Purpose Ventures
Purpose Ventures is a Perth-based $55M Australian venture capital fund investing Pre-Seed through Series B into purpose-driven founders, supported by WA Government backing and a structured post-investment value-add platform.
- Company typePrivate
- Founded2014
- HeadquartersSubiaco, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Purpose Ventures does
Purpose Ventures is a Perth-based venture capital fund that manages $55 million in assets and invests from Pre-Seed through Series B stages into purpose-driven founders building companies with global impact potential. Founded in Western Australia, the firm is industry-agnostic and concentrates its portfolio construction on founders characterised by Character, Competency, and Chemistry, with typical initial investment sizes ranging from $200,000 to $2 million per round. As of the latest reporting, the active portfolio spans more than 13 companies across healthtech (My Mirror, PlanCare, Gene S, Andromeda Robotics), edtech (IDEA Academy, Coursebox), enterprise SaaS (Paperly, Cyndr, Caligra), AI/robotics (Andromeda, Enrola, Cyndr, Coursebox), and consumer services (On The House, Gathered Here, SpacetoCo, Enrola, Caligra).
The fund operates under the regulatory umbrella of Boutique Capital Pty Ltd AFSL 508011, with its operating entity registered as Purpose Ventures Fund Management Pty Ltd (ABN 54 663 272 580). Beyond capital deployment, the firm offers portfolio companies a structured support stack comprising strategic and operational expertise (planning, marketing, founder wellbeing, technology development, IP protection), curated global network introductions, startup playbooks and templates, a community platform connecting portfolio founders, and a monthly Investment Committee process. The team of seven is led by General Partners Derek Gerrard and Kylie Gerrard and includes a CFO, an Investment Manager, three Venture Partners, and a Community Manager.
Purpose Ventures' revenue model is structured around management fees earned on its $55 million fund, supplemented by carried interest on successful portfolio exits. The firm is backed by the Western Australian Government through the Department of Jobs, Tourism, Science and Innovation and the New Industries Fund, anchoring its regional mandate while permitting global investment scope. Deal flow is sourced via a structured application process (Zoho-based intake), network referrals, and direct outreach, with the fund reviewing more than 100 companies annually and investing in 4-5 per year.
Purpose Ventures firmographics
Firmographics- Name
- Purpose Ventures
- Legal name
- Purpose Ventures Fund Management Pty Ltd
- Website
- https://purpose.ventures
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Purpose Ventures is a Perth-based $55M Australian venture capital fund investing Pre-Seed through Series B into purpose-driven founders, supported by WA Government backing and a structured post-investment value-add platform.
- Ownership category
- akta.pro rank
Purpose Ventures industry classification
Industry- Product category
- Venture Capital
- NAICS
- Other Investment Pools and Funds (5259), All Other Financial Investment Activities (52399)
- SIC
- Investors, Nec (6799)
- akta.pro primary industry
- Venture Capital Fund-of-Funds / Multi-Manager Platforms (FSANAAAJ)
- akta.pro secondary industry
- Venture Capital Fund-of-Funds (FSANAGAC)
Keywords
Where Purpose Ventures is headquartered
LocationHeadquarters
- HQ city
- Subiaco
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Purpose Ventures business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Investment Returns: Purpose Ventures generates returns through equity investments in portfolio companies. They invest capital in exchange for equity stakes and seek exits through acquisitions, IPOs, or secondary sales. The fund is a Perth-based Western Australian VC fund managing a $55M fund.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Purpose Ventures product offering
Product offeringCore offering
Purpose Ventures is a $55 million venture capital fund that invests between $200,000 and $2,000,000 per round from Pre-Seed to Series B in purpose-driven founders, primarily based in Western Australia but with global ambition. The fund deploys equity capital and pairs it with post-investment services including strategic and operational expertise, introductions to global networks, startup playbook resources, and a community platform connecting portfolio founders.
Product overview
Purpose Ventures is a $55 million Western Australian venture capital fund that operates as a single investment fund product, investing from Pre-Seed to Series B stages in purpose-driven founders. The fund's primary offering is investment capital combined with post-investment support services including Expertise Support, Network Access, Startup Playbooks, and a Community Platform. Purpose Ventures' portfolio comprises 13+ companies spanning sectors including robotics/AI (Andromeda, Enrola), enterprise software (Cyndr, Coursebox), developer tools (Caligra), healthtech (My Mirror, PlanCare, Gene S), edtech (IDEA Academy, Coursebox), and consumer services (On The House, Gathered Here, SpacetoCo, Paperly).
Differentiator
Problem solved
Functional benefit
Products and services
- Purpose Ventures Investment Fund A $55 million venture capital fund that invests between $200,000 and $2,000,000 per round from Pre-Seed to Series B in purpose-driven founders, primarily based in Western Australia but with global ambition. The fund deploys equity capital paired with post-investment support including strategic expertise, network introductions, playbooks, and community access.
Companies that use Purpose Ventures
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Purpose Ventures technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Purpose Ventures partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Cooper PartnersminorPartner company providing services to support the operation of the Purpose Ventures Fund.
- JacMacminorPartner company providing services to support the operation of the Purpose Ventures Fund.
- PMC Legal AustraliaminorPartner company providing services to support the operation of the Purpose Ventures Fund.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Purpose Ventures competitors and assessment
Company assessmentRegional players
- Possible Ventures: Perth-based early-stage VC fund investing in Western Australian startups. The closest geographic peer to Purpose Ventures, competing head-to-head for local WA deal flow.
- Yuuwa Capital: Perth-based early-stage VC focused on high-growth companies originating from Western Australia. Closely comparable regional peer competing for the same WA-based founders and co-investor pool.
Broad incumbents
- Square Peg Capital: Australia's largest active Series A–C investor with a $640M+ fund. Overlaps with Purpose Ventures at the Series A and Series B stages and competes for the same high-quality Australian founders.
- Blackbird Ventures: One of Australia's largest early-stage VC firms investing from Pre-Seed to Series A. A scaled national incumbent whose deal flow, brand, and LP base directly compete with Purpose Ventures for Australian seed-stage opportunities.
- AirTree Ventures: Long-established Australian VC investing across Seed to Series A with $1B+ AUM. Directly comparable in mandate (early-stage, Australian founders) but at materially greater scale and brand recognition.
Direct peers
- Main Sequence Ventures: Australia's deep-tech and science-backed VC firm, manager of the CSIRO Innovation Fund. Directly comparable as an Australian early-stage investor and a documented co-investor with Purpose Ventures on Andromeda Robotics.
- Folklore Ventures: Australian early-stage VC investing Pre-Seed to Series A with a founder-led, community-driven approach. Highly comparable to Purpose Ventures on stage, geography, and relational investing thesis.
- Skalata Ventures: Australian Pre-Seed to Seed VC backing founders across the country. Closely comparable in stage focus and fund size, making it a near-direct competitor for early cheque opportunities.
- Flying Fox Ventures: Australian pre-seed and seed VC backing technical and ambitious founders. Directly comparable on stage and check size, competing for similar early-stage opportunities across Australia.
- Tidal Ventures: Australian Seed-stage VC investing across sectors with a community-driven founder model. Comparable in stage, regional focus, and emphasis on founder support beyond capital.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Purpose Ventures social profiles
Digital presencePurpose Ventures financial estimates
Financial estimateRevenue estimate
Valuation estimate
Purpose Ventures leadership team
Management profileNumber of profiles
Profiles8 records
Purpose Ventures funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Purpose Ventures M&A and investment
M&A and investmentM&A
Investments14 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Purpose Ventures
What does Purpose Ventures do?
Purpose Ventures is a $55 million venture capital fund that invests between $200,000 and $2,000,000 per round from Pre-Seed to Series B in purpose-driven founders, primarily based in Western Australia but with global ambition. The fund deploys equity capital and pairs it with post-investment services including strategic and operational expertise, introductions to global networks, startup playbook resources, and a community platform connecting portfolio founders.
Is Purpose Ventures a public or private company?
Purpose Ventures is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Purpose Ventures founded?
Purpose Ventures was founded in 2014. It employs 1 to 10 people.
Where is Purpose Ventures based?
Purpose Ventures is headquartered in Subiaco, Australia, in the Oceania region.
How does Purpose Ventures make money?
One revenue line is on record: investment Returns.
Who are Purpose Ventures's main competitors?
Regional players on record are Possible Ventures and Yuuwa Capital. Broad incumbents are Square Peg Capital, Blackbird Ventures and AirTree Ventures. Direct peers are Main Sequence Ventures, Folklore Ventures, Skalata Ventures, Flying Fox Ventures and Tidal Ventures.
Does Purpose Ventures have an API?
No public API is recorded for Purpose Ventures.
What industry is Purpose Ventures in?
Purpose Ventures's product category is Venture Capital. Its primary akta.pro industry code is FSANAAAJ, Venture Capital Fund-of-Funds / Multi-Manager Platforms, with a secondary code of FSANAGAC, Venture Capital Fund-of-Funds. Its NAICS code is 5259 and its SIC code is 6799.