The Carlstar Group
The Carlstar Group is a US manufacturer of specialty off-highway tires and aftermarket wheels, serving agriculture, construction, industrial, powersports, and trailer markets through an exclusive domestic dealer network as Titan International's Specialty Division.
- Company typePrivate
- Founded1995
- HeadquartersFranklin, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What The Carlstar Group does
The Carlstar Group, LLC is a US-based manufacturer of specialty tires and wheels for off-highway applications, headquartered in Franklin, Tennessee, and operating as a subsidiary of Titan International, Inc. (NYSE: TWI) under the Titan International Specialty Division. The company produces bias- and radial-ply tires across six core segments — agriculture, construction, industrial, lawn/garden/golf, powersports (ATV/UTV), and high-speed trailer — supplemented by styled aftermarket wheels under the CRAGAR, BLACK ROCK, and UNIQUE sub-brands, plus inner tubes, flaps, and accessories. Proprietary technology centers on physical tire engineering rather than software, including the Carlstar Strength Carcass for puncture resistance, the Boot Heel Lug tread configuration for skid-steer and rough-terrain stability, and engineered self-cleaning tread compounds.
The company sells exclusively through an authorized US dealer and distributor network, with no direct-to-consumer channel. Dealers must meet a $10,000 annual minimum purchase threshold and transact through the Carlstar Connect B2B ordering portal; pricing is wholesale, with net-30 payment terms and free freight on orders above $5,000 to a single location. Three US distribution centers in McDonough (GA), Edwardsville (KS), and Colton (CA) provide nationwide reach, supplemented by will-call pickup. The brand was historically marketed as Carlisle Branded Tires and was rebranded to Carlstar in 2019 following Titan's involvement; the Carlisle trademark continues to be used under license from Carlisle Companies Inc.
The Carlstar Group firmographics
Firmographics- Name
- The Carlstar Group
- Legal name
- The Carlstar Group Transportation Products
- Website
- https://carlstargroup.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- The Carlstar Group is a US manufacturer of specialty off-highway tires and aftermarket wheels, serving agriculture, construction, industrial, powersports, and trailer markets through an exclusive domestic dealer network as Titan International's Specialty Division.
- Ownership category
- akta.pro rank
The Carlstar Group industry classification
Industry- Product category
- Specialty Off-Highway Tires
- NAICS
- Tire Manufacturing (except Retreading) (326211), Tire and Tube Merchant Wholesalers (423130), Tire Dealers (441340)
- SIC
- Tires & Inner Tubes (3011), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
- akta.pro primary industry
- Specialty Tires (OTR, Industrial, Agricultural, Mining, Aviation, Marine) (TLAKADAJ)
- akta.pro secondary industries
- Tires Manufacturing (IMACAIAK), Tires, wheels & related supplies distribution (CRAOANAD)
Keywords
Where The Carlstar Group is headquartered
LocationHeadquarters
- HQ city
- Franklin
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
The Carlstar Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Tire Sales: Primary revenue stream from manufacturing and selling specialty tires for off-highway applications including agriculture, construction, industrial, lawn/garden, powersports, and trailer segments. Products sold in both bias and radial ply constructions with various ply ratings.
- Wheel and Assembly Sales: Sale of wheels and pre-assembled tire-wheel combinations including steel wheels, aluminum wheels, and styled wheels for various applications including powersports, trailers, and automotive customization.
- Aftermarket Parts and Accessories: Tubes, flaps, valve stems, and other tire-related accessories sold through the same distribution network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Dealer/Wholesaler pricing through Carlstar Connect |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
The Carlstar Group product offering
Product offeringCore offering
The Carlstar Group manufactures and sells specialty tires and wheels for off-highway applications, including agriculture, construction, industrial, lawn/garden, powersports, and trailer segments, in both bias and radial ply constructions. Products are sold exclusively through a US dealer and distributor network via the Carlstar Connect B2B ordering portal, with no direct-to-consumer sales. The company also supplies aftermarket accessories including tubes, flaps, valve stems, and styled wheels under the CRAGAR, BLACK ROCK, and UNIQUE brands.
Product overview
The Carlstar Group, operating as Titan International Specialty Division, is a specialty tire manufacturer offering a comprehensive portfolio of tires and wheels across multiple segments: Powersports (ATV/UTV), Farm & Agriculture, Lawn & Garden, Industrial, Construction, Golf, Trailer, and Styled Wheels (CRAGAR, BLACK ROCK, UNIQUE). The company also provides a full range of accessories including tubes, flaps, valve stems, lug nuts, and caps. Products are sold exclusively through dealers and distributors via the Carlstar Connect online portal. The company rebranded from Carlisle Branded Tires to Carlstar following acquisition by Titan International.
Differentiator
Problem solved
Functional benefit
Brands
- Carlstar: Primary brand for specialty tires including agriculture, construction, industrial, lawn/garden/golf, powersports, and trailer tires
- Carlisle
Companies that use The Carlstar Group
Customer profileSegments6 records
Ideal customer profiles2 records
The Carlstar Group technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Carlstar Group partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
The Carlstar Group competitors and assessment
Company assessmentDirect peers
- Trelleborg Wheel Systems: Manufactures agricultural and material-handling tires under the Trelleborg and Mitas brands, overlapping directly with Carlstar's Farm & AG and Industrial product lines for OEMs and aftermarket.
- Greenball Tire: Wholesale distributor and manufacturer of specialty tires including trailer, lawn/garden, and ATV/UTV — directly comparable product mix sold through a similar dealer/wholesale channel.
- Balkrishna Industries (BKT): Indian manufacturer of specialty off-highway tires for agriculture, industrial, construction, lawn/garden, and ATV segments. Directly comparable product portfolio (Carlstar and BKT serve substantially the same end-use cases on a global basis).
- Maxam Tire: Specialty OTR and industrial tire maker (ag, construction, material handling, lawn/garden, ATV) — essentially a direct peer in the same SKUs and same dealer-driven distribution model as Carlstar.
Others
- Carlisle Companies Incorporated: Owner of the CARLISLE trademark that Carlstar licenses for product branding; relevant ecosystem participant whose licensing posture directly affects Carlstar's brand identity and pricing power.
Broad incumbents
- Titan International, Inc. Carlstar's parent company and the largest direct comparable — Titan designs and manufactures wheels, tires, and assemblies for the same OTR, agricultural, construction, and mining end markets worldwide. Comparable because the subsidiary essentially operates as Titan's specialty distribution and brand arm.
- Bridgestone / Firestone Ag: Major tier-1 with a substantial agricultural and OTR tire presence (Firestone Ag is the legacy US ag tire leader), competing head-to-head with Carlstar in farm and turf applications.
- Goodyear Off-the-Road: Goodyear's OTR business serves construction, mining, military, and agricultural customers with a dealer-based aftermarket model directly comparable to Carlstar's go-to-market.
- Continental Specialty Tires: Continental's commercial and specialty tire division covers agricultural, industrial, and powersports tires, overlapping materially with Carlstar's Lawn/Garden, Industrial, and Powersports/ATV lines.
- Michelin (Earthmover & Specialty Tires): Global tire giant with a deep specialty/OTR/earthmover and agricultural tire business sold through dealer networks. Broad incumbent competitor because it overlaps with Carlstar in ag, construction, industrial, and trailer categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Carlstar Group social profiles
Digital presenceThe Carlstar Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Carlstar Group leadership team
Management profileNumber of profiles
Profiles1 record
The Carlstar Group funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Carlstar Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Carlstar Group
What does The Carlstar Group do?
The Carlstar Group manufactures and sells specialty tires and wheels for off-highway applications, including agriculture, construction, industrial, lawn/garden, powersports, and trailer segments, in both bias and radial ply constructions. Products are sold exclusively through a US dealer and distributor network via the Carlstar Connect B2B ordering portal, with no direct-to-consumer sales. The company also supplies aftermarket accessories including tubes, flaps, valve stems, and styled wheels under the CRAGAR, BLACK ROCK, and UNIQUE brands.
Is The Carlstar Group a public or private company?
The Carlstar Group is a private company. It is classified as corporate owned and is currently operating.
When was The Carlstar Group founded?
The Carlstar Group was founded in 1995. It employs 1,001 to 5,000 people.
Where is The Carlstar Group based?
The Carlstar Group is headquartered in Franklin, United States, in the North America region.
How does The Carlstar Group make money?
Three revenue lines are on record. Tire Sales are the primary driver. The others are wheel and Assembly Sales and aftermarket Parts and Accessories.
Who are The Carlstar Group's main competitors?
Direct peers on record are Trelleborg Wheel Systems, Greenball Tire, Balkrishna Industries (BKT) and Maxam Tire. Carlisle Companies Incorporated is listed as an others. Broad incumbents are Titan International, Inc., Bridgestone / Firestone Ag, Goodyear Off-the-Road, Continental Specialty Tires and Michelin (Earthmover & Specialty Tires).
Does The Carlstar Group have an API?
No public API is recorded for The Carlstar Group.
What industry is The Carlstar Group in?
The Carlstar Group's product category is Specialty Off-Highway Tires. Its primary akta.pro industry code is TLAKADAJ, Specialty Tires (OTR, Industrial, Agricultural, Mining, Aviation, Marine), with a secondary code of IMACAIAK, Tires Manufacturing. Its NAICS code is 326211 and its SIC code is 3011.