Affogata
Affogata is an Israeli SaaS company that uses proprietary NLP and LLMs to aggregate unstructured player and customer feedback from social, community, and support channels into a unified analytics platform, primarily serving enterprise gaming studios.
- Company typePrivate
- Founded2018
- HeadquartersTel Aviv, Israel
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Affogata does
Affogata (legally Great People Ltd.) is an Israeli SaaS company founded in 2018 that provides an AI-driven player and customer feedback analytics platform. Its core product, branded as "PX Infrastructure," aggregates fragmented unstructured feedback from social, community, and support channels — including Discord, Steam, Reddit, app stores, forums, and APAC sources — and converts it into structured, queryable insights through three consumption modes: a web dashboard, direct integrations with data warehouses (Snowflake, Databricks, BigQuery), and Model Context Protocol (MCP) connections to third-party AI chatbots such as Claude, Gemini, and ChatGPT. The platform is differentiated by a proprietary gaming-centric sentiment engine tuned for gamer-lingo, sarcasm, and multilingual nuance, alongside modules for community conversation clustering, support ticket correlation, anomaly detection, and an LLM-powered "Helper AI" analyst that surfaces reports and summaries on demand.
The underlying technology stack combines proprietary NLP, anomaly detection, generative AI summarization, and knowledge retrieval capabilities, with an API in general availability since October 2024 and certifications including ISO/IEC 27001, 27701, 42001, GDPR, CCPA/CPRA, and LGPD. Affogata operates a subscription-based SaaS revenue model with monthly billing, quote-based enterprise pricing, and a co-marketed free trial for Helpshift customers. Its go-to-market is enterprise field sales targeting gaming studios (EA, Supercell, Niantic, Scopely, Wooga, Playstudios, Wildlife Studios, SciPlay) and adjacent verticals (fintech, SaaS/web platforms, online marketplaces), supported by content marketing, community programs, and event presence at venues such as GDC. The company is led by co-founders and co-CEOs Sharel Omer and Itamar Rogel, with a headcount of 11–50, and has disclosed $9.5 million in cumulative seed funding as of March 2022.
Affogata firmographics
Firmographics- Name
- Affogata
- Legal name
- Great People Ltd.
- Website
- https://affogata.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Affogata is an Israeli SaaS company that uses proprietary NLP and LLMs to aggregate unstructured player and customer feedback from social, community, and support channels into a unified analytics platform, primarily serving enterprise gaming studios.
- Ownership category
- akta.pro rank
Affogata industry classification
Industry- Product category
- Player Feedback Analytics Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH)
- akta.pro secondary industry
- Gaming & Interactive Entertainment Personalization (HDAAAGAF)
Keywords
Where Affogata is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
Affogata business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Platform Subscription: Affogata operates as a subscription-based SaaS platform offering access to its AI-driven customer intelligence and player feedback analytics platform. The service is subject to fees and related charges as described in their Terms of Use. A valid credit card or payment card is required to subscribe to the Service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscription-based SaaS with credit card required |
| Freemium | Pay-as-you-go | Free trial for Helpshift customers |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Affogata product offering
Product offeringCore offering
Affogata operates an AI-driven player feedback analytics SaaS platform (branded as PX Infrastructure) that aggregates fragmented customer touchpoints across Discord, Steam, Reddit, app stores, forums, and support channels into a single structured data layer. The platform applies proprietary NLP, sentiment analysis, and LLM-based AI to transform unstructured feedback into real-time insights, delivered to enterprise customers via dashboard, data warehouse integration (Snowflake, Databricks, BigQuery), or AI chatbots (Claude, Gemini, ChatGPT) through MCP. It is sold primarily to gaming studios and large brands on a subscription basis.
Product overview
Affogata is an AI-driven player feedback analytics platform serving gaming studios and other industries. The core product is the PX Infrastructure, a unified platform that aggregates fragmented customer touchpoints (community, social, support channels) into a single structured data layer. Real-time insights are delivered through three consumption modes: Dashboard/Website, Data Warehouse integration (Snowflake, Databricks, BigQuery), and AI Chatbots (Claude, Gemini, ChatGPT) via MCP. Key modules include: Affogata Helper (AI analyst for exploring feedback), Sentiment Engine (gaming-centric NLP sentiment analysis), Community Intelligence/CC AI (conversation clustering and spam filtering), Player Support Intelligence (ticket-sentiment correlation), Insight at a Glance (executive email digests with AI summaries), Cross-Channel Voice of Player (multi-source tracking with competitive benchmarking), Shareable Dashboards, Demographics Widget, Conversation Clusters, Notification Feed, and the general availability API.
Differentiator
Problem solved
Functional benefit
Products and services
- Affogata PX Infrastructure Unified AI-driven SaaS platform that aggregates fragmented customer touchpoints (community, social, and support channels such as Discord, Steam, Reddit, app stores, forums, Zendesk, Intercom, Salesforce) into a single structured data layer, transforming unstructured feedback into real-time insights. Delivered to enterprise customers (gaming studios, fintech, SaaS platforms, online marketplaces) through three consumption modes: Website/Dashboard, Data Warehouse integration, and AI Chatbots via MCP.
- Affogata API Generally available API for direct data access to Affogata's distilled insights from unstructured data sources, enabling mature enterprise data stacks to connect through BI tools such as PowerBI, Tableau, or Jupyter Notebook for internal analytics and modeling.
Quantifiable outcome
- 33% improvement in brand reputation score (from 5.2 to 6.7) for a Fintech company within one quarter
- +3 more outcomes
Companies that use Affogata
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles4 records
Affogata technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability5 records
Feature8 records
Affogata partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Helpshift (Keywords Studios)integration partnerIntegration combining Affogata's AI-driven Player Feedback Analytics with Helpshift's In-Game Player Support. The integration enables game studios to gain valuable insights into player needs by combining ticketing and service processes with AI-driven feedback analysis. First major milestone is harmonized taxonomy between systems enabling data-driven decision-making for community, insights, support and product teams. Helpshift customers receive free Affogata trial.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Affogata competitors and assessment
Company assessmentDirect peers
- Helika: Gaming-focused analytics platform providing performance, user acquisition and player insights to studios. Closest direct competitor in gaming-specific data and analytics, though Helika leans more toward UA and on-chain telemetry than unstructured community feedback.
- InMoment: Customer feedback and text-analytics platform serving enterprise customers across industries. Direct competitor in AI-driven feedback aggregation and sentiment analysis, though broader in vertical reach than Affogata's gaming-first focus.
- GameAnalytics: Free-to-use game metrics platform serving thousands of studios. Direct competitor for the gaming analytics layer, though it focuses on quantitative in-game telemetry rather than unstructured community/sentiment feedback.
- deltaDNA (Unity): Game analytics platform (acquired by Unity) providing telemetry, segmentation and player insights. Direct comparable in gaming-specific data analytics, though focused on quantitative in-game events rather than unstructured community feedback.
- Khoros: Enterprise community management and social media platform with built-in moderation, analytics, and community intelligence. Directly comparable on the 'Community Intelligence / CC AI' functional area and shares a focus on enterprise community operations.
Broad incumbents
- Talkwalker: Enterprise consumer intelligence platform with multilingual sentiment analysis and broad channel coverage. Closely comparable on cross-channel social/community listening and AI summarization, though broader in vertical scope than Affogata.
- Brandwatch: Established consumer intelligence and social listening platform, now part of Cision. Comparable AI-driven sentiment and conversation analytics for enterprise brands across multiple verticals; Affogata competes for the same brand-insights budgets in adjacent industries.
- Qualtrics: Dominant experience management platform with text analytics, customer feedback and conversational analytics modules. Overlaps in customer-feedback aggregation and sentiment analysis, but serves all industries and competes for similar enterprise budgets.
- Sprinklr: Large enterprise customer-experience platform with deep social listening, sentiment analysis and channel coverage. Overlaps with Affogata's cross-channel feedback ingestion and AI-driven insights, but operates across all industries rather than specializing in gaming.
- Medallia: Enterprise customer experience and feedback analytics platform with AI-powered text analytics. Comparable in serving cross-industry feedback analytics to enterprise customers but at much greater scale and breadth than Affogata.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Affogata social profiles
Digital presenceAffogata compliance and trust
Trust signalCompliance6 records
Affogata financial estimates
Financial estimateRevenue estimate
Valuation estimate
Affogata leadership team
Management profileNumber of profiles
Profiles3 records
Affogata funding detail
Funding detailFunding overview
Funding rounds4 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Affogata M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Affogata
What does Affogata do?
Affogata operates an AI-driven player feedback analytics SaaS platform (branded as PX Infrastructure) that aggregates fragmented customer touchpoints across Discord, Steam, Reddit, app stores, forums, and support channels into a single structured data layer. The platform applies proprietary NLP, sentiment analysis, and LLM-based AI to transform unstructured feedback into real-time insights, delivered to enterprise customers via dashboard, data warehouse integration (Snowflake, Databricks, BigQuery), or AI chatbots (Claude, Gemini, ChatGPT) through MCP. It is sold primarily to gaming studios and large brands on a subscription basis.
Is Affogata a public or private company?
Affogata is a private company. It is classified as venture growth investor backed and is currently operating.
When was Affogata founded?
Affogata was founded in 2018. It employs 11 to 50 people.
Where is Affogata based?
Affogata is headquartered in Tel Aviv, Israel, in the Middle East region.
How does Affogata make money?
One revenue line is on record: saaS Platform Subscription.
Who are Affogata's main competitors?
Direct peers on record are Helika, InMoment, GameAnalytics, deltaDNA (Unity) and Khoros. Broad incumbents are Talkwalker, Brandwatch, Qualtrics, Sprinklr and Medallia.
Does Affogata have an API?
Yes. Affogata offers a general availability API for direct data access. The API allows mature data stacks to connect to Affogata through tools like PowerBI, Tableau, or Jupyter Notebook, providing distilled insights from unstructured data sources. The platform also offers MCP (Model Context Protocol) connections enabling direct integration with AI chatbots including Claude, Gemini, and ChatGPT, allowing teams to query customer data through AI copilots without using the dashboard. Developer documentation is at app.affogata.com/n/how_to.
What industry is Affogata in?
Affogata's product category is Player Feedback Analytics Software. Its primary akta.pro industry code is HDAEANAH, Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs), with a secondary code of HDAAAGAF, Gaming & Interactive Entertainment Personalization. Its NAICS code is 5132 and its SIC code is 7372.