What Axiz (Pty) Ltd does

Axiz (Pty) Ltd, legally Axiz DCT Holdings Pty Ltd and operating commercially as Axiz Digital, is a South African value-added distributor that runs a B2B digital commerce platform serving registered IT resellers, system integrators, enterprise buyers, and SMBs across South Africa. Headquartered in Midrand, Johannesburg, the company operates a self-service storefront at axiz.com where partners register, browse vendor catalogs, access exclusive partner pricing, and procure multi-vendor IT products. Pricing is gated behind partner authentication, with onboarding support provided to new resellers.

The company's core product is the Axiz Digital Commerce Platform itself, which functions as a centralized procurement and subscription-management layer. Underlying technology consists of a partner portal, a cloud dashboard for managing cloud subscriptions (Microsoft Azure, Microsoft 365), and a digital marketplace with category browsing, brand filtering, and product-registration functionality. The platform aggregates three core vendor linecards—Microsoft (Azure, Office 365, Dynamics/Power Platform add-ons, BizTalk Server, Microsoft Defender add-ons), Adobe (Creative Cloud, Acrobat, Substance 3D, and the full Adobe portfolio including AI Assistant for Acrobat), and Dell Technologies (monitors, laptops, servers, storage, peripherals including Alienware and UltraSharp lines)—alongside recent additions of HP, Aruba networking, and Targus accessories.

Axiz makes money primarily through resale margins on hardware (one-time) and software subscriptions (recurring), supplemented by extended warranty and care-pack revenue. It holds a B-BBEE (Broad-Based Black Economic Empowerment) certification valid through October 9, 2026, supporting compliance-led procurement in the South African market. The company is privately held, domestically focused on South Africa, with no disclosed parent company, subsidiaries, or funding rounds.

Name

Axiz (Pty) Ltd

Legal name

Axiz DCT Holdings Pty Ltd

Website

https://axiz.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Axiz (Pty) Ltd is a South African value-added distributor operating a B2B digital commerce platform that distributes Microsoft, Adobe, and Dell products to registered IT resellers, system integrators, and enterprise buyers in South Africa.

Ownership category

akta.pro rank

Product category

IT Distribution Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

akta.pro secondary industry

Office Supplies, IT & Workplace Procurement Marketplaces (CRAFAHAF)

Keywords

• IT distribution services
• Software license reselling
• Hardware procurement
• Cloud services distribution
• Channel partner platform

Headquarters

HQ city

Midrand

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Resale - Hardware: Resale of IT hardware including Dell monitors, servers, storage devices, workstations, laptops, tablets, thin clients, and accessories. Partners purchase through the platform at negotiated/exclusive rates.
2. Software Subscriptions: Distribution of Microsoft and Adobe software subscriptions including Azure services, Microsoft 365, Creative Cloud, and other cloud-based software products. Revenue generated through reseller margins on subscription renewals.
3. Care Packs and Warranties: Sale of extended warranties and care packs for hardware products.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Axiz operates a B2B digital commerce platform that distributes Microsoft software subscriptions, Adobe creative and document software, and Dell hardware products to a registered network of IT resellers, system integrators, and enterprise buyers in South Africa. The platform provides partner-exclusive pricing, a cloud dashboard for managing subscriptions, and self-service procurement across hardware (monitors, servers, storage, laptops, workstations, tablets) and software categories.

Product overview

Axiz (Pty) Ltd operates a B2B digital commerce marketplace that distributes technology products from major vendors to an authorized partner network. The platform serves as a one-stop digital storefront where resellers can purchase Adobe products (Creative Cloud, Acrobat, Substance 3D, Animate, Captivate, Fresco, InDesign, Illustrator, Photoshop, Lightroom, After Effects, Audition, InCopy, FrameMaker, ColdFusion, RoboHelp), Microsoft products (Azure services, Office 365, Dynamics/Power Platform add-ons, BizTalk Server, Access), and Dell/OEM hardware including monitors, laptops, servers, storage, and peripherals. The Axiz platform itself functions as the core distribution layer, enabling partners to register, access pricing, manage orders, and procure volume licenses across multiple product categories including AIO, Cables, Care Packs, Laptops, Monitors, Servers, Storage Devices, Tablets, Thin Clients, Workstations, and Warranty services.

Differentiator

Problem solved

Functional benefit

Brands

• Axiz Digital Commerce: Digital commerce platform for software products including Microsoft, Adobe, and hardware devices

Products and services

• Axiz Digital Commerce Platform B2B digital commerce platform providing authorized resellers and enterprise buyers access to purchase software licenses and hardware from vendor partners including Microsoft and Adobe. Requires partner registration to view pricing and place orders.
• Microsoft Product Portfolio

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• MicrosoftcoreChannel Partner/ Reseller/ DistributorAuthorized Microsoft reseller and cloud solution provider. Axiz offers Microsoft Azure, Microsoft 365, and other Microsoft software products through its digital platform. Partners can purchase Microsoft subscriptions including Azure plans, Office applications, security solutions, and enterprise software.
• AdobecoreChannel Partner/ Reseller/ DistributorAuthorized Adobe reseller offering Creative Cloud, Acrobat, and other Adobe software products. Product catalog includes Creative Cloud (all apps), Acrobat Pro, Animate, InDesign, Photoshop, Illustrator, After Effects, and enterprise solutions.
• Dell TechnologiescoreChannel Partner/ Reseller/ DistributorAuthorized Dell reseller offering monitors, desktops, laptops, servers, storage, and other Dell hardware products. Extensive Dell monitor catalog featured including UltraSharp, Pro, and Alienware gaming lines.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Tarsus Technologies: South African value-added distributor of enterprise software, cloud, and hardware with overlapping vendor relationships (Microsoft, Adobe, Dell/HP). Closest like-for-like peer given shared SA market, authorized-reseller model, and similar channel structure.
• Drive Control Corporation (DCC): Long-established South African IT value-added distributor distributing enterprise hardware, software, and cloud services. Comparable authorized-distributor business model targeting SA IT resellers and enterprise customers.
• Pinnacle (Pinnacle Africa): South African ICT distributor with strong Microsoft, Dell, and Adobe line cards serving resellers across Africa. Direct competitor to Axiz in the authorized-distributor and B-BBEE procurement channel.
• Westcon-Comstor: Global value-added distributor with strong presence in Africa (including South Africa) focused on networking, security, and datacenter technologies. Comparable VAD model with multi-vendor authorized reseller relationships.
• Exclusive Networks: Global cybersecurity and infrastructure VAD operating in Africa. Comparable authorized-distributor business model with a focus on enterprise software and cloud distribution to channel partners.

Regional players

• ALSO Group: European-headquartered IT wholesale and logistics company with a comparable multi-vendor distribution model for software, hardware, and cloud. Similar B2B platform play but primarily serves EMEA rather than Africa.
• Redington: IT distributor with operations across emerging markets including Middle East, Africa, and Asia. Comparable authorized distribution of enterprise software and hardware but with a different primary geographic focus.

Broad incumbents

• Arrow Electronics: Global technology distributor and value-added services provider with enterprise computing and software offerings. Comparable authorized-distributor model but operates at a much larger scale across more geographies.
• TD SYNNEX: Global IT distributor formed from merger of Tech Data and SYNNEX with overlapping Microsoft, Adobe, and Dell line cards. Larger scale, broader geographic reach, but comparable B2B distribution model.
• Ingram Micro: World's largest IT distributor with broad hardware and software distribution including Microsoft, Adobe, and Dell. Comparable product portfolio but operates at vastly greater scale and global scope.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/axizsa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Axiz (Pty) Ltd