Una Collective

What Una Collective does

Una Collective B.V. is an Amsterdam-headquartered DEIB (Diversity, Equity, Inclusion & Belonging) consultancy and R&D firm that helps organisations in the Netherlands measure and improve their inclusion maturity. It was founded in 2020 by Sofia Nabila Echadli and formally incorporated as a Dutch private limited company (B.V., KvK 77994124) in 2022, with operations run from Lijnbaansgracht 57, 1015GS Amsterdam. The firm serves a horizontal mix of SMEs, startups, scale-ups, and corporates, addressing their need to translate DEIB ambition into measurable culture and leadership change rather than purely compliance-driven programmes.

The offering is anchored by a data-driven Culture Assessment diagnostic that benchmarks organisations across three tiers — Awareness (benchmarking), Activation (consultancy) and Accountability (KPI implementation) — supported by two proprietary instruments, Culture Pulse and Leadership Pulse, and a GDPR-compliant framework for handling sensitive inclusion survey data. Beyond the assessment, the firm sells DEIB Consultancy engagements, single-day Masterclasses priced at €4,500 ex. BTW per day, White Paper research publications, and a leadership-facing Company Debrief deliverable. The technology stack is modest — Mailchimp for email/newsletter, Google Analytics for web traffic — and there is no public API, software product, or disclosed AI/ML capability; value is delivered through human advisory, structured diagnostics, and integration of HR and Marketing/Communications disciplines around a single DEIB narrative.

Commercially, Una Collective operates a sales-led, project-based professional services model with quote-based pricing on transformation and assessment engagements. Customer acquisition is driven by thought-leadership content (white papers, blog, LinkedIn, Instagram) feeding Calendly-based discovery calls, with no third-party resellers or marketplace listings. The firm is privately held by its founder, has no disclosed institutional investors beyond a single 2020 funding round of $596,133 with undisclosed investors, and is run by a core leadership team of CEO Sofia Nabila Echadli and Managing Director Rixt Herklots, supplemented by a Business & Learning Development lead, a Team Assistant, a Social Media Intern, and a pool of four on-demand consultants — a total team of approximately eight people.

Name

Una Collective

Legal name

Una Collective B.V.

Website

https://unacollective.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Una Collective B.V. is an Amsterdam-based DEIB consultancy serving Dutch SMEs, startups, scale-ups and corporates with proprietary Culture Pulse and Leadership Pulse assessments, project-based transformation advisory, white-paper research and €4,500/day training masterclasses.

Ownership category

akta.pro rank

Product category

DEIB Consultancy

NAICS

Other Services (except Public Administration) (81)

akta.pro primary industry

DEI (Diversity, Equity & Inclusion) & Belonging Consulting (BPAHAGAJ)

akta.pro secondary industries

DEI, Equity & Inclusion Advisory (BPACAJAJ), DEI, Equity & Inclusion Training (EDABAIAF), Inclusive Leadership & Leading Diverse Teams (EDABAAAM)

Keywords

• DEIB consultancy
• Diversity equity inclusion
• Culture assessment
• Inclusion training
• Organizational transformation

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. DEIB Transformation Consultancy: Core professional services revenue from multi-week to multi-month transformation engagements covering data-driven DEIB diagnostics, strategy design, and change implementation for mid-market and enterprise clients. Quote-based, project-based pricing.
2. Masterclasses: One-time, single-day training masterclasses priced at €4,500 ex. BTW per day. Sold directly to corporate clients for leadership and team upskilling on DEIB topics.
3. DEIB Assessments (Culture Pulse / Leadership Pulse): Project-based diagnostic engagements using proprietary Culture Pulse and Leadership Pulse instruments; revenue typically bundled into larger transformation projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Una Collective is a Netherlands-based DEIB (Diversity, Equity, Inclusion & Belonging) consultancy that helps organisations measure and improve their inclusion maturity through a portfolio of services including data-driven Culture Assessments, strategic DEIB Consultancy, one-day Masterclasses, in-company Company Debrief research, and White Papers. The Culture Assessment underpins the engagement, using proprietary survey instruments across three tiers — Awareness, Activation, and Accountability — to surface gaps that are then addressed through bespoke advisory, training, and reporting work for SMEs, startups, scale-ups, and corporate clients.

Product overview

Una Collective operates a portfolio of complementary DEIB (Diversity, Equity, Inclusion & Belonging) offerings rather than a single unified software product. The portfolio centres on three core lines — Culture Assessment (the data-driven diagnostic underpinning client engagements), DEIB Consultancy (the strategic advisory layer that operationalises insights from the assessment), and Masterclasses (expert-led training that builds internal capability) — supported by research assets such as White Papers and the leadership-facing Company Debrief deliverable. The Culture Assessment acts as the diagnostic platform feeding the consultancy and debrief work, while Masterclasses and White Papers function as parallel knowledge and enablement modules that extend the core offering to broader audiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Culture Assessment (DEIB Assessment) A data-driven diagnostic that benchmarks an organisation's diversity, equity, inclusion and belonging maturity across three tiers — Awareness (benchmarking), Activation (consultancy) and Accountability (KPI implementation) — using survey instruments and analytics to surface DEIB strengths and gaps.
• DEIB Consultancy Strategic advisory service that helps organisations move from DEIB awareness to execution by designing policies, programmes, leadership interventions and accountability mechanisms tailored to each client's context.
• Masterclasses (Komkommertijd Masterclass series) A themed series of expert-led training sessions on diversity & inclusion topics, originally launched for summer 2022 at €4,500 ex. BTW per series, designed to build in-house DEIB knowledge among teams and leaders.
• Company Debrief (In-company Debrief) A condensed executive-level debrief and in-house research service that synthesises an organisation's DEIB data, insights and recommended next steps into a focused print-ready report for leadership teams, including coverage of topics such as inclusive design, biased recruitment and workplace accessibility.

Quantifiable outcome

• Masterclass pricing benchmark of €4,500 ex. BTW per day indicates premium positioning for single-day training engagements.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Athenorm intelligencecoreStrategic or Co-development PartnerAthenorm intelligence is another company associated with founder Sofia, suggesting a close strategic relationship that brings data/intelligence capabilities into Una Collective's DEIB assessment work (Culture Pulse / Leadership Pulse).

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Inclusion Crowd: Amsterdam-based DEIB consultancy offering assessments, training and inclusion advisory to Dutch corporates and SMEs. Closest direct competitor to Una Collective by geography, customer segment and service mix.
• &Baan Consulting: Dutch inclusion and diversity consultancy providing advisory, training and culture diagnostics to corporates and mid-market clients in the Netherlands — directly comparable in offering and target buyer.
• The Diversity Company: Netherlands-based DEI advisory and training firm serving SMEs and corporates with culture programmes and inclusion workshops; competes head-to-head for the same Dutch mid-market budget pool.
• Diversify (Netherlands): Dutch DEI consultancy focused on recruitment, leadership development and inclusion training for corporate clients; comparable service breadth and Dutch-mid-market customer profile.

Broad incumbents

• Deloitte (DEI practice): Global Big 4 firm with a sizeable Inclusion & DEI advisory practice; competes for the same enterprise DEIB transformation mandates but as part of a broader consulting portfolio and at higher price points.
• PwC (Diversity & Inclusion practice): Big 4 firm with an established DEI advisory and workforce analytics capability; overlaps with Una Collective's HR + MarCom integration angle but typically targets larger multinational accounts.
• Korn Ferry: Global organisational consulting firm offering DEI advisory, leadership assessment and culture diagnostics; comparable on assessment methodology but competes at enterprise scale and price points.
• McKinsey (DEI practice): Global strategy firm with a well-known Diversity, Equity & Inclusion practice and published research; competes for senior-level DEIB advisory at the very top end of the enterprise market that Una Collective aspires to.

Emerging players

• Catalyst: Global nonprofit research and advisory organisation advancing gender equity and inclusion in the workplace; comparable research-driven thought leadership but operates as a mission-led nonprofit rather than a commercial consultancy.
• Great Place to Work Netherlands: Dutch arm of the global workplace culture certification body; partial overlap with Una Collective's Culture Assessment offering but focused on certification rather than bespoke transformation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/una-collective
• Instagraminstagram.com/una.collective

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Una Collective