Barton College

What Barton College does

Barton College is a private four-year liberal arts institution located in Wilson, North Carolina, founded in 1903 as Atlantic Christian College and renamed in 1990. It operates a single residential campus serving primarily first-year and transfer undergraduate students, alongside graduate and online professional licensure programs. The college delivers its academic offering through four schools (Arts and Humanities; Business and Innovation; Education and Social Sciences; Health Sciences) spanning 40+ majors and minors, supported by a 16:1 student-to-faculty ratio and a Center for Undergraduate Research and Scholarship. Auxiliary academic infrastructure includes the Whitehurst Family Honors Program, writing/quantitative/oral communication centers, NCAA Division II athletics (26 teams branded Barton Bulldogs), and mandatory on-campus residency for six consecutive semesters.

The college's technology stack is built on a set of integrated third-party SaaS platforms: Canvas (LMS, adopted 2017), Jenzabar (Campus Connect student portal), StarRez (MyBartonHousing portal), Handshake (career management), PathwayU (career exploration), Parker Dewey (micro-internships), Presence.io (Barton Involve engagement portal), OneLogin (SSO), and National Student Clearinghouse (transcripts). Admissions operates through dedicated counselors for first-year, transfer, graduate/professional studies, and international segments, with articulation agreements with five North Carolina community colleges and credential evaluation partners for international applicants.

Revenue is generated primarily through tuition and mandatory fees, room and board (mandatory six-semester residency), athletics-related activities, and administrative fees on federal student loans and work-study. The institution also draws auxiliary revenue from NCAA Division II athletics, GI Bill/Yellow Ribbon veteran education benefits, and a small 2023 Golden LEAF Foundation grant ($340,000). Barton is governed independently with no parent company and led by President Dr. Douglas N. Searcy.

Name

Barton College

Legal name

Barton College

Website

https://barton.edu

Company type

Private

Founded year

1903

Operating status

Operating

Headcount range

101–250 employees

Short description

Barton College is a private four-year liberal arts college in Wilson, North Carolina, offering 40+ undergraduate majors plus graduate and online professional licensure programs to a residential student body with a 16:1 faculty ratio.

Ownership category

akta.pro rank

Product category

Higher Education / Liberal Arts College

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (61131)

SIC

Services-Educational Services (8200)

akta.pro primary industry

General Liberal Arts Colleges (EDAHACAA)

akta.pro secondary industries

Honors Liberal Arts Colleges (Honors College/Program-Led) (EDAHACAL), Residential Liberal Arts Colleges (EDAHACAH)

Keywords

• Liberal arts education
• Undergraduate programs
• Graduate degree programs
• Professional licensure programs
• Residential college

Headquarters

HQ city

Wilson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Tuition and Fees: As a private four-year liberal arts college, Barton College generates primary revenue from tuition and mandatory fees charged to undergraduate and graduate students. Tuition rates are published annually with specific per-semester or per-credit-hour charges.
2. Room and Board: Revenue from on-campus housing (residence halls) and dining services (Hamlin Culinary Center). Students are required to live on campus for six consecutive semesters, generating consistent housing revenue.
3. Federal Work-Study Program: Federal Work-Study provides eligible students with part-time employment opportunities both on campus and with approved community partners. Students earn wages for hours worked, providing flexible earning to offset educational expenses.
4. Federal Student Loans: Barton College administers Federal Direct Loans including Subsidized Stafford, Unsubsidized Stafford, and Parent PLUS loans. The college also supports alternative/private student loans through approved lenders.
5. Athletics Revenue: NCAA Division II athletics program (Barton Bulldogs) with 26 teams generates revenue through ticket sales, sponsorships, and athletics-related activities.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Barton College is a private four-year liberal arts college that delivers undergraduate and graduate degree programs, professional licensure tracks, and on-campus residential services. Revenue is generated primarily through tuition and mandatory academic fees, room and board for residential students, athletics-related income, and administration of federal financial aid.

Product overview

Barton College offers a comprehensive liberal arts higher education portfolio consisting of undergraduate degree programs across four academic schools (Arts and Humanities, Business and Innovation, Education and Social Sciences, Health Sciences), graduate programs, and professional licensure programs. The institution's academic infrastructure is supported by a Learning Management System (Canvas), a student portal (Campus Connect powered by Jenzabar), career services platforms (Handshake, PathwayU, Parker Dewey), a housing management portal (StarRez), and specialized academic support centers including the Center for Undergraduate Research and Scholarship (CURS) with the Whitehurst Family Honors Program, Quantitative Literacy Center, Sam and Marjorie Ragan Writing Center, and Oral Communication Center.

Differentiator

Problem solved

Functional benefit

Brands

• Barton Bulldogs: Athletics program competing in NCAA Division II with 26 teams

Products and services

• Undergraduate Programs Liberal arts education with 40+ majors and minors across four schools (Arts and Humanities, Business and Innovation, Education and Social Sciences, and Health Sciences), preparing students for life and careers. Designed for first-year and transfer undergraduate students seeking a four-year residential degree.
• Graduate Programs Graduate degree programs designed for working professionals and leaders, including Master of Business Administration in Strategic Leadership, Master of School Administration, Master of Science in Criminal Justice, and Master of Science in Exercise Physiology.
• Online and Professional Studies Professional licensure programs in education, social work, and other fields delivered online to fast-track careers.
• On-Campus Housing and Dining On-campus housing in residence halls and dining services at the Hamlin Culinary Center, managed through the MyBartonHousing portal (StarRez). Residential requirement of six consecutive semesters applies.
• Barton Bulldogs Athletics

Quantifiable outcome

• 94% of Barton graduates secure career placement within 6 months of graduation
• +4 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature3 records

Partnerships

17 partnerships are on record, tiered core and minor.

• The Evaluation CompanycoreOthersBarton College partner for international transcript evaluation. Students use The Evaluation Company (formerly SpanTran) for course-by-course credential evaluation with discounted rates for Barton applicants through a partnership agreement.
• International Education Evaluators (IEE)coreOthersPartner NACES member providing international credential evaluation services for Barton College international applicants with discounted partner pricing.
• World Education Services (WES)minorOthersNACES member offering international transcript evaluation services for Barton College applicants requiring credential evaluation.
• Foundation for International Services, Inc. (FIS)minorOthersNACES member providing international credential evaluation services for Barton international applicants.
• Parker DeweycoreStrategic or Co-development PartnerPartnership providing micro-internship opportunities for Barton students. Flexible, professional, paid work experiences through project-centered opportunities typically completed remotely in 10-40 hours, deadline-driven rather than scheduled during specific hours.
• HandshakecoreTechnology or IntegrationOnline career management system used by Barton College for internship and job postings, student employment, and career fair management. Students access opportunities across multiple colleges and universities through the platform.
• PathwayUcoreTechnology or IntegrationInteractive career exploration tool accessible to all Barton students, helping narrow career interests, match interests to majors at Barton College, and create action plans to achieve career goals.
• Canvas by InstructurecoreTechnology or IntegrationLearning Management System (LMS) adopted in 2017 Summer term, replacing the previous course management system. Students access courses through barton.instructure.com using their Campus Connect credentials.
• JenzabarcoreTechnology or IntegrationCampus Connect portal powered by Jenzabar, providing student information system, course registration, academic records, and administrative functions for Barton College.
• English Language Schools (ELS)minorStrategic or Co-development PartnerEnglish language program partner for international students who need to demonstrate English proficiency. Students can enroll in ELS and pass English Level 109 to meet language requirements.
• Edgecombe Community CollegecoreStrategic or Co-development PartnerArticulation agreement for AA or AS degree transfers to bachelor's degree at Barton College. Part of NC Community College Comprehensive Articulation Agreement.
• Nash Community CollegecoreStrategic or Co-development PartnerArticulation agreements including AAS in Human Services Technology transferring to Bachelor of Social Work (BSW), and Associate Degree in Nursing (ADN) transferring to RN-BSN program.
• Pamlico Community CollegeminorStrategic or Co-development PartnerCommunity college articulation agreement partner under NC Comprehensive Articulation Agreement.
• Pitt Community CollegeminorStrategic or Co-development PartnerCommunity college articulation agreement partner under NC Comprehensive Articulation Agreement.
• Wilson Community CollegeminorStrategic or Co-development PartnerLocal community college articulation agreement partner under NC Comprehensive Articulation Agreement.
• National Student ClearinghousecoreTechnology or IntegrationPartnership for official transcript requests through the National Student Clearinghouse, the standard service for transcript ordering and degree verification.
• U.S. Department of Veterans AffairscoreOthersBarton College is approved under Title 38 and 10, United States Code to enroll veterans and eligible persons. Participates in Yellow Ribbon Program and processes GI Bill education benefits.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• North Carolina Wesleyan University: Small private four-year university in Rocky Mount, NC — Barton's closest geographic and size peer in eastern North Carolina, serving similar commuter and residential student populations with comparable tuition pricing.
• Methodist University: Small private university in Fayetteville, NC affiliated with the United Methodist Church, offering undergraduate and graduate programs with NCAA Division III athletics — comparable size and mission to Barton.
• Chowan University: Small private Christian-affiliated four-year university in Murfreesboro, NC with NCAA Division II athletics — closely comparable in scale, religious heritage, and regional positioning.
• Belmont Abbey College: Small Catholic liberal arts college in Belmont, NC with NCAA Division II athletics — comparable in size, religious heritage, and value-tier positioning to Barton.
• Catawba College: Small private liberal arts college in Salisbury, NC affiliated with the United Church of Christ — comparable in enrollment scale, residential model, and liberal arts mission.
• Lenoir-Rhyne University: Private liberal arts university in Hickory, NC affiliated with the Evangelical Lutheran Church — similar religious heritage, NCAA Division II athletics, and graduate program offerings.
• Mars Hill University: Small private liberal arts university in Mars Hill, NC affiliated with the Baptist tradition — comparable in size, NCAA Division II athletics footprint, and regional recruitment focus.
• Pfeiffer University: Small private university in Misenheimer, NC affiliated with the United Methodist Church offering undergraduate and graduate programs — directly comparable in scale and value positioning.
• Meredith College: Private women's liberal arts college in Raleigh, NC — comparable in size, residential liberal arts model, and graduate program offerings, though differentiated by single-sex enrollment.

Broad incumbents

• East Carolina University: Large regional public research university in Greenville, NC — competes for the same eastern NC student population as Barton with significantly broader program offerings, NCAA Division I athletics, and lower in-state tuition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/117639991642523
• LinkedInlinkedin.com/company/barton-college
• Instagraminstagram.com/bartoncollege
• Xx.com/bartoncollege

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barton College