PerformancePoint

What PerformancePoint does

PerformancePoint LLC is a Memphis, Tennessee-based culture transformation and leadership development consulting firm founded in 2003 by Brad Federman. The firm delivers its services through six integrated consulting solutions — Cultivating Culture, Leveling Up Leadership, Energizing Employees, Captivating Customers, Servant Leadership, and the Aspire Talent Advisory executive search division — built on proprietary methodologies including the STIRS Coaching Model, Growth Matrix, Flywheel Engagement Process, Culture Velocity Diagnostic, and Friction Mapping. Its underlying technology stack combines these proprietary frameworks with trademarked diagnostic products (Culture Velocity Diagnostic™, Growth Leader Index™) and a newly integrated AI Culture Coach for real-time culture assessment insights, supported by a 60,000+-employee proprietary research dataset used for benchmarking.

The company's business model is professional services, generating revenue from project-based consulting engagements, retained executive search (25-35% of first-year compensation, billed in thirds with a 90-day retention guarantee), executive coaching, custom training and eLearning, and fractional CHRO-level HR services. Distribution is direct enterprise field sales supplemented by a freemium top-of-funnel (free diagnostics and white papers), content marketing through Substack, LinkedIn newsletters, YouTube, podcasts, and conference keynotes, with no channel/reseller partners. PerformancePoint serves 640+ organizations across 15 industries including marquee enterprise clients such as FedEx, Nike, Coca-Cola, Mayo Clinic, Hilton, St. Jude Children's Research Hospital, Sherwin-Williams, University of Texas at Austin, Mailchimp, Nordstrom, and Deloitte, with average client tenure exceeding 11 years. The firm operates from a single Memphis headquarters with no disclosed geographic expansion outside the United States, remains privately held and founder-owned with no institutional backing, and reports 11-50 employees.

Name

PerformancePoint

Legal name

PerformancePoint LLC

Website

https://performancepointllc.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

PerformancePoint LLC is a Memphis-based culture transformation and leadership development consulting firm serving 640+ organizations across 15 industries with proprietary methodologies, executive coaching, fractional HR, and retained executive search via its Aspire Talent Advisory division.

Ownership category

akta.pro rank

Product category

Management Consulting — Culture, Leadership & Engagement

NAICS

Human Resources Consulting Services (541612), Professional and Management Development Training (61143), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH)

akta.pro secondary industries

Performance Management & Productivity Consulting (BPAHAGAL), Leadership Assessment, 360 Feedback & Development Planning (EDABAAAK), Performance Management & OKRs (BPACAPAF)

Keywords

• Culture consulting
• Leadership development
• Executive coaching
• Employee engagement
• Executive search services

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consulting Services: Core consulting engagements for culture transformation, leadership development, and employee engagement. Delivered by senior consultants through structured engagements tied to business KPIs. Revenue is project-based with defined scopes.
2. Executive Search (Aspire Talent Advisory): Retained executive search division with a 90-day retention guarantee. Fee model is 25-35% of expected first-year compensation, billed in thirds: upfront, upon acceptance, and after 90-day success.
3. Executive Coaching: Leadership development coaching engagements delivered by certified coaches using STIRS and Stakeholder Coaching methodologies. Approximately 2-4 hours per month per leader.
4. Learning & Development / Training: Custom training programs, eLearning, microlearning, and competency library access for leadership development.
5. Fractional HR Services: CHRO-level HR leadership on a fractional basis for organizations needing strategic HR without full-time commitment.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels10 records

Core offering

PerformancePoint provides culture transformation, leadership development, and employee engagement consulting services for enterprise organizations through proprietary methodologies such as the STIRS Coaching Model, Growth Matrix, Flywheel Engagement Process, and Culture Velocity Diagnostic. The firm also operates Aspire Talent Advisory, a retained executive search division, and delivers executive coaching, custom training, and fractional CHRO-level HR services.

Product overview

PerformancePoint is a culture and leadership consulting firm, not a software product company. Its offering consists of proprietary consulting frameworks, diagnostic tools, and professional services designed to transform organizational culture, leadership capability, and employee engagement. The core portfolio centers on six integrated consulting solutions—Cultivating Culture, Leveling Up Leadership, Energizing Employees, Captivating Customers, and Servant Leadership—augmented by two diagnostic tools (Culture Velocity Diagnostic™ and Growth Leader Index™). A subsidiary division, Aspire Talent Advisory, provides retained executive search services. Supporting the solutions are free HR Tools & Calculators, and professional services including Fractional HR, Executive Coaching, and Custom Training. The approach is methodology-driven, using proprietary models like the Growth Matrix, STIRS Coaching Model, Flywheel Engagement Process, and Friction Mapping, with an AI Culture Coach mentioned for real-time insights within the culture diagnostic.

Differentiator

Problem solved

Functional benefit

Brands

• Aspire Talent Advisory: A PerformancePoint division providing retained executive search services for mission-critical C-suite, VP, and Director-level roles with scientific profiling, psychometric vetting, and a 90-day retention guarantee.

Products and services

• Culture Velocity Diagnostic™ A proprietary diagnostic tool that measures organizational culture health and benchmarks scores against industry-leading organizations. Delivers a personalized Culture Velocity Score within 10 minutes with real-time insights from the AI Culture Coach. Offered for free online.
• Growth Leader Index™ A free 10-question diagnostic assessment based on Brad Federman's framework from 'Never Delegate Again', measuring whether leaders delegate tasks or truly develop their people.
• Leveling Up Leadership A leadership development solution incorporating the proprietary Growth Matrix framework and STIRS Coaching Model to transform managers from task-delegators into player-coaches who develop talent.
• Cultivating Culture A strategic culture transformation solution using proprietary Culture Design Process, Systemic Culture Auditing, Champion Building & Training, and Continuous Reinforcement Tools to transform culture into a measurable competitive asset.
• Energizing Employees An employee engagement solution using the proprietary Flywheel Engagement Process, real-time engagement pulse systems, and manager enablement programs to move employees from checkbox completion to full ownership.
• Captivating Customers A customer experience solution using Friction Mapping and Customer Journey Insights to align internal behaviors with external brand promises, driving customer loyalty and advocacy.
• Servant Leadership A leadership framework built on five key principles—Others Before Self, Culture Before Profit, Empowerment Before Authority, Vulnerability Before Comfort, and Vision Before Movement—that shift focus from Authority to Empowerment.
• Aspire Talent Advisory PerformancePoint's retained executive search division using scientific profiling, psychometric vetting, and a 90-day retention guarantee to build elite C-suite, VP, and Director teams. Fee model is 25-35% of expected first-year compensation.
• HR Tools & Calculators Free data-driven tools including Employee Turnover Rate Calculator, Turnover Cost Calculator, and Leadership Growth Calculator to help quantify people challenges.
• Fractional HR Services CHRO-level HR leadership providing strategic HR support for organizations not ready for a full-time CHRO, including leadership transitions and culture transformation initiatives.
• Executive Coaching Executive coaching combining Stakeholder Coaching, proprietary STIRS Coaching, and FastForward Change methodologies with measurable outcomes through mid-point and end-of-engagement surveys.
• Learning & Development / Custom Training Custom leadership training design, eLearning and microlearning solutions, and access to a competency library for essential modern leadership skills development.

Quantifiable outcome

• 700+ company cultures elevated since 2003
• +10 more outcomes

Named customers21 records

Segments9 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature7 records

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Center for Creative Leadership: Nonprofit research and leadership development institution offering executive education, coaching, and culture research. Comparable to PerformancePoint's leadership development frameworks, executive coaching, and proprietary research base.
• Gallup: Research-based consulting firm known for employee engagement surveys (Q12), strengths-based leadership, and culture analytics with massive proprietary workforce datasets. Closely parallels PerformancePoint's Culture Velocity Diagnostic, 60K+ response benchmarking, and engagement consulting.
• Dale Carnegie & Associates: Long-established corporate training and leadership development firm offering courses in leadership, communication, and engagement. Comparable to PerformancePoint's training, leadership development, and coaching offerings.
• FranklinCovey: Global leadership and culture training firm offering proprietary frameworks (e.g., The 7 Habits, Leadership Suite), executive coaching, and consulting. Directly comparable to PerformancePoint's culture transformation, leadership development, and training portfolio.
• Spencer Stuart: Executive search and leadership consulting firm serving board, CEO, and senior executive placements. Comparable to PerformancePoint's Aspire Talent Advisory search practice and broader culture/leadership consulting.
• Heidrick & Struggles: Global executive search and leadership advisory firm serving C-suite mandates. Directly comparable to PerformancePoint's Aspire Talent Advisory retained search division, though at much larger scale.

Emerging players

• Culture Amp: Employee engagement and performance management SaaS platform. Adjacent competitor to PerformancePoint's engagement surveys and culture diagnostics, though delivered as software rather than advisory services.
• BetterUp: Tech-enabled executive coaching and workforce development platform combining AI with human coaching. Comparable to PerformancePoint's executive coaching and leadership development practice, but delivered via a software platform.

Broad incumbents

• Korn Ferry: Global organizational consulting firm offering executive search, leadership development, and culture/engagement advisory. Comparable to PerformancePoint's full stack — particularly Aspire Talent Advisory (retained executive search) and culture consulting.

Others

• FranklinCovey's VitalSmarts / Crucial Learning:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@PerformancePoint-LLC
• LinkedInlinkedin.com/company/performance-point-llc
• Xx.com/perfpointllc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PerformancePoint