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Giant Tiger

Full company profile

uuid00051mb

Namestring
Giant Tiger
Legal namestring
Giant Tiger
Websiteurl
gianttiger.com
Company typeenum
Private
Founded yearint
1961
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
5,001–10,000
akta.pro rankint
HeadquartersOttawa, Canada
HQ citystring
Ottawa
HQ countrystring
Canada
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
discount retail stores, affordable household goods, value clothing retailer, loyalty program savings, Canadian discount chain
Industry1 code
1Regional Mass Merchandisers
CodeCRAGABABPrimaryYes
NAICS code1 code
  • General Merchandise Retailers455
SIC code1 code
  • Retail-Misc General Merchandise Stores5399
Product category
Discount Retail
Social media profiles2 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Retail Product Sales
TypeOne Time License
Description

Traditional retail revenue from selling discounted merchandise including clothing, household goods, and general merchandise through physical stores and e-commerce platform.

gianttiger.com
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Pricing details1 tier
1Standard retail pricing with discount focus
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Giant Tiger operates on a low-price value proposition, selling products at discounted rates compared to traditional retailers. Products are priced individually at unit level.

gianttiger.com
GTM typeB2C
B2C
Offering typeServices
Services
Brand1 record
1GT VIP®
Description

Loyalty membership program offering members-only deals, contests, birthday rewards, and exclusive offers to registered customers.

gianttiger.com
Core offering1 text field

Giant Tiger operates as a discount retail chain selling clothing, household goods, and general merchandise at low prices through a network of physical stores across Canada and a direct e-commerce platform (gianttiger.com). Customers can shop in-store, order online for ship-to-home delivery (free over $49), or select in-store pick-up. The retailer also runs the GT VIP® loyalty program offering members-only deals, birthday rewards, and contest access.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Giant Tiger operates as a discount retail chain with an e-commerce platform built on Shopify infrastructure. The core product portfolio consists of the online shopping platform (gianttiger.com) featuring product browsing, shopping cart, and checkout functionality. The GT VIP® loyalty program serves as a key add-on module, offering members-only deals, exclusive offers, contests, and birthday rewards. Additional offerings include the Flyers and Deals section for promotions and the Giant Tiger Account System for customer management with integrated login across the website and loyalty program.

Product and service3 records
1Discount Retail Stores
CategoryRetail Stores
Description

Physical brick-and-mortar discount retail locations across Canada offering in-store shopping of clothing, household goods, and general merchandise at low prices; supports in-store pick-up for online orders.

2Giant Tiger E-commerce Platform
CategoryOnline Retail
Description

Online shopping website (gianttiger.com) where customers can browse and purchase merchandise, view flyers and deals, and choose ship-to-home delivery (free on orders over $49) or in-store pick-up.

3GT VIP® Loyalty Program
CategoryLoyalty Program
Description

Free membership loyalty program offering members-only deals, exclusive offers, access to contests, and birthday rewards; integrated across online and physical store channels with a unified account login.

Recent move1 record

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
1Costco Canada
TypeBroad incumbent
Description

Membership-based warehouse club selling general merchandise and groceries at low prices. Competes for budget-conscious Canadian households and offers overlapping categories including apparel, household goods, and seasonal merchandise.

2Dollarama
TypeDirect peer
Description

Canada's largest dollar-store chain, offering low-priced everyday merchandise through a multi-store footprint. Closest direct peer to Giant Tiger in terms of customer demographic, value positioning, and product mix.

3Joe Fresh
TypeEmerging player
Description

Loblaw-owned affordable apparel and lifestyle brand with growing standalone retail presence. Directly competes with Giant Tiger in the value apparel segment and shares the budget-conscious Canadian customer base.

4Marshalls
TypeDirect peer
Description

TJX-owned off-price retailer with Canadian presence, competing on discounted brand-name apparel and home goods. Directly comparable to Giant Tiger's discount positioning in apparel and household categories.

5Walmart Canada
TypeBroad incumbent
Description

National big-box mass merchandiser competing directly with Giant Tiger on price across general merchandise, groceries, and household goods. A much larger incumbent with broader assortment and deeper scale.

6HomeSense
TypeDirect peer
Description

TJX off-price home goods banner in Canada. Competes with Giant Tiger on discounted home merchandise and seasonal decor, targeting similar value-seeking Canadian consumers.

7Winners / TJX Canada
TypeDirect peer
Description

Off-price apparel and home retailer operating under TJX in Canada. Competes with Giant Tiger on discounted branded merchandise and value-driven shopping trips, particularly in apparel and home categories.

8Canadian Tire
TypeBroad incumbent
Description

Iconic Canadian general merchandise and automotive retailer. Overlaps with Giant Tiger on household goods, tools, seasonal items, and basic apparel across an extensive Canadian store network.

9Dollar Tree
TypeBroad incumbent
Description

U.S.-based deep-value variety retailer. Comparable to Giant Tiger in extreme-value assortment and single-price-point positioning, though operating primarily in the U.S. and serving as a category benchmark.

10No Frills (Loblaw Companies)
TypeRegional player
Description

Loblaw's discount grocery banner serving Canadian consumers seeking low prices on essentials. Overlaps with Giant Tiger's grocery and household value offerings for budget-conscious shoppers.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

Integration1 record

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Giant Tiger

Discount Retailgianttiger.com

Giant Tiger firmographics

Firmographics
Name
Giant Tiger
Legal name
Giant Tiger
Website
https://gianttiger.com
Company type
Private
Founded year
1961
Operating status
Operating
Headcount range
5,001–10,000 employees
Ownership category
akta.pro rank

Giant Tiger industry classification

Industry
Product category
Discount Retail
NAICS
General Merchandise Retailers (455)
SIC
Retail-Misc General Merchandise Stores (5399)
akta.pro primary industry
Regional Mass Merchandisers (CRAGABAB)

Keywords

  • Discount retail stores
  • Affordable household goods
  • Value clothing retailer
  • Loyalty program savings
  • Canadian discount chain

Where Giant Tiger is headquartered

Location

Headquarters

HQ city
Ottawa
HQ country
Canada
HQ region
North America

Offices1 record

Markets served

Giant Tiger business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

  1. Retail Product Sales: Traditional retail revenue from selling discounted merchandise including clothing, household goods, and general merchandise through physical stores and e-commerce platform.

Pricing tiers

ModelBillingPrice
Unit PricingPay-as-you-goStandard retail pricing with discount focus

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Giant Tiger product offering

Product offering

Core offering

Giant Tiger operates as a discount retail chain selling clothing, household goods, and general merchandise at low prices through a network of physical stores across Canada and a direct e-commerce platform (gianttiger.com). Customers can shop in-store, order online for ship-to-home delivery (free over $49), or select in-store pick-up. The retailer also runs the GT VIP® loyalty program offering members-only deals, birthday rewards, and contest access.

Product overview

Giant Tiger operates as a discount retail chain with an e-commerce platform built on Shopify infrastructure. The core product portfolio consists of the online shopping platform (gianttiger.com) featuring product browsing, shopping cart, and checkout functionality. The GT VIP® loyalty program serves as a key add-on module, offering members-only deals, exclusive offers, contests, and birthday rewards. Additional offerings include the Flyers and Deals section for promotions and the Giant Tiger Account System for customer management with integrated login across the website and loyalty program.

Differentiator

Problem solved

Functional benefit

Brands

  • GT VIP®: Loyalty membership program offering members-only deals, contests, birthday rewards, and exclusive offers to registered customers.

Products and services

  • Discount Retail Stores Physical brick-and-mortar discount retail locations across Canada offering in-store shopping of clothing, household goods, and general merchandise at low prices; supports in-store pick-up for online orders.
  • Giant Tiger E-commerce Platform Online shopping website (gianttiger.com) where customers can browse and purchase merchandise, view flyers and deals, and choose ship-to-home delivery (free on orders over $49) or in-store pick-up.
  • GT VIP® Loyalty Program Free membership loyalty program offering members-only deals, exclusive offers, access to contests, and birthday rewards; integrated across online and physical store channels with a unified account login.

Companies that use Giant Tiger

Customer profile

Segments1 record

Ideal customer profiles1 record

Giant Tiger technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration1 record

Giant Tiger partnerships and signals

Strategic signal

Recent moves1 record

Expansion highlights5 records

Giant Tiger competitors and assessment

Company assessment

Broad incumbents

  • Costco Canada: Membership-based warehouse club selling general merchandise and groceries at low prices. Competes for budget-conscious Canadian households and offers overlapping categories including apparel, household goods, and seasonal merchandise.
  • Walmart Canada: National big-box mass merchandiser competing directly with Giant Tiger on price across general merchandise, groceries, and household goods. A much larger incumbent with broader assortment and deeper scale.
  • Canadian Tire: Iconic Canadian general merchandise and automotive retailer. Overlaps with Giant Tiger on household goods, tools, seasonal items, and basic apparel across an extensive Canadian store network.
  • Dollar Tree: U.S.-based deep-value variety retailer. Comparable to Giant Tiger in extreme-value assortment and single-price-point positioning, though operating primarily in the U.S. and serving as a category benchmark.

Direct peers

  • Dollarama: Canada's largest dollar-store chain, offering low-priced everyday merchandise through a multi-store footprint. Closest direct peer to Giant Tiger in terms of customer demographic, value positioning, and product mix.
  • Marshalls: TJX-owned off-price retailer with Canadian presence, competing on discounted brand-name apparel and home goods. Directly comparable to Giant Tiger's discount positioning in apparel and household categories.
  • HomeSense: TJX off-price home goods banner in Canada. Competes with Giant Tiger on discounted home merchandise and seasonal decor, targeting similar value-seeking Canadian consumers.
  • Winners / TJX Canada: Off-price apparel and home retailer operating under TJX in Canada. Competes with Giant Tiger on discounted branded merchandise and value-driven shopping trips, particularly in apparel and home categories.

Emerging players

  • Joe Fresh: Loblaw-owned affordable apparel and lifestyle brand with growing standalone retail presence. Directly competes with Giant Tiger in the value apparel segment and shares the budget-conscious Canadian customer base.

Regional players

  • No Frills (Loblaw Companies): Loblaw's discount grocery banner serving Canadian consumers seeking low prices on essentials. Overlaps with Giant Tiger's grocery and household value offerings for budget-conscious shoppers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Giant Tiger social profiles

Digital presence

Giant Tiger financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Giant Tiger leadership team

Management profile

Number of profiles

Giant Tiger funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Giant Tiger M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Giant Tiger

What does Giant Tiger do?

Giant Tiger operates as a discount retail chain selling clothing, household goods, and general merchandise at low prices through a network of physical stores across Canada and a direct e-commerce platform (gianttiger.com). Customers can shop in-store, order online for ship-to-home delivery (free over $49), or select in-store pick-up. The retailer also runs the GT VIP® loyalty program offering members-only deals, birthday rewards, and contest access.

Is Giant Tiger a public or private company?

Giant Tiger is a private company. It is classified as unknown and is currently operating.

When was Giant Tiger founded?

Giant Tiger was founded in 1961. It employs 5,001 to 10,000 people.

Where is Giant Tiger based?

Giant Tiger is headquartered in Ottawa, Canada, in the North America region.

How does Giant Tiger make money?

One revenue line is on record: retail Product Sales.

Who are Giant Tiger's main competitors?

Broad incumbents on record are Costco Canada, Walmart Canada, Canadian Tire and Dollar Tree. Direct peers are Dollarama, Marshalls, HomeSense and Winners / TJX Canada. Joe Fresh is listed as an emerging player. No Frills (Loblaw Companies) is listed as a regional player.

Does Giant Tiger have an API?

No public API is recorded for Giant Tiger.

What industry is Giant Tiger in?

Giant Tiger's product category is Discount Retail. Its primary akta.pro industry code is CRAGABAB, Regional Mass Merchandisers. Its NAICS code is 455 and its SIC code is 5399.

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Live signals
NewswireGiant Tiger is Coming to Tillsonburg, OntarioGiant Tiger announced a new Tillsonburg, Ontario store at Norfolk Mall, 400 Simcoe Street, opening in Spring 2027. The hard discount retailer will bring low prices on everyday essentials to the community for the first time. Hiring details and grand opening celebrations are pending.NewswireGeotab Announces New Solutions to Help Fleets Make Every Journey SaferGeotab announced new safety features for its fleet management platform, including expanded video coaching and a Safety Overview Page. A survey cited in the announcement found 86% of U.S. fleet professionals believe collision risk has increased over the past five years.NewswireGiant Tiger and Indspire Mark Five-Year Partnership with New Orange Shirt Designed by Anishinaabe Artist Emily KewageshigGiant Tiger launched its fifth-year partnership with Indspire, featuring a new orange shirt designed by Anishinaabe artist Emily Kewageshig. The shirt is available at select stores and online, with 100% of profits donated to Indspire's Learning from the Past Fund. The campaign has raised over $1.8 million to support Indigenous post-secondary students in Indigenous Studies and Languages.Winnipeg Free PressGiant Tiger decision creates giant void for desperate population – Winnipeg Free PressThe author argues that Giant Tiger's decision to close its downtown Winnipeg store on Nov. 7 will create a significant hardship for vulnerable residents, including the homeless population, those with low-paying jobs, and people without fixed addresses who rely on the discount chain for affordable food and household items. The article contends the closure follows the same pattern as the 2018 shutdown of Neechi Commons, another affordable grocery option, driven by poverty-related challenges rather than lack of customers, and will push the area further toward becoming a food desert.Winnipeg Free PressGiant Tiger to close downtown, area residents bemoan dwindling grocery optionsGiant Tiger announced the closure of its downtown Winnipeg location at Donald Street and Ellice Avenue, set for November 7, leaving residents in one of the only remaining grocery-access areas without an affordable option. Local shoppers and food security advocates warned the closure will worsen food access challenges in the area, with some residents saying they cannot afford higher prices at nearby alternatives or afford transportation to other parts of the city. The city's councillor attributed the decision partly to rising theft and broader mental-health and addictions issues affecting downtown retailers.NewswireGiant Tiger and the Canadian Women's Foundation Support Women and Gender-Diverse Communities Across Canada with International Women's Day ShirtGiant Tiger Stores Limited has launched its fourth-year exclusive International Women's Day shirt in partnership with the Canadian Women's Foundation, with 100% of profits donated to support women, girls, and gender-diverse people in communities across Canada. The shirt features original artwork by Ottawa-based visual artist Linh VH Nguyen, created in collaboration with the SPAO Photographic Arts Centre. The partnership has raised more than $120,000 since 2023, continuing into its fourth year.NewswireFrom Art to Action: Giant Tiger and Kids Help Phone Unveil a New Youth-Designed Pink Shirt for Anti-Bullying Day to Support E-Mental Health ServicesGiant Tiger Stores Limited and Kids Help Phone launched their fourth annual exclusive pink shirt for Anti-Bullying Day, featuring artwork designed by Ottawa artist Hailey-Lynn through a youth workshop hosted by the Ottawa Art Gallery. The shirt is available in select Giant Tiger stores and online, with 100% of profits donated to Kids Help Phone to support e-mental health services for youth across Canada. To date, the Anti-Bullying campaign has raised more than $350,000 for Kids Help Phone.Bell MediaPROJECT RUNWAY CANADA Kicks Off with Five Brand PartnersCrave announced five Canadian brands as official sponsors for PROJECT RUNWAY CANADA, premiering November 14, 2025 on Crave and running until the finale on January 16. Premiere sponsors TD and L'Oréal Paris lead the lineup, with TD providing a $100,000 career investment to the winning designer and L'Oréal Paris serving as the official beauty partner. The remaining sponsors—Cashmere, Giant Tiger, and Joe Fresh—are integrated through custom in-show challenges and prizes, with Giant Tiger offering a $5,000 cash prize to its challenge winner.NewswireCanadian packaged bread purchasers can receive compensation from a $500M class action settlementCanadian consumers who purchased packaged bread between 2001 and 2021 are being reminded to submit claims by December 12, 2025, for compensation from a $500 million class action settlement related to alleged industry-wide price fixing. The settlement applies to residents outside Quebec, while those in Quebec have a separate claims process. The class actions remain ongoing against the five remaining defendants: Canada Bread, Sobeys, Metro, Wal-Mart Canada, and Giant Tiger.GlobeNewswireGiant Tiger Selects CGS BlueCherry Next™ PLM to Support the Retailer’s Design and Product DevelopmentGiant Tiger, a Canadian retailer, selected CGS's BlueCherry Next PLM to support its design and product development. The solution aims to improve collaboration, data integrity, and tech pack generation, with Adobe Illustrator integration. CGS expects to help increase efficiency and supply chain visibility.