Augment

What Augment does

Augment is an augmented reality platform that enables 3D product visualization for enterprise customers, primarily in the consumer packaged goods, industrial distribution, and eCommerce sectors. Founded in 2011 in Paris, France, and operating as a division of StayinFront (headquartered in Dublin, Ireland), Augment provides software that allows sales teams, retailers, and end customers to render and interact with 3D product models in real-world environments through mobile devices and web browsers. The platform is delivered via native SDKs for iOS, Android, JavaScript, React Native, and Cordova, supported by a REST API for integration into enterprise systems such as CRM, sales force automation, and eCommerce properties. Underlying technology leverages computer vision for surface detection and Apple's ARKit framework for AR rendering; the company does not disclose proprietary AI or machine-learning models.

Augment's revenue model combines recurring software subscriptions with professional services for 3D asset production. Business-tier subscriptions are priced at $9–25 per active device per month, while education-tier subscriptions span $4–750 per month, and 3D model production services are priced at $170–$315 per model. The go-to-market motion is anchored by StayinFront's enterprise sales force automation channel, which provides access to large CPG and FMCG accounts, and is supplemented by direct sales to enterprise customers in packaging, industrial distribution, and retail. Named enterprise customers include Coca-Cola HBC (deployed across 28 countries since an initial 2017 pilot), Smurfit Kappa, TVH, VPK Group, and Van Marcke. Headcount is reported at 11–50 employees, and a Series B funding round was reported in 2024, although the disclosed amount is anomalous relative to company size and warrants verification.

Name

Augment

Legal name

AUGMENT SAS

Website

https://augment.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Augment is a Paris-founded augmented reality platform, operating as a division of StayinFront, that provides 3D product visualization tools via multi-platform SDKs for enterprise CPG, industrial, and eCommerce customers such as Coca-Cola HBC, Smurfit Kappa, and VPK Group.

Ownership category

akta.pro rank

Product category

Augmented Reality Software

NAICS

Custom Computer Programming Services (541511), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising Agencies (7311)

akta.pro primary industry

Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL)

akta.pro secondary industry

Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)

Keywords

• Augmented reality platform
• 3D product visualization
• AR SDK development
• Mobile AR visualization
• AR eCommerce solutions

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. AR Application Subscription: Monthly or annual subscription for AR and 3D visualization platform access. Pricing tiers range from $42 PUPM for Small Business to custom Enterprise pricing. Subscriptions include active device limits and feature access.
2. 3D Model Production Services: Professional services for creating 3D product models. Per-model pricing from $315 (1-10 models) down to $170 (100+ models). Includes rework and variation pricing for existing models.
3. Education Plans: Discounted subscription plans for educational institutions, ranging from $4/month (Student) to $600/month (Academy) based on active device counts.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Augment provides an augmented reality and 3D product visualization platform that enables businesses to render products at real-world scale in real time through mobile devices and web browsers. The platform comprises AR Viewer, 3D Viewer, 3D Vault, Places, and Teams modules, alongside iOS, Android, JavaScript, and React Native SDKs and a REST API for embedding AR into third-party applications and eCommerce sites. Professional 3D model production services are also offered to create visualization assets.

Product overview

Augment is a 3D and augmented reality product visualization platform, operating as a division of StayinFront. The platform provides a unified portfolio of AR and 3D visualization tools comprising the core AR Viewer for mobile AR experiences, 3D Viewer for web-based visualization, 3D Vault for model storage, Teams for user management, and Places for capturing AR simulations. These are offered alongside developer SDKs (iOS, Android, JavaScript, React Native, Cordova) and a REST API for integration. Solutions are targeted at Field Sales (for B2B sales teams) and eCommerce (for online retailers), with supplementary 3D model production services available. The platform enables products to be visualized at real-world scale in real-time through smartphones and tablets.

Differentiator

Problem solved

Functional benefit

Products and services

• AR Viewer

Quantifiable outcome

• Account managers won major deals using AR models with customers winning important contracts
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Feature11 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• Coca-Cola Hellenic Bottling Company (HBC)flagshipStrategic or Co-development Partner · 23 September 2025Strategic partnership renewal and expansion (September 2025) to drive innovation in sales presentations via Augmented Reality across 28 global markets. Since initial deployment in 2017, Augment has been integral to Coca-Cola HBC's sales strategy, enabling teams to create compelling AR sales presentations visualizing branded assets including fridges, chillers, tables, and umbrellas.
• StayinFrontcoreStrategic or Co-development PartnerAugment is a division of StayinFront, integrated into the Retail Optimization Platform (ROP) and Pitchbook selling solution. The partnership enables seamless AR deployment within existing enterprise sales workflows for StayinFront's customer base of major Consumer Goods brands.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Threekit: Threekit provides 3D and AR product visualization for eCommerce and manufacturers, directly overlapping with Augment's web-based 3D Viewer and AR Viewer capabilities and similar enterprise/CPG customer profiles.
• Sayduck: Sayduck offers AR product visualization for retailers and brands with SDK and web integrations, comparable to Augment's iOS, Android, and JavaScript SDKs and shared focus on retail AR.
• Marxent: Marxent delivers 3D/AR visualization for retail and home improvement, overlapping with Augment's eCommerce and field sales solutions targeting large product catalogs and B2B sales environments.
• Obsess: Obsess creates AR/3D shopping experiences for retailers, addressing the same eCommerce conversion and visualization use cases that Augment targets with its 3D Viewer and AR Viewer.
• Zappar: Zappar is an AR platform offering SDKs and tools for creating AR experiences across web and mobile, with comparable developer-tool positioning to Augment's multi-SDK stack.
• Scope AR: Scope AR provides AR collaboration and remote assistance tools for enterprise field operations, comparable to Augment's Field Sales solution in addressing enterprise AR-based selling and support workflows.

Broad incumbents

• 8th Wall (Niantic): 8th Wall provides a WebAR development platform enabling 3D/AR in browsers, overlapping with Augment's JavaScript Web SDK and broader AR enablement ambitions but as a horizontal infrastructure layer rather than product visualization specialist.
• PTC (Vuforia): PTC's Vuforia is an established enterprise AR platform with computer vision and SDK tooling, broader than Augment's product visualization focus but overlapping in AR technology stack and industrial/enterprise customer segments.
• Shopify (AR/3D features): Shopify integrates native 3D/AR product visualization directly into its commerce platform, competing with Augment's eCommerce solution at the SMB retailer tier where Shopify's reach is dominant.

Emerging players

• Atheer: Atheer provides AR-based enterprise service and sales tools, partially overlapping with Augment's Field Sales solution for B2B selling and remote collaboration use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/augmentedev
• LinkedInlinkedin.com/company/augmentedev

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds6 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Augment