Contify
Contify is an AI-native market and competitive intelligence platform that monitors 1M+ sources across 117+ languages to deliver curated, source-verified intelligence and an agentic AI engine (Athena AI) to enterprise Strategy, Product, Marketing, and Sales teams globally.
- Company typePrivate
- Founded2009
- HeadquartersGurugram, India
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Contify does
Contify is a privately held B2B SaaS company, founded in 2009 and headquartered in Gurgaon, India, that sells an AI-native market and competitive intelligence (M&CI) platform to enterprise customers. Its flagship product is the M&CI Platform, supported by the Business News API for developer and product integrations, and powered by Athena AI — an agentic AI insights engine introduced in 2025. The platform is sold into cross-functional enterprise buyers (Strategy, Product, Marketing, Sales, and MI/CI teams) across industries including management consulting, IT/SaaS, BFSI, healthcare and pharmaceuticals, and manufacturing. Named customers include Lenovo, TSMC, Ernst & Young, Boston Consulting Group, Wipro, Merck, Digital Realty, and Biocatalysts, with the company operating regional offices in New York and London alongside its India headquarters to support enterprise sales across the Americas, EMEA, and Asia-Pacific.
Under the hood, Contify's platform combines proprietary web crawlers, an Enterprise Knowledge Graph, GenAI-validated tagging, multilingual NLP processing, and agentic AI workflows to ingest, deduplicate, tag, synthesize, and deliver intelligence from over 1 million vetted external sources covering 700,000+ companies across 190+ countries and 117+ languages. Athena AI autonomously extracts 30+ structured business facts per intelligence item (product launches, funding, M&A, leadership changes), auto-updates battlecards and dashboards, and answers ad-hoc business questions through a natural language Q&A interface grounded in verified evidence. The architecture is designed to eliminate hallucinations through source traceability and combines ML pipelines with human-in-the-loop analyst validation. SOC 2 Type 2 and GDPR compliance support enterprise security requirements.
The business model is subscription-based enterprise SaaS with annual or multi-year contracts, customized pricing tied to use case, team size, feature scope, and tracked entities, and bundled analyst support hours. A 7-day self-serve free trial feeds a product-led growth motion into a primarily sales-led enterprise cycle. Distribution combines direct field sales, the Business News API developer channel, embedded widgets inside CRM/KMS/ERP systems, and a content-driven SEO and analyst-relations marketing engine anchored by 2026 Gartner Magic Quadrant Visionary placement and G2 Leader recognition (4.5/5 across 120+ reviews). No institutional funding rounds have been disclosed, indicating a bootstrapped operating profile.
Contify firmographics
Firmographics- Name
- Contify
- Legal name
- Athena Information Solutions Pvt. Ltd.
- Website
- https://contify.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Contify is an AI-native market and competitive intelligence platform that monitors 1M+ sources across 117+ languages to deliver curated, source-verified intelligence and an agentic AI engine (Athena AI) to enterprise Strategy, Product, Marketing, and Sales teams globally.
- Ownership category
- akta.pro rank
Contify industry classification
Industry- Product category
- Market & Competitive Intelligence Software
- NAICS
- Software Publishers (513210), Web Search Portals and All Other Information Services (51929)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH)
- akta.pro secondary industry
- End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
Keywords
Where Contify is headquartered
LocationHeadquarters
- HQ city
- Gurugram
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
Contify business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- M&CI Platform Subscription: Annual or multi-year subscription to the Market & Competitive Intelligence platform, bundled with analyst support hours and customized to organizational requirements. Pricing is customized based on use case, team size, and feature scope.
- Business News API: API-based subscription for machine-readable business news data delivered via RESTful APIs, Webhooks, and RSS. Supports 15+ metadata fields and is priced per usage or plan tier based on volume and feature access.
- Custom Source Integration: Dedicated support and integration services for adding custom and paywalled sources to the platform, likely sold as an add-on to the core subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | M&CI Platform — Enterprise |
| Subscription | Annual | Business News API |
| Freemium | Pay-as-you-go | 7-Day Free Trial |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
Contify product offering
Product offeringCore offering
Contify delivers an AI-native market and competitive intelligence platform that continuously monitors over 1 million vetted external sources, deduplicates and tags intelligence, and delivers decision-ready insights through curated newsfeeds, customizable dashboards, automated newsletters, and alerts for enterprise strategy, product, marketing, sales, and MI/CI teams. Its Business News API complements the platform by exposing the same GenAI-enriched, multilingual intelligence as structured machine-readable data via RESTful APIs, Webhooks, and RSS for embedding into third-party SaaS products, CRM systems, BI dashboards, and AI pipelines. Powered by the Athena AI agentic engine and an Enterprise Knowledge Graph, the offering emphasizes noise-free, source-verified intelligence across 117+ languages.
Product overview
Contify is an AI-native market and competitive intelligence company offering two core products designed to work together: the M&CI Platform (Market & Competitive Intelligence Platform) and the Business News API. The M&CI Platform is the flagship enterprise intelligence solution delivering 360-degree market and competitive intelligence through curated newsfeeds, customizable dashboards, automated newsletters, and alerts, powered by Athena AI. The Business News API complements the platform by providing GenAI-enriched, structured, machine-readable business news data via RESTful APIs, Webhooks, and RSS for embedding into third-party applications, AI pipelines, CRM systems, and BI dashboards. Both products share the same underlying Enterprise Knowledge Graph, Athena AI engine, and data sourcing infrastructure, with the API delivering the same curated intelligence in developer-ready formats.
Differentiator
Problem solved
Functional benefit
Brands
- Athena AI: Agentic AI insights engine powering the Contify platform — extracts business facts, generates insights, auto-updates dashboards, and answers research questions grounded in verified data.
Products and services
- M&CI Platform (Market & Competitive Intelligence Platform) AI-native Market & Competitive Intelligence SaaS that monitors 1M+ vetted external sources, deduplicates and tags intelligence, and delivers curated newsfeeds, customizable dashboards, automated newsletters, battlecards, and alerts for enterprise strategy, product, marketing, sales, and MI/CI teams. Powered by Athena AI and the Enterprise Knowledge Graph, it autonomously extracts 30+ structured business facts per intelligence item and provides verified, source-grounded insights across 117+ languages.
- Business News API GenAI-enriched, structured business news data delivered via RESTful APIs, Webhooks, and RSS. Supports 15+ metadata fields, 250,000+ non-English sources with auto-translation, and 99.9% uptime SLA. Built for SaaS products, AI pipelines, CRM systems, and BI dashboards; designed to deliver Contify's curated intelligence in developer-ready formats for third-party integration.
- Athena AI Contify's agentic AI insights engine, built into the M&CI Platform and Business News API, that autonomously extracts 30+ structured business facts (product launches, funding rounds, M&A, leadership changes) from every piece of intelligence, auto-updates dashboards and battlecards, generates AI-powered insights via predefined templates (SWOT, Ansoff, battlecards), and answers ad-hoc business questions through a natural language Q&A interface grounded in verified data via RAG with curated knowledge graphs.
Quantifiable outcome
- 60%+ reduction in manual effort gathering and analyzing intelligence
- +11 more outcomes
Companies that use Contify
Customer profileNamed customers7 records
Segments9 records
Ideal customer profiles6 records
Contify technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability10 records
Feature9 records
Contify partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- SalesforcecoreNative integration with Salesforce CRM enabling intelligence delivery within sales workflows, account dashboards, and opportunity tracking. Part of Contify's standard integration ecosystem for enterprise CRM delivery.
- HubSpotcoreIntegration with HubSpot CRM for delivering competitive and account intelligence within marketing and sales workflows.
- Microsoft SharePointcoreIntegration with Microsoft SharePoint enabling organizations to integrate internal documents (market research reports, win-loss analyses, strategy decks) as intelligence sources within Contify.
- SnowflakecoreSnowflake data warehouse integration launched in 2025, enabling organizations to integrate Contify intelligence data into their enterprise data infrastructure and analytics workflows.
- GongcoreIntegration with Gong (revenue intelligence platform) for capturing sales call transcripts and customer conversation intelligence as inputs into Contify's competitive intelligence workflows.
- SlackcoreIntegration with Slack for delivering intelligence newsletters, alerts, and updates via Slack channels. Part of Contify's communication and collaboration tool integrations.
- Microsoft TeamscoreIntegration with Microsoft Teams for delivering automated intelligence newsletters and alerts within Teams channels, released in 2023.
Scale indicators13 records
Recent moves17 records
Expansion highlights6 records
Contify competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key highlights8 records
Customer concentration
Contify social profiles
Digital presenceContify compliance and trust
Trust signalCompliance2 records
Contify financial estimates
Financial estimateRevenue estimate
Valuation estimate
Contify leadership team
Management profileNumber of profiles
Profiles9 records
Contify funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Contify M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Contify
What does Contify do?
Contify delivers an AI-native market and competitive intelligence platform that continuously monitors over 1 million vetted external sources, deduplicates and tags intelligence, and delivers decision-ready insights through curated newsfeeds, customizable dashboards, automated newsletters, and alerts for enterprise strategy, product, marketing, sales, and MI/CI teams. Its Business News API complements the platform by exposing the same GenAI-enriched, multilingual intelligence as structured machine-readable data via RESTful APIs, Webhooks, and RSS for embedding into third-party SaaS products, CRM systems, BI dashboards, and AI pipelines. Powered by the Athena AI agentic engine and an Enterprise Knowledge Graph, the offering emphasizes noise-free, source-verified intelligence across 117+ languages.
Is Contify a public or private company?
Contify is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Contify founded?
Contify was founded in 2009. It employs 251 to 500 people.
Where is Contify based?
Contify is headquartered in Gurugram, India, in the Asia region.
How does Contify make money?
Three revenue lines are on record. M&CI Platform Subscription is the primary driver. The others are business News API and custom Source Integration.
Does Contify have an API?
Yes. Contify offers a Business News API that delivers GenAI-enriched, structured news data via RESTful APIs, Webhooks, and RSS. It supports 15+ metadata fields, 250,000+ non-English sources with auto-translation, and 99.9% uptime SLA. Built for SaaS products, AI pipelines, CRM systems, and BI dashboards. Also offers API v4 with 117+ language translations and Ingestion API for data intake. Developer documentation is at developer.contify.com/api/login/?next=/api.
What industry is Contify in?
Contify's product category is Market & Competitive Intelligence Software. Its primary akta.pro industry code is HDAEANAH, Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs), with a secondary code of HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management). Its NAICS code is 513210 and its SIC code is 7372.