aTábua

What aTábua does

A Tábua is a Brazilian artisanal food company founded in 2017 and headquartered in São Paulo, operating a direct-to-consumer e-commerce storefront (atabua.com.br) and a monthly subscription service called Clube de Assinatura. The company curates and sells premium charcuterie (embutidos such as linguiças and smoked products/defumados including copa, pancetta, pastrami, lombo, and bacon), artisanal fresh and aged cheeses, and a broad assortment of gourmet jams (geleias) and doce de leite. Production relies on traditional, small-batch artisanal techniques — slow curing, natural smoking with selected woods, and aging without artificial additives — with charcuterie sourced principally from Koch Charcutaria Artesanal and cheeses and jams sourced from partner producers Queijaria Attani and Sítio Della Pasqua.

The commercial model combines recurring revenue from three subscription tiers (Essenza at R$109.90/month, Especiale at R$159.90/month, and Royale at R$189.90/month) with one-time a la carte purchases through the e-commerce site. Subscribers receive curated monthly boxes with manually selected product combinations intended to provide flavor harmony and access to limited-edition items. Distribution is exclusively domestic to Brazil via the company's own online storefront, supported by digital marketing (website content, organic social media, and email newsletter). Operations are small-scale (1–10 employees) and asset-light; the only disclosed capital event is a 2021 seed round of approximately $63,462, with no subsequent institutional funding, M&A activity, or expanded geographic footprint in the available data.

Name

aTábua

Legal name

A Tábua

Website

https://atabua.com.br

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

aTábua is a São Paulo-based Brazilian artisanal food e-commerce company that sells premium charcuterie, cheeses, and gourmet jams directly to consumers via its online storefront and a three-tier monthly subscription club, sourcing from partner producers Koch Charcutaria, Queijaria Attani, and Sítio Della Pasqua.

Ownership category

akta.pro rank

Product category

Artisanal Specialty Foods

NAICS

Food Manufacturing (311)

SIC

Food And Kindred Products (2000), Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Charcuterie & Cured Meats Specialty Stores (CRAHAGAE)

Keywords

• Artisanal charcuterie
• Subscription food box
• Brazilian gourmet cheese
• Premium cured meats
• Artisanal jams delivery

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Subscription Box (Clube de Assinatura): Monthly subscription boxes with three tiers (Essenza, Especiale, Royale) delivering curated artisanal charcutaria, cheeses, and jams. Subscribers receive exclusive items and early access to limited editions.
2. Individual Product Sales: One-time purchases of individual artisanal products including cured meats, smoked products, fresh and aged cheeses, jams, and dulce de leche through the e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

A Tábua sells premium artisanal Brazilian food products—charcutaria (cured and smoked sausages, coppa, pancetta, pastrami, bacon), fresh and aged cheeses, jams, and dulce de leche—through a direct-to-consumer e-commerce platform and a three-tier monthly subscription club (Clube de Assinatura). All products are produced under traditional artisanal methods with no artificial preservatives, colorings, or excess sodium, and are sourced through partnerships with named producers such as Koch Charcutaria Artesanal, Queijaria Attani, and Sítio Della Pasqua.

Product overview

A Tábua is a Brazilian artisanal food company specializing in premium charcuterie, cheeses, and accompaniments sold through an e-commerce platform and a subscription club model. The core product portfolio consists of three main categories: (1) own-brand artisanal charcuterie and smoked products under the Koch Charcutaria Artesanal brand, including sausages (linguiças), coppa, pancetta, pork loin, pastrami, and bacon; (2) partner-sourced fresh and aged cheeses from Queijaria Attani and Sítio Della Pasqua; and (3) partner-sourced artisanal jams (geleias), doce de leite, and condiments. The company operates a Subscription Club (Clube de Assinatura) with three tiered monthly plans (Essenza at R$109.90, Especiale at R$159.90, and Royale at R$189.90) that deliver curated combinations of charcuterie, cheeses, and jams to subscribers' homes. Products are available for individual purchase as well as through the subscription service.

Differentiator

Problem solved

Functional benefit

Products and services

• Plano Essenza (Essenza Subscription Plan) Entry-level monthly subscription plan delivering 2 charcuteria items (sausages or smoked products from Koch Charcutaria Artesanal), 1 selected cheese (from Queijaria Attani or Sítio Della Pasqua), and 1 jam (from Sítio Della Pasqua) for R$109.90 per month. Targeted at individual consumers new to A Tábua seeking curated artisanal food experiences at home.
• Plano Especiale (Especiale Subscription Plan) Mid-tier monthly subscription plan delivering 3 charcuteria items (sausages and smoked products) and 2 selected cheeses for R$159.90 per month. Marketed for sharing, gifting, and entertaining, with manually curated flavor combinations.
• Plano Royale (Royale Subscription Plan) Premium monthly subscription plan delivering 3 charcuteria items and 3 selected cheeses for R$189.90 per month. Positioned as the most complete and exclusive plan for impressing guests or celebrating special occasions.
• Linguiça Toscana com Queijo de Coalho Artisanal Tuscan sausage stuffed with premium queijo de coalho (cheese curd). Made with selected fresh pork cuts, natural spices, and manual casing, with no artificial colors or excess sodium. Sold individually to gourmet consumers.
• Linguiça Toscana com Alho Poró Artisanal Tuscan sausage with fresh leek (alho-poró), featuring a delicate slightly sweet note and soft texture. Made with selected cuts, natural seasoning, and no artificial aromas, preservatives, or excess sodium.
• Linguiça Suína com Queijo Defumado Artisanal pork sausage with semi-aged smoked cheese (queijo meia cura). Uses natural in-house smoking with selected woods to create exclusive woody notes; made with selected pork cuts containing less saturated fat.
• Linguiça Cuiabana Artisanal Cuiabana sausage from the Brazilian countryside. Made with selected beef cuts, artisanal cheese curd, fresh whole milk, and freshly ground natural spices. Free from chemical preservatives and colorings.
• Copa Defumada Fatiada Artisanal sliced smoked coppa (pork shoulder). Slow-cured and naturally smoked using noble woods, with no artificial colorants, low preservatives, and reduced sodium. Made from premium pork loin only.
• Torresmo de Rolo (Panceta de Rolo Defumada) Smoked rolled pork belly (pancetta arrotolata). Dry-cured for 7 days with salt and natural seasonings, then rolled by hand and smoked with selected fruit woods. Ready to finish in Airfryer for crispy crackling.
• Pancetta Arrotolata Hand-rolled smoked pork belly with fresh rosemary sprigs that release essential oils during smoking. Features artisanal light smoking with selected woods; no liquid smoke or artificial additives.
• Lombo Defumado Artisanal smoked pork loin finished with a brown sugar crust that caramelizes during smoking, with periodic Jack Daniel's whiskey spray for woody notes and golden shine. Slow-cured and naturally smoked, low sodium.
• Pastrami Artisanal pastrami from selected premium beef cuts. Uses slow and natural curing, smoked with selected woods at low temperature, and coated with an artisanal pepper and coriander seed blend.
• Bacon Defumado Fatiado Artisanal pre-sliced smoked bacon produced in-house with selected woods. Sold individually through the e-commerce platform.
• Queijo Maturado Belos Campos Aged cheese matured for six months, developing complex flavors, pronounced aromas, and unique texture. Made with superior quality ingredients in an artisanal process, intense and full of personality.
• Queijo Colonial Della Pascoa Artisanal colonial cheese made from selected milk with light aging. Firm texture outside, irresistible softness inside, with a mild and slightly buttery flavor.
• Queijo de Coalho Condimentado Della Pascoa Artisanal seasoned coalho cheese with smooth, slightly salty flavor, crispy crust outside and soft interior. Distinctive for its firm texture and ability to brown without melting.
• Geleia de Figo (Fig Jam) Luxurious and intense artisanal fig jam with a sweet, slightly caramelized flavor and rich texture. Ideal for sophisticated charcuterie boards, pairs perfectly with nuts and intense cheeses.
• Geleia de Jabuticaba Traditional artisanal jabuticaba jam with authentic Brazilian flavor, sweet with light acidity and floral notes. Perfect for yogurts and mild cheeses.
• Doce de Leite (Dulce de Leche) Artisanal dulce de leite (doce de leite) with creamy texture and intense caramelized flavor notes. Sold individually to gourmet consumers and used in subscription boxes.
• Geleia de Manga com Maracujá Artisanal mango and passion fruit jam combining mango sweetness with passion fruit's pronounced acidity. Pairs with refreshing desserts and mild cheeses.
• Geleia de Morango com Pimenta Classic strawberry jam with a bold twist of pepper; sweet with light spiciness at the end. Pairs with creamy cheeses and ideal for sweet and sour sauces.
• Geleia de Pitaya Exotic and delicate dragon fruit (pitaya) jam with mild, sweet, and refreshing flavor. Perfect served with yogurt, toast, or mild cheeses.
• Geleia de Amora Elegant blackberry jam with light acidity, pronounced acidity, and slightly wild notes. Pairs with Brie and Camembert cheeses, and complements natural yogurt.
• Geleia de Abacaxi com Pimenta Artisanal pineapple jam with pepper combining sweet, acidic, and slightly spicy flavors. Starts sweet and ends with light warmth. Pairs with aged cheeses and great for meat sauces.
• Geleia de Goiaba Intense Brazilian guava jam in a sophisticated version. Bold, tropical, and aromatic with light acidity. Pairs with Minas cheese or requeijão; ideal for Romeu e Julieta recipes.
• Geleia de Morango Irresistible classic strawberry jam with natural strawberry freshness. Pairs with cream cheese and ricotta. Ideal for desserts, cake fillings, cheesecakes, or American pancakes.
• Geleia de Uva (Grape Jam) Sophisticated grape jam with deep, elegant flavor. Intense sweetness and light acidity reminiscent of smooth wine. Pairs with Brie, Gorgonzola, and Parmesan cheeses.

Quantifiable outcome

• Products cured and smoked using traditional methods without artificial additives or excessive preservatives

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• Koch Charcutaria ArtesanalcoreStrategic or Co-development PartnerPrimary charcutaria supplier providing artisanal sausages (embutidos) and smoked products (defumados) for the subscription boxes and individual sales. Products include Linguiça Toscana, Linguiça Cuiabana, Copa Defumada, and other traditional charcutaria items.
• Queijaria AttanicoreStrategic or Co-development PartnerArtisanal cheese supplier providing fresh and aged cheeses featured in the subscription boxes. Cheeses are sourced from small-scale artisanal producers.
• Sítio Della PasquacoreStrategic or Co-development PartnerPartner producer supplying artisanal cheeses (fresh and aged varieties) and exclusive jams/preserves featured in subscription boxes. Products include Queijo Colonial Della Pascoa, Queijo de Coalho Condimentado, and various geléias.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Clube do Queijo: Brazilian artisanal cheese subscription club operating a similar monthly tiered model for cheese lovers, closely mirroring A Tábua's recurring curation and gifting positioning in an adjacent product category.
• Goldbelly: US-based curated artisanal food marketplace that ships specialty foods (cheese, charcuterie, baked goods) nationwide; the closest international comparable in curation-led, direct-to-consumer specialty food shipping.
• Mouth.com: US subscription and gifting company curating small-batch artisanal American foods; directly comparable subscription, gifting, and curation model aimed at the same foodie gift-giving occasion.
• Murray's Cheese: US specialty cheese retailer and subscription club; comparable in combining retail, education, and subscription delivery of artisanal cheese — a category overlap with A Tábua's cheese portion.
• Browne Trading Company: US specialty food purveyor of cured meats, cheeses, and other artisan products with direct shipping; comparable business model of shipping perishable specialty foods to consumers nationwide.

Regional players

• Casa Santa Luzia: Iconic São Paulo gourmet retailer carrying premium cheeses, cured meats, wines, and imported specialties; competes with A Tábua for the same high-end Brazilian foodie customer but through a physical retail and e-commerce model.
• Empório Santa Maria: Long-established São Paulo gourmet emporium specializing in imported and artisanal cheeses, charcuterie, and fine foods; same premium Brazilian target market as A Tábua with a broader product assortment.

Broad incumbents

• St. Marche: Brazilian premium supermarket chain with a curated gourmet assortment including artisanal cheeses and charcuterie; offers a retail and delivery alternative to A Tábua's subscription model at much larger scale.
• Zingerman's: US-based specialty food business with mail-order, subscriptions, and a foodie brand built on artisanal sourcing; broader and more established, but pursues a similar curation-of-artisan-specialty-foods playbook.
• iFood: Dominant Brazilian food delivery marketplace; not a direct competitor on artisanal curation, but a potential distribution channel and indirect competitive threat to any D2C food player in Brazil.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/atabuaclub
• LinkedInlinkedin.com/company/atabuaclub

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about aTábua