DealMatrix
DealMatrix is a Vienna-based B2B SaaS platform providing sector-specific EV/Sales and EV/EBITDA valuation multiples and structured startup valuation tools for PE/VC analysts, M&A advisors, CFOs, business angels, and growth-stage companies across 40+ countries.
- Company typePrivate
- Founded2015
- HeadquartersWollersdorf, Austria
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What DealMatrix does
DealMatrix GmbH is a Vienna-based B2B SaaS company that operates a private-market valuation platform under the trade name Venionaire DealMatrix. Founded in 2015 and headquartered at Babenbergerstrasse 9/12, A-1010 Wien, the company serves PE/VC analysts, M&A advisors, CFOs and finance teams, early-stage founders, scaleups (Series A-C), and business angels across more than 40 countries. The platform delivers two core products: (1) the DealMatrix Multiples database, providing sector-specific EV/Sales and EV/EBITDA benchmarks filtered by stage (Pre-Seed to Series E), region (6 zones), and industry (140+ sectors) across a 20-year quarterly time series, built on a proprietary six-step econometric model derived from ~200 public capital-market indices and aligned with IPEV 2025 guidelines; and (2) the Startup Valuation Engine, which runs structured, method-based valuations using Berkus, Payne Scorecard, Venionaire VC Rating, VC Method, and First Chicago Method, producing downloadable valuation reports and investor matching.
The underlying platform architecture is a self-serve web SaaS hosted at platform.dealmatrix.com, with cloud infrastructure on Render, authentication via Auth0/Okta, CRM/marketing automation via HubSpot, email delivery via SendGrid, and analytics via Google Analytics. The methodology layer is the company's central IP — a documented, IPEV 2025-compliant econometric pipeline that translates public comparables into private-market multiples with explicit regional and stage adjustments, refreshed quarterly.
DealMatrix operates a product-led growth motion via a free trial combined with a direct enterprise sales flow through a Request Demo page. Pricing is not publicly disclosed but follows a freemium/quote-based model with tiered subscription access. The company is associated with Venionaire Capital through shared CEO Berthold Baurek-Karlic, and has built distribution partnerships with Business Angel Institute, invest.austria, derBrutkasten, and Trending Topics. Headcount is small (1-10), the only disclosed funding round was $332,982 from Venionaire Capital in 2016, and revenue is not publicly disclosed — pointing to a capital-efficient, founder/management-owned operation rather than a venture-backed growth-stage SaaS.
DealMatrix firmographics
Firmographics- Name
- DealMatrix
- Legal name
- DealMatrix GmbH
- Website
- https://dealmatrix.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- DealMatrix is a Vienna-based B2B SaaS platform providing sector-specific EV/Sales and EV/EBITDA valuation multiples and structured startup valuation tools for PE/VC analysts, M&A advisors, CFOs, business angels, and growth-stage companies across 40+ countries.
- Ownership category
- akta.pro rank
DealMatrix industry classification
Industry- Product category
- Private Market Valuation Software
- NAICS
- Investment Banking and Securities Intermediation (523150)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Valuation & Purchase Price Allocation (Deal Valuation) (BPAHAOAK)
- akta.pro secondary industry
- Transaction Structuring, Negotiation & Deal Execution Support (FSAEAGAK)
Keywords
Where DealMatrix is headquartered
LocationHeadquarters
- HQ city
- Wollersdorf
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
DealMatrix business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription / SaaS Platform Access: DealMatrix operates as a B2B SaaS platform offering subscription-based access to its valuation multiples database and startup valuation engine. Users can access the platform at platform.dealmatrix.com with tiered pricing for different user levels. The platform offers a free trial option, with paid tiers for full access to multiples, reports, and matching features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial available for platform access |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
DealMatrix product offering
Product offeringCore offering
DealMatrix operates a B2B SaaS valuation platform for private markets delivering sector-specific EV/Sales and EV/EBITDA valuation multiples filtered by funding stage and region across a 20-year time series, plus a Startup Valuation Engine that runs structured, method-based valuations (Berkus, Payne Scorecard, VC Rating, VC Method, First Chicago) and produces downloadable reports. The platform also includes investor-matching functionality that connects validated startup profiles with investors by stage, sector, and region, and a Deals Monitor for notable private-market transactions.
Product overview
DealMatrix operates two specialized core products within a unified platform: the Multiples database delivering sector-specific EV/Sales and EV/EBITDA benchmarks filtered by industry (140+ sectors), funding stage (Pre-Seed through Series E), and region (6 global regions) with quarterly refresh and a 20-year time series; and the Startup Valuation Engine enabling structured method-based valuations (Berkus, Payne Scorecard, VC Rating, VC Method, First Chicago) with downloadable reports and investor matching. Both tools are oriented toward private market professionals including VC/PE analysts, M&A advisors, CFOs, business angels, and early-stage founders.
Differentiator
Problem solved
Functional benefit
Brands
- DealMatrix Multiples: Sector-specific EV/Sales and EV/EBITDA multiples for private companies filtered by stage and region across a 20-year time series.
- Startup Valuation Engine
Products and services
- Venionaire DealMatrix Multiples SaaS product delivering sector-specific EV/Sales and EV/EBITDA valuation multiples for private companies filtered by stage and region across a 20-year time series, built on approximately 200 public indices and IPEV 2025-compliant methodology. Serves PE/VC, M&A advisors and CFOs across 140+ sectors, 6 regions, and 7 funding stages (Pre-Seed to Series E), refreshed quarterly.
- Startup Valuation Engine A structured, method-based startup valuation tool that runs Berkus Method, Payne Scorecard, VC Rating (Venionaire), VC Method, and First Chicago Method to generate downloadable valuation reports and match startups with suitable investors. Targets founders at pre-seed through Series C and serves CFOs producing board-level valuation reports.
Quantifiable outcome
- Up to 95% forecast accuracy in consumer behavior simulation (referenced in a client deal example, not DealMatrix's own product)
Companies that use DealMatrix
Customer profileSegments6 records
Ideal customer profiles6 records
DealMatrix technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
DealMatrix partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Venionaire CapitalcoreVenionaire Capital is specialized in Corporate Venture Capital, Corporate Startup Engagement, Digital Transformation, and High-Tech Innovation. They serve as a trusted partner for scouting, screening, technology, market and competitive analysis, valuation, and portfolio management. Venionaire Capital is the parent/affiliated entity behind DealMatrix, with shared management (CEO Berthold Baurek-Karlic serves as CEO of both entities).
- Business Angel InstitutecoreBusiness Angel Institute organizes workshops and a comprehensive training program that prepares participants for the Certified Business Angel (CBA) exam, supporting them through the CBA Circle alumni association. DealMatrix is featured in their training curriculum for angel investors learning valuation methods.
- derBrutkastenminorderBrutkasten is an Austrian multimedia platform for startups, digital economy, and innovation. They serve as a content co-marketing partner helping reach the Austrian and German startup and investment community.
- Trending TopicsminorTrending Topics is an Austrian news and media website focused on technology, startups, and the digital economy. Provides media coverage and audience reach to DealMatrix in the Austrian and broader European tech ecosystem.
- invest.austriacoreinvest.austria is Austria's leading network for angel investors, founded in 2012 as a non-profit association and developed into one of Europe's leading angel networks. DealMatrix provides valuation data and tools to member angel investors.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
DealMatrix competitors and assessment
Company assessmentDirect peers
- Valutico: Valutico is a SaaS valuation platform offering DCF, multiples, and comparable-company analysis for private and public companies. Directly comparable to DealMatrix in serving M&A advisors and corporate finance teams with method-based valuation reports.
- Equidam: Equidam provides online startup valuation tools used by founders, accelerators, and investors to generate valuation reports and benchmarks. Closely overlaps DealMatrix's Startup Valuation Engine, especially for pre-seed and seed-stage founders needing structured methods.
- Dealroom.co: Dealroom.co is a European-headquartered private-market data platform covering startups, funding rounds, and valuations by sector and stage. Comparable to DealMatrix's multiples and investor-matching proposition, with overlapping PE/VC and corporate-development buyer base.
- PrivCo: PrivCo provides private-company financials, valuations, and deal data focused on non-listed businesses, similar in audience to DealMatrix's M&A advisor and CFO personas. Differentiates via proprietary research on unlisted company multiples.
Broad incumbents
- PitchBook: PitchBook (owned by Morningstar) is the dominant institutional data platform for private equity, venture capital, and M&A deal intelligence. Sells sector/stage/region valuation multiples and benchmarks at the high end of the market that DealMatrix addresses.
- CB Insights: CB Insights is a market intelligence platform covering private-company financing, valuations, and sector trends for enterprise customers. Overlaps with DealMatrix on private-market valuation benchmarks and PE/VC buyer personas.
- Crunchbase: Crunchbase is a broad private-company and funding-round database widely used by founders, investors, and advisors. Comparable to DealMatrix on investor discovery and deal benchmarking, though less specialized on valuation methodology.
- S&P Capital IQ Pro: S&P Capital IQ Pro is an institutional financial data platform offering comparable-company multiples, M&A comps, and valuation workflows. Competes with DealMatrix at the enterprise end, particularly for corporate finance and M&A teams.
- Carta: Carta is a cap-table, equity management, and private-market liquidity platform increasingly providing valuation and 409A-adjacent services. Overlaps DealMatrix on the CFO/finance team persona for private-company valuation needs.
Emerging players
- Visible.vc: Visible.vc offers fundraising and investor-relations software for private companies, including valuation reporting and benchmarking. Comparable to DealMatrix on serving founders and CFOs needing method-based valuation outputs for investor communications.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
DealMatrix social profiles
Digital presenceDealMatrix financial estimates
Financial estimateRevenue estimate
Valuation estimate
DealMatrix leadership team
Management profileNumber of profiles
Profiles3 records
DealMatrix funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DealMatrix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DealMatrix
What does DealMatrix do?
DealMatrix operates a B2B SaaS valuation platform for private markets delivering sector-specific EV/Sales and EV/EBITDA valuation multiples filtered by funding stage and region across a 20-year time series, plus a Startup Valuation Engine that runs structured, method-based valuations (Berkus, Payne Scorecard, VC Rating, VC Method, First Chicago) and produces downloadable reports. The platform also includes investor-matching functionality that connects validated startup profiles with investors by stage, sector, and region, and a Deals Monitor for notable private-market transactions.
Is DealMatrix a public or private company?
DealMatrix is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DealMatrix founded?
DealMatrix was founded in 2015. It employs 1 to 10 people.
Where is DealMatrix based?
DealMatrix is headquartered in Wollersdorf, Austria, in the Europe region.
How does DealMatrix make money?
One revenue line is on record: subscription / SaaS Platform Access.
Who are DealMatrix's main competitors?
Direct peers on record are Valutico, Equidam, Dealroom.co and PrivCo. Broad incumbents are PitchBook, CB Insights, Crunchbase, S&P Capital IQ Pro and Carta. Visible.vc is listed as an emerging player.
Does DealMatrix have an API?
No public API is recorded for DealMatrix.
What industry is DealMatrix in?
DealMatrix's product category is Private Market Valuation Software. Its primary akta.pro industry code is BPAHAOAK, Valuation & Purchase Price Allocation (Deal Valuation), with a secondary code of FSAEAGAK, Transaction Structuring, Negotiation & Deal Execution Support. Its NAICS code is 523150 and its SIC code is 6282.