Charge Cars
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Charge Cars firmographics
Firmographics- Name
- Charge Cars
- Legal name
- Charge Automotive Ltd
- Website
- https://charge.cars
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Charge Cars industry classification
Industry- Product category
- Luxury Electric Vehicles
- NAICS
- Motor Vehicle Body Manufacturing (336211), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Battery Manufacturing (33591), Motor and Generator Manufacturing (335312)
- SIC
- Motor Vehicles & Passenger Car Bodies (3711), Motors & Generators (3621)
- akta.pro primary industry
- Battery Pack & Module Manufacturing (EV) (IMACACAA)
- akta.pro secondary industry
- Power Electronics Manufacturing (Inverters/DC-DC/Onboard Chargers) (IMACACAD)
Keywords
Where Charge Cars is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Charge Cars business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Electric Vehicle Sales: Charge Cars generates revenue from the sale of bespoke electric vehicles. The company produces a limited run of 499 units of the '67 model, each uniquely tailored to individual customers. All revenue is derived from one-time hardware sales of completed vehicles with extensive personalisation options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Bespoke luxury electric vehicle with four personalisation tiers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Charge Cars product offering
Product offeringCore offering
Charge Cars designs and manufactures brand new, fully electric vehicles based on iconic classic muscle car silhouettes, using new steel bodyshells and composite body panels rather than converting existing vehicles. Its sole commercial product, the '67 by Charge Cars, features a 63 kWh floor-mounted battery pack, four independently controlled 100 kW permanent magnet e-motors, and a proprietary Unified Computing Platform. Production is capped at 499 units globally, each uniquely personalised through the company's London Customer Design Studio.
Product overview
Charge Cars is a technology company that creates brand new electric cars, specifically the '67 by Charge Cars — an iconic 1967 muscle car reborn with cutting-edge electric propulsion technology. The company offers a single core product: a handbuilt electric muscle car featuring new steel bodyshells, a 63 kWh floor-mounted battery pack, four independently controlled 100kW permanent magnet e-motors (one per wheel) delivering 4iWD, and bespoke personalization through their London Customer Design Studio. All 499 units are uniquely tailored to individual customers, with personalization available across colors, materials, and details.
Differentiator
Problem solved
Functional benefit
Products and services
- The '67 by Charge Cars The '67 by Charge Cars is a handbuilt, fully electric muscle car built on new steel bodyshells with composite body panels, a 63 kWh floor-mounted battery, four 100 kW permanent magnet e-motors delivering 400 kW peak power and 1520 Nm of torque, intelligent 4-wheel drive, advanced driver assistance systems, and bespoke personalization of colours, materials, and details. It is targeted at high-net-worth individuals and classic car collectors seeking an exclusive limited-edition vehicle, capped at 499 units worldwide.
Quantifiable outcome
- 3.9 seconds 0-60mph acceleration
- +4 more outcomes
Companies that use Charge Cars
Customer profileSegments1 record
Ideal customer profiles1 record
Charge Cars technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Charge Cars partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- EV Technology Partners (unspecified)coreCharge Cars works in collaboration with selected EV technology partners to develop battery modules, e-motors, and the unified computing platform. Specific partner names are not disclosed. The company develops its own proprietary technology including thermal management systems, Flex PCB technology, and the Unified Computing Platform, with partners providing key EV hardware components.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Charge Cars competitors and assessment
Company assessmentBroad incumbents
- Bentley Motors: Bentley operates the Mulliner bespoke commissioning division and is rolling out luxury plug-in and electric models. Comparable on heritage-luxury personalisation brand mechanics targeting HNW buyers, albeit at much larger scale.
- Aston Martin: Heritage British luxury performance manufacturer with a bespoke personalisation programme. Comparable as an established luxury heritage carmaker operating a similar HNW customer journey, though at higher volume and broader portfolio.
- Rolls-Royce Motor Cars: Rolls-Royce now produces the Spectre, a fully electric ultra-luxury coupe, and has a long-standing bespoke commissioning programme. Comparable on the ultra-luxury, fully-electric, deeply personalised segment that Charge Cars is targeting.
Direct peers
- Everrati Automotive: Everrati designs and builds bespoke electric restomods of iconic classics (e.g., GT40, 911). Closely comparable to Charge Cars in product (limited-run bespoke electric classic) and in targeting high-net-worth collectors.
- Zero Labs Automotive: Zero Labs builds limited-edition electric restomods of classic Ford Bronces and Land Rover Defenders. Comparable in producing low-volume bespoke electric classic vehicles for wealthy enthusiasts.
- Lunaz: Lunaz is a UK-based company that electrifies and upcycles classic luxury vehicles (e.g., Rolls-Royce, Bentley, Range Rover). Direct competitor in the bespoke electric classic-car niche with the same HNW/collector target customer.
- Electric Classic Cars: Wales-based specialist converting classic vehicles (especially VW and Land Rover) to electric powertrains. Comparable in business model and product category (bespoke EV classic conversions) although typically conversion-based rather than new bodyshell.
Emerging players
- Rimac Automobili: Producer of the Nevera, a limited-edition electric hypercar. Comparable in the high-power electric, low-volume, performance-luxury segment that overlaps with Charge Cars' 400kW/3.9s positioning.
- Automobili Pininfarina: Pininfarina launched the Battista, a limited-run (~150 units) bespoke electric hypercar. Comparable in being a small-volume, ultra-luxury, directly-sold electric vehicle targeting collectors and HNW buyers.
- Hispano Suiza Cars: Spanish heritage marque producing the limited-run Carmen, a fully electric luxury hypercar. Comparable in reviving a heritage nameplate for a low-volume, bespoke, fully-electric product aimed at wealthy collectors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Charge Cars social profiles
Digital presenceCharge Cars financial estimates
Financial estimateRevenue estimate
Valuation estimate
Charge Cars leadership team
Management profileNumber of profiles
Profiles1 record
Charge Cars funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Charge Cars M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Charge Cars
What does Charge Cars do?
Charge Cars designs and manufactures brand new, fully electric vehicles based on iconic classic muscle car silhouettes, using new steel bodyshells and composite body panels rather than converting existing vehicles. Its sole commercial product, the '67 by Charge Cars, features a 63 kWh floor-mounted battery pack, four independently controlled 100 kW permanent magnet e-motors, and a proprietary Unified Computing Platform. Production is capped at 499 units globally, each uniquely personalised through the company's London Customer Design Studio.
Is Charge Cars a public or private company?
Charge Cars is a private company. It is classified as corporate owned and is currently operating.
When was Charge Cars founded?
Charge Cars was founded in 2016. It employs 11 to 50 people.
Where is Charge Cars based?
Charge Cars is headquartered in London, United Kingdom, in the Europe region.
How does Charge Cars make money?
One revenue line is on record: electric Vehicle Sales.
Who are Charge Cars's main competitors?
Broad incumbents on record are Bentley Motors, Aston Martin and Rolls-Royce Motor Cars. Direct peers are Everrati Automotive, Zero Labs Automotive, Lunaz and Electric Classic Cars. Emerging players are Rimac Automobili, Automobili Pininfarina and Hispano Suiza Cars.
Does Charge Cars have an API?
No public API is recorded for Charge Cars.
What industry is Charge Cars in?
Charge Cars's product category is Luxury Electric Vehicles. Its primary akta.pro industry code is IMACACAA, Battery Pack & Module Manufacturing (EV), with a secondary code of IMACACAD, Power Electronics Manufacturing (Inverters/DC-DC/Onboard Chargers). Its NAICS code is 336211 and its SIC code is 3711.