Feeleat

What Feeleat does

Feeleat is a Paris-based, privately held digital health platform operated under the legal entity Société Feelhealth, founded in 2019 by Morgane Soulier. Its core product is a free native mobile application (iOS and Android) that functions as a digital food diary and emotional journal for individuals aged 16 and above dealing with eating disorders ranging from anorexia and bulimia to binge eating, hyperphagia, orthorexia, and obesity, as well as for people seeking to improve their relationship with food without a clinical diagnosis. Users log meals together with contextual data (location, companions, meal type), bodily sensations, emotions, thoughts, daily achievements and personal goals, with offline journaling support and data export by email or social share to family members or therapeutic teams. The app is paired with a WordPress-based content platform on feeleat.fr that hosts a multi-category French-language blog (35+ pages of testimonials, recipes, expert columns, podcasts and tutorials), a published book, a magazine, a podcast, an integrated e-commerce boutique, and an email newsletter, plus a dedicated English-language version of the site and FAQ.

Underlying the consumer app is a GDPR-compliant data architecture: personal health data is stored on secure servers, user accounts can be deleted on demand, and login is supported via Facebook and Google+ OAuth. A companion B2B product, FeeleatMed (feeleatmed.com), was launched in January 2020 as a connected software used by dieticians and psychologists to monitor patient meals, weight changes and emotional data through a shared workflow with the patient app. The business model today is largely freemium and e-commerce-driven: the app is currently free, with the FAQ indicating that some features may become paid in future to cover server, security and team costs; revenue is currently generated from physical product sales (grocery items via partner brands), the Feeleat book, the magazine, and (per the source material) an anticipated B2B subscription model for FeeleatMed. Distribution is via the Apple App Store and Google Play, the feeleat.fr site, and the FeeleatMed subdomain for clinicians. Capital structure is undisclosed beyond a single October 2019 funding round of approximately $404,613 with unknown investors.

Name

Feeleat

Legal name

Feelhealth

Website

https://feeleat.fr

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Feeleat (Société Feelhealth) is a Paris-based digital health platform offering a free iOS and Android food and emotion diary app for people with eating disorders, with a connected B2B tool for clinicians, a French content ecosystem, and ancillary book, magazine and e-commerce revenue.

Ownership category

akta.pro rank

Product category

Digital Health / Eating Disorder Recovery Software

NAICS

Diet and Weight Reducing Centers (812191), Social Assistance (624)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)

akta.pro primary industry

Eating Disorder Recovery Nutrition Support (HSADAFAM)

akta.pro secondary industry

Health, Wellness & Patient Communities (MPACAJAL)

Keywords

• Eating disorder app
• Digital food diary
• Mental health tracking
• Behavioral health software
• Nutritional recovery platform

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Freemium mobile app: The Feeleat app is currently free; the FAQ explicitly states that some features could become paid in the future to cover server, security and team costs. Free today; future paid premium features anticipated.
2. E-commerce (Boutique): Online shop on feeleat.fr sells grocery items in collaboration with partner brands, the Feeleat book and the magazine. Prices quoted in EUR including French VAT; physical items can be returned within 14 days.
3. Book and magazine sales: Sales of the Feeleat book ('Le livre') — 100 examples of complete meals to help rebuild eating reference points — and the Feeleat magazine via the website.
4. FeeleatMed B2B professional offering: A separate subdomain (feeleatmed.com) targeting healthcare professionals (dieticians, psychologists) with a connected software used to follow patients using the Feeleat app.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Feeleat is a free iOS and Android mobile application that functions as a digital food diary and emotional journal for people suffering from or recovering from eating disorders (anorexia, bulimia, hyperphagia/binge eating, orthorexia). Users log meals with context (location, company, meal type), bodily sensations, emotions, thoughts and personal goals, and can export or share the resulting data with relatives and their therapeutic care team. The app is paired with a GDPR-compliant content website (feeleat.fr), an e-commerce boutique selling partner grocery products, the Feeleat book and magazine, a podcast, and a separate B2B tool, FeeleatMed, used by dieticians and psychologists to follow patient data.

Product overview

Feeleat operates a unified digital ecosystem built around a single core product, the Feeleat mobile app (a digital food diary / emotional journal for people with eating disorders such as anorexia, bulimia, binge eating and orthorexia), accompanied by the Feeleat website and blog (articles, témoignages, recettes, podcasts, que dit l'expert, tutoriels) as the supporting media surface. Around this core, Feelhealth has launched FeeleatMed, a companion B2B software for healthcare professionals that is connected to the patient app, plus commercial extensions including the Feeleat book ("Le livre" — 100 exemples de repas complets), the Feeleat magazine, the Feeleat podcast, an online shop (Boutique) and an email newsletter. The app, site and FeeleatMed together form the integrated "feeleat" platform described in the press kit as a "wide digital ecosystem" helping users reconcile with food.

Differentiator

Problem solved

Functional benefit

Brands

• FeeleatMed: Professional platform dedicated to healthcare professionals ("Pour les pros de santé"), operated as a companion offering to the Feeleat consumer app.

Products and services

• Feeleat mobile app Free iOS (App Store id 1436048893) and Android (package fr.feelhealth.feeleat) mobile application that functions as a digital food diary and emotional journal for adults and minors 16+ with eating disorders (anorexia, bulimia, binge eating, orthorexia); users record meals with context (where, with whom, type), bodily sensations, emotions, thoughts and goals, and can export or share their data with relatives or therapeutic teams.
• FeeleatMed Companion B2B software running on feeleatmed.com that connects to the patient Feeleat app so dieticians, psychologists and other healthcare professionals can monitor patient meals, weight changes and emotional data between consultations and coordinate dietetic and psychological follow-up.
• Feeleat online shop (Boutique) Integrated e-commerce storefront on feeleat.fr selling physical grocery items in collaboration with partner brands, the Feeleat book and the Feeleat magazine; billed in EUR including French VAT, with shipping fees and 14-day return rules (only physical grocery items with unopened packaging are refundable; sale items and digital articles are non-refundable).
• Feeleat book (Le livre) Published French-language book offering 100 examples of complete meals to help readers rebuild eating reference points and recover enjoyment of food; sold as a physical product through the Feeleat boutique and promoted across the website and blog.
• Feeleat magazine (Le magazine) Companion print/digital magazine promoted alongside the Feeleat book on feeleat.fr, complementing the app and editorial content with longer-form recovery-focused material.

Quantifiable outcome

• Free access for end users to a clinically-aligned digital food diary tool that integrates emotional and contextual logging.
• +1 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature6 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Calm Health: Consumer mental-wellness platform that has expanded into condition-specific programs (e.g., sleep, stress) and B2B health-plan distribution — a broad incumbent that could move into eating-disorder support.
• Headspace Health (Ginger): Major mental-wellness platform with content, coaching and B2B employer offerings — overlaps with Feeleat's behavioral-health positioning and could expand into the eating-disorder vertical that Feeleat specializes in.
• Noom: Large-scale consumer weight-management platform with psychology-based coaching and a binging-eating program, addressing Feeleat's hyperphagia/obesity segment with a much broader, paid offering.

Direct peers

• Recovery Record: Clinically validated eating-disorder self-monitoring app (meals, emotions, urges) with a connected clinician portal — the most direct functional and clinical analogue to Feeleat and FeeleatMed, serving the same anorexia/bulimia/binge-eating population.
• Rise Up (Recovery Warriors): Eating-disorder recovery app offering meal logging, coping tools and a clinician dashboard — a direct competitor in the same niche of patient journaling + professional monitoring that Feeleat and FeeleatMed address.

Emerging players

• Moodpath: Mental-health screening and self-monitoring app with depression/anxiety focus and a clinician-facing data export — comparable in the 'data export to care team' feature that Feeleat highlights as a differentiator.
• Moodfit: Mood and mental-health self-monitoring app with CBT-based tools — overlaps with Feeleat's mood/behavior tracking and journaling workflow for users with comorbid mental-health conditions.
• Daylio: Consumer mood and activity journaling app with a freemium model and analytics dashboards — a partial analogue to Feeleat's emotion/sensation logging UX, though without the eating-disorder clinical focus.
• Liven: Self-improvement and emotional-wellness app with content, journaling and habit tools, including impulse-control content — adjacent to Feeleat's wellbeing/lifestyle segment for users without a clinical diagnosis.
• Wysa: AI-chat-based mental health coach app with employer and health-plan B2B channels and an evidence-based program approach — comparable as a digital mental-health companion targeting similar anxiety/eating-related use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/Feeleat_
• Facebookfacebook.com/feeleat
• LinkedInlinkedin.com/company/feeleat
• Instagraminstagram.com/feeleat

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feeleat