InsureMe Insurance Brokers
- Company typePublic
- Founded2016
- HeadquartersColombo, Sri Lanka
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
InsureMe Insurance Brokers firmographics
Firmographics- Name
- InsureMe Insurance Brokers
- Legal name
- InsureMe Insurance Brokers (Pvt) Limited
- Website
- https://insureme.lk
- Company type
- Public
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
InsureMe Insurance Brokers industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN)
- akta.pro secondary industries
- Commercial Lines Insurance Brokerage (FSAEADAB), Retail (Personal Lines) Insurance Brokerage (FSAEADAA)
Keywords
Where InsureMe Insurance Brokers is headquartered
LocationHeadquarters
- HQ city
- Colombo
- HQ country
- Sri Lanka
- HQ region
- Asia
Offices1 record
Markets served
InsureMe Insurance Brokers business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Broker Commission: InsureMe receives payment from third party product providers (insurance companies) when customers use the service to purchase insurance products. The comparison service is free for customers to use.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
InsureMe Insurance Brokers product offering
Product offeringCore offering
InsureMe Insurance Brokers operates a digital insurance comparison and brokerage platform that aggregates quotes from 10+ insurance providers in Sri Lanka, enabling customers to compare and purchase personal and corporate insurance products online. The company acts as an intermediary, earning broker commissions from insurance providers while offering comparison and claims support services free of charge to consumers. It also develops proprietary technology applications through its subsidiary Digis for the insurance and banking sector.
Product overview
InsureMe Insurance Brokers operates as a digital insurance comparison and brokerage platform (Sri Lanka's first insurance comparison website), functioning as a marketplace aggregator that connects users with over 10 insurance providers. The platform offers both personal insurance products (Motor Full Insurance, Motor Third Party Insurance, Travel Insurance, Life Insurance, Global Health Insurance, Per Day Insurance) and corporate/business insurance solutions (Corporate Medical Insurance, Group Life Insurance, Property Insurance, Liability Insurance, Personal Accident Insurance, SME Insurance for Corporates). Users can compare multiple quotes from different insurers and purchase through a single online portal, with the service provided free to consumers who pay through insurer commissions.
Differentiator
Problem solved
Functional benefit
Products and services
- Motor Full Insurance Comprehensive motor vehicle insurance covering damages due to fire, theft, or accident, including third-party liabilities for bodily injury and property damage, offered to individual vehicle owners.
- Motor Third Party Insurance Basic motor insurance providing protection against liabilities to third parties for bodily injury and property damage resulting from accidents, targeted at individual motorists.
- Travel Insurance Insurance coverage for travel-related risks including trip cancellations, medical emergencies, and lost baggage for travelers going overseas, targeted at individual travelers.
- Life Insurance Pure life insurance policy providing a contract between the policyholder and insurer, where a set sum is paid to beneficiaries upon the policyholder's demise, for individual consumers.
- Global Health Insurance Health insurance plan with global coverage providing for medical treatment overseas, offering international healthcare access for individual consumers.
- Per Day Insurance Flexible motor insurance allowing policyholders to pay only for days when coverage is needed, offering short-term vehicle protection to individual customers.
- Corporate Medical Insurance Group health insurance solutions for businesses covering employee medical expenses and wellness benefits, offered to corporate clients.
- Group Life Insurance Life insurance coverage for groups of employees, providing financial protection to families of deceased breadwinners, targeted at employers and HR teams.
- Property Insurance Business insurance protecting commercial premises, production facilities, warehouses, and other business properties from damages and financial losses, for corporate customers.
- Liability Insurance Coverage protecting businesses from legal liability for bodily harm, property damage, or financial loss caused to customers or third parties by company operations, offered to corporate clients.
- Personal Accident Insurance Insurance coverage for workforce safety providing compensation for accidental injuries or death in the workplace, targeted at businesses seeking employee protection.
- SME Insurance for Corporates Comprehensive small business insurance covering property damage, liability claims, professional liability, product liability, cyber liability, and commercial general liability, targeted at small and medium enterprises.
Quantifiable outcome
- First insurance comparison platform in Sri Lanka with 10+ insurance company partners
Companies that use InsureMe Insurance Brokers
Customer profileSegments3 records
Ideal customer profiles3 records
InsureMe Insurance Brokers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
InsureMe Insurance Brokers partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered minor.
- Amana TakafulminorInsurance provider partner listed on InsureMe's partner page, offering Takaful insurance products through the comparison platform.
- CeylincominorInsurance provider partner listed on InsureMe's partner page, offering general and life insurance products.
- AIAminorInternational insurance provider partner listed on InsureMe's partner page.
- MBSL Insurance Company LimitedminorInsurance provider partner listed on InsureMe's partner page.
- Janashakthi InsuranceminorInsurance provider partner listed on InsureMe's partner page offering various insurance products.
- Softlogic InsuranceminorInsurance provider partner listed on InsureMe's partner page, part of the Softlogic group.
- Ceylinco LifeminorLife insurance provider partner listed on InsureMe's partner page.
- Sanasa Insurance Co. LtdminorInsurance provider partner listed on InsureMe's partner page, associated with the Sanasa network.
- FairfirstminorInsurance provider partner listed on InsureMe's partner page.
- OrientminorInsurance provider partner listed on InsureMe's partner page.
- LOLCminorFinancial services and insurance provider partner listed on InsureMe's partner page.
- SLICminorSri Lanka Insurance Corporation partner listed on InsureMe's partner page.
- Union AssuranceminorInsurance provider partner listed on InsureMe's partner page, part of the John Keells Group.
- AllianzminorInternational insurance provider partner listed on InsureMe's partner page.
- HNB AssuranceminorLife insurance subsidiary of Hatton National Bank, offering life insurance and Takaful services. Rated A+ (lka) by Fitch Ratings. Listed on Colombo Stock Exchange since 2003 with 61 branches island-wide.
- Continental InsuranceminorFully owned subsidiary of Melstacorp PLC, member of DCSL Group. Rated A+ (lka) by Fitch London with asset base of Rs. 8 Billion. Provides general insurance services including Motor, Fire, General Accident and Marine insurance.
- HNB General InsuranceminorSubsidiary of HNB Assurance PLC, providing motor to non-motor and Takaful solutions. Rated A+ (lka) by Fitch Ratings Lanka with island-wide branch network.
- HNBminorHatton National Bank partner offering banking and insurance products. HNB General Insurance is a subsidiary of HNB Assurance PLC and member of HNB Group.
- NDBminorNational Development Bank partner listed as collaborator on InsureMe's platform.
- Commercial BankminorCommercial Bank of Ceylon partner listed as collaborator on InsureMe's platform.
- Seylan BankminorSeylan Bank partner listed as collaborator on InsureMe's platform.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
InsureMe Insurance Brokers competitors and assessment
Company assessmentBroad incumbents
- LendingTree: US-listed online lending and insurance comparison marketplace connecting consumers with multiple providers. Comparable large-scale aggregator monetisation model and exposure to the same disintermediation dynamics as InsureMe.
- Credit Karma: US personal-finance comparison platform owned by Intuit that includes insurance alongside credit and lending products. Comparable as a broad incumbent that bundles insurance comparison into a wider financial-services funnel.
Direct peers
- Compare the Market: UK price-comparison platform allowing consumers to compare motor, home, travel, and life insurance across multiple providers. Same aggregator business model as InsureMe — earning commission from partnered insurers for policies purchased.
- PolicyBazaar (PB Fintech): India's largest insurtech aggregator, letting users compare and buy policies from multiple life and general insurers online. Closest large-market analog to InsureMe's multi-carrier comparison and brokerage model across personal and commercial lines.
- GoCompare: UK-based price-comparison website for insurance (and other financial products) that redirects customers to provider sites. Closest Western analog to InsureMe's comparison-then-brokerage funnel, including motor, travel, and life lines.
- MoneySupermarket Group: UK-listed financial price-comparison group covering insurance, banking, and utilities. Highly comparable to InsureMe in monetising comparison traffic via provider commissions across a multi-line insurance marketplace.
- Coverfox: India-focused digital insurance broker and comparison platform selling health, motor, life, and other policies from multiple carriers online. Operates with a similar aggregator-plus-broker model to InsureMe, including bank-embedded distribution partnerships.
Regional players
- GoBear: Singapore-headquartered financial product comparison platform historically active across Southeast Asia. Closest geographic peer to InsureMe's recent Singapore expansion, given shared focus on insurance and banking product comparison in the region.
- MoneySmart: Singapore-based financial comparison platform covering credit cards, loans, and insurance, helping consumers compare providers in a single Southeast Asian market. Closely comparable regional target as InsureMe enters Singapore's comparison landscape.
Emerging players
- BankBazaar: India-based online marketplace for comparing and applying to financial products including insurance, loans, and credit cards. Comparable in cross-sell comparison mechanics and emerging-market footprint, with overlapping bank-embed strategy.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
InsureMe Insurance Brokers social profiles
Digital presenceInsureMe Insurance Brokers financial estimates
Financial estimateRevenue estimate
Valuation estimate
InsureMe Insurance Brokers leadership team
Management profileNumber of profiles
Profiles4 records
InsureMe Insurance Brokers subsidiaries and ownership
Company hierarchySubsidiaries1 record
InsureMe Insurance Brokers funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
InsureMe Insurance Brokers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about InsureMe Insurance Brokers
What does InsureMe Insurance Brokers do?
InsureMe Insurance Brokers operates a digital insurance comparison and brokerage platform that aggregates quotes from 10+ insurance providers in Sri Lanka, enabling customers to compare and purchase personal and corporate insurance products online. The company acts as an intermediary, earning broker commissions from insurance providers while offering comparison and claims support services free of charge to consumers. It also develops proprietary technology applications through its subsidiary Digis for the insurance and banking sector.
Is InsureMe Insurance Brokers a public or private company?
InsureMe Insurance Brokers is a public company. It is classified as public and is currently operating.
When was InsureMe Insurance Brokers founded?
InsureMe Insurance Brokers was founded in 2016. It employs 101 to 250 people.
Where is InsureMe Insurance Brokers based?
InsureMe Insurance Brokers is headquartered in Colombo, Sri Lanka, in the Asia region.
How does InsureMe Insurance Brokers make money?
One revenue line is on record: broker Commission.
Who are InsureMe Insurance Brokers's main competitors?
Broad incumbents on record are LendingTree and Credit Karma. Direct peers are Compare the Market, PolicyBazaar (PB Fintech), GoCompare, MoneySupermarket Group and Coverfox. Regional players are GoBear and MoneySmart. BankBazaar is listed as an emerging player.
Does InsureMe Insurance Brokers have an API?
No public API is recorded for InsureMe Insurance Brokers.
What industry is InsureMe Insurance Brokers in?
InsureMe Insurance Brokers's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAEADAN, Insurtech-Enabled Brokerage (Digital Brokers & Aggregators), with a secondary code of FSAEADAB, Commercial Lines Insurance Brokerage. Its NAICS code is 52421 and its SIC code is 6411.