ECOClassics

What ECOClassics does

ECOClassics is a UK-based bespoke engineering company that converts classic, replica, and kit cars to electric powertrains. Founded in 2018 by Dr Nick Mason in Maldon, Essex, the company engineers custom motor and battery combinations for each vehicle, with conversion prices ranging from approximately £12,000 for small air-cooled systems to £50,000 for high-performance 400+ BHP systems, and typical build times of 4–6 weeks. Its technical platform centers on water-cooled motors (including 160 kW and 240 kW NEO configurations), lithium-ion battery packs built from 18650 cells in proprietary sub-module arrangements with integrated battery management, and a combined control unit that integrates the motor controller, AC inverter, DC/DC transformer, and climate control, with components system-tested at a Chinese integration partner before shipment to the UK.

The business operates on a project-based, one-time-payment revenue model serving three customer segments: classic car enthusiasts bringing their own vehicles for conversion, commercial fleet operators converting Land Rovers for business use, and automotive specialists (notably Porsche and kit car builders) collaborating on co-developed electric builds. Showcase projects include Porsche 911/912, Jaguar E-Type, Lotus Esprit, MGB, Land Rover Defender, Lotus XI replica, and the AMR Mustang, alongside kit-car platforms delivered with Westfield Chesil and the Formula Foundation single-seater developed with RSR. Marketing is driven by content (Down At The Barns YouTube channel, The Log Book blog) and event presence (NEC Classic Car Show), with a single Advanced Propulsion Centre UK grant of approximately $212,630 in May 2023 as the only disclosed external funding and no evidence of institutional venture or private equity backing.

Name

ECOClassics

Legal name

ECOClassics

Website

https://ecoclassics.co.uk

Company type

Private

Founded year

2018

Operating status

Operating

Short description

ECOClassics is a UK-based bespoke engineering firm, founded in 2018 and based in Maldon, Essex, that designs and installs custom electric powertrain conversions for classic, replica, and kit cars, serving individual enthusiasts, commercial fleet operators, and automotive specialists with £12,000–£50,000 project builds.

Ownership category

akta.pro rank

Product category

Electric Vehicle Conversion Services

NAICS

Engine, Turbine, and Power Transmission Equipment Manufacturing (3336), Battery Manufacturing (33591)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

EV Retrofit & Electrification Conversions (Fleet/Commercial) (TLAKAMAK)

akta.pro secondary industries

EV Power Electronics & Drivetrain Electrification Service (Inverters, DC-DC, eAxles) (TLAKAMAI), Battery Modules & Packs (Industrial/Commercial pack assembly) (IMAGAHAB)

Keywords

• Electric vehicle conversions
• Classic car electrification
• Bespoke EV powertrains
• Lithium-ion battery packs
• Retrofit electric drivetrains

Headquarters

HQ city

Maldon

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Electric Vehicle Conversions: Bespoke electric motor conversion services for classic cars and replicas. Customers bring their vehicles for custom electrification. Costs range from approximately £12,000 for small classics with air-cooled systems to £50,000 for high-performance 400+ BHP systems.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

ECOClassics designs and installs custom electric powertrain conversions for classic, replica and kit cars, tailoring motor output and battery capacity to each customer's required performance and range. Conversions use water-cooled motors, lithium-ion battery packs with proprietary BMS, and combined controller/inverter units sourced via Chinese integration suppliers, with subframe mounting that preserves original vehicle mounts. Pricing per project ranges from approximately £12,000 for small air-cooled classics to £50,000 for high-performance 400+ BHP systems, with typical 4-6 week build times.

Product overview

ECOClassics is a bespoke electric classic car conversion company offering custom electric powertrain systems and full conversion services for classic vehicles. The core product is the Bespoke Electric Motor Conversion service, which tailors motor and battery combinations to customer requirements. The company provides conversion solutions across a diverse portfolio including Porsche 911/912, Jaguar E-Type, Lotus Esprit, MGB Roadster, Land Rover Defenders and Series, Triumph Stag, and various sports car replicas. Technical offerings include 160kW and 240kW motor options with battery capacities ranging from 33kWh to 70kWh, CCS fast charging capabilities, and authentic driving experience preservation with original controls. The company also partners with Westfield Chesil for Chesil products, collaborated on the Mika Meon (Hall Engineering), Formula Foundation (RSR), and AMR Mustang (Alan Mann Racing). Pricing ranges from approximately £12,000 for basic air-cooled systems to £50,000 for high-performance 400+ BHP conversions, with typical build times of 4-6 weeks.

Differentiator

Problem solved

Functional benefit

Products and services

• Bespoke Electric Motor Conversions Custom electric powertrain conversion service for classic, replica and kit cars, engineering bespoke systems to fit each specific vehicle with tailored motor and battery combinations to deliver the customer's required performance and range, priced between roughly £12,000 and £50,000 per project with typical 4-6 week build times.
• Vehicle Modification & Driver Interaction Solutions Bespoke mechanical and electrical modification service for the host vehicle, including fully digital touch-screen driver interfaces that allow modification of information feedback and tuning of the electrified powertrain's behaviour to suit driving style and weather conditions.
• Electric Classic Car Conversion Kits and DIY Guidance Provision of electric conversion components sourced from branded suppliers plus advice and guidance for customers who wish to carry out their own classic-car EV conversions rather than commission ECOClassics to do the build.
• Lotus XI Replica Electrification System Conversion of Lotus XI replicas featuring a 60kW water-cooled motor with matched inverter and a 33kWh lithium-ion battery pack (330V nominal, seven 50V units in series), targeting approximately 130 miles of range, sub-6 second 0-60 mph, and 3kW air-cooled charger support for 13A household charging.
• Porsche 911/912 Electric Conversion Electric conversion offer for classic Porsche 911 and 912 G-body models, available with 160kW or 240kW NEO motors producing up to 400 bhp, 40-70kWh battery capacity, CCS fast charging at 70kW for roughly 30-minute rapid charges, standard range around 150 miles, and preserved original gear shifter and gauges to maintain the authentic driving experience.
• Jaguar E-Type Electric Conversion Electric conversion for Jaguar E-Type Series 1 and Series 3 vehicles, with 50kWh battery, 160-180 mile range, 150kW motor producing 900Nm of torque, CCS1 American fast-charge capability, and design focus on retaining the original vehicle appearance.
• Lotus Esprit Electric Conversion Electrification of Series 2 Lotus Esprit using a 160kW motor, 44kWh battery, approximately 160-mile range, 0-60 mph in 5.5 seconds, and 30-minute DC fast-charge time, modernised for everyday use.
• MGB Roadster Electric Conversion Conversion of a 1970 MGB Roadster featuring 40kWh battery capacity, up to 160 miles of range, and approximately 30-minute DC fast charging.
• Land Rover Electric Conversion Electric conversion of Land Rover Defenders and Series vehicles including commercial configurations with high-voltage battery systems capable of powering on-board advertising screens for fleet applications.
• Westfield / Chesil Sports Car EV Partnership Builds Co-development with Westfield Chesil in which ECOClassics builds the EV powertrain for Chesil products and produces Sport and XI demonstrators of the kit cars.
• Mika Meon Electric Beach Buggy Electric beach buggy co-developed with Hall Engineering and Design, in which ECOClassics supplies the electric powertrain, part-funded through an NVN grant and winner of the 2022 Nick Carpenter Award.
• AMR Mustang Electric Conversion Co-developed bespoke electric conversion of a classic Mustang with Alan Mann Racing, branded as the AMR Mustang.
• Formula Foundation EV Single-Seater Entry-level electric single-seater racing car designed and developed with RSR at Snetterton, described as the first of its kind in the country, demonstrated at the Formula Ford Festival at Brands Hatch.
• Triumph Stag Electric Conversion Electric conversion project for Triumph Stag vehicles with multiple build updates documented across the project lifecycle.
• Porsche Targa Electric Conversion Electric conversion service for Porsche Targa variants undertaken by ECOClassics.
• Ferrari Dino Replica Electric Conversion Electric conversion service applied to a Ferrari Dino replica vehicle.

Quantifiable outcome

• Range of 130 miles with 33kWh battery on Lotus XI replica
• +5 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Westfield ChesilcoreStrategic or Co-development PartnerECOClassics works as a partner to Westfield Chesil, building the EV system for their Chesil product and producing Sport and XI demonstrators. This is an ongoing collaborative relationship for kit car electrification.
• Hall Engineering and DesigncoreStrategic or Co-development PartnerCollaboration on Mika Meon project, part funded through an NVN grant. This partnership resulted in an award-winning electric beach buggy. ECOClassics provides the electric powertrain system.
• Electric VintageminorStrategic or Co-development PartnerPartnership on Land Rover Series 3 electric conversion project featured on the Down At The Barns YouTube channel.
• Alan Mann RacingminorStrategic or Co-development PartnerCollaborative project to create the AMR Mustang - a bespoke electric conversion of a classic Mustang.
• RSR (Snetterton)minorStrategic or Co-development PartnerPartnership with RSR at Snetterton to design and develop the Formula Foundation - the first entry level EV single seater in the country, which ran at Formula Ford Festival at Brands Hatch.
• Chinese Integration SuppliercoreTechnology or IntegrationComplete electric powertrain system and batteries sourced from China. ECOClassics worked with an integration supplier to pull components together from designated suppliers, including OEM car manufacturers in China and OEM suppliers across the automotive sector. Components are system tested at the integrator before shipping to UK.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Kindred Motorworks: California-based EV conversion company targeting iconic American classic vehicles with proprietary electric powertrains. Comparable on the 'classic reimagined as EV' product category, though geographically distant.
• Zero Labs Automotive: US-based classic vehicle electrification company focused on Land Rover, Bronco, and muscle cars with proprietary EV platforms. Comparable as a classic-EV specialist serving a similar premium customer persona, though in a different geography.
• E.C.D. Automotive Design: US-based bespoke classic Land Rover Defender restoration and EV-conversion shop. Comparable on bespoke Defenders as a primary product, EV-conversion capability, and luxury-classic buyer targeting — though US-based.

Direct peers

• Lunaz: UK-based specialist in electrifying ultra-luxury classic cars (Rolls-Royce, Bentley, Jaguar, Range Rover) using proprietary powertrains. Directly comparable as a fellow UK boutique classic-EV converter competing for the same affluent buyer segment.
• Everrati: UK-based classic-car EV conversion company specializing in Porsche 911, GT40, Land Rover, and Mercedes-Benz SL models. Closely comparable on marque mix (911, Land Rover, E-Type competitors) and bespoke-to-premium pricing model.
• Electric Classic Cars (ECC): Wales-based specialist EV conversion shop focused on Mini, Land Rover Defender, and other classic vehicles. Direct peer in the bespoke UK classic-EV conversion market, with visible build videos similar to ECOClassics' Down At The Barns channel.
• Charge Cars: London-headquartered specialist that built a battery-electric E-Type as its flagship product with partner backing. Directly comparable on E-Type electrification specifically and premium-positioning of the resulting vehicle.
• RBW Classic Electric Cars: UK-based classic EV conversion company with a focus on MGB and MGC rebuilds using modern EV powertrains. Directly comparable on bespoke classic-EV positioning and shared UK customer base.

Regional players

• Arc: Although primarily known for electric motorbikes and selected EV motorcycle/vehicle projects, Arc has surfaced electric Land Rover-style concepts and ultra-premium electrified vehicles. Relevant as a comparably positioned Western luxury EV brand targeting affluent enthusiast buyers, though its core product mix differs.
• Voitures Extravert: Netherlands-based specialist in electrifying classic Porsche 911s. Highly comparable on the Porsche-911-specific conversion niche (which ECOClassics also targets) but primarily serves European customers from a different home market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@downatthebarns
• Facebookfacebook.com/eco.classics
• Instagraminstagram.com/eco.classics

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ECOClassics