The Girls Company

What The Girls Company does

The Girls Company is a privately held, direct-to-consumer consumer products business founded in 2019 by three BYU graduates (Abby Warner, Taimi Kennerley, and Zoia Ali) and based in Provo/Orem, Utah. It designs, manufactures, and sells a portable menstrual cramp relief system consisting of two components: (1) "The Band," an ultra-thin (less than 1/8 inch), machine-washable nylon/spandex fabric band with six pockets for inserting disposable heat pouches, allowing heat-and-pressure therapy to be worn discreetly under clothing for both abdominal and back relief; and (2) "Hot Stuff," disposable 4mm oxygen-activated heat pouches made from natural ingredients that deliver 8–10 hours of warmth and adhere to skin with an adhesive backing. The technology is filed as patent pending. The company generates revenue primarily through one-time Starter Pack sales at $24.95 and consumable Hot Stuff refills priced from $9.95, plus a subscription tier delivering 9 refills per month at $12.95 with skip/cancel flexibility and a 20–30% discount relative to one-time pricing. Distribution runs through the company's own Shopify website (thegirlsco.com), Amazon Marketplace, and Target.com, with free U.S. shipping and a 90-day return policy.

The company sells ancillary merchandise (Hotties Against PMS t-shirts, branded stickers, and gift cards) and has built a content-led marketing engine including a blog, email newsletter, an Instagram presence (@thegirls_co), and earned media coverage in Real Simple, KSL, KUTV CBS2, ABC 4, Bold TV, and podcasts. Recognition includes #1 Natural Cramp Solution and #1 Period Product rankings from Real Simple Magazine and a Judge.me reviews widget showing roughly 19 customer reviews. Capital structure is founder-owned with a single disclosed non-dilutive funding event: a $75,000 Arch Grants award in November 2023. The company has no disclosed institutional investors, no parent company, and operates with 1–10 employees.

Name

The Girls Company

Legal name

The Girls Company

Website

https://thegirlsco.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

The Girls Company is a privately held Utah-based DTC brand that designs and sells a patent-pending, ultra-thin wearable heating band plus disposable oxygen-activated heat pouches to provide portable menstrual cramp relief for menstruating individuals, including those with endometriosis.

Ownership category

akta.pro rank

Headquarters

HQ city

Provo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Product Sales (One-Time): The company generates revenue through one-time purchases of its core products including the Cramp Alleviating Band Starter Pack ($24.95), Band Only option, Hot Stuff Refills ($9.95+), apparel (T-shirts), and merchandise. These are one-time hardware and consumable purchases.
2. Subscription/Recurring Refills: Monthly subscription model for Hot Stuff warmers delivering 9 refills monthly for $12.95 (auto-renews). Subscribers receive 30% off Starter Pack and free shipping. Subscription can be skipped or cancelled anytime. This creates predictable recurring revenue from consumable refills.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Girls Company designs, manufactures, and sells a portable, wearable heated band system for menstrual cramp and back pain relief. The core product, the Cramp Alleviating Band, is an ultra-thin nylon/spandex band with six pockets into which disposable oxygen-activated heat pouches (Hot Stuff) are inserted to provide 8-10 hours of combined heat and pressure therapy. The company also sells refill warmers on a subscription basis and branded merchandise.

Product overview

The Girls Company offers a single unified product line centered on the Cramp Alleviating Band system for period cramp relief. The core offering consists of The Band (an ultra-thin, portable heated band worn under clothing with 6 pockets for heat placement) and Hot Stuff Refills (disposable heat pouches that provide 8-10 hours of warmth). These products work together to deliver heat and pressure therapy for menstrual cramps. The Starter Pack bundles The Band with initial heat pouches, while Hot Stuff Refills provide ongoing replenishment. The company also sells merchandise including branded t-shirts and stickers, and offers gift cards. The product operates without batteries, wires, or microwaves—the heat is generated by oxygen-activated disposable warmers.

Differentiator

Problem solved

Functional benefit

Products and services

• Cramp Alleviating Band - Starter Pack An ultra-thin, portable heated band made of nylon/spandex with six pockets for inserting disposable heat pouches, sold as a starter bundle with 6-9 Hot Stuff warmers to deliver 8-10 hours of heat and pressure therapy for menstrual cramp and back pain relief. Sized XS-3XL in White or Glacier Blue, machine washable, and built on patent-pending technology.
• Hot Stuff Refills (Warmers) Disposable oxygen-activated heat pouches sized 4mm thick that provide 8-10 hours of heat and are inserted into the Band's pockets. Available in Regular (9 warmers), Mini (6 warmers), and Large (12 warmers) pack sizes, with adhesive on one side and made with natural, environmentally safe ingredients.
• Hotties Against PMS T-shirt Vintage paradise cotton t-shirt with screen-printed 'Hotties Against PMS' messaging, classic fit, true to size, seamless rib neck with 7/8 inch collar. Available in sizes XXS-XXXL.
• 'Dump Them' Sticker Promotional sticker merchandise featuring the brand's period advocacy messaging, sold through the company's e-commerce storefront.
• The Girls Company Gift Card Digital or physical gift cards available in denominations starting from $10.00 USD, redeemable on the company's e-commerce storefront.
• Hot Stuff Monthly Subscription Recurring monthly auto-renewing subscription that delivers 9 Hot Stuff refills for $12.95 with free shipping. Subscribers receive 20-30% off the Starter Pack and can skip, pause, or cancel the subscription at any time through the subscription management portal.

Quantifiable outcome

• Nearly 100% 5-star customer reviews across 32+ product reviews
• +1 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Livia (iPulse Medical): Sells a wearable electronic device specifically designed to relieve menstrual cramp pain. Direct head-to-head competitor to The Girls Company in the portable period-pain-relief category, targeting the same consumer with a different mechanism (TENS vs. thermal compression).

Broad incumbents

• ThermaCare (Pfizer): Mass-market heat-wrap brand sold in drug stores and mass retailers, addressing menstrual and muscle pain with disposable heat therapy. Comparable product mechanism (disposable heat) and end use, but a large CPG incumbent rather than a wearable brand.
• Carex Health Brands: Established manufacturer of home medical and pain-relief products including heating pads, hot/cold therapy, and wellness devices. Comparable in the thermal pain-relief mechanism but with a much broader healthcare catalog and mass-retail distribution.
• Therabody: Premium recovery and wellness brand built around percussive therapy devices, with adjacent thermal and vibration products. Comparable consumer wellness brand-building model and premium positioning, though with deeper capital and broader product portfolio.

Emerging players

• Embr Labs: Maker of the Embr Wave, a wearable thermal device for hot flashes, stress, and sleep. Comparable in form factor (wearable thermal device for personal comfort) and consumer positioning, though targeting a different primary indication.
• BeYou: Period care brand selling self-care patches, balms, and monthly subscription boxes for menstrual pain and PMS. Comparable in targeting menstruating consumers with portable, natural pain-relief SKUs and a subscription-led GTM motion.
• Rael: DTC period care and feminine wellness brand covering pads, tampons, skincare, and supplements. Comparable audience (menstruating consumers) and DTC-first brand-building playbook, though broader catalog with no thermal pain-relief device.
• Cora: Period care and wellness brand offering organic menstrual products alongside educational content. Comparable mission-driven, content-led brand positioning and target consumer, but focused on absorbents rather than pain-relief hardware.
• Dame: Period care and wellness brand with tampons, pads, and sexual wellness products. Comparable female-founded DTC motion and audience targeting, though adjacent rather than directly competing on pain relief.
• The Honey Pot: Feminine care brand offering washes, wipes, pads, and tampons targeting menstruating consumers. Comparable DTC positioning in the fem/wellness category with retail expansion (Target), though no dedicated pain-relief hardware.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/thegirls_co
• LinkedInlinkedin.com/company/the-girls-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Girls Company