FBSPL- Fusion Business Solutions (P) Limited

What FBSPL- Fusion Business Solutions (P) Limited does

Fusion Business Solutions (P) Limited (FBSPL) is a privately held India-headquartered business process management and consulting firm, founded in 2006 and domiciled in Udaipur (F-37, IT Park, MIA Extension) with a US operating entity, Fusion Global Business Solution Inc., in New York. It delivers outsourced services across six verticals: insurance BPO, accounting and bookkeeping, data annotation, business intelligence, digital marketing, and AI consulting, serving approximately 550+ clients across six countries (including the US, Canada, India, and Australia). Insurance is the lead vertical and is structured around three target buyer groups, namely managing general agents (MGAs), insurance carriers, and agents/brokers, supported by an agency optimization offering that spans workflow standardization, technology automation, data cleansing/migration, and staff training. The customer base skews to SMB and mid-market US insurance buyers (named customers include AllCare Consultants, Alternative Claim Management, Chapman Insurance Group, CRS Insurance Brokerage, and Western Gold Insurance Agency), with documented outcome claims of up to 50% cost reduction, 30+ hours/week of reclaimed agent time, and 95%+ accuracy in insurance accounting support.

The core technology proposition is a hybrid human-AI delivery model. FBSPL's personnel operate inside client insurance agency management systems (Applied Epic, AMS360, HawkSoft, EZLynx, QQCatalyst, Nexsure, NowCerts, CSR24, Power Broker, AgencyMatrix) and connect to CRM, ITSM (HubSpot, ServiceNow), e-signature (DocuSign, RSign), and iPaaS (Zapier, IVANS) layers, while FBSPL's AI service line covers NLP, smart document processing/OCR, computer vision, predictive analytics, recommendation, and process automation. In January 2026, FBSPL productized a subset of these capabilities as the FBSPL AI suite: InputOne (smart intake chatbot), PolicyLens (automated policy checking), ProposalOne (proposal generation), and Auto Tagger, marking a strategic shift from execution-led services to a product-led InsurTech positioning. Certifications include ISO 27001 (information security), ISO 9001 (quality), and Great Place to Work (four consecutive years through 2025).

The business model is a direct, consultation-led B2B sale with three quote-based engagement models (dedicated team/FTE, project-based, and hourly/time-and-materials), supplemented by an emerging subscription/recurring revenue stream from the FBSPL AI toolkit. The company is founder-owned, with Madhukar S Dubey (Founder & Managing Director) and Shweta Dubey (Director) leading it, and has no disclosed institutional funding, M&A, or outside investors. Go-to-market is sales-led with SDRs, free consultation calls, content marketing (blogs, guides, case studies, podcasts), client testimonial video, events (e.g., NetVU), and broad organic social presence on LinkedIn, Facebook, Twitter/X, YouTube, and Instagram.

Name

FBSPL- Fusion Business Solutions (P) Limited

Legal name

Fusion Business Solutions (P) Limited

Website

https://fbspl.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Fusion Business Solutions (P) Limited (FBSPL) is an India-headquartered BPM and BPO firm founded in 2006 that delivers insurance, accounting, data annotation, business intelligence, digital marketing, and AI outsourcing services to 550+ SMB and mid-market clients across six countries.

Ownership category

akta.pro rank

Product category

Business Process Outsourcing

NAICS

Claims Adjusting (524291), Agencies, Brokerages, and Other Insurance Related Activities (5242), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Insurance Agents, Brokers & Service (6411), Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742), Accident & Health Insurance (6321)

akta.pro primary industry

Insurance Claims Intake & FNOL Support (BPAAAFAA)

akta.pro secondary industries

Claims Management & Digital FNOL Platforms (FSAGAGAC), Financial Planning & Analysis (FP&A) & BI (HDAEAMAG), B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• Insurance BPO outsourcing
• Business process management
• Data annotation services
• Accounting bookkeeping outsourcing
• Insurance AI automation

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. BPO/Outsourcing Services: Professional outsourcing services for insurance, accounting, data annotation, digital marketing, and business intelligence. Revenue generated through dedicated team arrangements, project-based engagements, and hourly/flexible service models.
2. Insurance AI Tools: FBSPL AI toolkit comprising InputOne, PolicyLens, ProposalOne, and Auto Tagger tools for insurance operations. Launched January 2026 as part of strategic transition from services to product-led insurance technology.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels12 records

Core offering

Fusion Business Solutions (P) Limited (FBSPL) is a global BPM/BPO outsourcing firm delivering insurance back-office services (new business setup, policy processing, claims management, insurance accounting), accounting & bookkeeping, data annotation, business intelligence, digital marketing, and AI consulting to insurance carriers, MGAs, agents, brokers, and AI/ML companies. Its newest offering, FBSPL AI, is an insurance-focused AI toolkit launched January 2026 comprising InputOne (intake chatbot), PolicyLens (policy checking), ProposalOne (proposal generator), and Auto Tagger. Engagement is via dedicated offshore teams, project-based work, or hourly/FTE arrangements.

Product overview

FBSPL is a full-spectrum Business Process Management (BPM) and outsourcing firm founded in 2006, offering a broad portfolio of services organized around six core verticals: Insurance Outsourcing, Accounting & Bookkeeping, Data Annotation, Business Intelligence, Digital Marketing, and Artificial Intelligence. The company positions itself as combining human intelligence with AI to deliver industry-specific outsourcing and consulting. In January 2026, FBSPL launched FBSPL AI, its flagship insurance-focused AI toolkit comprising four products — InputOne (smart intake chatbot), PolicyLens (policy checking), ProposalOne (proposal generator), and Auto Tagger — marking its strategic shift from a pure services organization to a product-led insurance technology provider. Within Insurance, FBSPL offers specialized services for three segments: Managing General Agents (MGAs), Carriers, and Agents & Brokers, alongside agency optimization sub-services (workflow standardization, technology automation, data cleansing, data migration, staff training, and client communication). The Data Annotation vertical provides text, image, video, audio, and synthetic data generation services. Together, these offerings form a unified BPM platform where AI tools (FBSPL AI) are embedded into core service delivery workflows across insurance, accounting, and digital operations.

Differentiator

Problem solved

Functional benefit

Brands

• FBSPL AI: Insurance-focused AI toolkit launched in January 2026, comprising four tools: InputOne (smart intake chatbot), PolicyLens (policy checking), ProposalOne (proposal generator), and Auto Tagger. Designed to address operational complexity in insurance organizations by embedding intelligence into core workflows such as intake, policy review, and proposal generation.

Products and services

• FBSPL AI Toolkit (InputOne, PolicyLens, ProposalOne, Auto Tagger) Insurance-focused AI toolkit comprising four tools: InputOne (smart intake chatbot), PolicyLens (policy checking), ProposalOne (proposal generator), and Auto Tagger (automated tagging), designed to embed AI intelligence into core insurance workflows such as intake, policy review, and proposal generation for insurance organizations.
• Insurance Outsourcing Services End-to-end insurance BPO services covering new business setup, policy processing, claims management, and insurance accounting for Property and Casualty, Employee Benefits, and Agency Consultation, with specialized support for MGAs, Carriers, and Agents & Brokers.
• Artificial Intelligence Outsourcing & Consulting Services AI outsourcing and consulting services combining human expertise with AI tools to deliver insurance automation, predictive analytics, process optimization, smart document processing, and customized AI solutions including data annotation for enterprise clients.
• Data Annotation Services Comprehensive data annotation services including text annotation, image annotation, video annotation, audio annotation, and synthetic data generation for training AI/ML models.
• Accounting & Bookkeeping Services Multi-currency accounting services including accounts payable management, accounts receivable management, financial reporting, payroll processing, reconciliation, and general ledger accounting with a 99% accuracy guarantee.
• Business Intelligence Services Insight-driven dashboards, KPI tracking, and customized reports enabling businesses to gain a holistic view of operations and make data-driven decisions.
• Digital Marketing Services Full-service digital marketing including content marketing, graphic designing, SEO services, UI/UX designing, paid marketing, and social media marketing to boost online visibility and traffic.
• Insurance Agency Optimization Services

Quantifiable outcome

• Up to 50% reduction in operational costs
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration25 records

AI capability16 records

Feature4 records

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Firstsource Solutions: Indian BPO with a sizable BFS and insurance vertical; offers similar dedicated-team BPO and digital transformation services to FBSPL's insurance and accounting clients.
• EXL Service: BPO and analytics firm with strong insurance operations and AI/data analytics practice; comparable in vertical focus on insurance back-office and use of automation/AI.
• Damco Solutions: Mid-sized India-headquartered IT/BPO with insurance and finance process services; overlaps FBSPL on offshore insurance back-office and accounting/bookkeeping offerings.
• WNS (Holdings): India-headquartered BPO with a dedicated insurance and claims practice; directly comparable to FBSPL in offshore delivery model, insurance vertical focus, and engagement structure.
• Invensis Technologies: India-based BPO with insurance back-office, data annotation, and finance/accounting services; comparable to FBSPL in size, delivery model, and service mix for SMB/mid-market clients.

Broad incumbents

• Concentrix: Large global customer experience and BPO provider; overlaps FBSPL on insurance customer support, claims intake, and back-office support, though at much larger scale and broader client base.
• Genpact: Large global professional services and BPO firm with deep insurance and finance & accounting practices; competes with FBSPL for mid-market and enterprise insurance outsourcing deals at a much larger scale.
• Infosys BPM: BPO arm of Infosys offering finance, accounting, and insurance process services; broader portfolio but competes for similar offshore outsourcing engagements targeting US clients.

Emerging players

• Vertafore: Leading insurance agency management and workflow software vendor; adjacent competitor to FBSPL AI's policy/intake/proposal automation tools targeting the same agent and MGA buyers.
• Duck Creek Technologies: Insurtech SaaS provider of policy, billing, and claims software for carriers and MGAs; competitive with FBSPL's FBSPL AI toolkit vision of productizing insurance workflows.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/FBSPLTeam
• YouTubeyoutube.com/@FBSPLTeam
• Facebookfacebook.com/FBSPLTeam
• LinkedInlinkedin.com/company/fbsplteam
• Instagraminstagram.com/fbsplteam

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FBSPL- Fusion Business Solutions (P) Limited