Ocast
Ocast operates a Nordic advertising marketplace connecting advertisers with media companies, agencies, and influencers. Founded in 2014 in Stockholm, the subscription-based platform enables free ad-request matching for buyers while providers pay for media-kit profiles and advertising-site tools across the Nordics.
- Company typePrivate
- Founded2014
- HeadquartersStockholm, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What Ocast does
Ocast AB is a Stockholm-based private company that operates a Nordic advertising marketplace connecting advertisers with media companies, agencies, and influencers. Founded in 2014 by Eric Gisaeus as Sweden's first platform of its kind, Ocast functions as a two-sided marketplace where advertisers submit free inquiries that are automatically matched to relevant providers, while media companies and agencies pay subscription fees to maintain profiles and access the matching workflow. The platform spans all major advertising channels — display, print, newspapers, magazines, newsletters, podcasts, OOH, programmatic, native, video, and events — and serves as a horizontal directory across more than 5,008 brands with 20,000+ services and products listed.
The product surface is built around three core components: (1) the Ocast Marketplace for request-based matchmaking, (2) the Media Kit tool, which lets publishers create digital advertising profiles enriched by API integrations with Google Analytics, Orvesto Internet, Instagram, YouTube, Facebook, and X for audience statistics, and (3) the Advertising Site builder, which converts media kits into standalone e-commerce-enabled advertising websites with self-service checkout. Authentication is handled via Google and LinkedIn OAuth. The platform also publishes proprietary Top Lists ranking Nordic websites, magazines, podcasts, and newspapers, functioning as both an SEO-driven acquisition channel and a data asset.
Commercially, Ocast runs a freemium-plus-subscription model: advertisers use the service free with no commitment, while providers pay recurring subscription fees on 1-, 3-, or 12-month auto-renewing terms. Pricing is not publicly disclosed. The company has raised approximately $585K in disclosed funding across a 2017 Wellstreet round and a 2019 Round2 Capital Partners round, operates with 1–10 employees, and reports 1,500+ registered customers, 2,000+ registered companies, and 50,000+ monthly users across Sweden, Denmark, and Finland. Notable publisher customers include Aller Media, Bonnier News, Bauer Media, Egmont Publishing, and Polaris Media.
Ocast firmographics
Firmographics- Name
- Ocast
- Legal name
- Ocast AB
- Website
- https://ocast.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ocast operates a Nordic advertising marketplace connecting advertisers with media companies, agencies, and influencers. Founded in 2014 in Stockholm, the subscription-based platform enables free ad-request matching for buyers while providers pay for media-kit profiles and advertising-site tools across the Nordics.
- Ownership category
- akta.pro rank
Ocast industry classification
Industry- Product category
- Advertising Marketplace
- NAICS
- Media Representatives (541840), Media Buying Agencies (54183), Other Services Related to Advertising (541890)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Pay-TV Advertising Sales & Monetization (Addressable/Local Avails) (MPABAGAJ)
- akta.pro secondary industry
- Podcast Ad Sales Networks & Monetization Platforms (MPACADAD)
Keywords
Where Ocast is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Ocast business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription - Media Kit & Profile Access: Media companies, agencies, and influencers pay subscription fees to create and maintain profiles on the platform. Subscriptions run for 1, 3, or 12 month periods and automatically renew. The platform provides media kit creation tools, advertising page hosting, and visibility to advertisers.
- Free for Advertisers: Advertisers can submit inquiries and receive matched proposals at no cost. Ocast facilitates connections between advertisers and media providers without charging advertisers directly.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Subscription-based service for media companies and agencies |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Ocast product offering
Product offeringCore offering
Ocast operates an online advertising marketplace that connects companies seeking advertising collaborations with media companies, agencies, and influencers across the Nordics. Submitting an advertising inquiry is free and anonymous; the platform matches the request with registered providers, who then return tailored proposals for the advertiser to compare. Media companies and agencies pay subscription fees to create and host professional media kits, advertising pages, and profiles within the marketplace, with catalog of 20,000+ advertising services across display, print, programmatic, native, podcasts, video, out-of-home, and influencer channels.
Product overview
Ocast operates as a marketplace platform for the marketing and advertising industry, consisting of interconnected products. The core platform is the Ocast Marketplace (http://ocast.com/), which functions as a matchmaking service connecting companies seeking advertising collaborations with media companies, agencies, and influencers. This platform is supported by two primary product offerings: the Media Kit solution (http://ocast.com/solutions/mediakit) for media companies to create digital advertising profiles, and the Advertising Site builder (http://ocast.com/solutions/advertising-page) for publishing professional advertising websites with self-service checkout. The Advertising Request Service (http://ocast.com/request) enables advertisers to submit inquiries that are matched with relevant providers. The ecosystem is complemented by browsable directories for Media Brands, Agencies, and Influencers across various advertising channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Ocast Marketplace Central online advertising marketplace where companies submit free advertising requests that are automatically matched with registered media companies, agencies, and influencers across channels including display, print, native, programmatic, podcasts, video, OOH, and influencer marketing.
- Media Kit A digital media kit solution sold to media companies so they can publish professional advertising profiles showcasing their products, specifications, statistics, target audiences, and contact details, with dashboard management and automatic API integrations.
- Advertising Site One-click advertising website builder that transforms a media kit into a professional advertising site with self-service checkout, allowing media companies to publish and sell their advertising offerings as standalone web pages.
- Advertising Request Service Free service enabling advertisers to describe their marketing needs and project budget and receive matched proposals from media companies, agencies, and influencers across multiple advertising channels, supported by an automated matching workflow.
Companies that use Ocast
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles2 records
Ocast technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature4 records
Ocast partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights4 records
Ocast competitors and assessment
Company assessmentEmerging players
- Upfluence: Upfluence is an influencer marketing platform that connects brands with creators across social channels. It overlaps with Ocast's influencer marketplace segment and shared goal of matchmaking advertisers with the right promotional partner.
- IZEA: IZEA is a creator economy and influencer marketing marketplace that facilitates sponsored content collaborations. It is comparable to Ocast's influencer marketing offering as both operate two-sided platforms matching advertisers with content creators.
- Klear: Klear (now part of Meltwater) is an influencer marketing platform providing discovery, analytics, and campaign management. It overlaps with Ocast's influencer segment, where both integrate social platforms (Instagram, YouTube, X) to surface creator data.
- Aspire (formerly AspireIQ): Aspire is an influencer marketing platform helping brands run creator campaigns. It is comparable to Ocast's influencer marketing marketplace for connecting advertisers with creators on Instagram, YouTube, TikTok, and blogs.
Broad incumbents
- Taboola: Taboola is a large native advertising/content discovery platform powering ads on publisher sites. It overlaps with Ocast's native and content-discovery ad placement categories and targets similar advertiser budgets at scale.
- Outbrain: Outbrain is a leading content discovery and native advertising network working with major publishers globally. It is a broader incumbent competing for the same advertiser spend that flows through Ocast's marketplace for native and online media channels.
Direct peers
- Clutch: Clutch is a B2B services marketplace where companies find and review marketing, advertising, and creative agencies. It mirrors Ocast's core model of connecting advertisers with agencies and media companies via searchable profiles, reviews, and lead/request matching.
- GoodFirms: GoodFirms is a marketplace for discovering and reviewing software, marketing, and development service providers. It shares Ocast's model of indexing agencies and firms that serve advertisers, with profile pages, rankings, and request-based lead flows.
- AdForum: AdForum is an advertising agency directory and creative industry marketplace connecting brands with agencies. It shares Ocast's positioning as an agency-discovery and matchmaking platform for advertisers globally and in the Nordics.
- Sortlist: Sortlist is a marketplace connecting brands with marketing and advertising agencies across multiple geographies. It is directly comparable to Ocast because both operate as horizontal advertising/marketing agency marketplaces with profile-based discovery and project request flows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Ocast social profiles
Digital presenceOcast financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ocast leadership team
Management profileNumber of profiles
Profiles3 records
Ocast funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ocast M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ocast
What does Ocast do?
Ocast operates an online advertising marketplace that connects companies seeking advertising collaborations with media companies, agencies, and influencers across the Nordics. Submitting an advertising inquiry is free and anonymous; the platform matches the request with registered providers, who then return tailored proposals for the advertiser to compare. Media companies and agencies pay subscription fees to create and host professional media kits, advertising pages, and profiles within the marketplace, with catalog of 20,000+ advertising services across display, print, programmatic, native, podcasts, video, out-of-home, and influencer channels.
Is Ocast a public or private company?
Ocast is a private company. It is classified as venture growth investor backed and is currently operating.
When was Ocast founded?
Ocast was founded in 2014. It employs 1 to 10 people.
Where is Ocast based?
Ocast is headquartered in Stockholm, Sweden, in the Europe region.
How does Ocast make money?
Two revenue lines are on record. Subscription - Media Kit & Profile Access are the primary driver. The others are free for Advertisers.
Who are Ocast's main competitors?
Emerging players on record are Upfluence, IZEA, Klear and Aspire (formerly AspireIQ). Broad incumbents are Taboola and Outbrain. Direct peers are Clutch, GoodFirms, AdForum and Sortlist.
Does Ocast have an API?
No public API is recorded for Ocast.
What industry is Ocast in?
Ocast's product category is Advertising Marketplace. Its primary akta.pro industry code is MPABAGAJ, Pay-TV Advertising Sales & Monetization (Addressable/Local Avails), with a secondary code of MPACADAD, Podcast Ad Sales Networks & Monetization Platforms. Its NAICS code is 541840 and its SIC code is 7310.