Reach for Resources

What Reach for Resources does

Reach for Resources, Inc. is a Minnesota-based 501(c)(3) nonprofit founded around 1985 that delivers person-centered disability and mental health services to children, teens, and adults throughout Minnesota. The organization operates from its Edina headquarters and serves approximately 101-250 employees organized around 13 named programs, including Adaptive Recreation (with the Social Seekers 12-week social skills curriculum), Inclusion Services, Music Therapy, ARMHS (Adult Rehabilitative Mental Health Services), Employment Services (SES), In-Home Supports (SILS/SLS), Children's Mental Health Targeted Case Management, Strengthen Families Together, Therapy, Training & Education, Transportation (Reach In Motion, Trail by Reach), and a unified Waiver Case Management department formed in July 2025 by merging Developmental Disabilities (DD), Community Access for Disability Inclusion (CADI), and Brain Injury (BI) waiver teams.

The underlying technology stack is a service-delivery platform rather than a proprietary software product, relying on third-party integrations including Click and Pledge for payment processing, Mailchimp and Charity Engine for email/CRM, Google Analytics, Google Tag Manager, reCAPTCHA, Microsoft Clarity, WordPress/WPConsent, Vomo for volunteer management, and Printify for Reach Apparel merchandise. CARF International accreditation and credentialing on GuideStar, Charity Navigator, and SmartGivers provide third-party quality and transparency validation. The organization adopted a formal Language Access Plan in January 2026 providing 24/7 interpreter services and I Speak Cards for Limited English Proficiency applicants.

Revenue is generated through three primary streams: government reimbursement-funded delivery of Minnesota Medicaid waiver and case management services (DD, CADI, BI, ARMHS, CMH-TCM); fee-for-service professional services (therapy, music therapy, in-home supports, supported employment/living, inclusion) billed to families, waivers, or insurance; and individual and corporate donations processed through Click and Pledge, supplemented by event sponsorships, host-an-event fundraising, apparel sales, and partner-led giving days (notably PoppedCorn, named 2026 Community Partner of the Year). Customer segments are horizontal personas across children and adults with disabilities, adults with mental health conditions, and their families/caregivers. No revenue figure is publicly disclosed; the firm operates as a private nonprofit with no parent company, subsidiaries, or external equity ownership, governed by a Board of Directors (Patrick Boley received the 2026 Lifetime Achievement Award) and led day-to-day by Executive Director Kate Bottiger.

Name

Reach for Resources

Legal name

Reach for Resources, Inc.

Website

https://reachforresources.org

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

Reach for Resources is a Minnesota-based 501(c)(3) nonprofit founded in 1985 that delivers person-centered disability, mental health, and therapeutic services to children, teens, and adults across the state, funded by Medicaid waiver reimbursements, fees, and donations.

Ownership category

akta.pro rank

Product category

Disability and Mental Health Services

NAICS

Vocational Rehabilitation Services (624310), Residential Intellectual and Developmental Disability Facilities (62321), Services for the Elderly and Persons with Disabilities (624120), Vocational Rehabilitation Services (6243)

SIC

Services-Social Services (8300), Services-Home Health Care Services (8082)

akta.pro primary industry

Disability Services & Assistive Solutions (Accessibility, Assistive Tech) (BPAGALAM)

akta.pro secondary industries

Disability Services & Independent Living Support (BPAGACAG), Disability Services & Independent Living Support (BPAGAEAG), Interagency Coordination & Case Management (VR, DD, Medicaid Waivers) (EDAKANAM)

Keywords

• Disability services
• Mental health support
• Waiver case management
• Adaptive recreation
• Supported employment services

Headquarters

HQ city

Minnetonka

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Government Waiver and Case Management Contracts: Reimbursement-funded delivery of DD, CADI, and Brain Injury Waiver Case Management services, plus Mental Health Targeted Case Management (CMH-TCM) and Adult Rehabilitative Mental Health Services (ARMHS), which are recurring service contracts administered through Minnesota state human services programs.
2. Therapy, Counseling, and Direct Support Services: Fee-for-service professional services including therapy, music therapy, in-home supports, supported employment and living services (SILS/SLS/SES), and inclusion services billed to families, waivers, or insurance.
3. Individual and Corporate Donations: Charitable contributions from individuals, businesses, and corporate partners processed through the secure Click and Pledge payment platform; supplemented by event sponsorships, host-an-event fundraising, apparel sales, and partner-led giving days.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels10 records

Core offering

Reach for Resources provides person-centered disability and mental health services to children, teens, and adults across Minnesota. Its core offerings include waiver case management (DD, CADI, Brain Injury), mental health targeted case management, ARMHS, adaptive recreation and inclusion services, supported employment, in-home independent living supports, therapy and music therapy, and accessible transportation. Funding comes from Minnesota Medicaid waivers, insurance reimbursement, private pay, and donor contributions.

Product overview

Reach for Resources is not a SaaS product but a Minnesota-based nonprofit organization operating a portfolio of person-centered service programs (rather than a single unified software platform). Its offering centers on a 'Person-Centered Services' framework delivered across disability services, mental health support, and therapy, organized into named programs: Adaptive Recreation (including the Social Seekers social skills curriculum), Inclusion Services, Music Therapy, ARMHS, Employment Services, In Home Supports, Children's Mental Health Targeted Case Management, Strengthen Families Together, Therapy, Transportation (Reach In Motion and Trail by Reach), Training & Education, and Waiver Case Management (unified DD/CADI/Brain Injury teams). Supporting non-service offerings include Reach Apparel (merchandise via Printify), the Reach Reader newsletter, and event/community programs such as Mingle & Mix, the Ghostly Gala, and the Pickleball Classic.

Differentiator

Problem solved

Functional benefit

Brands

• Reach Apparel: Reach-branded apparel product line operated via Printify (reach-for-resources.printify.me/products), serving as a merchandise/fundraising brand for the organization.
• Reach in Motion
• Trail by Reach

Products and services

• Adaptive Recreation
• Inclusion Services
• Music Therapy
• ARMHS (Adult Rehabilitative Mental Health Services)
• Employment Services (Supported Employment Services / SES)
• In Home Supports (SILS)
• Mental Health Targeted Case Management (Children's)
• Strengthen Families Together
• Therapy
• Reach In Motion (Transportation)
• Trail by Reach
• Training & Education
• Waiver Case Management

Quantifiable outcome

• 59 employees participated in Star Tribune Top Workplaces survey; ranked #28 among Top 200 small Minnesota organizations in 2026 (4th consecutive recognition)
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered flagship, core and minor.

• PoppedCornflagshipGTM or Marketing PartnerPoppedCorn (Sue, owner) was named 2026 Reach Award Community Partner of the Year. The business hosts ongoing fundraising partnerships and special Reach Days, promotes Reach in-store, and warmly welcomes supporters and staff, transforming popcorn purchases into community impact for individuals and families served by Reach.
• Click and PledgecoreTechnology or IntegrationClick and Pledge is the secure payment processor embedded across the Reach for Resources website for donations, bill pay, and program registration, with transactions governed by Click and Pledge's merchant terms and conditions.
• MailchimpcoreTechnology or IntegrationMailchimp is used as the email marketing service provider for Reach's newsletter signups and ongoing email correspondence, including an unsubscribe mechanism on all messages.
• Charity EnginecoreTechnology or IntegrationCharity Engine powers Reach's online newsletter sign-up and additional donor/constituent communications workflows.
• EnergagecoreTechnology or IntegrationEnergage is the independent research company that collected survey data and determined Star Tribune Top 200 Workplaces rankings; Reach's 59-employee survey response drove its 2026 #28 small organization placement.
• Minnesota Star TribuneflagshipGTM or Marketing PartnerStar Tribune administers the Top 200 Workplaces program (in partnership with Energage) that has named Reach for Resources a top workplace four times, including #28 among small organizations in 2026.
• tcbmag (Twin Cities Business Magazine)minorGTM or Marketing Partnertcbmag publishes the Great Workplaces in Minnesota list that included Reach for Resources in 2026, based on employee feedback, company policies, and practices.
• Best Companies GroupminorGTM or Marketing PartnerBest Companies Group administers the Best Nonprofits Workplaces program in which Reach for Resources is recognized, with a badge linking back from the Reach website.
• CARF InternationalcoreOthersCARF International (Commission on Accreditation of Rehabilitation Facilities) provides the accreditation seal that signals third-party quality standards for Reach's rehabilitation and human services programs.
• Google (reCAPTCHA, Tag Manager, Analytics)coreTechnology or IntegrationGoogle reCAPTCHA, Google Tag Manager, and Google Analytics are integrated into the Reach website for spam protection, tag management, and traffic analytics.
• Microsoft ClaritycoreTechnology or IntegrationMicrosoft Clarity is deployed on the Reach website for web analytics, session recording, and user behavior insights.
• Adaptive Recreation & Learning Exchange (AR&LE)minorStrategic or Co-development PartnerAR&LE is referenced alongside Reach's Adaptive Recreation programs; longtime rider Gretchen DeVries participates in AR&LE programs alongside Reach offerings, indicating a collaborative programming relationship.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Arc Minnesota: Minnesota nonprofit serving individuals with intellectual and developmental disabilities through advocacy, case management, and family support — directly comparable to Reach's disability services mission and geographic footprint.
• RESOURCE (Resource, Inc.): Minnesota nonprofit serving individuals with mental illness through case management, ARMHS, employment, and housing — direct overlap with Reach's mental health and supported employment services.
• Opportunity Partners: Minnesota nonprofit providing employment services, day programs, and residential supports for people with disabilities — overlaps with Reach's Supported Employment Services (SES), In-Home Supports, and waiver case management offerings.
• Guild Incorporated: Minnesota mental health nonprofit providing ARMHS, case management, and community support for adults with serious mental illness — competes directly with Reach's ARMHS and CMH-TCM service lines.
• Lifeworks Services: Minnesota disability services nonprofit offering employment, housing, and case management for individuals with developmental disabilities — directly competes for similar waiver-funded service contracts in the Twin Cities.
• Hammer Residences: Minnesota nonprofit providing residential, day, and case management services for people with developmental disabilities — comparable in mission and waiver-funded service mix.

Broad incumbents

• Fraser: Larger Minnesota nonprofit providing mental health, autism, and disability services across the Twin Cities — broader portfolio but overlaps with Reach's ARMHS, therapy, children's mental health case management, and inclusion services.
• Courage Kenny Rehabilitation Institute (Allina Health): Allina Health's rehabilitation arm providing therapy, vocational, and community-based disability services — larger incumbent with overlapping therapy, employment, and brain injury service lines.

Others

• AbleNet: Minnesota-based assistive technology nonprofit serving individuals with disabilities — adjacent rather than directly competitive; ecosystem participant with shared end-beneficiaries and CARF-style quality standards.

Emerging players

• Special Olympics Minnesota: Minnesota affiliate offering adaptive sports, recreation, and inclusive programs for individuals with intellectual disabilities — partial overlap with Reach's Adaptive Recreation and Social Seekers offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/REACH4Resources

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reach for Resources