Equidam
Equidam is a cloud-based valuation platform that combines five valuation methods with AI-assisted data gathering and benchmarking to produce defensible startup valuations for founders, investors, and advisors across 90 countries.
- Company typePrivate
- Founded2013
- HeadquartersRotterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Equidam does
Equidam operates a cloud-based valuation platform that helps startups, investors, and advisors generate defensible private-company valuations. The platform combines five valuation methodologies — Berkus, Scorecard, DCF, comparable multiples, and risk factors — through a proprietary algorithm, layered with AI-assisted data gathering that automatically retrieves public company information and drafts financial projections and valuation outputs that users can review, adjust, and benchmark. The core product is the Equidam Valuation Platform, supported by Valuation Delta™ benchmarking against real comparables, a Startup Valuation API, an embeddable widget, and specialized compliance modules for ESOP valuations across multiple jurisdictions (US 409A, UK EMI, Netherlands, Australia ESS, Spain, Baltic states). Reports are exported in PDF, Excel, and Markdown formats.
The business is structured as Equidam Valuation S.L., legally registered in Valencia, Spain (N.I.F. B40560682), with a fully distributed team of 11-50 employees operating across five global locations. Revenue is generated through a freemium entry point plus pay-as-you-go access fees (Valuation Fee with 90-day validity and Access Fee for platform days), a Professional License tier billed monthly for advisors and consultants managing multiple client valuations, and API/widget access for platform partners. The go-to-market is product-led growth combined with an API-first distribution model, supported by an extensive partner network spanning the UK (Tech Nation, Virgin StartUp, Crowdcube), Europe (Carta, WE.VESTR, Capboard), the US (Carta, Pulley, Equifund), Malaysia (MDEC, FundedHere, Ethis Malaysia), Africa (VC4A), Middle East (DIFC Innovation Hub), Latin America (Village Capital), and Australia (Birchal). The company has raised approximately $647,737 across four small funding rounds between 2013 and 2016, indicating a largely bootstrapped capital strategy. As of 2025, Equidam has valued 160,000+ companies across 90 countries and 641 industries, with 30 million data points supporting its benchmarking engine, and launched an MCP server positioning its valuation capabilities for direct access by AI agents.
Equidam firmographics
Firmographics- Name
- Equidam
- Legal name
- Equidam Valuation S.L.
- Website
- https://equidam.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Equidam is a cloud-based valuation platform that combines five valuation methods with AI-assisted data gathering and benchmarking to produce defensible startup valuations for founders, investors, and advisors across 90 countries.
- Ownership category
- akta.pro rank
Equidam industry classification
Industry- Product category
- Startup Valuation Software
- NAICS
- Portfolio Management and Investment Advice (523940), Software Publishers (513210), Investment Banking and Securities Intermediation (523150)
- SIC
- Services-Prepackaged Software (7372), Investment Advice (6282), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Business Valuation (Private Company & Enterprise) (FSAEAHAA)
- akta.pro secondary industries
- ESOP & Equity Compensation Valuation (ESOP, options, warrants) (FSAEAHAN), Portfolio Valuation (PE/VC funds, LP reporting) (FSAEAHAH), Financial Reporting Valuation (ASC 820/805, IFRS 13/3) (FSAEAHAB), Intangible Asset Valuation (IP, Brand, Customer, Technology) (BPAHANAB)
Keywords
Where Equidam is headquartered
LocationHeadquarters
- HQ city
- Rotterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Equidam business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Platform Access Fees: Access Fee grants access to the Platform Services for specific days selected and purchased by the Registered User. Valuation Fee has a validity of 90 days and can be purchased separately or bundled.
- Professional License: Enterprise license for advisors and consultants to value multiple client companies, with enhanced features for portfolio management and client data gathering.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tier with limited access to get started |
| Subscription | Pay-as-you-go | Standard valuation access with valuation fee and access days |
| Subscription | Monthly | Professional license for advisors managing multiple companies |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Equidam product offering
Product offeringCore offering
Equidam provides a cloud-based SaaS platform that produces defensible startup and private company valuations by combining five valuation methods (Berkus, Scorecard, DCF, comparable multiples and risk factors) with AI-assisted data gathering and benchmarking against real market comparables (Valuation Delta). Users generate valuation reports exportable as PDF, Excel or Markdown for fundraising, M&A, ESOP/409A/EMI compliance, and secondaries. A Professional License serves advisors, an API and MCP server enable platform integrations, and free calculators support pre/post-money, SAFE and convertible note modeling.
Product overview
Equidam is a tech company offering an online valuation platform for startups and private companies. The core product is the Equidam Valuation Platform, which uses five valuation methods (Berkus, Scorecard, DCF, comparable multiples, and risk factors) combined with AI-assisted data gathering and benchmarking via Valuation Delta™. Users input company data and receive AI-drafted financial projections and defensible valuation reports exportable as PDF, Excel, or Markdown. The platform offers specialized solutions for fundraising, M&A/exit, ESOP/409A/EMI valuations, and secondary transactions. Professional advisors can purchase a Professional License for multi-client portfolio management. Additional offerings include a Startup Valuation API for programmatic access, plus free tools such as Financial Projections Template, SAFE Calculator, Pre/Post-Money Valuation Calculator, and Convertible Note Calculator. The ecosystem is supported by content resources including The Equidam Podcast, Monthly Newsletter, and the Equidam Research Center.
Differentiator
Problem solved
Functional benefit
Brands
- Valuation Delta™: A benchmarking platform that produces tailored revenue and EBITDA benchmarks based on industry, stage and geography.
- The Equidam Podcast
- Equidam Research Center
Products and services
- Equidam Valuation Platform Cloud-based SaaS platform that generates defensible startup and private company valuations using five valuation methods plus AI-assisted data gathering and Valuation Delta benchmarking; reports exportable as PDF, Excel or Markdown for fundraising, M&A, ESOP/409A/EMI compliance and secondaries.
- Startup Valuation API Programmatic API access to Equidam's valuation engine, enabling third-party platforms, accelerators and SaaS providers to integrate professional startup valuation capabilities into their own products, with an accompanying MCP server for AI assistants.
- Professional License Enterprise monthly license for advisors and consultants to value multiple client startups, with features for data gathering, scenario modeling, data export and access to the lead-generation Equidam Widget for their own sites.
- Equidam MCP Server MCP (Model Context Protocol) server launched in 2025 that allows AI assistants and AI systems to access Equidam's enterprise-grade startup valuation tools programmatically alongside the existing Startup Valuation API.
Quantifiable outcome
- 160,000 startups valued across 90 countries and 641 industries since 2013
- +2 more outcomes
Companies that use Equidam
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Equidam technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature4 records
Equidam partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and regional.
- Tech NationcoreUK-based ecosystem leader focused on fueling the growth of founders and scaling companies to positively transform societies, economies and outcomes.
- MDEC (Malaysia Digital Economy Corporation)regionalGovernment agency tasked with organising and leading Malaysia's Digital Economy forward.
- Virgin StartUpregionalUK organization helping founders with business advice, access to funding, mentoring and a growing community.
- Startup Wise GuyscoreGlobal accelerator with a diverse team of tech lovers, mentors, experts, and founders supporting founders on their journey.
- VC4AregionalAfrica-focused platform connecting startup entrepreneurs with knowledge, support programs, mentors, and investors.
- DIFC Innovation HubregionalLargest innovation ecosystem in the Middle East region, hosting 500+ startups, investors, digital labs, and regulators.
- Village CapitalregionalInvestment-readiness programs in Latin America in various sectors such as fintech, agritech, foodtech, and health.
- Founder InstitutecoreProven global network helping founders turn ideas into fundable startups, and startups into global businesses.
- CartacoreLeading US provider of tax valuations and equity management. As an Equidam customer you benefit from waived onboarding fees at Carta.
- WE.VESTRregionalEurope-based shareholder management platform for founders, from incorporation to fundraising to ESOPs.
- CrowdcubecoreUK equity crowdfunding platform with 740,000 investors, having helped 800+ companies raise over £680m.
- FundedHereregionalSingapore, Malaysia and Indonesia crowdfunding platform that raised more than $18 million over 30 campaigns with 1,800+ investors.
- Ethis MalaysiaregionalFirst fully Shariah-compliant equity crowdfunding platform approved under the Securities Commission of Malaysia.
- BirchalregionalAustralian crowdfunding platform that has raised over $14 million since 2017 for 24 companies and hosted the largest equity crowdfunding raises in Australia.
- EquifundregionalUS and Canada equity crowdfunding platform delivering vetted early-stage investment opportunities. Equidam customers save $500.
- Standard LedgerregionalAustralia & UK accounting and virtual CFO services specializing in financial modeling and valuations for startups and scale-ups.
- EbitwiseregionalBeNeLux-based finance team service helping scale-ups grow with plug'n'play finance teams suited to every venture's unique situation.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Equidam competitors and assessment
Company assessmentOthers
- Kruze Consulting: US CPA firm specializing in startup accounting, 409A valuations, and CFO services. Comparable buyer persona and valuation use case but delivers via human service rather than software.
- Standard Ledger: Australia & UK accounting and virtual CFO firm specializing in financial modeling and valuations for startups. Listed Equidam implementation partner; comparable in audience and service line.
Direct peers
- Capboard: Spain and Europe cap-table platform for equity management serving SMB startups. Overlaps with Equidam's European ESOP and cap-table ecosystem and is a listed integration partner.
- Valutico: Valuation software platform providing online business valuations for private companies, advisors and financial institutions using multiple methodologies. Most directly comparable competitor to Equidam's online valuation product.
- Kobalt Labs: AI-native platform for private company valuations and equity administration, including 409A services. Competes head-on with Equidam in startup valuation, particularly for tech-enabled compliance workflows.
- Pulley: Cap-table and equity management platform for founders and hyper-growth startups that also offers 409A valuation services. Direct overlap with Equidam on private-company valuation and a listed Equidam partner offering a discount.
- Capdesk: European equity management and private company valuation platform. Closest geographic and product peer to Equidam for EU-based startups needing cap-table and ESOP support.
- WE.VESTR: Europe-based shareholder management platform covering incorporation, fundraising, and ESOPs. Comparable to Equidam's European ESOP valuation and cap-table-adjacent offerings and a listed Equidam partner.
Broad incumbents
- PitchBook: Private market data and valuation platform used by investors and advisors. Overlaps with Equidam in private-company benchmarking data, though serves larger institutional customers at much higher price points.
- Carta: Dominant US cap-table and equity management platform that also provides 409A valuations. Far larger scale than Equidam, with overlapping customers and product surface; also a listed Equidam integration partner.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Equidam social profiles
Digital presenceEquidam compliance and trust
Trust signalCompliance2 records
Equidam financial estimates
Financial estimateRevenue estimate
Valuation estimate
Equidam leadership team
Management profileNumber of profiles
Profiles8 records
Equidam funding detail
Funding detailFunding overview
Funding rounds4 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Equidam M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Equidam
What does Equidam do?
Equidam provides a cloud-based SaaS platform that produces defensible startup and private company valuations by combining five valuation methods (Berkus, Scorecard, DCF, comparable multiples and risk factors) with AI-assisted data gathering and benchmarking against real market comparables (Valuation Delta). Users generate valuation reports exportable as PDF, Excel or Markdown for fundraising, M&A, ESOP/409A/EMI compliance, and secondaries. A Professional License serves advisors, an API and MCP server enable platform integrations, and free calculators support pre/post-money, SAFE and convertible note modeling.
Is Equidam a public or private company?
Equidam is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Equidam founded?
Equidam was founded in 2013. It employs 11 to 50 people.
Where is Equidam based?
Equidam is headquartered in Rotterdam, Netherlands, in the Europe region.
How does Equidam make money?
Two revenue lines are on record. Platform Access Fees are the primary driver. The others are professional License.
Who are Equidam's main competitors?
Others on record are Kruze Consulting and Standard Ledger. Direct peers are Capboard, Valutico, Kobalt Labs, Pulley, Capdesk and WE.VESTR. Broad incumbents are PitchBook and Carta.
Does Equidam have an API?
Yes. The Equidam Startup Valuation API provides programmatic access to Equidam's valuation platform, enabling developers to integrate professional startup valuation capabilities into their own applications. Additionally, Equidam offers an MCP (Model Context Protocol) server that allows AI systems to access enterprise-grade startup valuation tools. Developer documentation is at www.equidam.com/startup-valuation-api.
What industry is Equidam in?
Equidam's product category is Startup Valuation Software. Its primary akta.pro industry code is FSAEAHAA, Business Valuation (Private Company & Enterprise), with a secondary code of FSAEAHAN, ESOP & Equity Compensation Valuation (ESOP, options, warrants). Its NAICS code is 523940 and its SIC code is 7372.