InsureMe Insurance Brokers

Name

InsureMe Insurance Brokers

Legal name

InsureMe Insurance Brokers (Pvt) Limited

Website

https://insureme.lk

Company type

Public

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN)

akta.pro secondary industries

Commercial Lines Insurance Brokerage (FSAEADAB), Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

Keywords

• Insurance brokerage services
• Insurance comparison platform
• Personal insurance products
• Business insurance solutions
• Digital insurance aggregator

Headquarters

HQ city

Colombo

HQ country

Sri Lanka

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Broker Commission: InsureMe receives payment from third party product providers (insurance companies) when customers use the service to purchase insurance products. The comparison service is free for customers to use.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

InsureMe Insurance Brokers operates a digital insurance comparison and brokerage platform that aggregates quotes from 10+ insurance providers in Sri Lanka, enabling customers to compare and purchase personal and corporate insurance products online. The company acts as an intermediary, earning broker commissions from insurance providers while offering comparison and claims support services free of charge to consumers. It also develops proprietary technology applications through its subsidiary Digis for the insurance and banking sector.

Product overview

InsureMe Insurance Brokers operates as a digital insurance comparison and brokerage platform (Sri Lanka's first insurance comparison website), functioning as a marketplace aggregator that connects users with over 10 insurance providers. The platform offers both personal insurance products (Motor Full Insurance, Motor Third Party Insurance, Travel Insurance, Life Insurance, Global Health Insurance, Per Day Insurance) and corporate/business insurance solutions (Corporate Medical Insurance, Group Life Insurance, Property Insurance, Liability Insurance, Personal Accident Insurance, SME Insurance for Corporates). Users can compare multiple quotes from different insurers and purchase through a single online portal, with the service provided free to consumers who pay through insurer commissions.

Differentiator

Problem solved

Functional benefit

Products and services

• Motor Full Insurance Comprehensive motor vehicle insurance covering damages due to fire, theft, or accident, including third-party liabilities for bodily injury and property damage, offered to individual vehicle owners.
• Motor Third Party Insurance Basic motor insurance providing protection against liabilities to third parties for bodily injury and property damage resulting from accidents, targeted at individual motorists.
• Travel Insurance Insurance coverage for travel-related risks including trip cancellations, medical emergencies, and lost baggage for travelers going overseas, targeted at individual travelers.
• Life Insurance Pure life insurance policy providing a contract between the policyholder and insurer, where a set sum is paid to beneficiaries upon the policyholder's demise, for individual consumers.
• Global Health Insurance Health insurance plan with global coverage providing for medical treatment overseas, offering international healthcare access for individual consumers.
• Per Day Insurance Flexible motor insurance allowing policyholders to pay only for days when coverage is needed, offering short-term vehicle protection to individual customers.
• Corporate Medical Insurance Group health insurance solutions for businesses covering employee medical expenses and wellness benefits, offered to corporate clients.
• Group Life Insurance Life insurance coverage for groups of employees, providing financial protection to families of deceased breadwinners, targeted at employers and HR teams.
• Property Insurance Business insurance protecting commercial premises, production facilities, warehouses, and other business properties from damages and financial losses, for corporate customers.
• Liability Insurance Coverage protecting businesses from legal liability for bodily harm, property damage, or financial loss caused to customers or third parties by company operations, offered to corporate clients.
• Personal Accident Insurance Insurance coverage for workforce safety providing compensation for accidental injuries or death in the workplace, targeted at businesses seeking employee protection.
• SME Insurance for Corporates Comprehensive small business insurance covering property damage, liability claims, professional liability, product liability, cyber liability, and commercial general liability, targeted at small and medium enterprises.

Quantifiable outcome

• First insurance comparison platform in Sri Lanka with 10+ insurance company partners

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

21 partnerships are on record, tiered minor.

• Amana TakafulminorOthersInsurance provider partner listed on InsureMe's partner page, offering Takaful insurance products through the comparison platform.
• CeylincominorOthersInsurance provider partner listed on InsureMe's partner page, offering general and life insurance products.
• AIAminorOthersInternational insurance provider partner listed on InsureMe's partner page.
• MBSL Insurance Company LimitedminorOthersInsurance provider partner listed on InsureMe's partner page.
• Janashakthi InsuranceminorOthersInsurance provider partner listed on InsureMe's partner page offering various insurance products.
• Softlogic InsuranceminorOthersInsurance provider partner listed on InsureMe's partner page, part of the Softlogic group.
• Ceylinco LifeminorOthersLife insurance provider partner listed on InsureMe's partner page.
• Sanasa Insurance Co. LtdminorOthersInsurance provider partner listed on InsureMe's partner page, associated with the Sanasa network.
• FairfirstminorOthersInsurance provider partner listed on InsureMe's partner page.
• OrientminorOthersInsurance provider partner listed on InsureMe's partner page.
• LOLCminorOthersFinancial services and insurance provider partner listed on InsureMe's partner page.
• SLICminorOthersSri Lanka Insurance Corporation partner listed on InsureMe's partner page.
• Union AssuranceminorOthersInsurance provider partner listed on InsureMe's partner page, part of the John Keells Group.
• AllianzminorOthersInternational insurance provider partner listed on InsureMe's partner page.
• HNB AssuranceminorOthersLife insurance subsidiary of Hatton National Bank, offering life insurance and Takaful services. Rated A+ (lka) by Fitch Ratings. Listed on Colombo Stock Exchange since 2003 with 61 branches island-wide.
• Continental InsuranceminorOthersFully owned subsidiary of Melstacorp PLC, member of DCSL Group. Rated A+ (lka) by Fitch London with asset base of Rs. 8 Billion. Provides general insurance services including Motor, Fire, General Accident and Marine insurance.
• HNB General InsuranceminorOthersSubsidiary of HNB Assurance PLC, providing motor to non-motor and Takaful solutions. Rated A+ (lka) by Fitch Ratings Lanka with island-wide branch network.
• HNBminorOthersHatton National Bank partner offering banking and insurance products. HNB General Insurance is a subsidiary of HNB Assurance PLC and member of HNB Group.
• NDBminorOthersNational Development Bank partner listed as collaborator on InsureMe's platform.
• Commercial BankminorOthersCommercial Bank of Ceylon partner listed as collaborator on InsureMe's platform.
• Seylan BankminorOthersSeylan Bank partner listed as collaborator on InsureMe's platform.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• LendingTree: US-listed online lending and insurance comparison marketplace connecting consumers with multiple providers. Comparable large-scale aggregator monetisation model and exposure to the same disintermediation dynamics as InsureMe.
• Credit Karma: US personal-finance comparison platform owned by Intuit that includes insurance alongside credit and lending products. Comparable as a broad incumbent that bundles insurance comparison into a wider financial-services funnel.

Direct peers

• Compare the Market: UK price-comparison platform allowing consumers to compare motor, home, travel, and life insurance across multiple providers. Same aggregator business model as InsureMe — earning commission from partnered insurers for policies purchased.
• PolicyBazaar (PB Fintech): India's largest insurtech aggregator, letting users compare and buy policies from multiple life and general insurers online. Closest large-market analog to InsureMe's multi-carrier comparison and brokerage model across personal and commercial lines.
• GoCompare: UK-based price-comparison website for insurance (and other financial products) that redirects customers to provider sites. Closest Western analog to InsureMe's comparison-then-brokerage funnel, including motor, travel, and life lines.
• MoneySupermarket Group: UK-listed financial price-comparison group covering insurance, banking, and utilities. Highly comparable to InsureMe in monetising comparison traffic via provider commissions across a multi-line insurance marketplace.
• Coverfox: India-focused digital insurance broker and comparison platform selling health, motor, life, and other policies from multiple carriers online. Operates with a similar aggregator-plus-broker model to InsureMe, including bank-embedded distribution partnerships.

Regional players

• GoBear: Singapore-headquartered financial product comparison platform historically active across Southeast Asia. Closest geographic peer to InsureMe's recent Singapore expansion, given shared focus on insurance and banking product comparison in the region.
• MoneySmart: Singapore-based financial comparison platform covering credit cards, loans, and insurance, helping consumers compare providers in a single Southeast Asian market. Closely comparable regional target as InsureMe enters Singapore's comparison landscape.

Emerging players

• BankBazaar: India-based online marketplace for comparing and applying to financial products including insurance, loans, and credit cards. Comparable in cross-sell comparison mechanics and emerging-market footprint, with overlapping bank-embed strategy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/InsureMe.lk
• LinkedInlinkedin.com/company/insuremelk
• Instagraminstagram.com/Insureme.lk

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InsureMe Insurance Brokers