What miRunners does

miRunners is an Australian racehorse ownership platform that makes thoroughbred ownership accessible to retail consumers through fractional, online-purchasable shares. The company operates two principal models: a Micro-Syndication Model in which each horse is divided into 1,000 units available from $60-$300 per 0.1% share with no markup on purchase price, and a Platinum Model launched in 2025 with a maximum of 50 owners per horse holding 0.5%-10% shares under fixed monthly fees. A third One-Off Payment offering was introduced in 2026 for select horses (Pippy at $185 per share with no monthly fees).

The underlying technology is a web-based syndication and management platform that handles online share purchases, fee collection, pro-rata prize money distribution, and ownership certificate issuance. It is integrated with miStable, the sister communications platform used by 350+ Australian professional trainers and 96,000 thoroughbred owners, which delivers 30,000+ trainer-to-owner communications per month directly to miRunners owners. miRunners is operated by miRunners Australia Pty Ltd, regulated as an Authorised Representative under two Australian Financial Services Licences (Stable Connect Limited and Sire Custodians Limited), and headquartered in Cairns, Queensland.

The go-to-market is direct-to-consumer and community-led, with content marketing (weekly Friday newsletter, Yearling Guide, YouTube trainer interviews), sponsored race days, an annual miRunners Muster owner gathering, merchandise via FanFave, and word-of-mouth referrals from a 3,000+ owner base reporting 4.9/5 satisfaction. Bloodstock is sourced by Head of Bloodstock Mick Malone at Inglis Classic and Magic Millions yearling sales and placed with Group 1-winning trainers including Peter Snowden, Tony Gollan, Price Kent Racing, Malua Racing, Munce Racing, and Freedman Racing across Queensland, Victoria, and New South Wales. The company has reported a single funding round of $1,000,000 in July 2017 (Artesian VC, Adcock Private Equity).

Name

miRunners

Legal name

miRunners Australia Pty Ltd

Website

https://mirunners.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

miRunners is an Australian platform that sells fractional racehorse ownership shares (0.1% to 10%) to retail consumers via its website, serving everyday Australians and premium owners with Group 1-winning trainers across Queensland, Victoria, and NSW.

Ownership category

akta.pro rank

Product category

Racehorse Ownership Syndication

akta.pro primary industry

Racehorse Ownership, Syndication & Investment Platforms (MPAEADAG)

akta.pro secondary industry

Horse Boarding, Livery & Stable Operations (AFAEAGAG)

Keywords

• Racehorse syndication
• Thoroughbred ownership
• Micro-syndication platform
• Fractional racehorse shares
• Horse racing investments

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Unit Share Sales (Upfront Purchase Price): miRunners sells units (0.1% micro-syndication or 0.5-10% Platinum) in each racehorse. The upfront price covers horse acquisition costs and the first 6 months of training, agistment, farrier, vets, dentist, transport, insurance, breaking in costs, X-rays, race series fees, and responsible entity fees. There is no markup — owners pay what miRunners paid. For Platinum, shares are offered at 0.5%, 1%, 2%, 5%, and 10% levels.
2. Monthly Ongoing Management Fees: Monthly fees cover all ongoing costs including management fee, training, vets, insurance, transport, agistment, farrier, dentist, and administration. Monthly fees generally range from $15 to $25 per unit for micro-syndication horses. For Platinum, fixed monthly fees apply regardless of whether the horse is racing or spelling. Prize money won is distributed pro rata to owners.
3. Merchandise Sales: Personalised horse merchandise (caps, t-shirts, hoodies, jackets, vests, polo shirts) is sold via FanFave (fanfave.com.au) to owners and fans, providing additional revenue and brand reinforcement.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

miRunners sells fractional racehorse ownership shares directly to Australian consumers via its website, dividing each thoroughbred into affordable units. The company operates two ownership models — a micro-syndication model (1,000 units per horse at 0.1%–2% shares with monthly fees) and a Platinum model (max 50 owners at 0.5%–10% shares with fixed monthly fees) — and also sells personalised horse merchandise through FanFave.

Product overview

miRunners is an Australian racehorse ownership platform offering two distinct ownership models: the original miRunners Micro-Syndication Model (1,000 units per horse, 0.1%-2% shares) and the newer miRunners Platinum Model (max 50 owners, 0.5%-10% shares with exclusive events). The company has also introduced a One-Off Payment Model for select horses. Owners receive trainer updates, race day access, prize money distribution, and certificates of ownership. The platform manages a stable of thoroughbreds including yearlings being prepared for racing (Pippy, Luna, Axel, Jake, Diesel) and horses in active racing careers (Don Valiente, Global Eclipse, Farnished, Rusty Tycoon, Star Ambition, Xtravagant Johnny, Cobar, They Call Me Fred, Farcited). Horses are trained by leading Australian trainers including Peter Snowden, Tony Gollan, Malua Racing, Price Kent Racing, and Bjorn Baker Racing. Merchandise is available through the FanFave e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• miRunners Platinum: Premium racehorse ownership model with maximum 50 owners per horse, offering shares from 0.5% to 10%, exclusive events, and pro-rata prize money distribution.

Products and services

• miRunners Micro-Syndication Model The original miRunners ownership model where each thoroughbred is divided into 1,000 units, with shares available from 0.1% to 2% per owner. Upfront costs range from $60 to $300 per unit (0.1% share) with monthly ongoing fees of $15–$25. Fully sold horses typically have 400–500 individual owners. Owners pay no markup — they pay exactly what miRunners paid — and receive pro-rata prize money, real-time trainer updates, race day access, and a certificate of ownership. Targeted at everyday Australians and first-time owners.
• miRunners Platinum A premium racehorse ownership model offering larger ownership stakes of 0.5% to 10% per owner, with a maximum of 50 owners per horse. Benefits include fixed monthly fees regardless of whether the horse is racing or spelling, no hidden costs (miRunners covers any expense overruns), pro-rata prize money and surplus fund returns at the end of a horse's career, named-owner status in race books (for 5%+ owners), exclusive owner events, and miRunners co-investing alongside owners. Targeted at owners seeking a more traditional and exclusive experience.
• One-Off Payment Ownership A simplified ownership structure offered for select horses where buyers make a single upfront payment per share with no ongoing monthly fees. Pippy (Farnan x Pipiana filly targeting the 2027 Golden Slipper) is offered at $185 per share one-off, and Diesel (Better Than Ready colt) is offered via micro-syndication as a one-off payment. Provides a lower-commitment alternative to recurring monthly ownership.
• miRunners Merchandise

Quantifiable outcome

• 3,000+ owners with a 4.9/5 satisfaction rating
• +3 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• miStablecoreStrategic or Co-development PartnermiStable is the sister company of miRunners and the leading thoroughbred trainer and owner communications platform in Australia. It represents 350 professional trainers (over half the trainer population) and 96,000 thoroughbred owners. Over 30,000 trainer-to-owner communications per month are managed via the platform. miRunners leverages miStable to deliver real-time updates to its owners and benefits from its industry credibility and infrastructure.
• Stable Connect LimitedcoreOthersmiRunners Australia Pty Ltd is an Authorised Representative (No. 001316261) of Stable Connect Limited (AFS Licence No. 336964). Stable Connect provides the financial services licence framework under which miRunners operates its racehorse syndication scheme.
• Sire Custodians LimitedcoreOthersmiRunners Australia Pty Ltd is an Authorised Representative (No. 001248648) of Sire Custodians Limited (AFS Licence No. 223671). Sire Custodians acts as the trustee for the miRunners Racing No. 2 scheme and provides the responsible entity framework for the syndication product.
• FanFaveminorChannel Partner/ Reseller/ DistributorFanFave (fanfave.com.au) is the authorised merchandise retailer for miRunners branded and personalised horse merchandise including caps, t-shirts, hoodies, jackets, vests, and polo shirts. Merchandise is available for all named horses and promoted through miRunners marketing channels.
• Peter Snowden RacingcoreStrategic or Co-development PartnerPeter Snowden (two-time Golden Slipper-winning trainer) and his Snowden Racing stable at Royal Randwick train miRunners horses including Pippy (Farnan x Pipiana filly targeting the 2027 Golden Slipper). Peter Snowden is the most prominent trainer in the miRunners stable with Group 1 credentials.
• Price Kent RacingcoreStrategic or Co-development PartnerMick Price and Michael Kent Jr.'s Cranbourne stable trains several miRunners horses including Global Eclipse (Pierata) and Jake (Graff x Correlate). Price Kent Racing is a major stable that won the 2026 Golden Slipper with Guest House.
• Tony Gollan RacingcoreStrategic or Co-development PartnerChampion Queensland trainer Tony Gollan (reigning state champion) trains miRunners horses including Xtravagant Johnny and Diesel (Better Than Ready colt). Gollan's stable has a strong record with early-running types and 2YO prospects.
• Chris & Corey Munce (Munce Racing)coreStrategic or Co-development PartnerChris and Corey Munce at Munce Racing (Eagle Farm, Queensland) train miRunners horses Axel (Cool Aza Beel x Hades) and Global Eclipse (transferred from Price Kent Racing). They are the same trainers behind Champion 2YO Cool Archie and are key miRunners Platinum trainers.
• Malua RacingcoreStrategic or Co-development PartnerMalua Racing (Flemington) is the team that will train Luna (Cool Aza Beel x Vanderlune filly). Malua Racing is a Group 1-winning stable that enjoyed a treble at Caulfield and is described as 'outstanding' by miRunners.
• Newington FarmminorOthersNewington Farm (Queensland) handles breaking-in and early education for miRunners yearlings including Diesel. It is the same facility that prepared 2026 Golden Slipper winner Guest House (Home Affairs), providing quality assurance for miRunners horses.
• Emeran ParkminorOthersEmeran Park (run by Shannon Benjes) is the pre-training and spelling facility for many miRunners horses including Luna, Axel, Zoushack (retired), and Global Eclipse. It provides early education, spelling, and transition services for horses between trainers.
• Anthony & Sam Freedman RacingcoreStrategic or Co-development PartnerAnthony and Sam Freedman (Melbourne-based Group 1-winning trainers) now train miRunners horse FARCITED (Farnan x Missly). The Freedman stable operates from world-class facilities in Victoria and is expanding nationally, representing a key partnership for miRunners' 3YO+ horses.
• North Bloodstock / Mick Malone BloodstockcoreOthersMick Malone is miRunners' Head of Bloodstock and has been involved in acquiring and breeding multiple Group 1 winners. His most recent success was identifying Verzain (Zousain filly) as Lot 1067 at the Magic Millions Gold Coast Sale, which won the Listed Without Fear Stakes as a 2YO. The bloodstock team attends the biggest yearling sales (Inglis Classic, Magic Millions) to purchase horses for miRunners.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MyRacehorse: MyRacehorse is the leading fractional racehorse ownership platform in the US, selling micro-shares to retail investors online. It is the closest global analogue to miRunners' micro-syndication model and operates with a comparable direct-to-consumer, no-markup pricing approach.
• Dynamic Syndications: Dynamic Syndications is one of Australia's most established racehorse syndicators, selling shares in syndicated racehorses to retail owners. It competes for the same Australian individual-owner segment that miRunners targets via its micro-syndication and Platinum models.
• Triple Crown Syndications: Triple Crown Syndications packages racehorse ownership into shares sold to retail owners in Australia, often with leading trainers. It is directly comparable to miRunners in business model and customer base, though it has not built a comparable micro-share (0.1%) product.
• Bennett Racing: Bennett Racing is an Australian racehorse syndicator offering shares in horses trained by leading stables. It targets the same retail ownership community as miRunners and competes directly in the syndicate share market across Victoria and NSW.
• Ciaron Maher Racing (Syndicate): Ciaron Maher Racing runs a well-known racehorse syndication arm that gives everyday owners access to Group 1-winning stables. It is comparable to miRunners Platinum, given the premium tier, exclusive owner experience, and Group 1 trainer backing.
• Australian Bloodstock: Australian Bloodstock is a Sydney-based bloodstock and syndication business acquiring yearlings and selling ownership shares to retail owners. It operates in the same market as miRunners' micro-syndication model, including yearling sale acquisition similar to miRunners' Inglis and Magic Millions activity.

Broad incumbents

• Arrowfield Stud (Syndication): Arrowfield is one of Australia's largest thoroughbred studs, with a long-standing commercial syndication arm selling breeding and racing shares to owners. It is a broader incumbent in equine ownership and syndication rather than a micro-share platform.
• Spendthrift Farm (MyRacehorse partnership): Spendthrift Farm is a major US stud farm with a syndication and racing partnership program. It is comparable to miRunners as a broader racing ownership operator and is the US farm backing MyRacehorse, making it a useful international comparator.

Others

• Racing Queensland / Racing NSW (Industry Bodies): Australian racing industry bodies govern the licensed trainers, race meetings, and prize-money frameworks that miRunners' owners participate in. They are not commercial peers but are the structural counterparties that determine the viability of any Australian racing syndication platform.
• Stallion Match / Stallion Compare: Stallion Match provides bloodstock data and mating analysis tools used by industry professionals. It is adjacent to miRunners' bloodstock acquisition workflow (Mick Malone's yearling selection) rather than a direct competitor in ownership distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/miRunnersDotCom
• YouTubeyoutube.com/channel/UCbZij6b1NykTxWAPMoJXKlg
• Facebookfacebook.com/miRunnersDotCom
• LinkedInlinkedin.com/company/mirunnersdotcom
• Instagraminstagram.com/mirunnersdotcom

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about miRunners