships through Ticketmaster, premium suites for corporate entertainment, licensed merchandise via NHL Shop and NHL Auctions, broadcast content via NHL TV, and operates the Fan Access member platform and Maple Leafs 50/50 charitable raffle. The franchise also develops talent through its AHL affiliate, the Toronto Marlies, and runs youth hockey development programs.
Is Toronto Maple Leafs a public or private company?
Toronto Maple Leafs is a private company. It is classified as corporate owned and is currently operating.
When was Toronto Maple Leafs founded?
Toronto Maple Leafs was founded in 1917. It employs 101 to 250 people.
Where is Toronto Maple Leafs based?
Toronto Maple Leafs is headquartered in Toronto, Canada, in the North America region.
How does Toronto Maple Leafs make money?
Five revenue lines are on record. Ticket Sales are the primary driver. The others are broadcasting Rights, merchandise Sales, sponsorship & Advertising and community Programs.
Who are Toronto Maple Leafs's main competitors?
Direct peers on record are Detroit Red Wings, Chicago Blackhawks, Boston Bruins, Edmonton Oilers, New York Rangers, Vancouver Canucks, Montreal Canadiens and Los Angeles Kings.
Does Toronto Maple Leafs have an API?
No public API is recorded for Toronto Maple Leafs.
What industry is Toronto Maple Leafs in?
Toronto Maple Leafs's product category is Professional Sports Entertainment. Its primary akta.pro industry code is MPAKABAA, Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.), with a secondary code of MPAKABAJ, Franchise Ownership Groups & Multi-Club Organizations (Multi-team owners, holding companies). Its NAICS code is 711211 and its SIC code is 7997.