Luna: Clubs & Drinks

What Luna: Clubs & Drinks does

Luna: Clubs & Drinks (legal entity LUNA APP SOCIAL NIGHTLIFE, SL) is a Barcelona-headquartered two-sided nightlife marketplace that operates a consumer mobile application on iOS and Android together with a complementary web platform at getluna.app. The consumer product enables nightlife users, primarily in the 18-40 demographic, to discover events and clubs in their city, register for free guest lists via QR codes, purchase advance tickets, and pre-buy consumptions through an in-app digital wallet called Luna Tokens, which is also pitched as a way to skip queues and obtain discounts. On the venue side, the platform provides a TPV point-of-sale system, dynamic per-user QR access control for capacity management, a live event promotion service, and a Big Data analytics dashboard, sold as a monthly subscription to nightclub and bar partners. Revenue is generated through four streams: ticket sale commissions, margins on Luna Token consumption purchases, recurring SaaS fees for the venue dashboard, and an affiliate ambassador (Embajadores RRPP) program. The company serves four cities (Barcelona, Madrid, Miami, and Ibiza), lists 300+ events, reports approximately 1,200 weekly active users, and operates with a team of 1-10 against cumulative disclosed funding of roughly $241,506 across two small rounds in 2018 and 2020, with no named institutional investors.

Name

Luna: Clubs & Drinks

Legal name

LUNA APP SOCIAL NIGHTLIFE, SL

Website

https://getluna.app

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Luna: Clubs & Drinks is a Barcelona-based mobile nightlife marketplace enabling event discovery, guest lists, ticketing, and token-based consumptions for consumers, paired with a B2B POS and analytics dashboard for 40+ venue partners across Spain, Miami, and Ibiza.

Ownership category

akta.pro rank

Product category

Nightlife Marketplace & Venue Operations Software

NAICS

Drinking Places (Alcoholic Beverages) (72241)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Nightlife & Club Guest List / Table Reservations (HSACALAG)

akta.pro secondary industries

Nightlife Events & Club Tickets (THAJAFAK), Nightlife Venue Groups & Operators (Multi-Location) (MPAGAIAL), Nightclubs & Dance Clubs (THAFAEAC)

Keywords

• Nightlife discovery platform
• Event ticketing platform
• Venue management software
• Digital wallet app
• Mobile nightlife marketplace

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Ticket Sales Commission: Platform takes a commission on advance ticket sales for events and clubs listed on the platform.
2. Consumption/Virtual Token Sales: Users purchase Luna tokens to buy drinks and consumptions at partner venues at discounted rates, with platform retaining margin.
3. Venue Dashboard SaaS: Cloud-based POS and analytics dashboard provided to nightclub partners for event management and customer data.
4. Ambassador Program: Network of brand ambassadors and influencers (embajadores/rrpp) driving user acquisition and venue partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Luna: Clubs & Drinks operates a two-sided nightlife platform. On the consumer side, it offers iOS, Android, and web applications where users discover clubs and events, join guest lists, purchase tickets, and pay via an in-app Luna-token digital wallet. On the venue side, it provides a TPV (point-of-sale) dashboard, QR-code access control, big-data analytics, and an ambassador management console that enables nightclubs to sell tickets, control capacity, manage customer relationships, and run data-driven marketing campaigns.

Product overview

Luna: Clubs & Drinks operates as a unified nightlife marketplace platform consisting of a consumer-facing mobile app (available on iOS and Android) and a corresponding web platform. The core product enables users to discover nightlife events, purchase tickets and consumptions, join guest lists via an Ambassador Program, and pay digitally using the Luna Token wallet system. For venue owners, Luna provides a complementary merchant ecosystem including a TPV (point-of-sale) terminal system, web control panel, live event promotion, QR-based access control, and a Big Data analytics dashboard. The platform serves Barcelona, Madrid, Miami, and Ibiza markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Luna: Clubs & Drinks Mobile App Native iOS and Android mobile application that lets individual nightlife consumers discover clubs and events, join guest lists, purchase tickets, and pay inside venues using Luna tokens and dynamic QR codes.
• Luna Web Platform Browser-based version of the Luna: Clubs & Drinks platform that allows users to discover clubs, join guest lists, and purchase tickets from desktop or mobile web.
• Luna Venue Dashboard (TPV / POS + Analytics + Access Control + Ambassador Console) SaaS dashboard for nightlife venue operators that combines TPV/POS integration, dynamic QR-code access control, big-data customer analytics, and an ambassador marketing console, enabling clubs such as Pacha, Razzmatazz, Opium, Shôko, Hotel W, CDLC, Sutton, Jamboree, Otto Zutz, and City Hall to manage ticketing, capacity, customer data, and acquisition.

Quantifiable outcome

• Reaches 1,200+ people who went out partying weekly

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core.

• Pacha BarcelonacoreStrategic or Co-development PartnerFlagship nightclub partner in Barcelona's Port Olimpic. Luna serves as official ticketing and guest list platform for Pacha events including Urban Barcelona, Pacha-Chá, and others.
• RazzmatazzcoreStrategic or Co-development PartnerMajor Barcelona nightclub venue integrated with Luna's platform for event promotion, ticket sales, and digital access control.
• Opium BarcelonacoreStrategic or Co-development PartnerPremium beachfront nightclub partner. Luna handles ticketing and guest list management for Opium events.
• Shôko BarcelonacoreStrategic or Co-development PartnerBeachside venue partner with multiple weekly events listed on Luna's platform.
• Hotel W BarcelonacoreStrategic or Co-development PartnerLuxury hotel nightclub with rooftop events. Luna manages guest lists and ticket sales for Hotel W nightlife events.
• CDLC (Carpe Diem Lounge Club)coreStrategic or Co-development PartnerPremium beachfront nightclub in Barceloneta integrated with Luna's platform for event management and ticketing.
• Sutton BarcelonacoreStrategic or Co-development PartnerUpscale nightclub venue in Zona Alta with exclusive events listed on Luna.
• JamboreecoreStrategic or Co-development PartnerHistoric club in Plaza Reial with regular urban and hip-hop events promoted through Luna.
• Otto ZutzcoreStrategic or Co-development PartnerMulti-room nightclub venue in Barcelona with diverse music programming listed on Luna.
• City HallcoreStrategic or Co-development PartnerIconic Barcelona nightclub in former town hall building with electronic and commercial music events.
• Teatre Sant CugatcoreStrategic or Co-development Partner#SaveYourClub initiative partner venue in Sant Cugat del Vallès. Supports venue during financial challenges with token packages for customers.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• DICE: Mobile-first live events and nightlife ticketing app offering event discovery, ticket sales, and guest list functionality. Directly comparable product and target audience (nightlife consumers and venues), though operating at significantly larger scale with deeper capital.
• Fever: Experiences and events marketplace with strong presence in Spain (HQ Madrid). Operates a similar two-sided model connecting consumers with local experiences including nightlife, and offers venue partners ticketing and marketing tools comparable to Luna's dashboard.
• Resident Advisor: Long-standing electronic music and clubbing events platform with global coverage. Comparable core functionality (event listings, ticketing, club discovery) and overlapping audience of nightlife-focused consumers, particularly for club events.
• Shotgun: Mobile-first electronic music and nightlife event discovery and ticketing app, primarily serving the French and broader European market. Closely mirrors Luna's mobile-first consumer UX and venue ticketing model.
• Discotech: Nightlife-focused app offering guest lists, table reservations, and event tickets for clubs, with presence in Miami and other US markets. Directly comparable product offering and target consumer, particularly relevant to Luna's Miami expansion.
• Xceed: Nightlife and club event discovery platform with guest list management and venue partnerships across European markets. Closely comparable mobile-first product and two-sided nightlife marketplace model.

Broad incumbents

• Eventbrite: Large-scale general event ticketing and discovery platform. Provides comparable ticketing infrastructure for nightlife venues, but lacks Luna's nightlife-specialized features such as guest lists, consumption tokens, and ambassador-driven acquisition.

Emerging players

• Bandsintown: Live music and events discovery platform with personalized recommendations. Partial overlap with Luna's event-discovery use case for nightlife and live entertainment, though primarily focused on concerts rather than club experiences.

Others

• El Tenedor / TheFork: Restaurant and nightlife reservation marketplace operating in Spain. While not a direct nightlife ticketing competitor, it serves the same Spanish consumer and SMB-venue base Luna targets, with overlapping local marketing channels and venue relationships.

Regional players

• Weezevent: European ticketing and event management SaaS serving event organizers and venues. Comparable B2B venue tooling (ticketing, access control, cashless payment), but broader in scope and primarily French-market focused rather than nightlife-specialized.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/getluna.app
• Facebookfacebook.com/lunaclubsndrinks

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luna: Clubs & Drinks