STR

What STR does

STR is a hospitality data benchmarking and analytics company founded in 1985 in the United States, now operating as a wholly-owned subsidiary of CoStar Group, Inc. (NASDAQ: CSGP) following its 2018 acquisition. The company directly sources top-line performance data — occupancy, ADR, and RevPAR — from approximately 94,000 hotels and 12 million rooms globally, and delivers this through its flagship platform "CoStar with STR Benchmark," which integrates hotel benchmarking with CoStar's broader commercial real estate data infrastructure covering 8.5M+ property records, 5.2M+ sales comparables, and 7.2M+ lease activities. STR also operates dedicated hotel-owner, hotel-operator, and hotel-brand sub-brands that provide segment-specific intelligence for revenue management, portfolio optimization, and franchise benchmarking.

STR's core technology is a multi-source hospitality data platform with configurable benchmarking methodologies and advanced data-slicing capabilities, supplemented by co-developed macroeconomic forecasting (with Tourism Economics) across 59 markets in EMEA and APAC. Revenue is generated through enterprise B2B subscription contracts sold via CoStar's direct field-sales organization, supported by regional offices in Nashville (Americas HQ), London (EMEA), Singapore (APAC HQ), and additional local presence in Jakarta, Mumbai, and other markets. Customers include hotel owners and investors, hotel operators, hotel brands, commercial real estate brokers, appraisers, occupiers, and lenders, with named users spanning Pacifica Hotels, Avison Young, Cushman & Wakefield, First National, and Balfour Pacific Capital. Marketing combines multi-language digital presence, industry events (e.g., Indonesia Tourism Xchange 2026), and partnerships with industry associations and consulting firms such as Horwath HTL and C9 Hotelworks.

Name

STR

Legal name

STR

Website

https://str.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

501–1,000 employees

Short description

STR, founded in 1985 and now a subsidiary of CoStar Group, provides global hotel benchmarking and analytics, sourcing top-line performance data directly from 94,000 hotels and 12 million rooms to serve hotel owners, operators, brands, and commercial real estate professionals worldwide.

Ownership category

akta.pro rank

Product category

Hospitality Benchmarking

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Hotel Pricing & Rate Shopping Intelligence (THALAIAB)

akta.pro secondary industry

Business Intelligence, Reporting & Data Platforms (THALACAL)

Keywords

• Hotel benchmarking data
• Hospitality analytics
• Commercial real estate data
• Hotel performance tracking
• Revenue management intelligence

Headquarters

HQ city

Hendersonville

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hotel Benchmarking Data Subscriptions: B2B subscription model providing hotel performance benchmarking data, analytics, and reporting tools to hotel owners, operators, and brands. The STR Benchmark platform is offered as part of CoStar Group's commercial real estate information and analytics suite.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

STR provides hotel benchmarking data and analytics aggregating directly-sourced performance metrics (occupancy, ADR, RevPAR) from 94,000 hotels and 12 million rooms globally. Through its CoStar with STR Benchmark platform, the company delivers property and portfolio-level intelligence combining hotel-specific performance data with broader commercial real estate insights for hotel owners, operators, and brands. The platform includes integrated solutions for competitive intelligence, portfolio analysis, revenue management, and forecasting across 59 markets worldwide.

Product overview

CoStar with STR is a comprehensive commercial real estate information, analytics and news platform organized as a core platform with integrated modules. The flagship product is CoStar with STR Benchmark, which integrates hotel benchmarking with broader commercial real estate data. The platform includes core products for property-level data (Property Records with 8.5M+ records, Listings, Owners, Public Record with 42M records, Loans, Sales Comps with 5.2M comparables, Lease Activity with 7.2M activities), analytics (Market Analytics, Lease Analysis, Custom Reporting), and specialist solutions (Directory, CoStar Debt Solutions, CoStar Real Estate Manager). For the hospitality sector specifically, STR offers CoStar with STR Benchmark as the primary hotel benchmarking solution, supported by Hotel Brands, Hotel Operators, and Hotel Owners sub-brands that provide segment-specific intelligence for benchmarking, revenue management, and portfolio optimization.

Differentiator

Problem solved

Functional benefit

Brands

• CoStar with STR Benchmark: The primary product offering combining CoStar's commercial real estate data platform with STR's hospitality benchmarking solution, integrating revenue, expenses, profit, and full property-lifecycle insights for hotel owners, operators and brands.

Products and services

• CoStar with STR Benchmark Hotel benchmarking solution integrating revenue, expenses, profit, and full property-lifecycle insights for hotel owners, operators, and brands, providing property and portfolio-level intelligence with competitive benchmarking and portfolio performance analysis.
• Property Records
• Listings
• Owners
• Public Record
• Loans
• Sales Comps
• Lease Activity
• Market Analytics
• Lease Analysis
• Custom Reporting
• Directory
• CoStar Debt Solutions
• CoStar Real Estate Manager
• Hotel Brands Solution
• Hotel Operators Solution
• Hotel Owners Solution

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Horwath HTLcoreStrategic or Co-development Partner · 1 March 2026Horwath HTL co-organized the Indonesia Tourism Xchange 2026 (ITX 2026) with STR, C9 Hotelworks, QUO Global, Greenview, and Delivering Asia, serving as a key industry platform for discussing luxury hospitality, hotel performance, and branded residences.
• C9 HotelworkscoreStrategic or Co-development Partner · 1 March 2026C9 Hotelworks co-organized the Indonesia Tourism Xchange 2026 (ITX 2026) with STR and other partners, providing market analysis and expertise for the forum on Indonesia's hospitality sector recovery and branded residences growth.
• CoStar GroupcoreStrategic or Co-development Partner · 1 March 2026STR was acquired by CoStar Group and operates as a subsidiary within CoStar's commercial real estate information, analytics, and news platform. STR Benchmark is now branded as 'CoStar with STR Benchmark' integrating hotel data with broader CRE data.
• Jakarta Hotels AssociationminorGTM or Marketing Partner · 1 March 2026Jakarta Hotels Association is a supporting partner of the Indonesia Tourism Xchange 2026 event co-organized by STR and industry partners.
• PHRI IndonesiaminorGTM or Marketing Partner · 1 March 2026PHRI Indonesia (Indonesian Hotel and Restaurant Association) is a supporting partner of the Indonesia Tourism Xchange 2026 event co-organized by STR.
• Bali Hotels AssociationminorGTM or Marketing Partner · 1 March 2026Bali Hotels Association is a supporting partner of the Indonesia Tourism Xchange 2026 event co-organized by STR.
• QUO GlobalminorStrategic or Co-development Partner · 1 March 2026QUO Global co-organized the Indonesia Tourism Xchange 2026 (ITX 2026) with STR and other industry partners.
• GreenviewminorStrategic or Co-development Partner · 1 March 2026Greenview co-organized the Indonesia Tourism Xchange 2026 (ITX 2026) with STR and other industry partners, focusing on sustainability aspects of hospitality.
• Delivering AsiaminorStrategic or Co-development Partner · 1 March 2026Delivering Asia co-organized the Indonesia Tourism Xchange 2026 (ITX 2026) with STR and other industry partners.
• Tourism EconomicscoreStrategic or Co-development Partner · 1 February 2026STR partners with Tourism Economics for hotel market forecasting, combining STR's hotel performance data with Tourism Economics' macroeconomic modeling to provide RevPAR forecasts across 59 markets in Europe, Middle East, Africa, and Asia Pacific.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HotStats: HotStats is the most direct competitor to STR in hotel performance benchmarking, providing monthly KPI data (TRevPAR, GOPPAR, labour costs) for hotels worldwide. It competes head-to-head with STR for hotel operator and owner subscriptions.
• Kalibri Labs: Kalibri Labs provides hotel benchmarking and revenue intelligence using forward-looking booking data, overlapping directly with STR's hotel benchmarking offering for revenue managers and operators.
• Lighthouse (formerly OTA Insight): Lighthouse offers hotel market intelligence, competitive benchmarking, and rate-shopping data to hotel operators and revenue managers, directly competing with STR's benchmarking and pricing intelligence products.

Others

• AHLA (American Hotel & Lodging Association): AHLA runs its own industry benchmarking efforts and is an industry data convener; it is thematically connected to STR because both feed off hotel performance data and serve similar stakeholders, but does not directly compete.

Emerging players

• Duetto: Duetto provides hotel revenue management software and open pricing tools that consume STR benchmarking data; it represents an adjacent technology layer that complements — and in some cases bundles — competitor intelligence similar to STR's offering.

Broad incumbents

• IDeaS (SAS): IDeaS is a long-established revenue management system provider for hotels, owned by SAS Institute; it integrates benchmarking inputs akin to STR's data into its RMS products and competes for the same revenue-management buyer STR serves.
• CoStar Group: STR's publicly traded parent company and the broader commercial real estate information platform; CoStar's product suite overlaps with STR's Property Records, Listings, Loans, Lease Activity, and Market Analytics modules and provides the integrated suite "CoStar with STR Benchmark" is sold through.
• RealPage: RealPage is a major commercial and multifamily real estate data and SaaS platform; while it competes more in residential CRE, its data infrastructure serves a similar broker, owner, and operator base as STR/CoStar.
• CBRE Group: CBRE is the largest global commercial real estate services firm and consumes/produces significant CRE market intelligence, serving broker, owner-investor, and appraiser segments that overlap with STR's customer base.
• Yardi Systems: Yardi provides commercial and multifamily real estate software and data products across listings, lease, and analytics — overlapping with the non-hotel portions of the CoStar/STR platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/str_inc
• Facebookfacebook.com/STRdata
• LinkedInlinkedin.com/company/str-global

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STR