What Nutrigene Inc. does

Nutrigene Inc., operating as My Nutrigene, is a privately held, founder-led wellness content platform founded in 2017 that combines educational publishing with personalized nutrigenomic services for health-conscious individual consumers in the United States. The company's core product is a content-rich blog (mynutrigene.com) covering superfoods such as chlorella and spirulina, nutrition, weight loss, fasting, skincare, and various health conditions, supported by an email newsletter and organic social channels. Layered on top of the free content funnel are monthly membership subscriptions offering up to 15% product discounts, premium members-only articles, educational books/tutorials, and one-on-one personalized nutrigenomic testing and coaching services.

The underlying technology is described as a nutrigenomics platform focused on personalized genetic testing and coaching, though the website surface is dominated by conventional wellness editorial rather than software-driven personalization. The business makes money through three streams: recurring membership subscriptions (monthly billing), professional coaching services, and premium content/books. Distribution is primarily direct via the e-commerce website, with product purchases routed through an external storefront at sunlitbestgreenorganics.com. The company is bootstrapped aside from a single $120,000 Y Combinator investment in March 2018, operates with 1–10 employees, and is led by founder Rhonda with contributing author Dr. Steve Hruby (D.C.). There is no evidence of institutional capital beyond Y Combinator, no disclosed revenue, no mobile app, and no enterprise or B2B motion.

Name

Nutrigene Inc.

Legal name

Nutrigene Inc.

Website

https://mynutrigene.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Nutrigene Inc. (My Nutrigene) is a California-based wellness platform founded in 2017 that publishes nutritional content on superfoods and health, offering membership subscriptions, premium educational materials, and personalized nutrigenomic testing and coaching for individual health-conscious consumers.

Ownership category

akta.pro rank

Product category

Personalized Nutrition & Wellness Coaching

NAICS

Diet and Weight Reducing Centers (812191)

akta.pro primary industry

General Nutrition Coaching (HSADAFAA)

akta.pro secondary industry

Nutrition & Diet Education (Meal Planning, Macros, Healthy Cooking) (EDAAAHAA)

Keywords

• Personalized nutrition
• Nutrigenomic testing
• Wellness content
• Health coaching
• Superfood education

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Membership Subscription: Offers membership program providing exclusive content, special offers, and up to 15% discount on products/services
2. Coaching Services: Personalized nutrigenomic coaching services helping clients understand their genetic profile
3. Premium Content and Books: Premium posts and educational books/tutorials on nutrition and wellness topics

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Nutrigene Inc. (operating as My Nutrigene) operates a health and wellness content platform that publishes educational articles, guides, videos, books and tutorials on nutrition, superfoods (chlorella, spirulina, wheatgrass), weight loss, fasting and various health conditions. It also delivers personalized nutrigenomic testing and one-on-one coaching services that help clients understand their genetic profile and tailor their diet, supplements and lifestyle accordingly, sold through a membership program offering up to 15% discount.

Product overview

My Nutrigene is a health and wellness blog founded by Rhonda after overcoming autoimmune challenges. The core offering is educational blog content covering nutrition, superfoods (chlorella, spirulina, wheatgrass), weight loss, fasting, and various health topics. The site offers premium content including books, tutorials, and exclusive posts for members, along with personalized nutrigenomic testing and coaching services. The platform also provides a 15% discount membership program for community members.

Differentiator

Problem solved

Functional benefit

Products and services

• My Nutrigene Wellness Blog & Educational Content
• Books and Tutorials
• Premium Posts (Member-Exclusive Content)
• Personalized Nutrigenomic Testing and Coaching Services

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Noom: Noom is a direct-to-consumer personalized nutrition and weight-management coaching platform that combines content, coaching, and behavior-change programs. It is the most direct large-scale analog to My Nutrigene's content-plus-coaching model.
• Viome: Viome offers gut-microbiome and genetic testing paired with personalized nutrition recommendations and supplements. It overlaps directly with My Nutrigene's nutrigenomic testing and personalized coaching offering.
• GenoPalate: GenoPalate provides DNA-based personalized nutrition recommendations, the same core value proposition as My Nutrigene's nutrigenomic coaching service. It is a direct peer in the consumer nutrigenomics niche.
• DayTwo: DayTwo delivers personalized nutrition based on gut-microbiome analysis with actionable dietary guidance. It competes for the same health-conscious consumer seeking genetic/biomarker-driven nutrition plans.
• Nutrigenomix: Nutrigenomix provides genetic testing for personalized nutrition through healthcare professionals. It is a direct peer in the nutrigenomics space, differentiated primarily by its B2B clinical channel.

Broad incumbents

• 23andMe: 23andMe is a large-scale direct-to-consumer genetic testing company whose health reports include nutrition and wellness insights. It is a broad incumbent that overlaps with My Nutrigene's genetic-testing and nutrition-coaching premise.
• MyFitnessPal: MyFitnessPal is a widely-used nutrition tracking app with extensive educational content on food, diet, and wellness. It competes for the same content-seeking health-conscious audience at a much larger scale.
• Healthline: Healthline is a large consumer health and wellness content publisher with deep coverage of nutrition, superfoods, and weight management. It competes directly with My Nutrigene's content-led SEO strategy at vastly greater scale.

Emerging players

• Care/of: Care/of offers personalized vitamin and supplement packs informed by a short lifestyle quiz. It is an emerging player in personalized nutrition products that overlaps with My Nutrigene's stated supplement ambition.
• NutriSense: NutriSense provides continuous-glucose-monitor-informed personalized nutrition coaching and dietitian support. It is an emerging player in biomarker-driven personalized nutrition with overlap to My Nutrigene's coaching model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/myNutrigene

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nutrigene Inc.