Goodwin Company

What Goodwin Company does

Goodwin Company, founded in 2022 and headquartered in Columbus, Ohio, is a vertical software-as-a-service provider for the private jet charter aviation industry. Its API-first platform serves two primary customer segments—charter brokers and charter operators—with a unified workflow that replaces fragmented tooling across sourcing, proposal generation, payment processing, and post-sale trip management. Brokers access real-time aircraft availability across 11,000+ aircraft options and can convert trip requests to confirmed bookings in as little as nine minutes, while operators plug into a digital marketplace with instant, bookable pricing and algorithm-driven quotes.

The platform is built on three core modules—Instant Sourcing, Proposals, and Payments—augmented by an embedded banking layer (Goodwin Banking Capabilities, powered by FDIC-insured accounts at Core Bank with Plaid for ACH), a Dynamic Invoicing module with dual-entry ledger architecture, and AI/ML features including discrepancy matching, Match Score, and real-time pricing optimization. The platform is delivered B2B-only, white-labeled for broker partners, and supported by a companion mobile app. Distribution combines product-led growth with enterprise field sales and a community-led Founder Broker Shareholders equity program, alongside Executive Summits and a monthly cadence of 159 production releases in H1 2025.

Goodwin monetizes through tiered subscriptions (Emerging $0–5MM, Growing $5–15MM, Enterprise $15MM+) on annual billing, complemented by transaction and payment-processing fees as Merchant of Record. The firm is privately held with no disclosed institutional funding and operates primarily in North America, generating 555% YoY revenue growth and 705% YoY growth in active broker customers by Q1 2026.

Name

Goodwin Company

Legal name

Goodwin Company

Website

https://teamgoodwin.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Goodwin Company is a vertical SaaS provider for the private jet charter industry, offering an API-first platform that unifies aircraft sourcing, proposal generation, payment processing, and embedded banking for charter brokers and operators across North America.

Ownership category

akta.pro rank

Product category

Charter Aviation Software

NAICS

Support Activities for Air Transportation (4881)

akta.pro primary industry

Air Program Technology Enablement & Integration (OBT/TMC/GDS) (THACAHAK)

akta.pro secondary industries

Business Jet Charter (On-Demand) (THABAFAA), Private Aviation Insurance & Financing/Leasing Services (THABAFAM)

Keywords

• Charter aviation software
• Private jet platform
• Aircraft sourcing technology
• Aviation payment processing
• Charter broker software

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Platform SaaS / Subscription Fees: Goodwin charges brokers and operators for access to its platform encompassing sourcing, proposals, payments, and banking features. Pricing tiers for brokers range from Emerging ($0-5MM) to Growing ($5-15MM) to Enterprise ($15MM+), suggesting a subscription model with tiered access.
2. Transaction / Payment Processing: Goodwin earns fees on payment processing as Merchant of Record, collecting payments on behalf of brokers and deducting platform fees. The banking platform enables real-time money transfers tied to trip objects with programmatic disbursements.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels11 records

Core offering

Goodwin Company provides an API-first vertical SaaS platform for the private jet charter aviation industry, unifying aircraft sourcing across 11,000+ options, automated proposal generation, integrated payment processing, and trip lifecycle management. The platform is offered to charter brokers and operators as a white-labeled solution, supplemented by a banking-as-a-service layer for real-time fund transfers and FDIC-insured trip-restricted accounts.

Product overview

Goodwin Company offers a unified vertical SaaS platform for the private jet charter aviation industry, combining three core modules—Sourcing (Instant Sourcing across 11,000+ aircraft), Proposals (automated proposal generation), and Payments (integrated payment processing)—alongside specialized add-on features including Goodwin Banking Capabilities (real-time fund transfers with FDIC-insured accounts via Core Bank), Dynamic Invoicing (multi-party runtime invoice system), and AI-powered tools like Discrepancy Matching and Match Score. The platform operates as separate sub-brands for Brokers (Goodwin for Brokers) and Operators (Goodwin for Operators), with a companion mobile app. All components share a unified data architecture where funds are tied directly to trip objects, enabling event-driven reconciliation and real-time financial mapping across the entire charter lifecycle.

Differentiator

Problem solved

Functional benefit

Products and services

• Goodwin Platform Unified vertical software-as-a-service platform for private jet charter aviation that unifies aircraft sourcing, client proposal generation, and payment processing for charter brokers and operators. Connects over 11,000 aircraft options and enables trip requests to convert to confirmed bookings in as little as 9 minutes.
• Goodwin Banking Capabilities Banking-as-a-service layer providing real-time money transfers, white-labeled digital banking for end clients, FDIC-insured trip-restricted accounts at Core Bank (Member FDIC), programmatic fund flows, and real-time dashboards for balances, funded trips, and payment statuses. Built specifically for charter brokers and operators.
• Dynamic Invoicing Multi-party runtime invoice system powered by dual-entry ledger architecture where N parties are involved per transaction. Tracks customer-facing invoices and party-level obligations across operators, vendors, and tax authorities with real-time updates as trip conditions evolve.
• Instant Sourcing Real-time aircraft sourcing technology that consolidates operator availability into a single searchable interface, enabling brokers to find ideal aircraft from 11,000+ options with algorithm-driven matching and real-time operator feedback.
• Goodwin Mobile App Mobile application enabling brokers to manage trips, initiate AOG recovery, send trip requests, and access platform features from mobile devices. Supports recovery workflows from phone or desktop.
• Goodwin for Brokers Broker-focused platform segment providing sourcing tools, proposal generation, seamless checkout experience, ARGUS and WYVERN safety ratings integration, and support for brokers at every scale (Emerging $0-5MM, Growing $5-15MM, Enterprise $15MM+).
• Goodwin for Operators Operator-focused platform segment offering real-time pricing, scheduling integration, smart pricing algorithms, reconciliation tools, trip management, and access to Goodwin's digital marketplace for revenue optimization.

Quantifiable outcome

• 555% year-over-year revenue growth in Q1 2026
• +12 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability6 records

Feature10 records

Partnerships

Six partnerships are on record, tiered minor, core and flagship.

• HertzminorStrategic or Co-development Partner · 30 March 2026Goodwin announced a new partnership with Hertz to advance charter aviation technology. Details of the partnership scope are limited but the announcement positions it as part of Goodwin's larger initiative to digitize the charter industry.
• Baker AviationcoreTechnology or Integration · 8 July 2025Goodwin integrated instant, one-click quoting and booking capabilities with Baker Aviation, a leading private jet operator based in Fort Worth, Texas. The integration synchronizes Baker Aviation's real-time aircraft availability, automated pricing models, and scheduling system with Goodwin's platform, enabling charter brokers to access algorithm-driven quotes and accurate availability data. Goodwin developed an integrated flight time calculator benchmarked against leading third-party data sources, transforming Baker Aviation's previously manual pricing into automated instant quotes.
• Cincinnati BengalsminorGTM or Marketing Partner · 1 April 2025Goodwin entered an official sponsorship of the Cincinnati Bengals' 'Meet the Draft Picks' event for Premium Suite Holders as part of a broader Bengals Suite Program partnership. The partnership leverages Goodwin's Ohio roots and community ties, with the company bringing 'Ohio ingenuity and seamless connectivity' to the exclusive event.
• flyExclusiveflagshipTechnology or Integration · 26 March 2025Goodwin partnered with flyExclusive, one of the largest aviation operators in the United States with approximately 100 jets, to deliver real-time bookable pricing. The integration enables accurate, instant pricing and booking capability in under 30 seconds, eliminating manual price exchange. Goodwin's proprietary digital infrastructure guarantees both speed and certainty — once a price is confirmed, the transaction details are locked in and finalized in real time.
• Core BankcoreOthersCore Bank, Member FDIC, is Goodwin's banking partner providing the financial infrastructure for Goodwin's banking capabilities. Funds are held in for-benefit-of accounts at Core Bank. FDIC insurance applies only to deposits held with the partner bank. Goodwin Company is a financial technology company and not a bank.
• Plaid Inc.coreTechnology or IntegrationGoodwin uses Plaid Inc. to gather data from financial institutions. By using the Services, users grant Goodwin and Plaid the right to act on their behalf to access and transmit personal and financial information from their relevant financial institution. Plaid is used for ACH funds transfers from funding source bank accounts.

Scale indicators24 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Paramount Business Jets: Large private jet charter broker that has built proprietary technology for sourcing, quoting, and trip management. Comparable broker-led approach to digitizing the charter workflow and a potential customer/competitor in the enterprise broker segment.
• PrivateFly (by Directional Aviation): On-demand private jet charter broker with a proprietary booking platform and instant quoting technology. Direct overlap with Goodwin's on-demand sourcing and proposal automation for the SMB and enterprise broker customer.
• Victor (now part of Directional Aviation): Tech-forward on-demand private jet charter brand serving both consumer and broker channels. Comparable positioning as a digitally native charter platform and a potential competitor or partner for Goodwin's broker channel.
• FlightBridge: Operator-focused charter management software covering scheduling, quoting, and crew management. Overlaps with Goodwin's operator-side features (instant pricing, scheduling integration) and competes for the same operator IT budgets.
• Skyplan (FOS — Flight Operating System): Aviation operations management platform widely used by charter and Part 135 operators for scheduling, dispatch, and crew. Comparable to Goodwin's operator integration scope and a likely integration partner or competitor on operator-facing workflows.
• Avinode: The dominant charter aviation marketplace and broker/operator platform with two decades of installed base. Direct competitor on the sourcing, quoting, and operator-management workflow that Goodwin targets, though it does not yet offer purpose-built banking.

Broad incumbents

• BLADE: Urban air mobility and private aviation platform with consumer-facing booking and operator relationships. Comparable marketplace/booking architecture but serves a broader (semi-private, scheduled, charter) use case than Goodwin's broker-only vertical SaaS.
• JSX: Semi-private jet operator with proprietary digital booking and operations technology. Overlaps with Goodwin's real-time pricing and operator-side workflow ambitions, but JSX is fundamentally an operator with embedded tech rather than a pure vertical SaaS.
• Wheels Up: Large U.S. private aviation operator and technology platform with fractional, jet card, and charter products. Overlaps with Goodwin's operator-side features but at vastly greater scale and with a consumer-facing product portfolio beyond Goodwin's broker focus.

Emerging players

• Altoura: Emerging charter aviation software startup addressing broker and operator workflows. Comparable target customer and partial feature overlap with Goodwin's sourcing/proposal modules, though at an earlier stage and without Goodwin's banking layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/goteamgoodwin
• Facebookfacebook.com/HiGoodwin
• LinkedInlinkedin.com/company/93384588/admin/feed/posts
• Instagraminstagram.com/goteamgoodwin

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodwin Company