News55

What News55 does

News55 is a Swedish-language online news publisher operated by Timeless Media AB, a privately held company headquartered at Kungsgatan 9, Stockholm. Founded in 2015, the platform is purpose-built for Swedish adults aged 55 and over, covering seven editorial verticals: Society (Samhälle), Personal Finance (Privatekonomi), Health (Hälsa), Travel (Resor), Lifestyle (Livet), Food & Drink (Mat & dryck), and Video (TV). Content addresses topics materially relevant to older Swedes — pension planning, retirement taxation, healthcare, and lifestyle — positioning the publisher in a niche that general Swedish news outlets do not curate with equivalent depth.

The underlying technology is a standard digital news publishing platform (news55.se) with category-based navigation, article pages, and a dedicated video section delivered through an embedded BBVMS player. Recurring on-camera talent (e.g., Agnes Wold, Pensionsmyndigheten experts) suggests investments in original video journalism rather than purely aggregated text content. The company has no native mobile app and no disclosed APIs or SDKs, indicating a web-first, content-driven operating model rather than a technology-platform play.

News55 operates a freemium, direct-to-consumer model: all articles and the email newsletter are free to readers. Monetization is advertising-led, with display and video ad inventory sold through the Ocast advertising platform (news55.ocast.com), and includes third-party advertising relationships such as Goplay for casino-related campaigns targeted at adult audiences. The business has raised approximately $1M in disclosed funding across 2016 and 2017, acquired Seniorevent in 2016 (events for the 55+ demographic), and operates with a small editorial team under CEO Staffan Ekberg and Editor-in-Chief Bilbo Göransson. There is no disclosed subscription revenue, paid product, or B2B offering.

Name

News55

Legal name

Timeless Media AB

Website

https://news55.se

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

News55 is a Swedish online news platform operated by Timeless Media AB that publishes free editorial content — covering pension, society, health, travel, and lifestyle — for Swedish adults aged 55 and over, monetized through advertising.

Ownership category

akta.pro rank

Product category

Online News & Media

NAICS

Newspaper Publishers (513110)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

National & General-Interest Newspapers (Print & Digital) (MPAJADAA)

akta.pro secondary industry

Alternative/Independent Newsweeklies & Opinion Press (MPAJADAH)

Keywords

• Digital news publishing
• Senior lifestyle media
• Pension news
• Editorial journalism
• Targeted online advertising

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising: News55 generates revenue through advertising, with mentions of an advertising platform at news55.ocast.com and third-party casino advertising relationships.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

News55 operates a Swedish-language online news website targeting people over 55 years old, publishing editorial articles across society, personal finance, health, travel, lifestyle, food & drink, and video categories. All articles are freely accessible, complemented by a free email newsletter and on-site video content featuring interviews and news clips.

Product overview

News55 is a single-product Swedish news platform targeted at adults over 55 years old. The site provides news and articles across seven main categories: Samhälle (Society), Privatekonomi (Personal Finance), Hälsa (Health), Resor (Travel), Livet (Lifestyle), Mat & dryck (Food & Drink), and Video (TV). The company operates as Timeless Media AB and does not appear to offer a modular platform or multiple distinct product lines.

Differentiator

Problem solved

Functional benefit

Products and services

• News55 Online News Platform Swedish-language online news website providing freely accessible editorial articles across society, personal finance, health, travel, lifestyle, food & drink, and video categories, targeting Swedish adults aged 55+.
• News55 Video (TV) Section

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Timeless Media ABcoreOthersTimeless Media AB is the parent company that owns and operates News55. The company is registered at Kungsgatan 9, 111 43 Stockholm.
• GoplayminorGTM or Marketing PartnerThird-party advertising partner for casino-related content. News55 displays Goplay advertising for casino information targeting Swedish audiences (18+).
• OcastminorGTM or Marketing PartnerAdvertising platform partner referenced as 'Annonsera på News55' - news55.ocast.com is used as the platform for placing advertisements on News55.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Aftonbladet: Sweden's largest tabloid with heavy digital readership and a free ad-supported model. It competes for the same 55+ reader attention on news, pension, and lifestyle topics, though without the demographic specialization.
• Expressen: Major Swedish daily newspaper with a strong digital presence, covering society, economy, and lifestyle. It competes for News55's target audience on general-interest and pension/finance topics at scale.
• Dagens Nyheter: Sweden's leading quality national newspaper with a substantial digital presence. It covers the same broad news categories News55 targets (society, pension, health, lifestyle) but serves all demographics rather than specializing in the 55+ niche.
• SVT Nyheter: Sweden's public broadcaster news division. SVT Nyheter produces free, ad-free news content covering society, health, and personal finance — directly overlapping News55's editorial scope with substantially greater production resources.
• Svenska Dagbladet: Sweden's other major broadsheet with digital news coverage. Its financial, health, and lifestyle sections overlap with News55's Privatekonomi and Hälsa verticals for older professional readers.

Regional players

• Klar Tale: Norwegian digital news outlet that publishes simplified, easy-to-read news aimed at older readers and language learners. Highly comparable to News55 in editorial mission of serving older audiences, but operating in Norway rather than Sweden.

Others

• Pensionsmyndigheten: Swedish government agency that publishes pension information and news content directly relevant to News55's Privatekonomi audience. It is referenced on News55's site as an expert source and represents a non-commercial information competitor for pension-related attention.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/news55se
• Facebookfacebook.com/news55se
• LinkedInlinkedin.com/company/news55

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about News55